Advertising Association

Entity type image
Type: Organization
Name: Advertising Association
First reported 5 hours ago - Updated 5 hours ago - 1 reports

People 5.22.13

At an event unveiling its upcoming Xbox One video game console, Microsoft said filmmaker Steven Spielberg will executive produce a live-action TV version of “Halo,” a popular Xbox game franchise. There’s no word on what network the project will air on, ... [Published Media Life Magazine - 5 hours ago]
First reported 7 hours ago - Updated 7 hours ago - 3 reports

DPAA Names Frey as President, CEO

Former Cablevision Exec Succeeds Danaher At Digital Place-based Ad GroupFormer Cablevision Exec Succeeds Danaher At Digital Place-based Ad GroupMCN StaffThe Digital Place-based Advertising Association has hired cable industry Barry Frey as its new president ... [Published Multichannel Online - 7 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 1 reports

VGI investing in LED screens, raises target

VGI Global Media will invest Bt540 million in new media LED screens while raising its revenue-growth target to 30 per cent from 15-20 per cent for its fiscal year 2014 on expectation of broader multimedia access.Chief executive officer Marut Arthakaivalvatee ... [Published The Nation - Thailand - 9 hours ago]
First reported May 19 2013 - Updated May 19 2013 - 1 reports

Shining stars, a holy river and a rectangular field

KATHMANDU, MAY 18 - The Bagmati River is not the first thing that comes to mind when you think of football. Neither would your mind be able to conjure images of film stars or businessmen making rounds of a football field. But the Advertising Association ... [Published Kathmandu Post - May 19 2013]
First reported May 17 2013 - Updated May 17 2013 - 1 reports

UK ad spend reaches pre-recession levels

Tell a friend Advertising expenditure in the UK reached £17 billion in 2012, up 2.3% on 2011 according to figures from the latest AA/Warc Expenditure Report, and representing the first time advertising spend exceeded £17 billion since 2007 - before the ... [Published The Wise Marketer - May 17 2013]
First reported May 16 2013 - Updated May 16 2013 - 1 reports

Why...?

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.I've just returned from the Promotional Marketing Association of Northern California (PMANC) ... [Published Promo Marketing - May 16 2013]
First reported May 16 2013 - Updated May 16 2013 - 1 reports

VGI sees boom on growing ad market on Skytrain

VGI Global Media, the country's leading out-of-home lifestyle media provider, is lavishing Bt260 million on multimedia for the Skytrain system to welcome the storm of advertising orders that will come with the further rise in ridership from the current ... [Published The Nation - Thailand - May 16 2013]
First reported May 16 2013 - Updated May 16 2013 - 1 reports

World giants lead VN advertising

VietNamNet Bridge – Vietnamese advertising companies needed to be more professional with an improved attitude to customer services so they could compete with international firms.A Yamaha Viet Nam advertisement on a bus in Ha Noi.This opinion was voiced ... [Published VietNamNet Bridge - May 16 2013]
First reported May 15 2013 - Updated May 15 2013 - 1 reports

The AA’s quiet revolution

There wasn’t a great deal of fuss made last week when the Advertising Association revealed the official UK ad revenue figures for 2012. It was quite a quiet revolution. But I think there should have been more fuss made. So here’s some I should have made ... [Published Brand Republic - May 15 2013]
First reported May 15 2013 - Updated May 15 2013 - 1 reports

UK Adspend rebounds to pre-recession levels

Brands spent £17.17bn on advertising last year despite the still flat UK economy, the first time ad spend has topped the £17bn since pre-recession 2007, according to the latest Advertising Association/Warc report.Investment in online, up 13.2 per cent ... [Published APA - May 15 2013]
First reported May 09 2013 - Updated May 10 2013 - 7 reports

Advertising spend roars back to 2007 levels with more to come

Receive daily updates with our mid-morning newsletter ADVERTISING spending in the UK has returned to pre-crisis levels and is set to overtake 2007’s highs this year, according to the latest industry figures.Research from trade body the Advertising Association ... [Published City A.M. - May 10 2013]
First reported May 09 2013 - Updated May 09 2013 - 2 reports

UK advertising expenditure up 2.3% last year to £17.2 billion

Receive round-ups of news reports, research and analysis plus latest comment and opinion from across the UK media market.Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the Advertising ... [Published Media Tel - May 09 2013]

Quotes

Mike DiFranza Frey said, "In this rapidly evolving world of video and digital, I see digital place-based screens and networks as powerful solutions for advertisers seeking to engage today's on-the-go consumers. Our industry has a great infrastructure in place thanks to my predecessor Sue Danaher"
..." Sponsored by: Frey said, "In this rapidly evolving world of video and digital, I see digital place-based screens and networks as powerful solutions for advertisers seeking to engage today's on-the-go consumers. Our industry has a great infrastructure in place thanks to my predecessor Sue Danaher's efforts. We can provide analytics, technology and targetability to advertisers, who recognize that consumers are regularly watching video during the course of the day as they form brand impressions and are on their way to making purchase decisions. Marketers know the days of relying solely on television screens to transmit video messages are long gone, and we can now clearly demonstrate that DPb media can be a key element of a video agnostic media plan." Frey most recently was a senior advisor at Sonenshine Partners, a New York-based investment bank that provides integrated strategic and financial advisory...
"This year is expected to see a bright picture for advertising media. The Advertising Association of Thailand expects the advertising media to grow more than 10 per cent to Bt140 billion in 2013" he said
...According to Tim Lefroy, chief executive for the Advertising Association, "These figures are good news for our industries but there is a bigger picture. Advertising does not just track GDP - it drives it. The return to pre-recession levels of spending will have an impact not just on ad-land but the economy at large."

More Content

All (77) | News (67) | Reports (0) | Blogs (1) | Audio/Video (0) | Fact Sheets (2) | Press Releases (7)
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People 5.22.13 [Published Media Life Magazine - 5 hours ago]
DPAA Names Frey as President, CEO [Published Multichannel Online - 7 hours ago]
Barry Frey Named President And CEO Of Digital P... [Published TheStreet.com - 7 hours ago]
Barry Frey Named President And CEO Of Digital P... [Published TickerTech.com - 7 hours ago]
Barry Frey Named President And CEO Of Digital P... [Published PR Newswire: Entertainment & Media - 7 hours ago]
VGI investing in LED screens, raises target [Published The Nation - Thailand - 9 hours ago]
Shining stars, a holy river and a rectangular f... [Published Kathmandu Post - May 19 2013]
UK ad spend reaches pre-recession levels [Published The Wise Marketer - May 17 2013]
Why...? [Published Promo Marketing - May 16 2013]
VGI sees boom on growing ad market on Skytrain [Published The Nation - Thailand - May 16 2013]
'VGI' Announces Striking Profits FY12/13 Rise 2... [Published Thailand News and Press Releases - May 16 2013]
World giants lead VN advertising [Published VietNamNet Bridge - May 16 2013]
The AA’s quiet revolution [Published Brand Republic - May 15 2013]
As UK Advertising Expenditure Increases, The DR... [Published PRWeb UK - May 15 2013]
UK Adspend rebounds to pre-recession levels [Published APA - May 15 2013]
Online advertising soars ahead in UK [Published Web windows - May 14 2013]
Restore the Shore event to help businesses run ... [Published North Brunswick Sentinel - May 14 2013]
Bucharest city tales: Operation Restaurant – Ho... [Published Romania Business Insider - May 13 2013]
NABS Centurions Honoured at NABS Big Bash [Published Little Black Book - May 13 2013]
Local advertising firms losing out to foreign r... [Published Bao Moi.com - May 12 2013]
C4 switches off profits and makes a loss [Published NewsRT.co.uk - May 12 2013]
Manufacturing Output Steps Up Another Gear (May... [Published Beardsley Theobalds - May 11 2013]
World giants lead VN advertising [Published Bao Moi.com - May 11 2013]
Brands investing in online advertising must not... [Published Net Names - May 11 2013]
New Agency Model Pays Off at AAW Signature Awards [Published Digital Journal - May 10 2013]
New Agency Model Pays Off at AAW Signature Awards [Published Canada NewsWire - May 10 2013]
UK adspend hits £17bn- first time since 2007 [Published Net Imperative - May 10 2013]
UK adspend report fails to highlight importance... [Published Gomo News - May 10 2013]
Japan’s Little Joke. [Published London Irvine Report - May 10 2013]
UK recovery gathering momentum after 'stunning'... [Published Yahoo! UK and Ireland - May 10 2013]
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Japan’s Little Joke. [Published London Irvine Report - May 10 2013]
br />!--[if gte mso 9]><![endif]--> Baltic Dry Index. 889 -03  LIR Gold Target by 2019: $30,000.  Revised due to QE programs. “It is always the best policy to speak the truth, unless of course, you are an exceptionally good liar." Akira ...
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Press Releases

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Barry Frey Named President And CEO Of Digital P... [Published PR Newswire: Entertainment & Media - 7 hours ago]
Susan Danaher, Former CEO Of Digital Place-Base... [Published PR Newswire: Entertainment & Media - Mar 14 2013]
Susan Danaher Informs DPAA Board She Will Not B... [Published Financial Services - Mar 14 2013]
Stewart Sponsors Regional Transportation Allian... [Published PR.com Press Releases - Mar 09 2013]
DPAA to Hold 6th Annual Digital Media Summit on... [Published PR Newswire: Entertainment & Media - Feb 14 2013]
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