Publication: Adfocus

First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

SHOPPER MARKETING: One size fits all

All forms of retail, from exclusive consumer brands to local spaza shops, can benefit from shopper marketing, says Jon Bird, head of the global Labstore network. To some, shopper marketing is no more than an in-store way of persuading shoppers […] ... [Published Adfocus - Oct 24 2014]
Entities: Marketing, Retailing
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

IRELAND/DAVENPORT: New Virus gets its own ID

Johannesburg advertising agency Ireland/Davenport (ID) has added an online content division to its growing portfolio of services. The agency, whose clients include BMW SA, Vodacom and SA Tourism, has launched Virus, in collaboration with SA Web pioneer ... [Published Adfocus - Oct 24 2014]
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

VIDEO ON DEMAND: Viewers call the shots

FOR MOVIE aficionados, discerning viewers and couch potatoes alike, a new buffet of choice is now on offer. MultiChoice has announced that CatchUp Plus — an online streaming video-on-demand (VOD) service for DStv Explora customers — will be launched in ... [Published Adfocus - Oct 24 2014]
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

The 2014 Loerie winners announced

The 36th Annual Loerie Awards took place on Saturday 20 and Sunday 21 September 2014 at the Cape Town International Convention Centre.   The Loeries is an annual recognition of the best work produced in the brand communication industry in […] ... [Published Adfocus - Oct 24 2014]
Entities: Cape Town, Gaala
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

PUBLICIS MACHINE: Secret? What secret?

ONE of the worst-kept secrets in advertising became official last week when France-based communications group Publicis finally announced the acquisition of award-winning SA integrated advertising agency Machine. The agency will merge with the under-performing ... [Published Adfocus - Oct 24 2014]
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

OGILVY & MATHER AFRICA: Ready to lead from behind

OGILVY & Mather’s (O&M) new Africa CEO hopes her Caribbean heritage will make her more sensitive to African needs and allow her to avoid the “colonial” attitude often adopted by overseas executives. Nadja Bellan-White landed in Kenya a few weeks […] ... [Published Adfocus - Oct 24 2014]
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

DIGITAL MARKETING: Race to the middle

DIGITAL marketing may no longer be the “white boys’ club” it once was but SA agencies can do more to encourage participation by young blacks, says Zibusiso Mkhwanazi, co-founder and CEO of the Avatar agency. Mkhwanazi, who launched his own […] ... [Published Adfocus - Oct 24 2014]
Entities: Digital Marketing
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

LOERIE AWARDS: FCB takes a (rain) bow

BRETT Morris could not have asked for much more from his first Loerie Awards as CEO of FCB SA: a grand prix, three golds and nine awards in all at last weekend’s show in Cape Town. FCB, which changed its […] ... [Published Adfocus - Oct 24 2014]
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

PUBLIC RELATIONS: Supporting strategy

GLOBAL public relations firm Weber Shandwick has merged with local company McCann PR to create Weber Shandwick SA. The agency network already operates in 15 sub-Saharan markets.Group chairman Jack Leslie says the PR industry has become a more strategic ... [Published Adfocus - Oct 24 2014]
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

COMMUNICATIONS AWARDS: Focusing on unity

Odette van der Haar:  Multiple awards confuse. Picture: ROBERT TSHABALALATHE AdFocus Awards, the Financial Mail ’s industry-leading event honouring the best in advertising and communications, are joining forces with Jeremy Maggs’ The Annual .They will ... [Published Adfocus - Oct 24 2014]

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All (10) | News (10) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
COMMUNICATIONS AWARDS: Focusing on unity [Published Adfocus - Oct 24 2014]
PUBLIC RELATIONS: Supporting strategy [Published Adfocus - Oct 24 2014]
LOERIE AWARDS: FCB takes a (rain) bow [Published Adfocus - Oct 24 2014]
DIGITAL MARKETING: Race to the middle [Published Adfocus - Oct 24 2014]
OGILVY & MATHER AFRICA: Ready to lead from behind [Published Adfocus - Oct 24 2014]
PUBLICIS MACHINE: Secret? What secret? [Published Adfocus - Oct 24 2014]
The 2014 Loerie winners announced [Published Adfocus - Oct 24 2014]
VIDEO ON DEMAND: Viewers call the shots [Published Adfocus - Oct 24 2014]
SHOPPER MARKETING: One size fits all [Published Adfocus - Oct 24 2014]
IRELAND/DAVENPORT: New Virus gets its own ID [Published Adfocus - Oct 24 2014]
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