Altimeter Group

Type: Company
Name: Altimeter Group
First reported 1 hour ago - Updated 1 hour ago - 1 reports

Uber Opens Systems to Some Partners

Uber’s on the move this week.First, the transportation startup announced it is piloting same-day grocery delivery services in Washington, D.C. Now, Uber is opening up its API to help users book rides while in apps used for travel, dating and financial ... [Published FOXBusiness.com - 1 hour ago]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

5 Questions with Rebecca Lieb (@lieblink), Digital Advertising and Media Analyst for the Altimeter Group

Rebecca is the Altimeter Group's digital advertising and media analyst. She's also an author, columnist, journalist, and frequent speaker. Her books, The Truth About Search Engine Optimization and Content Marketing, should be required reading for small ... [Published Atlanta Journal And Constitution - Aug 20 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

A solid content strategy is crucial in the converging media world

_ Just a few short years ago, the three fundamental types of media – paid (advertising), earned (social and PR) and owned (content) – coexisted peacefully. Each stayed, so to speak, in its own room.More recently in the house of marketing, the walls are ... [Published Guardian.co.uk - Aug 19 2014]
First reported Aug 15 2014 - Updated Aug 15 2014 - 1 reports

Facebook Will Track Shopping Habits

Facebook plans to track your actions between devices and share with advertisers when an ad leads to a purchase. Here's why one expert says you shouldn't worry.Eavesdropping On A New Level(Click image for larger view and slideshow.)More than 60% of adults ... [Published Information Week - Aug 15 2014]
First reported Aug 14 2014 - Updated Aug 14 2014 - 1 reports

Facebook to track how users shop across devices

SAN FRANCISCO — Facebook will let advertisers know where a promotion was first viewed and when it led to a purchase by tracking users as they switch between their electronic devices, a tool that may reignite privacy concerns.Marketers will be able to ... [Published Today Online - Aug 14 2014]
First reported Aug 14 2014 - Updated Aug 14 2014 - 2 reports

Facebook gives marketers a view into how consumers move across devices

, 11:13 AMBy Zak Stambor Managing EditorCross-device reporting lets advertisers see the devices on which shoppers see ads and the devices on which conversions occur.A consumer standing in line at the bank probably isn’t going to click an ad on his smartphone ... [Published InternetRetailer.com - Aug 14 2014]
First reported Aug 06 2014 - Updated Aug 07 2014 - 3 reports

CIOs Cede Digital Transformation Ground To CMOs

With a majority of businesses undergoing a digital transformation this year, CIOs need to take a more active role to emerge successful, according to a new report from technology advisory firm Altimeter Group.Altimeter's "2014 State of Digital Transformation" ... [Published Insurance and Technology - Aug 07 2014]
First reported Aug 04 2014 - Updated Aug 04 2014 - 2 reports

Digital Darwinism: Transforming your business in the #selfie era

Brian Solis is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies. Digital transformation is about to change the way business is... Keep reading → ... [Published The Next Web.com - Aug 04 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 3 reports

You’re Not Steve Jobs — You Need to Learn From Customer Behavior

As a digital analyst, I’m often challenged by executives who don’t feel a sense of urgency to invest time and resources in studying digital customers.“We’re profitable today,” they’ll say. Others will ask, “We already know our customers, why do we need ... [Published Wired News - Jul 28 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 2 reports

People are more important than technology when it comes to digital transformation, according to new Altimeter Group study

VentureBeat In the Altimeter Group’s new report,  The 2014 State of Digital Transformation , principal analyst Brian Solis researched and interviewed businesses from different industries to see how they interact with customers through technology and the ... [Published American Press Institute - Jul 25 2014]
First reported Jul 23 2014 - Updated Jul 24 2014 - 4 reports

People are more important than technology, according to new Altimeter Group study

The Altimeter Group has just released The 2014 State of Digital Transformation, its second report on the topic this year. Principal analyst Brian Solis spent time researching and interviewing leading businesses from different industries to see how they ... [Published Atlanta Journal And Constitution - Jul 24 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 2 reports

Company cultures must change for digital transformation

Call for cultures to changeFor companies whose aim is to develop into modern digital companies, the biggest challenge they face is to reform company cultures, an independent report has found.Altimeter, a research and consulting firm focused on digital ... [Published The E Word - Jul 22 2014]

Quotes

"The consumer who is mobile first will appreciate it. It could be promising for them."
"Facebook has got an advertising network, it's got mobile apps, it's got in-feed advertisements, it's got native advertising and brand advertising. There's just soso much more there, and that's not an indictment of Twitter. Facebook's been around for a much longer time and is a much more multifaceted platform."
"Why does this make sense?," . "We were having similar conversations across teams. The role of communities is not exclusive to the social space. Our paid media partners are looking for ways to drive engagement and conversation in ways previously unheard of. Our social partners are open in an exciting way to new product ideas and testing. The idea of 'test and learn' has never been so real."
...to offer this type of information to marketers, which gives the social network a leg up on advertising behemoths like Google, according to Lieb. "This data will help marketers spend better and more thoughtfully and increase their confidence in spending on Facebook because other platforms aren't yet offering this service" she said

More Content

All (99) | News (78) | Reports (0) | Blogs (21) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Uber Opens Systems to Some Partners [Published FOXBusiness.com - 1 hour ago]
Hate doing laundry? There's an app to help you [Published Florida Today - 23 hours ago]
How Social Networks Are Changing Mobile Adverti... [Published CIO Magazine - 23 hours ago]
SAP​Voice: Why it's time to Rethink the Value P... [Published Forbes.com - Aug 20 2014]
5 Questions with Rebecca Lieb (@lieblink), Digi... [Published Atlanta Journal And Constitution - Aug 20 2014]
A solid content strategy is crucial in the conv... [Published Guardian.co.uk - Aug 19 2014]
Facebook Will Track Shopping Habits [Published Information Week - Aug 15 2014]
VC-backed Sprinklr buys TBG Digital [Published PE Hub Blog - Aug 15 2014]
Zuckerberg's Snapchat Envy Isn’t Disappearing [Published Bloomberg - Aug 15 2014]
Facebook to track how users shop across devices [Published Today Online - Aug 14 2014]
Facebook gives marketers a view into how consum... [Published InternetRetailer.com - Aug 14 2014]
Sprinklr Acquires Leading Paid Social Company, ... [Published MarketWired - Aug 14 2014]
Facebook will track ads across devices [Published NewsOK.com - Aug 14 2014]
Facebook now tracks spend choices across devices [Published Yahoo! Finance - Aug 13 2014]
Facebook now tracks spend choices across devices [Published CNBC - Aug 13 2014]
Purch Mixes Editorial Reviews Into its Native Ads [Published Adweek Online - Aug 13 2014]
Here's why Buzzfeed is worth $850 million [Published Marketplace - Aug 12 2014]
Surprise poll: Marketing executives are way mor... [Published ZDNet - Aug 11 2014]
With $50M Investment from Andreessen, BuzzFeed ... [Published FOXBusiness.com - Aug 11 2014]
Why Social Savvy CEOs Thrive and Anti-Social On... [Published Forbes.com - Aug 10 2014]
CIOs Cede Digital Transformation Ground To CMOs [Published Insurance and Technology - Aug 07 2014]
Facebook helps small businesses with ads [Published San Francisco Chronicle - Aug 07 2014]
Advocate Marketing Leader Crowdly Announces Str... [Published Securities Technology Monitor - Aug 06 2014]
7 Ways to Get More from Influencer Marketing [Published Business 2 Community - Aug 06 2014]
Content Marketing Strategy Infographic: 12 Tips... [Published CMO.com - Aug 06 2014]
CIOs Cede Digital Transformation Ground To CMOs [Published Information Week - Aug 06 2014]
CIOs Cede Digital Transformation Ground To CMOs [Published DailyMe.Com - Aug 06 2014]
Mondelez, Estee Lauder marketers top 25 social ... [Published CMO - Aug 06 2014]
Transformers: Age of Digital [Published TRIPinfo.com - Aug 05 2014]
What's Going on at Google's Secret 'Davos'? [Published FOXBusiness.com - Aug 05 2014]
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VC-backed Sprinklr buys TBG Digital [Published PE Hub Blog - Aug 15 2014]
Sprinklr, a New York City-based marketing tech firm has acquired TBG Digital . No financial terms were disclosed. TBG Digital is a social media ad buyer. Sprinklr’s backers include ICONIQ Capital, Battery Ventures and Intel Capital. PRESS RELEASE ...
Digital Darwinism: Transforming your business i... [Published The Next Web.com - Aug 04 2014]
Brian Solis is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies. Digital transformation is about to change the way business is... Keep reading → ...
Digital Darwinism: Transforming your business i... [Published The Next Web - Aug 04 2014]
Brian Solis is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies. Digital transformation is about to change the way business is done. That’s not a startup pitch from HBO’s ...
The 2014 State of Digital Transformation [Published Strategy and Competitive Intelligence | Scoop.it - Jul 24 2014]
Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the  state of digital transformation  as you plan your next steps and investments. Our new ...
People are more important than technology, acco... [Published Venturebeat - Jul 24 2014]
Image Credit: Brian Solis The Altimeter Group has just released The 2014 State of Digital Transformation, its second report on the topic this year. Principal analyst Brian Solis spent time researching and interviewing leading businesses from different ...
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