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AdTech

Type: Company

Name: AdTech

First reported May 17 2013 - Updated May 17 2013 - 1 reports

American Apparel Inc

Two Agencies Announce Layoffs After Big Client Losses [THE BRIEF]

BBDO and Goodby Silverstein & Partners announced layoffs due to the recent losses of major clients. Adweek reports that BBDO made “significant” cuts yesterday in large part due to losing Gillette in April. Goodby’s firings were due to its departure from ... [Published Business Insider Australia - May 17 2013]

Entities: Layoffs, American Apparel Inc, BBDO

First reported May 17 2013 - Updated May 17 2013 - 1 reports

LX Ventures Completes Acquisition of Mobio Technologies Inc.

The completion of this acquisition marks a significant milestone in LX Ventures' high growth strategy of launching, acquiring and integrating early stage high growth technology companies poised for breakout in the AdTech, FinTech and HealthTech verticals. ... [Published Stockwatch - May 17 2013]

Entities: Acquisition, AdTech, Insider

First reported May 16 2013 - Updated May 16 2013 - 1 reports

AOL LLC

This Google And AOL Veteran Believes The Adtech Bubble Is About To Burst

David Bell, a senior advisor to AOL , believes the adtech bubble is about to burst , taking a lot of small, unsustainable companies with it.It's a counterintuitive position given that the ad business is in the middle of a massive, secular movement of ... [Published Business Insider - May 16 2013]

Entities: AdTech, AOL LLC, David Bell

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Long-form never stopped working

Fashions come and go. Verities do not. One verity respected by many old-fashioned writers and publishers is the simple fact that long-form pieces work better than short-form ones for the simple purpose of communicating about anything in depth. If you ... [Published Doc Searls Weblog - May 14 2013]

Entities: AdTech, Jim Bankoff, Vox Media Inc

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Adobe Systems Inc

Behind the Banner, A Visualization of the Adtech Ecosystem

The post Behind the Banner, A Visualization of the Adtech Ecosystem appeared first on John Battelle's Search Blog . I’m very proud to announce “ Behind the Banner “, a visualization I’ve been producing Jer Thorp and his team from The Office ... [Published John Battelle's Searchblog - May 14 2013]

Entities: AdTech, Ecosystem, Adobe Systems Inc

First reported May 13 2013 - Updated May 13 2013 - 1 reports

Accenture plc

'Behind the Banner' Launches at Annual Conversational Marketing Summit

SAN FRANCISCO - (BUSINESS WIRE) - Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced "Behind the Banner," * a data visualization tool that helps people better understand ... [Published NewsBlaze - May 13 2013]

Entities: AdTech, Sustainability, Occupational Therapy, Ecosystem, Accenture plc

First reported May 08 2013 - Updated May 08 2013 - 1 reports

National Association of Broadcasters

Metamorphosis at NAB and AdTech?

Video: Page (1) of 1 - 05/08/13The National Association of Broadcasters branded their convention this year under the theme Metamorphosis, which describes a conspicuous and relatively abrupt change usually accompanied by a change of behavior. The mostly ... [Published The US Daily - May 08 2013]

Entities: AdTech, Metabolism, National Association of Broadcasters, San Francisco (United States)

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Do not expect the New York Times to go native

The New York Times is not innovation-averse, per se … It’s got its own accelerator ; it’s experimenting with incredible new ways to tell stories as evidenced by the Pulitzer prize-winning interactive story, Snow Fall . Hell, it even has a daily deals ... [Published PandoDaily - May 08 2013]

Entities: Jill Abramson, BuzzFeed, Erin Griffith, AdTech, Scientology

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Research Shows Adtech Fraud Costing Advertisers Millions Per Month

San Francisco, CA -- (SBWIRE) -- 05/07/2013 -- According to a new study released, over 1,200 websites are currently defrauding advertisers of nearly $6.9 million per month.The sites apparently due to through the use of copyright infringing material, ... [Published SBWire - May 07 2013]

Entities: DoubleVerify Inc, AdTech, Fraud

First reported May 01 2013 - Updated May 01 2013 - 2 reports

Study: Adtech Fraud Costs Advertisers $7 Million Per Month

A shell game in which bogus sites serve bogus ads. ... [Published Yahoo! Xtra Business - May 01 2013]

Entities: AdTech, Fraud

First reported Apr 23 2013 - Updated Apr 23 2013 - 1 reports

How Microsoft Won A 76% Market Share In Adtech

In a delightfully counter-intuitive op-ed for AdExchanger, Chris O'Hara, chief revenue officer at NextMark, claims Microsoft has a 76% market share in media planning adtech.The stat will come as a surprise to those of you who thought Google, Rubicon ... [Published Yahoo! Canada - Apr 23 2013]

Entities: AdTech, Microsoft Excel, Microsoft Corporation, media planning, Yahoo! Inc

First reported Apr 22 2013 - Updated Apr 22 2013 - 2 reports

Powerhouse Facebook Ad Platform Nanigans Raises $5.8M Series A.1 For Predictive Modeling R&D

Do you target kids with cheap ads or more expensive adults? Nanigans has just raised a $5.85 million “Series A.1″ from Avalon Ventures to build SaaS technology that predicts which audiences earn advertisers more money. With revenue up 6x in 18 months, ... [Published TechCrunch - Apr 22 2013]

Entities: Facebook Inc, Predictive Model, Research & Development

Quotes

Clovis Najm, Founder and CEO of Mobio, said, "This acquisition broadens the skill sets of the Mobio team and provides an increased platform to ramp up the commercialization of our ground breaking technology that provides true engagement and monetization of social platform traffic."

LX Ventures Completes Acquisition of Mobio Technologies Inc. [Published Stockwatch - May 17 2013]

"The dollars flowing into ad tech have slowed," Bell said in his keynote address. "Those companies that haven't gone public and are generating less than $10 million will have trouble getting funding. There will be a wave of consolidation and some companies will just close up. That said, the benefits of simplification are huge. And that's what's coming."

This Google And AOL Veteran Believes The Adtech Bubble Is About To Burst [Published Business Insider - May 16 2013]

Our own Disaster Management article "The Disaster Limitation Rule Book 'Lessons to be learned from the Toyota brand disaster' sparked a lot of interest from journalists - amongst them Stuart Elliott of the New York Times. The article also appeared on MyCustomer.com in the UK and will be featured in the Spring Edition of The Strategist, published in the US by Public Relations Society of America, the world's largest organisation for PR professionals."

March 2013 [Published Ingleton-Beer Associates - May 15 2013]

Click here Related Business Wire News "Behind the Banner Launches at Annual Conversational Marketing Summit Data Visualization Tool Helps Guide the Conversation Between 40 Executives Discussing This Year's Event Theme, 'Parting the Clouds: Bridging Data and Humanity CBL Achieves an Investment Grade Rating from Moody's Investors Service CBL Received a Baa3 Rating With a Stable Outlook Accenture Convenes Policy and Business Leaders to Debate the Challenge of Scaling Sustainability at Sustainability 24 Accenture is to host Sustainability 24, a free, interactive global online broadcast on May 15 that brings together some of the world's leaders and experts in sustainability and resource efficiency. MGH Institute to Launch New England's First Entry-Level Doctor of Occupational Therapy Program MGH Institute of Health Professions in Boston to launch New England's first Entry-Level Doctor of Occupational Therapy program in June 2014. CompuCom Appoints Anthony (Tony) Doye as New Chief Executive Officer CompuCom SystemsCompuCom Systems Inc. , the leading IT outsourcing specialist, today announced the promotion of Anthony Doye to the role of Chief Executive Officer . Cleversafe Appoints John Morris President and Chief Executive Officer Company Positioned for Continued Growth and Broader Adoption of Award-winning Dispersed Object-Storage Platform ...More Business Wire"

'Behind the Banner' Launches at Annual Conversational Marketing Summit [Published NewsBlaze - May 13 2013]

More Content

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5 reasons why Yahoo is making a mistake [Published Fortune - 2 hours ago]
Why Yahoo might buy Tumblr for US$1-billion eve... [Published Financial Post \| Business » FP Tech Desk - May 17 2013]
Two Agencies Announce Layoffs After Big Client ... [Published Business Insider Australia - May 17 2013]
LX Ventures Completes Acquisition of Mobio Tech... [Published Stockwatch - May 17 2013]
to conferences and industry events. [Published Upstart Business Journal - May 17 2013]
This Google And AOL Veteran Believes The Adtech... [Published Business Insider - May 16 2013]
MBDA Business Center-Atlanta Launches Health IT... [Published Minority Business Development Agency - May 15 2013]
March 2013 [Published Ingleton-Beer Associates - May 15 2013]
Bitcoin investors rush in: Liberty City Venture... [Published PandoDaily - May 14 2013]
Long-form never stopped working [Published Doc Searls Weblog - May 14 2013]
PageTraffic Wins Two at PromotionWorld Awards I... [Published Digital Journal - May 14 2013]
Behind the Banner, A Visualization of the Adtec... [Published John Battelle's Searchblog - May 14 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire - May 13 2013]
'Behind the Banner' Launches at Annual Conversa... [Published NewsBlaze - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Business - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Communications - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Technology News - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Communications News - May 13 2013]
The evolution of rich media [Published The Drum - May 09 2013]
Metamorphosis at NAB and AdTech? [Published The US Daily - May 08 2013]
Third-Party Ad Nets Impact AOL's Bottomline: Sm... [Published Media Post - May 08 2013]
AOL grows again on solid ad sales [Published paidContent.org - May 08 2013]
AOL’s Revenue and Profit Growth Continues [Published Street Insider - May 08 2013]
Do not expect the New York Times to go native [Published PandoDaily - May 08 2013]
Research Shows Adtech Fraud Costing Advertisers... [Published SBWire - May 07 2013]
Hold Hands or Die Apart [Published John Battelle's Searchblog - May 06 2013]
Humility, Pt. 2 [Published PandoDaily - May 04 2013]
BlueCava adds David Tannenbaum as CTO [Published PRWeb - May 02 2013]
AOL continues to bet on video with Be On [Published Brand Republic - May 02 2013]
Worsening outlook for the economy pulls stocks ... [Published Yahoo! Canada - May 01 2013]

Blogs

sort by: Date \| Relevance
Why Yahoo might buy Tumblr for US$1-billion eve... [Published Financial Post \| Business » FP Tech Desk - May 17 2013] If Yahoo ! buys Tumblr for US$1-billion, as some reports have suggested, one fact is likely to get cited a lot when the deal is announced: That Tumblr had only US$13-million in revenue in 2012 , after taking US$125-million in investor funding. With ...
Long-form never stopped working [Published Doc Searls Weblog - May 14 2013] Fashions come and go. Verities do not. One verity respected by many old-fashioned writers and publishers is the simple fact that long-form pieces work better than short-form ones for the simple purpose of communicating about anything in depth. If you ...
Behind the Banner, A Visualization of the Adtec... [Published John Battelle's Searchblog - May 14 2013] The post Behind the Banner, A Visualization of the Adtech Ecosystem appeared first on John Battelle's Search Blog . I’m very proud to announce “ Behind the Banner “, a visualization I’ve been producing Jer Thorp and his team from The Office ...
Hold Hands or Die Apart [Published John Battelle's Searchblog - May 06 2013] The post Hold Hands or Die Apart appeared first on John Battelle's Search Blog . I’ve been a bit slow to update this site lately, as my return to Federated Media, and preparation for the CM Summit and OpenCo NYC , have pretty much eaten up ...
We’ve Seen This Movie Before…On Traffic of Good... [Published John Battelle's Searchblog - Apr 26 2013] The post We’ve Seen This Movie Before…On Traffic of Good Intent appeared first on John Battelle's Search Blog . ( image ) Back in 2005 I whipped off a post with a title that has recently become relevant again – “ Traffic of Good Intent .” That ...

Press Releases

sort by: Date \| Relevance
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Business - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published EON Communications - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Technology News - May 13 2013]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire Communications News - May 13 2013]