AdTech

Type: Company
Name: AdTech
First reported 37 mins ago - Updated 37 mins ago - 1 reports

M & a of Video and Mobile AdTech 2005 - 2014: Exit Valuations Report

Dallas, TX -- (SBWIRE) -- 09/22/2014 -- Video, desktop, mobile and multi-screen adtech M & A has mustered $1.5 billion in 2014 acquisition cash, 29% of $5.1 billion in cumulative dealings recorded since 2005 (excluding Google’s $3.1 billion buyout of ... [Published Crawford Financial Planning - 37 mins ago]
First reported 50 mins ago - Updated 50 mins ago - 1 reports

The Real Reason AppNexus Agreed to Investment From WPP

Robert Libetti/ Business InsiderAppNexus CEO Brian O'Kelley.WPP, the world's largest ad agency holding company, announced it invested $25 million in the adtech company AppNexus. [1]The deal is somewhat complicated, but in a nutshell WPP has acquired a ... [Published DailyMe.Com - 50 mins ago]
First reported 2 hours ago - Updated 2 hours ago - 1 reports

Why New York's Hottest Startup, Valued at $1.2 Billion, Just Sold A Huge Chunk Of Itself For A Tiny Sum

WPP, the world's largest ad agency holding company, announced it invested $25 million in the adtech company AppNexus. The deal is somewhat complicated, but in a nutshell WPP has acquired a huge stake in the hottest tech startup in New York - worth $1.2 ... [Published Austin American Statesman - 2 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

WPP : Adtech deal volumes to skyrocket in 2014

The number of ad and marketing technology (adtech and martech) merger and acquisition deals is set to double this year compared to 2013 levels. A total of 223 ad and martech deals were completed last year by the likes of WPP (chief executive Martin Sorrell ... [Published 4 Traders - 12 hours ago]
First reported Sep 19 2014 - Updated Sep 19 2014 - 1 reports

Content marketing, native advertising, branded-content: Where is the performance voice?

The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the site - for example when you register for events or share content. We also collect standard information ... [Published Noodls - Sep 19 2014]
First reported Sep 19 2014 - Updated Sep 19 2014 - 1 reports

Digital Advertising Seminar explores industry dynamics

AdTech Seminar RecapDownload PresentationThe dynamics of the advertising technology industry are changing as the industry faces disruption, consolidation and 100% growth. On September 9, 2014, Woodside Capital Partners presented a seminar on digital advertising ... [Published Woodside Capital Partners - Sep 19 2014]
First reported Sep 18 2014 - Updated Sep 18 2014 - 1 reports

The Drum’s Digital Trading Awards 2015 now open for entry with FT, Kellogg’s, MediaCom and ISBA on board as judges

The Drum’s 2015 Digital Trading Awards are now open for entry, with AppNexus on board as headline sponsor.Kellogg’s, the Financial Times, MediaCom, the IPA, ISBA, Google and Microsoft are among the stellar judge line-up for the awards, created to reward ... [Published The Drum - Sep 18 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Marketers tap online quizzes

NEW YORK: Marketers are able to glean valuable information about consumers from the plethora of quizzes that social media and internet users complete and forward to their friends.Specialist companies develop psychometric-type questionnaires that promise ... [Published WARC - Sep 16 2014]
First reported Sep 08 2014 - Updated Sep 08 2014 - 2 reports

Facebook launches view counts for videos; targets YouTube?

By 08 - Sep - 2014 16:58 PMFacebook has announced that it now delivers 1 billion video views per day and will begin showing everyone view counts on videos posted by Pages and public figures. The feature will be rolled out to users this week and will help ... [Published Digit.in - Sep 08 2014]
Entities: YouTube LLC, AdTech, Wi-Fi
First reported Sep 08 2014 - Updated Sep 08 2014 - 2 reports

Jeff Green, CEO of The Trade Desk, Speaks to the Future of Adtech at OnMedia NYC 2014 Sept. 15

- Jeff Green, CEO of global demand-side platform The Trade Desk, will share his vision for the future of adtech at AlwaysOn's OnMedia NYC 2014, "where Silicon Valley meets Madison Avenue," on Monday, Sept. 15 at the NASDAQ OMX in Times Square, New York. ... [Published Yahoo! Finance - Sep 08 2014]
First reported Sep 02 2014 - Updated Sep 03 2014 - 2 reports

Graham Brooks Promoted to Partner at .406 Ventures

BOSTON, MA--(Marketwired - Sep 2, 2014) -  .406 Ventures, a Boston-based venture capital firm investing in early-stage breakthrough Enterprise IT companies, announced today that Graham Brooks has been promoted to Partner. Graham joined .406 as an Associate ... [Published Marketwire - Breaking News Releases - Sep 02 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 2 reports

Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing

Twitter has released its Twitter analytics dashboard to all users, and it's completely awesome. (Here's .) A dashboard will then display the "performance" of all your recent tweets.There is a sense on Twitter that because your Home timeline feed is moving ... [Published Connecticut Post - Aug 28 2014]

Quotes

...WPP needs to be able to go to Google and Facebook as one of the biggest ad spenders on the planet and say, "we need you to give us special treatment or we will go elsewhere." AppNexus, as one of the largest ad servers on the planet, is now the default "elsewhere."
"By raising the profile of what can be achieved, The Drum Digital Trading Awards in partnership with AppNexus will further understanding and encourage new talent to enter this dynamic market."
"We’re also interested in its ability to integrate different skill sets including social and digital marketing. Its own positioning, at the forefront of an industry revolutionised by technology, mirrors our own; this synergy makes for a positive working relationship.”"
Econsultancy noted that quizzes can drive huge amounts of traffic, generate leads and increase sales. "Personal connection is a big part of the reason why quizzes are so popular, but it takes a special set of tools to make the connection real" it advised

More Content

All (133) | News (89) | Reports (0) | Blogs (43) | Audio/Video (0) | Fact Sheets (1) | Press Releases (0)
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M & a of Video and Mobile AdTech 2005 - 2014: E... [Published Crawford Financial Planning - 37 mins ago]
The Real Reason AppNexus Agreed to Investment F... [Published DailyMe.Com - 50 mins ago]
Why New York's Hottest Startup, Valued at $1.2 ... [Published Yahoo! Finance - 2 hours ago]
Why New York's Hottest Startup, Valued at $1.2 ... [Published Austin American Statesman - 2 hours ago]
Why New York's Hottest Startup, Valued at $1.2 ... [Published Business Insider - 2 hours ago]
WPP : Adtech deal volumes to skyrocket in 2014 [Published 4 Traders - 12 hours ago]
Content marketing, native advertising, branded-... [Published Noodls - Sep 19 2014]
What to savour at Social Media Week this year: ... [Published The Drum - Sep 19 2014]
The Oculus Rift roller coaster, and other sight... [Published Tech In Asia - Sep 19 2014]
Digital Advertising Seminar explores industry d... [Published Woodside Capital Partners - Sep 19 2014]
The Drum’s Digital Trading Awards 2015 now open... [Published The Drum - Sep 18 2014]
Threepipe appointed by Adstream for UK PR brief [Published Threepipe Communications - Sep 17 2014]
Adstream appoints Threepipe [Published GorkanaPR - Sep 17 2014]
What is the answer to the ad fraud arms race? [Published Media Tel - Sep 17 2014]
Global Mobile Advertising Market [Published TheStreet.com - Sep 17 2014]
Boat Rocker Studios partners with Influicity [Published Playback Magazine - Sep 16 2014]
Marketers tap online quizzes [Published WARC - Sep 16 2014]
Here are 10 exciting African tech startups [Published Yourstory.in - Sep 15 2014]
20 Entrepreneurs Shaking Up New York's Tech Scene [Published Forbes.com - Sep 13 2014]
Google, Relevance And YouTube Video [Published Huffington Post - Sep 12 2014]
Gravy Adds New Board Members and $4 Million Inv... [Published PRWeb - Sep 11 2014]
Former Yahoo EMEA boss joins Ebuzzing & Teads [Published Media Tel - Sep 11 2014]
Programmatic needs more transparency, and publi... [Published Mumbrella - Sep 11 2014]
Video analytics startup Visible Measures cuts s... [Published boston.com - Sep 10 2014]
ad:tech: London launches Start-up competition f... [Published MyNewsDesk - Sep 10 2014]
Global advertising and marketing technology mar... [Published The Drum - Sep 09 2014]
AccuStream Research: Video And Mobile AdTech M ... [Published Business Technology - Sep 09 2014]
Trintech CEO Invited to Speak at AGC Partners’ ... [Published Noodls - Sep 09 2014]
Best Tech Events This Week: Startup Job Fair, F... [Published Beta Beat - Sep 08 2014]
Jeff Green, CEO of The Trade Desk, Speaks to th... [Published Yahoo! Finance - Sep 08 2014]
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Jeff Green, CEO of The Trade Desk, Speaks to th... [Published Marketwire - Breaking News Releases - Sep 08 2014]
LOS ANGELES, CA--(Marketwired - Sep 8, 2014) - Jeff Green, CEO of global demand-side platform The Trade Desk, will share his vision for the future of adtech at AlwaysOn's OnMedia NYC 2014, "where Silicon Valley meets Madison Avenue," on Monday, Sept. ...
Vista Partners Publishes September 2014 Macroec... [Published Marketwire - Breaking News Releases - Sep 05 2014]
Topics Include: Monthly Macroeconomic Commentary, Investment Considerations, Adtech, Energy, Biotechnology, Energy, Healthcare, Natural Resources, Football, & More ...
We’re Innumerate, Which Is Why We Love Visualiz... [Published John Battelle's Searchblog - Sep 02 2014]
The post We’re Innumerate, Which Is Why We Love Visualizations appeared first on John Battelle's Search Blog . This weekend I reviewed my notes from a few weeks of late summer meetings, and found this gem from a  conversation with Mike Driscoll, ...
.406 Ventures promotes principal to partner [Published PE Hub Blog - Sep 02 2014]
Boston-based . 406 Ventures has promoted Graham Brooks to partner. Prior to joining the firm, Brooks worked at Bose where he was part of their new ventures group. PRESS RELEASE BOSTON, MA–(Marketwired – Sep 2, 2014) – .406 Ventures, a Boston-based ...
Graham Brooks Promoted to Partner at .406 Ventures [Published Marketwire - Breaking News Releases - Sep 02 2014]
BOSTON, MA--(Marketwired - Sep 2, 2014) -  .406 Ventures, a Boston-based venture capital firm investing in early-stage breakthrough Enterprise IT companies, announced today that Graham Brooks has been promoted to Partner. Graham joined .406 as an Associate ...
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