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Publication: Association of National Advertisers

First reported 11 hours ago - Updated 11 hours ago - 1 reports

Social Media

This compilation of ANA resources explores new trends in social media, including tips for using Pinterest, how to harness fan data, and the secrets to creating engaging social content. Case studies from ANA members Hilton, HP, and REI are also shared ... [Published Association of National Advertisers - 11 hours ago]

Entities: Social Media, case studies, Pinterest

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Research Report: 2013 ANA Q1 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning ... [Published Association of National Advertisers - May 17 2013]

Entities: Benchmarking, Members Only, Financial Management

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Kantar Media: Brand-Specific Commercial Ratings Solution Provider

The new ANA white paper,“Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Kantar Media’s offerings.Kantar Media believes ... [Published Association of National Advertisers - May 16 2013]

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

In this session, Cotton Incorporated discussed its partnership with recognized fashion bloggers in the US to help launch this year's #Cotton24Hours campaign.Members Only ContentThis content is available to ANA Members only. Please login below or create ... [Published Association of National Advertisers - May 16 2013]

Entities: Cotton Incorporated, Crowdsourcing, Experience

First reported May 15 2013 - Updated May 15 2013 - 1 reports

Members Only

Media Procurement Panel

This panel explored key topics in the areas of media buying and media procurement such as organizational structure for internal media management and procurement, procurement's role in media agency sourcing and ongoing agency relationship management, media ... [Published Association of National Advertisers - May 15 2013]

Entities: Members Only

First reported May 15 2013 - Updated May 15 2013 - 1 reports

Random House Inc

Random House: Facebook Case Study

In this session, John Pitts, Vice President, Marketing Director at Doubleday, a Random House publisher, shared the results achieved for their John Grisham's Facebook campaign.Members Only ContentThis content is available to ANA Members only. Please login ... [Published Association of National Advertisers - May 15 2013]

Entities: Random House Inc, Facebook Inc, Members Only

First reported May 15 2013 - Updated May 15 2013 - 1 reports

GfK SE

GfK MRI: Tablet Owners’ Gaming Habits

As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets. ... [Published Association of National Advertisers - May 15 2013]

Entities: GfK SE, Magnetic Resonance Imaging, Gaming

First reported May 15 2013 - Updated May 15 2013 - 1 reports

Big Data’s Biggest Role: Aligning the CMO & CIO

In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.Members Only ContentThis content is ... [Published Association of National Advertisers - May 15 2013]

Entities: CIO, Big Data, Members Only

First reported May 15 2013 - Updated May 15 2013 - 1 reports

4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary

This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.Members Only ContentThis content is available to ANA Members only. Please login below or create an acco ... [Published Association of National Advertisers - May 15 2013]

Entities: Members Only

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Procurement and Marketing — Working Better Together

Gerry Preece, senior consultant at External View Consulting Group, offered detailed, market-tested solutions for more effective collaboration between procurement and marketing.Members Only ContentThis content is available to ANA Members only. Please login ... [Published Association of National Advertisers - May 14 2013]

Entities: Members Only, collaboration

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Wells Fargo Case Study: In-House Agency Model

Wells Fargo shared an insightful presentation on their learnings, successes, and best practices with their in-house agency model.Members Only ContentThis content is available to ANA Members only. Please login below or create an account.You may already ... [Published Association of National Advertisers - May 14 2013]

Entities: Wells Fargo & Company, Members Only

First reported May 14 2013 - Updated May 14 2013 - 1 reports

AFM 2013: Opening Remarks from Bob Liodice

Bob Liodice, president and chief executive officer of the ANA, opened the 2013 ANA Advertising Financial Management Conference with his remarks.Members Only ContentThis content is available to ANA Members only. Please login below or create an account ... [Published Association of National Advertisers - May 14 2013]

Entities: Robert Liodice, Members Only, Financial Management

Quotes

"‘Youth culture has always been the Gap’s focus,’ is what Don Fisher says,” Farbman notes. “We’re beefing up our presence in the social-media and digital space, because this is where the youth of today are.”"

Bright Outlook from the Gap [Published Association of National Advertisers - Apr 19 2013]

More Content

All (76) | News (76) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)

sort by: Date \| Relevance
Social Media [Published Association of National Advertisers - 11 hours ago]
Research Report: 2013 ANA Q1 Member Benchmarkin... [Published Association of National Advertisers - May 17 2013]
Kantar Media: Brand-Specific Commercial Ratings... [Published Association of National Advertisers - May 16 2013]
Cotton Incorporated: Leveraging Bloggers and Cr... [Published Association of National Advertisers - May 16 2013]
Media Procurement Panel [Published Association of National Advertisers - May 15 2013]
Random House: Facebook Case Study [Published Association of National Advertisers - May 15 2013]
GfK MRI: Tablet Owners’ Gaming Habits [Published Association of National Advertisers - May 15 2013]
Big Data’s Biggest Role: Aligning the CMO & CIO [Published Association of National Advertisers - May 15 2013]
4A’s: 2011 Television Production Cost Survey (T... [Published Association of National Advertisers - May 15 2013]
AFM 2013: Opening Remarks from Bob Liodice [Published Association of National Advertisers - May 14 2013]
Wells Fargo Case Study: In-House Agency Model [Published Association of National Advertisers - May 14 2013]
Procurement and Marketing — Working Better Toge... [Published Association of National Advertisers - May 14 2013]
PowerPresentation: 2013 Trends in Agency Compen... [Published Association of National Advertisers - May 14 2013]
Luxury and Affluent Markets: What’s Really on C... [Published Association of National Advertisers - May 14 2013]
TRA: Brand-Specific Commercial Ratings Solution... [Published Association of National Advertisers - May 10 2013]
What I learned at the ANA Advertising Financial... [Published Association of National Advertisers - May 10 2013]
The Truth About Advertising [Published Association of National Advertisers - May 10 2013]
Driving Brand Relationships Through Social Media [Published Association of National Advertisers - May 09 2013]
Wildfire Case Study: CanvasPop [Published Association of National Advertisers - May 08 2013]
Highlights from ANA Television Upfront Survey [Published Association of National Advertisers - May 08 2013]
Millennial Media: Mobile Insights for Consumer ... [Published Association of National Advertisers - May 08 2013]
SCAN International/Joanne Davis Consulting: Qua... [Published Association of National Advertisers - May 07 2013]
Decision Analyst Inc.: New Products Sales Forec... [Published Association of National Advertisers - May 07 2013]
Decision Analyst Inc.: Concept Testing and the ... [Published Association of National Advertisers - May 07 2013]
Update on Pending Privacy Bills in California [Published Association of National Advertisers - May 06 2013]
Social Media Marketing Tips for B2B Companies [Published Association of National Advertisers - May 06 2013]
New ANA White Paper on Brand-Specific Commercia... [Published Association of National Advertisers - May 04 2013]
McKinsey & Company: The Coming Era of “On-Deman... [Published Association of National Advertisers - May 04 2013]
The Latest from Washington [Published Association of National Advertisers - May 03 2013]
Cars.com "No Drama" Approach to B2B Marketing [Published Association of National Advertisers - May 03 2013]

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