Altimeter Group

Entity type image
Type: Company
Name: Altimeter Group
First reported May 17 2013 - Updated May 17 2013 - 1 reports

Going social during a tragedy

Advice on scheduled tweets, condolence messages and mistakes during a disasterBY KYLE OPPENHUIZEN, Staff WriterFriday, May 17, 2013 7:00 AMAdvice on scheduled tweets, condolence messages and mistakes during a disasterFurther readingDJ Waldow, founder ... [Published Des Moines Business Record - May 17 2013]
First reported May 16 2013 - Updated May 16 2013 - 2 reports

Enterprise Social Media: Show Me the Money

Webinar: Tracx and Altimeter Explore How Brands Measure The Revenue Impact of Social Download image NEW YORK, May 16, 2013 /PRNewswire/ -- How are enterprises measuring the revenue impact of their social media marketing and sales programs today? This ... [Published Staten Island Live - May 16 2013]
First reported May 16 2013 - Updated May 16 2013 - 1 reports

US: Venture capitalists are making bigger bets on food start-ups

What if the next big thing in tech does not arrive on your smartphone or in the cloud? What if it lands on your plate? That idea is enticing a wide group of venture capitalists in Silicon Valley into making big bets on food. [Photo: Candy from Unreal ... [Published Food Stuff SA - May 16 2013]
First reported May 16 2013 - Updated May 16 2013 - 2 reports

Google launches streaming music service

SAN FRANCISCO - Google Inc. launched a music service on Wednesday which allows users to listen to unlimited songs for $9.99 a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.With its new service, announced ... [Published Eye Witness News - May 16 2013]
First reported May 15 2013 - Updated May 15 2013 - 1 reports

The Power Of Building A Platform

Every day we see it. People seemingly coming from nowhere and finding their way onto your crowded radar; they?re carving out a reputation for themselves as an expert or authority in a particular space and then over the journey you watch them get bigger ... [Published Lifehacker Australia - May 15 2013]
First reported May 15 2013 - Updated May 15 2013 - 1 reports

Companies must embrace ‘new marketing reality’

Forward-thinking executives should take full advantage of social media and online publishing tools to reinvent the way they communicate with the marketplace and customers.Every day it seems I’m interacting with senior business and communications executives ... [Published Leading Company - May 15 2013]
First reported May 15 2013 - Updated May 15 2013 - 1 reports

Social Media Visionary Brian Solis to Deliver Keynote Address at PRSA 2013 International Conference

) — Altimeter Group Principal Analyst Brian Solis, an author and recognized authority on the impact of social media on business and culture, will deliver the principal keynote address at the Public Relations Society of America (PRSA)’s 2013 International ... [Published PRSA NewsRoom - May 15 2013]
First reported May 14 2013 - Updated May 14 2013 - 1 reports

Beverly Macy: Are You Ready for Social Business?

Recently the Altimeter Group issued a report that showed that "66% of companies cannot link social to business goals."Just when the Fortune 500 took a deep breath after years of implementing six sigma, ERP, and cloud computing -- along comes social -- ... [Published Huffington Post - May 14 2013]
First reported May 14 2013 - Updated May 14 2013 - 1 reports

How real-time analytics help email marketers

Up-to-the-minute email metrics present a number of challenges to marketers, but the payoff is worth the pain, experts sayOTHER STORIES ON BtoBThe Direct Marketing Association last month released its “Statistical Fact Book 2013,” and one key finding came ... [Published BToBOnline - May 14 2013]
First reported May 14 2013 - Updated May 14 2013 - 1 reports

What is a Social Business?

In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. ... [Published Business 2 Community - May 14 2013]
First reported May 13 2013 - Updated May 13 2013 - 1 reports

Jeremiah Owyang: Twitter pro, oenophile

Jeremiah Owyang helped to pioneer Silicon Valley’s social media industry. The former Forrester Research analyst left that gig to help start social media research firm Altimeter Group and has been one of the most influential voices on and about social ... [Published San Jose Business Journal - May 13 2013]
First reported May 12 2013 - Updated May 12 2013 - 1 reports

Organizing Your Department for Content Marketing: Strategic Requirements

Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise . The research, which is based on interviews with 78 practitioners, content services providers, and domain experts, ... [Published Business 2 Community - May 12 2013]

Quotes

..."Many people will use multiple networks because people play out their digital lives across multiple platforms," he said. "No one place will reach everyone, but Google is doing its part to stay relevant and pervasive among the fray."
"They're trying to sell an ecosystem, the more things I'm doing, the more things that tie me to Google services." he said
"You don't dismiss Apple, you don't dismiss anyone. But that is not the point," said Rich Tullo, an analyst at Albert Fried & Co. "Pandora is the market share leader in the space and their platform is so disruptive -- it's very hard to disrupt them. When you have 70 million people use it - they are the disruptors."
...but don't know how to leverage it, and that's where we come in with Cox BLUE," said Ken Kraft vice president of Marketing for Cox Business. "We bring the most influential leaders in social media, lead generation, brand equity, entrepreneurship, content marketing, and mobile marketing in one place so our customers can learn from the best of the best."

More Content

All (124) | News (99) | Reports (0) | Blogs (22) | Audio/Video (0) | Fact Sheets (0) | Press Releases (3)
sort by: Date | Relevance
Going social during a tragedy [Published Des Moines Business Record - May 17 2013]
Enterprise Social Media: Show Me the Money [Published Staten Island Live - May 16 2013]
Enterprise Social Media: Show Me the Money [Published Business Technology - May 16 2013]
US: Venture capitalists are making bigger bets ... [Published Food Stuff SA - May 16 2013]
11:49 a.m.Google Not Done Fighting Social Giants [Published ABC News - May 16 2013]
Google launches streaming music service [Published Eye Witness News - May 16 2013]
I/O 2013: Google takes on Spotify with its own ... [Published Firstpost.com - May 16 2013]
UPDATE 4-Google launches streaming music servic... [Published Reuters - May 16 2013]
Cox Business Brings All-Star Digital Marketing ... [Published Individual.com - May 15 2013]
The Power Of Building A Platform [Published Lifehacker Australia - May 15 2013]
Companies must embrace ‘new marketing reality’ [Published Leading Company - May 15 2013]
Social Media Visionary Brian Solis to Deliver K... [Published PRSA NewsRoom - May 15 2013]
Q&A: Brian Solis on marketing convergence and t... [Published E-Consultancy.com - May 14 2013]
Beverly Macy: Are You Ready for Social Business? [Published Huffington Post - May 14 2013]
How real-time analytics help email marketers [Published BToBOnline - May 14 2013]
What is a Social Business? [Published Business 2 Community - May 14 2013]
Do you have a social media strategy? [Published Smart Insights Blog - May 14 2013]
Social CRM Strategy Definition [Published Smart Insights Blog - May 14 2013]
Jeremiah Owyang: Twitter pro, oenophile [Published San Jose Business Journal - May 13 2013]
Organizing Your Department for Content Marketin... [Published Business 2 Community - May 12 2013]
Social Media Roundup: Put Your Social Presence ... [Published Associations Now - May 10 2013]
Bianca Bosker: Actually, You've Already Got A F... [Published Huffington Post - May 10 2013]
7 Success Factors of a Social Business Strategy [Published Insurance Networking - May 10 2013]
Five Ways to Combine Social Media and Content M... [Published Business 2 Community - May 08 2013]
How to Meet Mad Men’s Elisabeth Moss at #Demand13 [Published Vocus PR - May 08 2013]
3rd Pan European BUSINESS ANALYTICS FORUM: "The... [Published TheStreet.com - May 08 2013]
3rd Pan European BUSINESS ANALYTICS FORUM: "The... [Published Yahoo! Finance - May 08 2013]
3rd Pan European BUSINESS ANALYTICS FORUM: "The... [Published KCBD - May 08 2013]
3rd Pan European BUSINESS ANALYTICS FORUM: "The... [Published FinanzNachrichten.de - May 08 2013]
3rd Pan European BUSINESS ANALYTICS FORUM: "The... [Published Zecco - May 08 2013]
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Blogs

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Do you have a social media strategy? [Published Smart Insights Blog - May 14 2013]
Signs that you need an integrated social media strategy… The CEO wants ‘a Facebook’, ‘a Twitter’ and ‘a blog’? The reason? Because they saw competitor becoming more active. Sound familiar? This request is perhaps less common than it was 5 years ago, ...
Social CRM Strategy Definition [Published Smart Insights Blog - May 14 2013]
Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is ...
Silicon Valley’s next challenge: Transforming t... [Published Financial Post | Business » Entrepreneur - May 01 2013]
What if the next big thing in tech does not arrive on your smartphone or in the cloud? What if it lands on your plate? That idea is enticing a wide group of venture capitalists in Silicon Valley into making big bets on food. The food industry is not ...
Facebook affirms its privacy commitment with na... [Published PC World: Techlog - Apr 15 2013]
Facebook is teaming up with the nation's attorneys general to launch a public awareness campaign aimed at keeping young people safer on the site. The effort, which includes public service announcements and other informational resources, comes as the ...
Q&A: How digital anthropologist Brian Solis is ... [Published Venturebeat - Apr 09 2013]
Self-described digital anthropologist Brian Solis has a habit of being in the right place at the right time. During the late 1990s, Solis attended all the right events, voraciously blogged, and snapped thousands of photos of Silicon Valley’s ...
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Press Releases

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EveryThink Brings Together Data the Way People ... [Published Business Wire - Apr 30 2013]
Professions Go Social -- Experts Discuss Impact... [Published Marketwire - Breaking News Releases - Mar 07 2013]
Digital Marketing Leaders to Speak at Webtrends... [Published Marketwire - Breaking News Releases - Jan 09 2013]
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