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Publication: AdWorld.ie

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Taste of Dublin: Special IMJ Offer

Caption: Catherine FulvioAdworld.ie and IMJ have teamed up with Taste of Dublin 2013 to offer 10% off all tickets to this weekend long food extravaganza.Sponsored by Electrolux, Taste of Dublin 2013 is Ireland's premier food and drink festival. Now in ... [Published AdWorld.ie - May 17 2013]

Entities: Dublin, Ireland, AB Electrolux

First reported May 17 2013 - Updated May 17 2013 - 1 reports

JC Decaux SA

JCDecaux to Expand dublinbikes Scheme

Joanne Grant, Managing Director of JCDecaux IrelandOnce the expansion has been completed the number of stations will be more than doubled to 102 and the number of bikes will be almost trebled to 1,500 in total.JCDecaux has been operating the dublinbikes ... [Published AdWorld.ie - May 17 2013]

Entities: JC Decaux SA, Ireland, Dublin City Council, Means of Transport

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Cybercom Rebrands as In the Company of Huskies

Cybercom, the Dublin-based agency headed up by Jonathan Forrest since 1999, has repositioned its offering as well as introducing a new name, identity and branding.From now on, the agency will be known as In the Company of Huskies which Jonathan Forrest ... [Published AdWorld.ie - May 17 2013]

Entities: Resonance, Wikipedia, Operating Systems

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Insight of the Week: Charitable Donations

Even in tough economic times, Irish consumers are still able to give to worthy causes. The latest insights from Kantar Media's TGI survey reveals 2.5 million people in Ireland donate to charities. The most generous are the 65+ age group who are 28% more ... [Published AdWorld.ie - May 17 2013]

Entities: Donations, Ireland, Fundraising

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Zurich Insurance Group Ltd

IPG Picks up Zurich Insurance Account

Paul Farrell, Managing Director of IPG Mediabrands IrelandIPG Mediabrands, which is headed up by Paul Farrell, is expected to pick up the Zurich life and insurance media buying account in Ireland following a global review of the Swiss company's marketing ... [Published AdWorld.ie - May 17 2013]

Entities: Zurich Insurance Group Ltd, Paul Farrell, Ireland, Universal McCann

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Ryanair Holdings plc

Indo Digital to Handle Ryanair.com Sales

Eileen Ruddy, Julian Hecksher from Independent Digital and Garry Walsh, Ryanair Independent Digital is to take over the advertising sales for the Ryanair.com website. This marks a new departure for Independent Digital which handles all the digital sales ... [Published AdWorld.ie - May 17 2013]

Entities: Ryanair Holdings plc, Independent News & Media

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Sage Wins Marketing Excellence Award

Sage Ireland scooped the Marketing Excellence Award at the ICT Excellence Awards which were held last night. Now in their 13thyear and billed as Ireland's most prestigious technology industry awards, the ceremony was hosted by Matt Cooper at the Ballsbridge ... [Published AdWorld.ie - May 17 2013]

Entities: Ireland, Matt Cooper, judges

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Adland Girl Enjoys Mass Audiences

Chemistry's "Adland Gal" online video, which was made for client LowLow and Kerry Foods has now received over 2.3m views on YouTube since it was launched several weeks ago.This ensured that it made it into the Top 10 most viewed advertising videos on ... [Published AdWorld.ie - May 17 2013]

Entities: YouTube LLC, Pepsi, Online Video

First reported May 17 2013 - Updated May 17 2013 - 1 reports

ICAN Launches Digital Breakfast Briefings

Siobhan Lavery, Managing Director of ICANDigital agency ICAN has launched a series of breakfast briefings. Entitled "Digital's Coming of Age - How smart brands are now putting digital at the heart of planning", the briefings aim to demonstrate the benefits ... [Published AdWorld.ie - May 17 2013]

Entities: Ireland

First reported May 13 2013 - Updated May 13 2013 - 1 reports

Voting Open for Independent Digital Grand Prix Awards

Voting is now open for Q1 of the Independent Digital Grand Prix Awards.The Awards which were launched in 2009, are run on a quarterly basis by Independent Digital. They were set up to recognise and showcase brand and marketing managers and the innovation, ... [Published AdWorld.ie - May 13 2013]

Entities: Digital Media, Creativity, Ireland

First reported May 10 2013 - Updated May 10 2013 - 1 reports

Ignition Wins Agency of the Year at An Post DM Awards

Ignition wins Agency of the Year at the An Post DM AwardsIgnition - Integrated Ideas People won the Agency of the Year at the An Post Integrated Direct Marketing Awards which were held in the Mansion House last night.The Agency of the Year Award rounded ... [Published AdWorld.ie - May 10 2013]

Entities: An Post, Direct Marketing, DMCM, Bord Gáis

First reported May 10 2013 - Updated May 10 2013 - 1 reports

CBS Introduces New Flexible Digital Ratecard

CBS Outdoor Ireland has launched a flexible rate card for their premium digital network. The introduction of the flexible rate card marks a new departure in the way Out-of-Home sector in Ireland sells its inventory.Traditional Out-of-home poster sites ... [Published AdWorld.ie - May 10 2013]

Entities: CBS Outdoor, Ireland, Lucozade

Quotes

...Commenting on the expansion Jim Keogan, executive manager in Dublin City Council's Planning and Economic Development Department said "the expansion of the dublinbikes scheme will provide significantly more people with a high quality means of transport that is not only environmentally sustainable and encourages a more healthy lifestyle but is also complementary to other modes of public transport. The expanded dublinbikes scheme will also continue to contribute to a significantly decreased motor presence in our city centre"

JCDecaux to Expand dublinbikes Scheme [Published AdWorld.ie - May 17 2013]

..." Commenting on the win, Avril McArdle, Digital and Marketing Manager at Sage said, "This was the first time Sage Ireland had entered the ICT awards so we were absolutely delighted to win. I am very proud to manage a team of experienced marketeers with a real multi-disciplinary approach to our marketing strategies and execution. This award recognises the breadth of work we deliver in order to educate and support our existing customers while also attracting new customers through acquisition strategies with a really results driven approach so that we ensure full marketing optimisation at all times." Sage has executed a number of brand awareness campaigns with radio adverts running nationwide throughout the year and commenced sponsorship of the Newstalk...

Sage Wins Marketing Excellence Award [Published AdWorld.ie - May 17 2013]

..." Ryanair's director of commercial revenue, Garry Walsh, adds: "Ryanair is Europe's largest airline and we will carry over 80m passengers this year, while attracting 1.2m daily users to the Ryanair.com website, Europe's biggest travel website. This offers an enormous marketing opportunity for prospective advertisers and we are pleased to announce this partnership with Independent Digital and look forward to forging a successful relationship together, as Ryanair continues to grow across Europe."

Indo Digital to Handle Ryanair.com Sales [Published AdWorld.ie - May 17 2013]

According to Oisin Byrne, managing director of iReach, "in the changed economic reality of Ireland today, females have taken centre stage for a wider range of purchase decisions. Irish females are highly connected and are heavily influenced by Social Media commentary. The link between word of mouth recommendations and females going online to research a product or service highlights how social media directly impact of decisions based on both online and offline commentary."

Social Media Influences Female Purchasing Decisions [Published AdWorld.ie - May 10 2013]

More Content

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JCDecaux to Expand dublinbikes Scheme [Published AdWorld.ie - May 17 2013]
Insight of the Week: Charitable Donations [Published AdWorld.ie - May 17 2013]
Taste of Dublin: Special IMJ Offer [Published AdWorld.ie - May 17 2013]
Adland Girl Enjoys Mass Audiences [Published AdWorld.ie - May 17 2013]
IPG Picks up Zurich Insurance Account [Published AdWorld.ie - May 17 2013]
Sage Wins Marketing Excellence Award [Published AdWorld.ie - May 17 2013]
ICAN Launches Digital Breakfast Briefings [Published AdWorld.ie - May 17 2013]
Indo Digital to Handle Ryanair.com Sales [Published AdWorld.ie - May 17 2013]
Cybercom Rebrands as In the Company of Huskies [Published AdWorld.ie - May 17 2013]
Voting Open for Independent Digital Grand Prix ... [Published AdWorld.ie - May 13 2013]
Social Media Influences Female Purchasing Decis... [Published AdWorld.ie - May 10 2013]
CBS Introduces New Flexible Digital Ratecard [Published AdWorld.ie - May 10 2013]
AAI Seminar on Brand Safety Online [Published AdWorld.ie - May 10 2013]
Core Media Group Acquires Shanley Media Solutions [Published AdWorld.ie - May 10 2013]
Insight of the Week: Stressed Out of Our Minds [Published AdWorld.ie - May 10 2013]
Ignition Wins Agency of the Year at An Post DM ... [Published AdWorld.ie - May 10 2013]
Bulmers Launches New TV Campaign [Published AdWorld.ie - May 03 2013]
IRS to Handle Phantomâs Ad Sales [Published AdWorld.ie - May 03 2013]
2013 An Post Integrated DM Awards [Published AdWorld.ie - May 03 2013]
Setanta Extends Premiership Rights Next Season [Published AdWorld.ie - May 03 2013]
Insight of the Week: A Nation of Foodies [Published AdWorld.ie - May 03 2013]
Ogilvy Strikes Gold at the APMC 2013 Star Awards [Published AdWorld.ie - May 03 2013]
Responsibility in App Land [Published AdWorld.ie - Apr 29 2013]
The Value Proposition [Published AdWorld.ie - Apr 29 2013]
Paper, pricing, printing and paywalls [Published AdWorld.ie - Apr 29 2013]
JNLR: The Analysis [Published AdWorld.ie - Apr 27 2013]
Q1 Indo Grand Prix Open for Voting [Published AdWorld.ie - Apr 27 2013]
98FM Embarks on â¬500k Ad Campaign [Published AdWorld.ie - Apr 27 2013]
The Dialogue Network Wins Sage Account [Published AdWorld.ie - Apr 27 2013]
Direct Debate Seminar to Focus on Customer Loyalty [Published AdWorld.ie - Apr 27 2013]