Publication: AdNews

First reported 14 hours ago - Updated 6 hours ago - 1 reports

The Works a cut above with Effies win

Sydney-based independent The Works has won a Bronze Global Effie for the launch of Jim Beam's Devil's Cut, in conjunction with two other agencies behind the campaign. It was one of the only three agencies worldwide to receive the coveted gong, and was ... [Published AdNews - 14 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports
Lion Nathan Ltd
Lion Nathan Ltd

Business Spectator boss joins The Aus as CEO

News Limited has hired Business Spectator publisher and general manager Nicholas Gray as chief executive of The Australian.Gray will start his new role as CEO of The Australian on Wednesday 29 May 2013. News Limited boss Kim Williams said: “Nicholas has ... [Published AdNews - 10 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

Another kick-ass ad from SA Tourism, and they're keeping KWP!

EXCLUSIVE: Well, they've done it again. SA Tourism Commission has launched its follow up to the acclaimed 'Let Yourself Go' ad, with a spot featuring Nick Cave's darkly seductive 'Red Right Hand'. Oh, and they're keeping KWP! after a pitch.The South Australian ... [Published AdNews - 12 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports
ACMA Australian Communications & Media Authority
ACMA Australian Communications & Media Authority

NEWS IN BRIEF: 24 May 2013

New mining mag launchesA new mining magazine called Coalface has been launched by independent publisher People Brands. The magazine launches today with big names advertisers including Nissan, NSW Mining and Yamaha. Coalface is the first title to launch ... [Published AdNews - 12 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports
Facebook Inc
Facebook Inc

Who said the old folk weren't on social?

Social media. So ingrained in the fabric of society that the over 55s are liking things and LOLing to their heart's content. And now they are flocking to social TV.Yep. Community TV channel Aurora's Facebook page for Jukebox Saturday Night proves the ... [Published AdNews - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports
Apple Inc
Apple Inc

Snarks circle Apple as rivals smell blood

Samsung, Microsoft, Nokia. You name it. Everyone wants a bite of Apple. Two new challenger ads launched this month and they are having a pop. So is snark the new game, and do attack ads work?Well maybe, and the competitors certainly smell blood. But the ... [Published AdNews - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Kerching! A branded solution to the web's most annoying hinderance

Branded content really is the solution to all of life's problems. A cool new web app has found a branded solution to those super annoying 'Are you a human?' tests on websites. You know the ones: type a word, prove your beating heart, then scream obscenities ... [Published AdNews - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Aussie founder: When all around are pulling back, that's the time to have a crack

When everyone else is pulling back, that's the time to have a crack. So said Aussie Home Loans founder John Symond. Even as the GFC hit, the firm came through and this June will post record growth for the fifth straight year.Marketers should grab the ... [Published AdNews - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Daft Punk and a car made of jelly: Audi gets creative

Daft Punk's 'Harder, better, faster, stronger' track provides the background to the latest Audi campaign. The ad also features a car made out of jelly. Juxtaposition eh?The campaign promotes the launch of Audi's new A3 Sportback, and will run across television, ... [Published AdNews - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

The Checkout takes a chunk out of Cadbury

Last night The Checkout had a bit of a go at Cadbury for apparently misleading consumers into thinking their chocolate bars are now bigger. Well done Checkout. Broadcast time lags eh?ABC's The Checkout pointed out that Cadbury might have increased its ... [Published AdNews - 14 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

60 Second Briefing: Read all about it, briefly

We've pored through all the major papers to make your life just a little easier. Seems today is all about sports broadcasting and car brands.The Australian has reported that Seven has kicked a goal in the sports broadcasting competition with rivals Nine ... [Published AdNews - 16 hours ago]
First reported May 23 2013 - Updated May 23 2013 - 1 reports

Offspring makes reasonable return but Nine still on top

The highly publicised return of Ten's local drama Offspring has debuted to an audience of 868,000 metro viewers. But Nine was once again the winner of the night with popular shows including A Current Affair and The Block: Sky High.Offspring - fronted ... [Published AdNews - May 23 2013]

Quotes

...Coalface is the first title to launch out of the newly formed indie business, but publisher Shane Davey said he has "big plans" for the company. "We also have a one-hour weekly radio program, online assets and a field promotional team that will host up to 160 events a year." The title is based in the Hunter Valley and focuses on the coal mining industry
NEWS IN BRIEF: 24 May 2013 [Published AdNews - 12 hours ago]
"Jukebox Saturday Night experiences an incredibly active social media following for this demographic, with fans posting, liking and commenting on the page whilst watching the show. It’s both exciting and rewarding to see an older demographic embrace Social TV, a concept usually reserved for younger generations.”"
Who said the old folk weren't on social? [Published AdNews - 14 hours ago]
Curtis added it would interesting to see how Apple responded to the attacks. "[Apple] is typically resistant to comment in public but if it's becoming a marketing battlefield then it will feel the pressure to respond" he said
Snarks circle Apple as rivals smell blood [Published AdNews - 14 hours ago]
"The media landscape will continue to change. Today's solution may at some stage be tomorrow's problem."
Aussie founder: When all around are pulling back, that's the time to have a crack [Published AdNews - 14 hours ago]

More Content

All (288) | News (288) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Business Spectator boss joins The Aus as CEO [Published AdNews - 10 hours ago]
Another kick-ass ad from SA Tourism, and they'r... [Published AdNews - 12 hours ago]
NEWS IN BRIEF: 24 May 2013 [Published AdNews - 12 hours ago]
Who said the old folk weren't on social? [Published AdNews - 14 hours ago]
Snarks circle Apple as rivals smell blood [Published AdNews - 14 hours ago]
Kerching! A branded solution to the web's most ... [Published AdNews - 14 hours ago]
Aussie founder: When all around are pulling bac... [Published AdNews - 14 hours ago]
The Works a cut above with Effies win [Published AdNews - 14 hours ago]
Daft Punk and a car made of jelly: Audi gets cr... [Published AdNews - 14 hours ago]
The Checkout takes a chunk out of Cadbury [Published AdNews - 14 hours ago]
60 Second Briefing: Read all about it, briefly [Published AdNews - 16 hours ago]
MCN to launch automated ad trading system in April [Published AdNews - May 23 2013]
NEWS IN BRIEF: 23 May 2013 [Published AdNews - May 23 2013]
Programmatic: the machines are coming, but they... [Published AdNews - May 23 2013]
Mitchells and OMD WA retain WA Government [Published AdNews - May 23 2013]
Offspring makes reasonable return but Nine stil... [Published AdNews - May 23 2013]
Top five parody ads [Published AdNews - May 23 2013]
Fairfax, Seven scoop top gongs in the 'only' aw... [Published AdNews - May 23 2013]
Countdown of Awesome: Coke's touch machines, Ca... [Published AdNews - May 23 2013]
60-second briefing: We read the papers so you d... [Published AdNews - May 23 2013]
Sunita Gloster is new AANA chief executive [Published AdNews - May 23 2013]
London raid: BMF appoints Dominic Stinton as ne... [Published AdNews - May 22 2013]
Nielsen: Mobile access means less page impressi... [Published AdNews - May 22 2013]
AAMI, GIO: 'Too much hype' around big data [Published AdNews - May 22 2013]
Big data needs a big computer: Move over Ask Je... [Published AdNews - May 22 2013]
Salesforce plans assault on Australian social a... [Published AdNews - May 22 2013]
Bradbury, Ferrier and Rush on whether advertisi... [Published AdNews - May 22 2013]
Leo Burnett Sydney recruits Bill Doig [Published AdNews - May 22 2013]
FreeTV disputes Fairfax story on live odds [Published AdNews - May 22 2013]
IAB reveals social media marketing guidelines [Published AdNews - May 22 2013]
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