AdTech

Type: Company
Name: AdTech
First reported 1 hour ago - Updated 1 hour ago - 1 reports

Walmart Is Gobbling Up Faltering Tech Startups For Everyday Low Prices

Yahoo may have cemented its reputation as a dumping ground for failed mobile startups , but Walmart is staking out a similar renown with shopping startups. Over the last few months, the nation's favorite predatory retailer has been buying up some Silicon ... [Published Gawker - 1 hour ago]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Boston AdTech Firm ChoiceStream Raises $7.5M in Series B

Boston programmatic media buying company  ChoiceStream announced on Monday that it has raised $7.5 million in Series B funding, led by New York City-based Fred Alger Management.The newfound capital will go towards growing its programmatic advertising ... [Published Bostinno - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

One Of The Creators Of AOL Instant Messenger Pivoted His Next Company So Effectively That It Just Raised $7.5 Million

When you think wistfully back to your years of using AOL Instant Messenger (commonly known as AIM) to flirt with your crush or swap answers to your math homework, you should thank Eric Bosco, current CEO of ChoiceStream, an adtech company that just raised ... [Published Atlanta Journal And Constitution - Jul 28 2014]
First reported Jul 23 2014 - Updated Jul 24 2014 - 2 reports

LIVE: Facebook Reports Q2 Earnings (FB)

ReutersFacebook CEO Mark ZuckerbergSee Also A New Partnership Shows Why Pinterest Is So Important For Retailers Facebook Can't Seem To Hire A New Business Head For Instagram Facebook Is Testing A 'Buy' Button That Lets Users Purchase ... [Published Business Insider - Jul 23 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Get the dirt on how little-known Metaps roped in Line and Zynga as clients (#StartupAsia preview)

Companies large and small are always eager to get their apps in front of eyeballs, and equally keen to measure how much money they’re making from ads. As a result, a number of startups have emerged that aim to take up the burden of promoting and advertising ... [Published Tech In Asia - Jul 24 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Q1Media's AdExcite™ Video Platform Ranked #6 for Unique User Reach

About Q1Media, Inc.Q1Media is a publisher-focused ad technology and sales company. Q1Media developed and operates a proprietary high impact video, display and mobile AdTech platform that creates incremental ad inventory for publishers that is 100% viewable ... [Published Indianapolis Business Journal - Jul 22 2014]
Entities: AdTech, Publisher
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Did Yahoo Just Acquire Another Financial Disaster?

Yahoo has a knack for bailing out bombing businesses. This time, they're saving Flurry : a mobile analytics startup that just took on $10 million in debt as it struggled to find an exit.Selling to Yahoo would once have been inconceivable. Rumors of a ... [Published Gawker - Jul 22 2014]
First reported Jul 16 2014 - Updated Jul 16 2014 - 2 reports

Waywire Adds 85 Channels, New COO, and Is Awarded Powerful Pre-Roll AdTech Patent

- Waywire Networks today announced a number of advances for the growing network of curated video channels."We're pleased and proud to be able to announce that we've grown our Curated Channel lineup," said Waywire CEO Steven Rosenbaum. "Our team of Channel ... [Published 4 Traders - Jul 16 2014]
First reported Jul 15 2014 - Updated Jul 16 2014 - 3 reports

TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts

Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum[1] lets ecommerce sites offer personalized, ... [Published DailyMe.Com - Jul 16 2014]
First reported Jul 03 2014 - Updated Jul 03 2014 - 2 reports

Vista Partners Publishes July 2014 Macroeconomic & Investment Newsletter

Topics Include: Monthly Macroeconomic Commentary, Investment Considerations, Adtech, Biotechnology, Travel, Energy, Healthcare, NBA, NHL, Soccer, Gold, Natural Resources & More ... [Published Town Hall - Jul 03 2014]
First reported Jul 02 2014 - Updated Jul 02 2014 - 2 reports

Adtech Company OpenX Tried To Raise $75 Million, But Sources Say It Came Up Short

A few months ago online ad company OpenX had been out trying to fundraise, according to two industry sources. An OpenX spokesperson tells us, "We don't need to raise equity capital at this stage, and we're not actively seeking funding." That doesn't mean ... [Published Atlanta Journal And Constitution - Jul 02 2014]
First reported Jun 30 2014 - Updated Jul 01 2014 - 2 reports

Twitter Buys TapCommerce, Increases Its Strength in Mobile Adtech

Twitter has snapped up a mobile ad retargeting startup from New York as it beefs up its digital advertising technology muscle.On Monday, news broke that the social media network acquired TapCommerce. Re/code reported the deal to be around $100 million; ... [Published Xconomy - Jul 01 2014]

Quotes

...completely from scratch on a business — but do it within the framework of company already somewhat established," Bosco tells Business Insider. "So it wasn’t me with another guy and a couple million dollars of venture capital in a garage, it was me with like 30 people and more money."
...tv and ONE by AOL. "Affiperf and AOL Platforms share a vision of advertising where direct response and brand budgets can interact together and where unified, automated platforms drive economic efficiencies and media effectiveness. We are excited to be working with Affiperf to continue moving towards that reality."
...that the city's talent has produced some of the world's most inspiring technology companies," said Ilene Adler, founder and CEO of Vantage PR. "We are proud to bring our 25 year track record of client success, and great corporate culture as evidenced by being one of PRWeek's Top Places to Work in PR , to Boston. We are excited to have the opportunity to immerse ourselves in its promising tech scene."
Q1Media Founder Bill Wiemann said, "Q1Media's focus on 100% viewable ad technology is continuing to pay off. Every day more and more publishers, brands and agencies are seeing the value that our proprietary units bring, allowing easy monetization, targeting and of course a reach that is among the best in the industry."

More Content

All (128) | News (90) | Reports (0) | Blogs (37) | Audio/Video (0) | Fact Sheets (1) | Press Releases (0)
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Walmart Is Gobbling Up Faltering Tech Startups ... [Published Gawker - 1 hour ago]
WalmartLabs Acquires Kleiner Perkins-Backed Luv... [Published TechCrunch - 4 hours ago]
One Of The Creators Of AOL Instant Messenger Pi... [Published Atlanta Journal And Constitution - Jul 28 2014]
One Of The Creators Of AOL Instant Messenger Pi... [Published Business Insider - Jul 28 2014]
AOL Announces Havas' Affiperf as Charter Global... [Published Scottrade - Jul 28 2014]
Vantage PR Opens Wicked Awesome Boston Office [Published MarketWired - Jul 28 2014]
Boston AdTech Firm ChoiceStream Raises $7.5M in... [Published Bostinno - Jul 28 2014]
Quiztrail outdoor app aims to “drive footfall” [Published The Drum - Jul 25 2014]
Get the dirt on how little-known Metaps roped i... [Published Tech In Asia - Jul 24 2014]
LIVE: Facebook Reports Q2 Earnings (FB) [Published Business Insider - Jul 23 2014]
LIVE: Facebook Reports Q2 Earnings (FB) [Published Clusterstock - Jul 23 2014]
Q1Media's AdExcite™ Video Platform Ranked #6 fo... [Published Indianapolis Business Journal - Jul 22 2014]
Q1Media's AdExcite™ Video Platform Ranked #6 f... [Published TickerTech.com - Jul 22 2014]
Did Yahoo Just Acquire Another Financial Disaster? [Published Gawker - Jul 22 2014]
Genesis Media to Host Publisher Summit Series [Published Individual.com - Jul 21 2014]
US Federal Business Opportunity: National Aeron... [Published ITbriefing - Jul 19 2014]
BlueCava Selected by AlwaysOn as One of the Alw... [Published Market Pulse Navigator - Jul 19 2014]
From Fitness to Fashion, Gener8tor’s Summer Pro... [Published Xconomy - Jul 18 2014]
(VIDEO) Native Video Advertising on Mobile Devi... [Published Huffington Post - Jul 18 2014]
Waywire Adds 85 Channels, New COO, and Is Award... [Published 4 Traders - Jul 16 2014]
Waywire Adds 85 Channels, New COO, and Is Award... [Published Marketwire - Breaking News Releases - Jul 16 2014]
4INFO correlates mobile ads to cash register sales [Published Rapid TV News - Jul 16 2014]
Genesis Media Announces Next Publisher Summit S... [Published TickerTech.com - Jul 16 2014]
AdPushup Wants to Push up your Earnings From On... [Published Pluggd.in - Jul 16 2014]
TellApart Buys Freshplum To Chase You With Pers... [Published DailyMe.Com - Jul 16 2014]
TellApart Acquires Freshplum So It Can Chase Yo... [Published TechCrunch - Jul 15 2014]
TellApart Acquires Freshplum So It Can Chase Yo... [Published TechCrunch Europe - Jul 15 2014]
Research and Markets Adds Report: China Motion ... [Published Individual.com - Jul 15 2014]
i.Predictus Makes Executive Appointment [Published Individual.com - Jul 15 2014]
The Investment Outlook for Insights: A View fro... [Published GreenBook - Jul 14 2014]
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LIVE: Facebook Reports Q2 Earnings (FB) [Published Clusterstock - Jul 23 2014]
We're waiting for Facebook to report its Q2 2014 earnings. Here is what analysts are expecting: Revenues : $2.81 billion EPS : $0.32 We're updating this post live as the news comes in so click here for updates — and apologies for the typos! ...
Waywire Adds 85 Channels, New COO, and Is Award... [Published Marketwire - Breaking News Releases - Jul 16 2014]
NEW YORK, NY--(Marketwired - Jul 16, 2014) - Waywire Networks today announced a number of advances for the growing network of curated video channels. ...
TellApart Acquires Freshplum So It Can Chase Yo... [Published TechCrunch - Jul 15 2014]
 Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive ...
TellApart Acquires Freshplum So It Can Chase Yo... [Published TechCrunch Europe - Jul 15 2014]
 Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive ...
Vista Partners Publishes July 2014 Macroeconomi... [Published Marketwire - Breaking News Releases - Jul 03 2014]
Topics Include: Monthly Macroeconomic Commentary, Investment Considerations, Adtech, Biotechnology, Travel, Energy, Healthcare, NBA, NHL, Soccer, Gold, Natural Resources & More ...
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