Altimeter Group

Type: Company
Name: Altimeter Group
First reported 11 hours ago - Updated 11 hours ago - 1 reports

The Impact of the Internet of Things on Marketing Attribution

Editor’s Note: Today’s post comes courtesy of Jessica Groopman, a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content ... [Published eWallstreeter - 11 hours ago]
First reported Sep 17 2014 - Updated Sep 17 2014 - 2 reports

The push for growth: Startup Marketing Conference 2014

SPONSORED POSTThis sponsored post is produced by Startup Socials.Could be your start-up is just bracing for launch. Or you already have a solid revenue stream and need to break through to the next threshold. Wherever you sit on the start-up spectrum, ... [Published Venturebeat - Sep 17 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Let’s Get Upfront and Personal

I think we are getting ready to be more upfront and personal with our employees.And we are going to do all of this through technology. Say what?As my daughter signed in to Google the other day, the Google doodle on the search page had a birthday cake ... [Published Training - Sep 16 2014]
First reported Sep 09 2014 - Updated Sep 09 2014 - 1 reports

Sustainable Content Strategies – Measurement & Promotion Required

L-R: Ken Wincko, Nicole Smith, Rebecca Lieb, Michael Praniloff. Photo courtesy of Victoria Harres.You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center ... [Published Business 2 Community - Sep 09 2014]
First reported Sep 08 2014 - Updated Sep 09 2014 - 1 reports

What, exactly, Alibaba does

The Chinese e-commerce company Alibaba aims to hit a Wall Street milestone later this month: biggest IPO ever . Today, the company started what Wall Street calls a "road show " — nonstop meetings with potential investors, in an attempt to raise more than ... [Published Marketplace - Sep 08 2014]
First reported Sep 04 2014 - Updated Sep 05 2014 - 3 reports

Vice Media secures extra $500m investment

Vice Media, the New York-based online news operation which has a strong following among 18- to 34-year-olds, has secured US$500 million (A$535 million) in funding at a valuation of US$2.5 billion (A$2.67 billion).The latest investment will allow Vice ... [Published NineMSN Finance - Sep 04 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

New Marketers Added to Ad Age Digital Conference San Francisco Lineup

Clockwise rom top right: Naama Bloom, Don Faul, Gary Briggs, Kyle NelTop marketers from Old Navy, Nickelodeon , Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives from Facebook, Pinterest, ... [Published Advertising Age - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

What is social business?

Brian Solis, Principal analyst at Altimeter Group discusses the transformative nature of   social business with Frieda Klotz, deputy editor at The Economist Intelligence Unit.Frieda Klotz: How will the role of a social business leader change over the ... [Published Economist - Sep 01 2014]
First reported Aug 29 2014 - Updated Aug 29 2014 - 1 reports

Can SnapChat Beat the Mobile Ad Game?

Aug. 29 (Bloomberg) -- Altimeter Group Media Analyst Rebecca Lieb discusses SnapChat poised to debut advertising content and messaging app valuations. She speaks with Tom Keene, Scarlet Fu and Brendan Greeley on “Bloomberg Surveillance.” (Source: Blo ... [Published Bloomberg - Aug 29 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 1 reports

Exploring alternative structures for better integrating digital marketing activity into your business

Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide , I believed that the days of the digital department were numbered. After all, if digital integration was a true goal of a business, shouldn’t ... [Published Smart Insights Blog - Aug 28 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, ... [Published eWallstreeter - Aug 25 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

If Social Media Can Get You Elected, Why Shouldn't It Help You Govern?

Social media has changed the way we communicate. But it often seems to produce more chatter than substance, like a virtual Tower of Babel, with many discordant voices clamoring to be heard. Social media – at its worst – obscures more than it reveals. ... [Published Forbes.com - Aug 25 2014]

Quotes

"Instead of reaching multiple millions on Facebook, if we can reach the right people, it's the right option" said Tack Kim, a senior manager of business development at Tokyo-based Line's Los Angeles office
...you must understand your consumers' experience in context of competitive alternatives," said Jennifer Tejada, chief executive officer, Keynote. "Keynote is committed to helping our customers realize greater returns on their digital investment, and native app competitive benchmarking and support for wearables app testing address key challenges in the digital ecosystem."
"Today we are pleased to announced the biggest advancement in iPhone" Apple CEO Tim Cook told the audience at the Flint center in Cupertino, California, on Tuesday
"There's no clear evidence at this point that there is a new kind of revenue model to support these news operations purely from the news they are producing" Mitchell said

More Content

All (64) | News (39) | Reports (0) | Blogs (25) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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The Impact of the Internet of Things on Marketi... [Published eWallstreeter - 11 hours ago]
Where the eyeballs are [Published InternetRetailer.com - Sep 22 2014]
Celebs turn to chat apps as cozier alternatives... [Published Los Angeles Times - Sep 19 2014]
The push for growth: Startup Marketing Conferen... [Published Venturebeat - Sep 17 2014]
The push for growth: Startup Marketing Conferen... [Published Venturebeat - Sep 17 2014]
The Social Shake-Up: It’s Up to You Whether the... [Published Social Media Today - Sep 16 2014]
Let’s Get Upfront and Personal [Published Training - Sep 16 2014]
Keynote Breaks New Ground in Mobility: Two Indu... [Published BusinessWeek - Sep 15 2014]
Apple Watch Marks Apple’s Transformation Into a... [Published TIME.com - Sep 11 2014]
iPhone 6 & iPhone 6 Plus: Business leaders reac... [Published The Independent - Sep 10 2014]
Sustainable Content Strategies – Measurement & ... [Published Business 2 Community - Sep 09 2014]
Your Company is Socially Engaged, But Do Your E... [Published Forbes.com - Sep 09 2014]
What, exactly, Alibaba does [Published Marketplace - Sep 08 2014]
How to Built An Amazing Team of Contributing Wr... [Published Forbes.com - Sep 06 2014]
Vice Media valued at $2.5bn [Published Biz Community - Sep 05 2014]
Vice Media secures extra $500m investment [Published NineMSN Finance - Sep 04 2014]
Vice Media 'bad boy' strategy pays off handsomely [Published Yahoo! Finance UK and Ireland - Sep 04 2014]
‘Edgy, Bad-Boy’ Media Company Vice Scores $500M... [Published FOXBusiness.com - Sep 04 2014]
Digital Transformation: Evolve or Die? [Published Social Media Today - Sep 04 2014]
The 4 Stages Of Content Marketing Program Evolu... [Published Business 2 Community - Sep 03 2014]
New Marketers Added to Ad Age Digital Conferenc... [Published Advertising Age - Sep 01 2014]
What is social business? [Published Economist - Sep 01 2014]
Can SnapChat Beat the Mobile Ad Game? [Published Bloomberg - Aug 29 2014]
Exploring alternative structures for better int... [Published Smart Insights Blog - Aug 28 2014]
How the Internet of Things is Creating a Prolif... [Published eWallstreeter - Aug 25 2014]
If Social Media Can Get You Elected, Why Should... [Published Forbes.com - Aug 25 2014]
Facebook to track users across devices to study... [Published Chicago Daily Herald - Aug 24 2014]
“We Told You!” The Arrival of Your Mobile Guest [Published Argophilia - Aug 22 2014]
Here's what startups are getting wrong accordin... [Published BCBusiness Magazine - Aug 22 2014]
Uber Opens Systems to Some Partners [Published FOXBusiness.com - Aug 21 2014]
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Blogs

sort by: Date | Relevance
The Impact of the Internet of Things on Marketi... [Published eWallstreeter - 11 hours ago]
Editor’s Note: Today’s post comes courtesy of Jessica Groopman, a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content ...
The push for growth: Startup Marketing Conferen... [Published Venturebeat - Sep 17 2014]
SPONSORED POST This sponsored post is produced by Startup Socials. Could be your start-up is just bracing for launch. Or you already have a solid revenue stream and need to break through to the next threshold. Wherever you sit on the start-up spectrum, ...
Apple Watch Marks Apple’s Transformation Into a... [Published TIME.com - Sep 11 2014]
LinkedIn Influencer Charlene Li published this post originally on LinkedIn . Follow Charlene on LinkedIn. While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda ...
Exploring alternative structures for better int... [Published Smart Insights Blog - Aug 28 2014]
Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide , I believed that the days of the digital department were numbered. After all, if digital integration was a true goal of a business, shouldn’t ...
How the Internet of Things is Creating a Prolif... [Published eWallstreeter - Aug 25 2014]
Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, ...
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