33across

Type: Company
Name: 33across
First reported Aug 18 2014 - Updated Aug 19 2014 - 1 reports

Beyond Banners: Two Steps Forward, Two Steps Back

This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them.This month's column was guest authored by ... [Published ClickZ Today - Aug 18 2014]
First reported Aug 18 2014 - Updated Aug 18 2014 - 1 reports

Enlist Consumers As Brand Ambassadors In 'Dark Social'

Madison Avenue is swimming in “ dark pools ,” and consumers areturning the lights off themselves, at least in social.Speaking at the Mobile Insider Summit on Monday, Richard Rabbat, Tango’s VP of platform, said consumers are moving toward what hecalls ... [Published Media Post - Aug 18 2014]
First reported Aug 05 2014 - Updated Aug 05 2014 - 1 reports

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels and therefore increase their traffic and revenue.So many technological developments have been made in ... [Published ClickZ Today - Aug 05 2014]
First reported Jul 18 2014 - Updated Jul 18 2014 - 1 reports

New Adap.tv Patent Ties Sales to Specific TV Ads

With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising.AOL-owned Adap.tv has secured a new patent allowing it to tie consumer sales to specific television adv ... [Published ClickZ Today - Jul 18 2014]
First reported Jun 19 2014 - Updated Jun 19 2014 - 3 reports

DigiTrust Launches First Industry-Wide Collaboration to Build Technology Solutions

NEW YORK--(EON: Enhanced Online News)--Today marks the official launch of DigiTrust, the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers ... [Published EON Communications - Jun 19 2014]
First reported May 20 2014 - Updated May 21 2014 - 1 reports

MediaMath's Joe Zawadzki Joins Digital Marketing Leaders to Discuss Industry Self-Regulation at the NAI Annual Member Summit 2014

NEW YORK, May 20, 2014 /PRNewswire/ -- MediaMath CEO Joe Zawadzki will join chief executives from eXelate, 33Across and BlueKai, for the final panel session of the Network Advertising Initiative (NAI) Member Summit 2014 to discuss the key benefits ... [Published PR Newswire: Entertainment & Media - May 20 2014]
First reported May 12 2014 - Updated May 12 2014 - 1 reports

The next level of online advertising

33Across CEO Eric Wheeler on getting users engaged in advertisements online. ... [Published FOX Business - Video - May 12 2014]
First reported May 12 2014 - Updated May 12 2014 - 1 reports

Tech giants opposed to proposed Internet rules

33Across CEO Eric Wheeler and Mattermark CEO Danielle Morrill on net neutrality rules. ... [Published FOX Business - Video - May 12 2014]
First reported Apr 09 2014 - Updated Apr 09 2014 - 3 reports

33Across Captures Second Screen Social Activity with Launch of Intent Impact Units for Tablet

NEW YORK--(EON: Enhanced Online News)--33Across (www.33Across.com), a leading advertising technology company, today announced the launch of their newest Intent Signal Platform unit created specifically for the tablet. The new Intent Impact Unit captures ... [Published EON Communications - Apr 09 2014]
Entities: 33across, New York City
First reported Mar 24 2014 - Updated Mar 24 2014 - 1 reports

Boston’s Flybridge Tacks to New York

Flybridge Capital Partners , a firm with deep Boston roots, now has most of its investment team in New York. Reuters The firm just promoted Matthew Witheiler, who started the firm’s New York office in 2012, to general partner. Flybridge now has three ... [Published WSJ.com: Venture Capital Dispatch - Mar 24 2014]
First reported Mar 11 2014 - Updated Mar 12 2014 - 1 reports

Metamorphic Ventures raises second fund, expands advisory board

Metamorphic Ventures announced today on its blog that it has raised “just shy” of $70 million for its second fund. The New York-based seed stage firm, which has invested in crowdfunding site Indiegogo and credit scoring service Lenddo, among others, ... [Published PE Hub Blog - Mar 11 2014]
First reported Mar 04 2014 - Updated Mar 04 2014 - 8 reports

33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform

SPONSORED POST Check out our  press release hub , powered by Business Wire. It's a one stop shop for industry announcements to help you stay on top of the latest technology and investment trends. Get the scoop  here . The Intent Signal Platform Delivers ... [Published Venturebeat - Mar 04 2014]

Quotes

As IAB president Randall Rothenberg  put it, "Our industry needs to stop listening to itself, and get a better sense of how the realreal world looks at and listens to us." So is John Oliver completely wrong about our industry or did he make a few valid points? Instead of defending our industry, we need to think carefully...
...And as Doug Weaver shared in " The Drift " about the changing chaos in our landscape ... "Who wins? The nimble, the creative, the right-brain thinkers who solve problems and make order out of chaos." #BeNimble
"It speaks to how early we are in digital marketing," he says. "There's so much more exciting stuff that's going to happen in the next 10 years – it's a great place to be if you like change."

More Content

All (40) | News (4) | Reports (0) | Blogs (36) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Enlist Consumers As Brand Ambassadors In 'Dark ... [Published Media Post - Aug 18 2014]
Beyond Banners: Two Steps Forward, Two Steps Back [Published ClickZ Today - Aug 18 2014]
It’s Not You, It’s Me: Rules of How Publishers ... [Published ClickZ Today - Aug 05 2014]
New Adap.tv Patent Ties Sales to Specific TV Ads [Published ClickZ Today - Jul 18 2014]
DigiTrust Launches First Industry-Wide Collabor... [Published EON Communications - Jun 19 2014]
DigiTrust Launches First Industry-Wide Collabor... [Published Business Wire Technology News - Jun 19 2014]
DigiTrust Launches First Industry-Wide Collabor... [Published Business Wire Communications News - Jun 19 2014]
MediaMath's Joe Zawadzki Joins Digital Marketin... [Published PR Newswire: Entertainment & Media - May 20 2014]
The next level of online advertising [Published FOX Business - Video - May 12 2014]
Tech giants opposed to proposed Internet rules [Published FOX Business - Video - May 12 2014]
33Across Captures Second Screen Social Activity... [Published EON Communications - Apr 09 2014]
33Across Captures Second Screen Social Activity... [Published Business Wire Technology News - Apr 09 2014]
33Across Captures Second Screen Social Activity... [Published Business Wire Communications News - Apr 09 2014]
Boston’s Flybridge Tacks to New York [Published WSJ.com: Venture Capital Dispatch - Mar 24 2014]
Metamorphic Ventures raises second fund, expand... [Published PE Hub Blog - Mar 11 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published Venturebeat - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published EON Business - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published Business Wire Technology News - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published Business Wire Professional Services News - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published Business Wire Retail News - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published Business Wire Communications News - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published EON Communications - Mar 04 2014]
33Across Signs Project Nursery as 1 Millionth P... [Published EON Retail - Mar 04 2014]
33Across Launches the Intent Signal Platform, I... [Published EON Communications - Feb 20 2014]
33Across Launches the Intent Signal Platform, I... [Published Business Wire Communications News - Feb 20 2014]
33Across Hosts Intent and Impact: New Perspecti... [Published EON Communications - Feb 19 2014]
33Across Hosts Intent and Impact: New Perspecti... [Published EON Consumer - Feb 19 2014]
33Across Hosts Intent and Impact: New Perspecti... [Published Business Wire Communications News - Feb 19 2014]
33Across Hosts Intent and Impact: New Perspecti... [Published Business Wire Technology News - Feb 19 2014]
33Across Momentum Continues with Key Strategy &... [Published EON Energy - Jan 30 2014]
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sort by: Date | Relevance
DigiTrust Launches First Industry-Wide Collabor... [Published EON Communications - Jun 19 2014]
NEW YORK--(EON: Enhanced Online News)--Today marks the official launch of DigiTrust, the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers ...
DigiTrust Launches First Industry-Wide Collabor... [Published Business Wire Technology News - Jun 19 2014]
NEW YORK--(BUSINESS WIRE)--Today marks the official launch of DigiTrust, the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers and ...
DigiTrust Launches First Industry-Wide Collabor... [Published Business Wire Communications News - Jun 19 2014]
NEW YORK--(BUSINESS WIRE)--Today marks the official launch of DigiTrust, the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers and ...
MediaMath's Joe Zawadzki Joins Digital Marketin... [Published PR Newswire: Entertainment & Media - May 20 2014]
NEW YORK, May 20, 2014 /PRNewswire/ -- MediaMath CEO Joe Zawadzki will join chief executives from eXelate, 33Across and BlueKai, for the final panel session of the Network Advertising Initiative (NAI) Member Summit 2014 to discuss the key benefits ...
The next level of online advertising [Published FOX Business - Video - May 12 2014]
33Across CEO Eric Wheeler on getting users engaged in advertisements online. ...
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