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AdTech

Type: Company

Name: AdTech

First reported 13 hours ago - Updated 13 hours ago - 1 reports

Publishing

"Behind the Banner" Launches at Annual Conversational Market. . .

"Behind the Banner" Launches at Annual Conversational Marketing SummitFederated Media PublishingNewsRx.comBy a News Reporter-Staff News Editor at Business & Finance Week -- Federated Media Publishing, the conversational marketing pioneer and champion ... [Published Equities.com - 13 hours ago]

Entities: Federated Media, AdTech, Ecosystem, Publishing

First reported May 17 2013 - Updated May 17 2013 - 1 reports

American Apparel Inc

Two Agencies Announce Layoffs After Big Client Losses [THE BRIEF]

BBDO and Goodby Silverstein & Partners announced layoffs due to the recent losses of major clients. Adweek reports that BBDO made “significant” cuts yesterday in large part due to losing Gillette in April. Goodby’s firings were due to its departure from ... [Published Business Insider Australia - May 17 2013]

Entities: Layoffs, American Apparel Inc, BBDO

First reported May 17 2013 - Updated May 17 2013 - 1 reports

LX Ventures Completes Acquisition of Mobio Technologies Inc.

The completion of this acquisition marks a significant milestone in LX Ventures' high growth strategy of launching, acquiring and integrating early stage high growth technology companies poised for breakout in the AdTech, FinTech and HealthTech verticals. ... [Published Stockwatch - May 17 2013]

Entities: Acquisition, AdTech, Insider

First reported May 16 2013 - Updated May 16 2013 - 1 reports

AOL LLC

This Google And AOL Veteran Believes The Adtech Bubble Is About To Burst

David Bell, a senior advisor to AOL , believes the adtech bubble is about to burst , taking a lot of small, unsustainable companies with it.It's a counterintuitive position given that the ad business is in the middle of a massive, secular movement of ... [Published Business Insider - May 16 2013]

Entities: AdTech, AOL LLC, David Bell

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Long-form never stopped working

Fashions come and go. Verities do not. One verity respected by many old-fashioned writers and publishers is the simple fact that long-form pieces work better than short-form ones for the simple purpose of communicating about anything in depth. If you ... [Published Doc Searls Weblog - May 14 2013]

Entities: AdTech, Jim Bankoff, Vox Media Inc

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Adobe Systems Inc

Behind the Banner, A Visualization of the Adtech Ecosystem

The post Behind the Banner, A Visualization of the Adtech Ecosystem appeared first on John Battelle's Search Blog . I’m very proud to announce “ Behind the Banner “, a visualization I’ve been producing Jer Thorp and his team from The Office ... [Published John Battelle's Searchblog - May 14 2013]

Entities: AdTech, Ecosystem, Adobe Systems Inc

First reported May 13 2013 - Updated May 13 2013 - 1 reports

Accenture plc

'Behind the Banner' Launches at Annual Conversational Marketing Summit

SAN FRANCISCO - (BUSINESS WIRE) - Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced "Behind the Banner," * a data visualization tool that helps people better understand ... [Published NewsBlaze - May 13 2013]

Entities: AdTech, Sustainability, Occupational Therapy, Ecosystem, Accenture plc

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Metamorphosis at NAB and AdTech?

Video: Page (1) of 1 - 05/08/13The National Association of Broadcasters branded their convention this year under the theme Metamorphosis, which describes a conspicuous and relatively abrupt change usually accompanied by a change of behavior. The mostly ... [Published The US Daily - May 08 2013]

Entities: AdTech, Metabolism, National Association of Broadcasters, San Francisco (United States)

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Do not expect the New York Times to go native

The New York Times is not innovation-averse, per se … It’s got its own accelerator ; it’s experimenting with incredible new ways to tell stories as evidenced by the Pulitzer prize-winning interactive story, Snow Fall . Hell, it even has a daily deals ... [Published PandoDaily - May 08 2013]

Entities: Jill Abramson, BuzzFeed, Erin Griffith, AdTech, Scientology

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Research Shows Adtech Fraud Costing Advertisers Millions Per Month

San Francisco, CA -- (SBWIRE) -- 05/07/2013 -- According to a new study released, over 1,200 websites are currently defrauding advertisers of nearly $6.9 million per month.The sites apparently due to through the use of copyright infringing material, ... [Published SBWire - May 07 2013]

Entities: DoubleVerify Inc, AdTech, Fraud

First reported May 01 2013 - Updated May 01 2013 - 2 reports

Study: Adtech Fraud Costs Advertisers $7 Million Per Month

A shell game in which bogus sites serve bogus ads. ... [Published Yahoo! Xtra Business - May 01 2013]

Entities: AdTech, Fraud

First reported Apr 23 2013 - Updated Apr 23 2013 - 1 reports

How Microsoft Won A 76% Market Share In Adtech

In a delightfully counter-intuitive op-ed for AdExchanger, Chris O'Hara, chief revenue officer at NextMark, claims Microsoft has a 76% market share in media planning adtech.The stat will come as a surprise to those of you who thought Google, Rubicon ... [Published Yahoo! Canada - Apr 23 2013]

Entities: AdTech, Microsoft Excel, Microsoft Corporation, media planning, Yahoo! Inc

Quotes

"Shashi understands the digital space, as well as its users," said Liguori. "He knows how to build great products that meet a user's needs, has operated on broad scale, and has created and managed very large businesses. He's going to bring that experience to Tribune and apply it to our media businesses with speed, innovation and ingenuity."

Shashi Seth Named President of Tribune Digital Ventures [Published PR Newswire - 15 hours ago]

...commitment to its digital future and to thinking differently about the digital space," said Tribune's Chief Executive Officer, Peter Liguori. "We want Tribune Digital Ventures to have a start-up mentality, an entrepreneurial spirit, and tremendous freedom to operate. In Shashi, we've found someone with the perfect blend of passion, vision, imagination and experience who can build this business from the ground up."

Shashi Seth Named President of Tribune Digital Ventures [Published FinanzNachrichten.de - 15 hours ago]

"We are very excited about this acquisition, as Mobio's incentivized advertising technology solves a big problem of monetizing social streams and maximizing fan engagement" said Mike Edwards, CEO of LX Ventures

LX Ventures Completes Acquisition of Mobio Technologies Inc. [Published Stockwatch - May 17 2013]

"The dollars flowing into ad tech have slowed," Bell said in his keynote address. "Those companies that haven't gone public and are generating less than $10 million will have trouble getting funding. There will be a wave of consolidation and some companies will just close up. That said, the benefits of simplification are huge. And that's what's coming."

This Google And AOL Veteran Believes The Adtech Bubble Is About To Burst [Published Business Insider - May 16 2013]

More Content

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"Behind the Banner" Launches at Annual Conversa... [Published Equities.com - 13 hours ago]
Shashi Seth Named President of Tribune Digital ... [Published PR Newswire - 15 hours ago]
Shashi Seth Named President of Tribune Digital ... [Published FinanzNachrichten.de - 15 hours ago]
‘They want to be hip’: Yahoo agrees to buy Tumb... [Published Financial Post \| Business » Executive - May 20 2013]
5 reasons why Yahoo is making a mistake [Published Fortune - May 19 2013]
Why Yahoo might buy Tumblr for US$1-billion eve... [Published Financial Post \| Business » FP Tech Desk - May 17 2013]
Two Agencies Announce Layoffs After Big Client ... [Published Business Insider Australia - May 17 2013]
LX Ventures Completes Acquisition of Mobio Tech... [Published Stockwatch - May 17 2013]
to conferences and industry events. [Published Upstart Business Journal - May 17 2013]
This Google And AOL Veteran Believes The Adtech... [Published Business Insider - May 16 2013]
MBDA Business Center-Atlanta Launches Health IT... [Published Minority Business Development Agency - May 15 2013]
March 2013 [Published Ingleton-Beer Associates - May 15 2013]
Bitcoin investors rush in: Liberty City Venture... [Published PandoDaily - May 14 2013]
Long-form never stopped working [Published Doc Searls Weblog - May 14 2013]
PageTraffic Wins Two at PromotionWorld Awards I... [Published Digital Journal - May 14 2013]
Behind the Banner, A Visualization of the Adtec... [Published John Battelle's Searchblog - May 14 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire - May 13 2013]
'Behind the Banner' Launches at Annual Conversa... [Published NewsBlaze - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Business - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Communications - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Technology News - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Communications News - May 13 2013]
The evolution of rich media [Published The Drum - May 09 2013]
Metamorphosis at NAB and AdTech? [Published The US Daily - May 08 2013]
Third-Party Ad Nets Impact AOL's Bottomline: Sm... [Published Media Post - May 08 2013]
AOL grows again on solid ad sales [Published paidContent.org - May 08 2013]
AOL’s Revenue and Profit Growth Continues [Published Street Insider - May 08 2013]
Do not expect the New York Times to go native [Published PandoDaily - May 08 2013]
Research Shows Adtech Fraud Costing Advertisers... [Published SBWire - May 07 2013]
Hold Hands or Die Apart [Published John Battelle's Searchblog - May 06 2013]

Blogs

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‘They want to be hip’: Yahoo agrees to buy Tumb... [Published Financial Post \| Business » Executive - May 20 2013] Yahoo’s board has agreed to buy Tumblr, the popular blogging service, for about $1.1 billion in cash, people with knowledge of the agreement said Sunday. The deal, sealed at a meeting of Yahoo’s board, is expected to be announced as soon as Monday, ...
Why Yahoo might buy Tumblr for US$1-billion eve... [Published Financial Post \| Business » FP Tech Desk - May 17 2013] If Yahoo ! buys Tumblr for US$1-billion, as some reports have suggested, one fact is likely to get cited a lot when the deal is announced: That Tumblr had only US$13-million in revenue in 2012 , after taking US$125-million in investor funding. With ...
Long-form never stopped working [Published Doc Searls Weblog - May 14 2013] Fashions come and go. Verities do not. One verity respected by many old-fashioned writers and publishers is the simple fact that long-form pieces work better than short-form ones for the simple purpose of communicating about anything in depth. If you ...
Behind the Banner, A Visualization of the Adtec... [Published John Battelle's Searchblog - May 14 2013] The post Behind the Banner, A Visualization of the Adtech Ecosystem appeared first on John Battelle's Search Blog . I’m very proud to announce “ Behind the Banner “, a visualization I’ve been producing Jer Thorp and his team from The Office ...
Hold Hands or Die Apart [Published John Battelle's Searchblog - May 06 2013] The post Hold Hands or Die Apart appeared first on John Battelle's Search Blog . I’ve been a bit slow to update this site lately, as my return to Federated Media, and preparation for the CM Summit and OpenCo NYC , have pretty much eaten up ...

Press Releases

sort by: Date \| Relevance
Shashi Seth Named President of Tribune Digital ... [Published PR Newswire - 15 hours ago]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Business - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Communications - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Technology News - May 13 2013]