Altimeter Group

Type: Company
Name: Altimeter Group
First reported Oct 27 2014 - Updated Oct 27 2014 - 1 reports

How long does Twitter have to not become MySpace?

Since going public last fall, Twitter has yet to announce an actual profit. And as the company got ready to announce quarterly earnings this fall, analysts expected the company to announce another modest loss.Twitter has introduced some new features in ... [Published Marketplace - Oct 27 2014]
First reported Oct 27 2014 - Updated Oct 27 2014 - 1 reports

McDonald's and PepsiCo Highlight Digital Speakers for ClickZ Live Chicago

With the ClickZ Live Digital Marketing Conference in Chicago approaching, Incisive Media said it has rounded off the agenda with a new session featuring senior marketers from McDonald's, PepsiCo, Starcom Mediavest and SheKnows Media. According to a release, ... [Published Individual.com - Oct 27 2014]
First reported Oct 27 2014 - Updated Oct 27 2014 - 1 reports

How HP Turned 6-Second Vines Into A 30-Second TV Ad

Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national ... [Published Adweek Online - Oct 27 2014]
First reported Oct 23 2014 - Updated Oct 23 2014 - 1 reports

Altimeter Group announces global partnership with Capgemini Consulting

The partnership combines Altimeter Group's deep knowledge of disruptive technology trends such as Digital, Social, Mobile, Big Data, and Capgemini Consulting's cross-industry success in helping clients deliver better customer experience, products, services ... [Published DCS UK - Oct 23 2014]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

French stock market up by 0.58 pct on Wednesday

The French stock market benchmark index CAC 40 gained an advance of 0.58 percent to close at 4,105.09 points on Wednesday, up by 23.85 points. Yesterday's strong rebound has boosted optimism in the CAC 40, and 29 selected companies' stocks closed higher. ... [Published Individual.com - Oct 22 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

BuzzFeed Will Join IAB Board This Year

BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced that Eric Harris—who was just appointed chief business operations officer—will also join the Interactive Advertising Bureau (IAB) board later this ... [Published Adweek Online - Oct 20 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 4 reports

Altimeter Group, Capgemini Consulting team up

SAN FRANCISCO: Altimeter Group has agreed to form a partnership with Capgemini Consulting in an effort to help clients implement research-based strategies.Through the collaboration, Altimeter will combine its research and strategy-planning chops with ... [Published PR Week UK - Oct 20 2014]
First reported Oct 14 2014 - Updated Oct 14 2014 - 1 reports

Altimeter Group and 7Summits Form Alliance

7Summits , an online community solutions provider, and  Altimeter Group , an independent research and strategy consulting firm, have formed a strategic alliance to guide and deliver transformative solutions to Fortune 100 companies. Through the connection ... [Published Econtent Magazine - Oct 14 2014]
First reported Oct 13 2014 - Updated Oct 13 2014 - 1 reports

Why employees are social marketers of future

In Print, Opinion, Social MediaShareNEW YORK—Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up.Huge companies like Dell Inc., International Business Machines Corp. (IBM) and PepsiCo Inc. have ... [Published Tire Business - Oct 13 2014]
First reported Oct 12 2014 - Updated Oct 12 2014 - 1 reports

In the search for the perfect news feed

INYT, People who frequent social media sites like Facebook and Twitter have come to rely on the news feed as a crucial filter that sifts through news, personal stories, trends and facts on their behalf. So it is no wonder that many people have strong ... [Published Deccan Herald - Oct 12 2014]
First reported Oct 08 2014 - Updated Oct 09 2014 - 1 reports

Square's App Can Predict When You Want Coffee

Square’s new feature is tailor-made for caffeine addicts who don’t want to talk to anyone before they’ve got their java fix.The Square Order app, available for iPhones and Android devices, has a new feature that will predict when customers are nearing ... [Published FOXBusiness.com - Oct 08 2014]
First reported Oct 02 2014 - Updated Oct 02 2014 - 1 reports

Chat apps siphon advertising dollars from social media leaders

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.So she and many other stars are spreading their messages through new-style ... [Published Killeen Daily Herald - Oct 02 2014]

Quotes

...Which, again, he thinks is in there somewhere. " Somebody eventually will come up with something that works" he says. "And if it isn’t Twitter, then Twitter will likely be replaced by that company."
Head of Content for the ClickZ Live conferences Laura Roth said, "Having brands like McDonald's and PepsiCo speaking to their experience in digital marketing at ClickZ Live Chicago demonstrates our commitment to providing our delegates with the very latest thinking on what's hot across the full spectrum of search, social, display and mobile marketing and in the US and around the world."
...Batra said there's no concrete plan to turn these into a spot, but it's a possibility. "When you're working with content that is so immediate and dynamic, you have to leave room in your planning and react to every minute" he said
Charlene Li, founder and CEO of Altimeter Group, said, "Together, Altimeter Group and Capgemini Consulting deliver a unique combined benefit when it comes to digital disruption and transformation initiatives. Altimeter understands what makes the digital customer tick and how companies can operate in an always-on era. With Capgemini Consulting's global reach and experience in making things happen on the ground, together we can help companies understand, and then quickly get on a path to success."

More Content

All (69) | News (47) | Reports (0) | Blogs (22) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Busy Parents ‘Uber’ Kids Around for a Carpool A... [Published Bloomberg - 13 hours ago]
Amazon Enlists Moms to Rate Toys to Woo Holiday... [Published Bloomberg - Oct 28 2014]
How long does Twitter have to not become MySpace? [Published Marketplace - Oct 27 2014]
McDonald's and PepsiCo Highlight Digital Speake... [Published Individual.com - Oct 27 2014]
How HP Turned 6-Second Vines Into A 30-Second T... [Published Adweek Online - Oct 27 2014]
Altimeter Group announces global partnership wi... [Published DCS UK - Oct 23 2014]
French stock market up by 0.58 pct on Wednesday [Published Individual.com - Oct 22 2014]
Lytics Announces General Availability of Market... [Published Industrial Info Financials - Oct 22 2014]
McDonald's & PepsiCo Complete Stellar Digital S... [Published Town Hall - Oct 21 2014]
Seasoned Industry Analyst Joins IDC Government ... [Published CNBC - Oct 21 2014]
BuzzFeed Will Join IAB Board This Year [Published Adweek Online - Oct 20 2014]
Disruptive Technology And Social Media [Published Business 2 Community - Oct 20 2014]
What Is Content Marketing? 7 Definitions [Published Business 2 Community - Oct 20 2014]
Altimeter Group, Capgemini Consulting team up [Published PR Week UK - Oct 20 2014]
Altimeter Group Announces Global Partnership Wi... [Published Yahoo! Finance UK and Ireland - Oct 20 2014]
Altimeter Group : Announces Global Partnership ... [Published 4 Traders - Oct 20 2014]
Altimeter Group Announces Global Partnership Wi... [Published Marketwire - Breaking News Releases - Oct 20 2014]
Altimeter Group and 7Summits Form Alliance [Published Econtent Magazine - Oct 14 2014]
Cision Is Name for Combined Cision/Vocus [Published Odwyer PR Daily - Oct 14 2014]
Why employees are social marketers of future [Published Tire Business - Oct 13 2014]
16.) RightNow CX Cloud Platform - Aug 2010 [Published Software Magazine - Oct 13 2014]
In the search for the perfect news feed [Published Deccan Herald - Oct 12 2014]
Square's App Can Predict When You Want Coffee [Published FOXBusiness.com - Oct 08 2014]
Chat Apps Challenging Social Media [Published Winter Haven News Chief - Oct 05 2014]
Chat apps threaten to siphon advertising dollar... [Published Greater Milwaukee Today - Oct 04 2014]
Chat apps siphon advertising dollars from socia... [Published Killeen Daily Herald - Oct 02 2014]
Why All Your Employees Are the Social Marketers... [Published Advertising Age - Sep 30 2014]
Future of Brand Experience to be revealed by Br... [Published PR Newswire - Sep 30 2014]
Facebook Data Will Now Be Used To Advertise At ... [Published Red Orbit - Sep 30 2014]
Facebook launches revamped ad platform to chall... [Published San Francisco Chronicle - Sep 30 2014]
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Blogs

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Altimeter Group Announces Global Partnership Wi... [Published Marketwire - Breaking News Releases - Oct 20 2014]
Leading Firms Will Combine Thought Leadership, Research and Global Consulting Expertise to Help Companies Anticipate and React to New Market Changes in the Digital Era ...
Inspiring words from TED@IBM: The best way to p... [Published TED Blog - Sep 25 2014]
The program guide for TED@IBM, themed “Reimagine our world.” Photo: Marla Aufmuth/TED By Laura McClure, Emily McManus and Kate Torgovnick May Big data is already transforming our daily lives. And at TED@IBM, a TED Institute event , we got a glimpse ...
The Impact of the Internet of Things on Marketi... [Published eWallstreeter - Sep 23 2014]
Editor’s Note: Today’s post comes courtesy of Jessica Groopman, a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content ...
The push for growth: Startup Marketing Conferen... [Published Venturebeat - Sep 17 2014]
SPONSORED POST This sponsored post is produced by Startup Socials. Could be your start-up is just bracing for launch. Or you already have a solid revenue stream and need to break through to the next threshold. Wherever you sit on the start-up spectrum, ...
Apple Watch Marks Apple’s Transformation Into a... [Published TIME.com - Sep 11 2014]
LinkedIn Influencer Charlene Li published this post originally on LinkedIn . Follow Charlene on LinkedIn. While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda ...
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