Publication: Association of National Advertisers

First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Communication Is Key

By Andrew Eitelbach, senior manager of marketing and communicationsI recently took a business trip and flew on an airline I’d never used before. Things went smoothly until halfway through takeoff when, suddenly, the pilot throttled down and began taxiing ... [Published Association of National Advertisers - Apr 18 2014]
Entities: Twitter, Acquisition
First reported Apr 17 2014 - Updated Apr 18 2014 - 1 reports

Wearables to Surpass 19 Million Units in 2014

by Mark WalshHow big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking our vital signs to displaying apps, all while making a fashion statement. Others aren’t ... [Published Association of National Advertisers - Apr 17 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Innovation Day @ John Hancock (Members Only Conference)

Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new ... [Published Association of National Advertisers - Apr 18 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Canada's Anti-Spam Law, Poised to Take Effect, Requires Action Now

One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.This content is available to ANA Members only. Pleaselogin below or create an account .You may already be a member. Find out if your company is already ... [Published Association of National Advertisers - Apr 17 2014]
Entities: Action, Canada, anti-spam
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Inc. 500 and Fortune 500 Latching on to Social Media

by Jack LoechnerAccording to The Center for Marketing Research at the University of Massachusetts Dartmouth annual in-depth study on the usage of social media in the fastest-growing corporations in the US, the use of LinkedIn by Inc. 500 companies grew ... [Published Association of National Advertisers - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Internet Ad Revenue Hits $42.8 Billion in 2013, Surpasses Broadcast TV

by Laurie SullivanFor the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year -- up 17% from ... [Published Association of National Advertisers - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Location-Based Mobile Ads to Reach $4.5 Billion This Year

by Mark WalshSpending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018.During that five-year span, the share of overall mobile ad revenue earmarked for location-targeted ... [Published Association of National Advertisers - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

The Importance of Measurement

Following the MRC's decision to lift the advisory on the use of viewable impressions for display ads, ANA President and CEO Bob Liodice explains the importance of measurement and what steps are necessary for the marketing industry to move forward in this ... [Published Association of National Advertisers - Apr 17 2014]
Entities: Robert Liodice
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Creative in the Age of Data

Webinar DescriptionAdvertisers spend a lot of time thinking about getting their ads in front of the right people. But once you have your ads in front of the right people, it's just as critical to ensure that your creative message is saying something those ... [Published Association of National Advertisers - Apr 17 2014]
Entities: Google Inc, Environment
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Consumer Centricity @ General Mills (Members Only Conference) presented by BrightLine

Consumer centricity is the concept of putting an organization’s customers at the center of their business and marketing decisions. A consumer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not ... [Published Association of National Advertisers - Apr 17 2014]
First reported Apr 16 2014 - Updated Apr 16 2014 - 1 reports

PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives. ... [Published Association of National Advertisers - Apr 16 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

A Harmonious Relationship at Nationwide

By Ken Beaulieu, senior director of marketing and communications, ANAWhen Matt Jauchius was named executive vice president and chief marketing officer of Nationwide Insurance in 2010, the mistrust between marketing and procurement was palpable. The marketing ... [Published Association of National Advertisers - Apr 15 2014]

Quotes

"It speaks to the power that digital screens have in reaching and engaging audiences," Rothenberg said. "The staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."
...those interested in mindful snacking" (10 grams of whole grain and 120-130 calories per 30-gram serving) -- because she's a fan of Wheat Thins and "a respected trendsetter who has recently undergone an amazing lifestyle transformation" said Wheat Thins Senior Brand manager Deepti Shrivastava
...The initial round closed April 4 with 135 applicants. "One kid had 40 posts which showed ambition," says Peterson. "A couple definitely failed because you could see they set up new accounts just to enter."

More Content

All (110) | News (110) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Communication Is Key [Published Association of National Advertisers - Apr 18 2014]
Innovation Day @ John Hancock (Members Only Con... [Published Association of National Advertisers - Apr 18 2014]
Location-Based Mobile Ads to Reach $4.5 Billion... [Published Association of National Advertisers - Apr 17 2014]
Internet Ad Revenue Hits $42.8 Billion in 2013,... [Published Association of National Advertisers - Apr 17 2014]
Inc. 500 and Fortune 500 Latching on to Social ... [Published Association of National Advertisers - Apr 17 2014]
Wearables to Surpass 19 Million Units in 2014 [Published Association of National Advertisers - Apr 17 2014]
Canada's Anti-Spam Law, Poised to Take Effect, ... [Published Association of National Advertisers - Apr 17 2014]
The Importance of Measurement [Published Association of National Advertisers - Apr 17 2014]
Consumer Centricity @ General Mills (Members On... [Published Association of National Advertisers - Apr 17 2014]
Creative in the Age of Data [Published Association of National Advertisers - Apr 17 2014]
PowerPresentation: 2014 Social Media Engagement... [Published Association of National Advertisers - Apr 16 2014]
A Harmonious Relationship at Nationwide [Published Association of National Advertisers - Apr 15 2014]
Class Actions and a Collision with the NAD [Published Association of National Advertisers - Apr 14 2014]
Beating Consumer Fraud and False Advertising Cl... [Published Association of National Advertisers - Apr 14 2014]
Advertising Alchemy [Published Association of National Advertisers - Apr 14 2014]
What's Next on Native Advertising? [Published Association of National Advertisers - Apr 14 2014]
Back to the Future on 600 Pennsylvania Avenue [Published Association of National Advertisers - Apr 14 2014]
The Internet of Things: Possibilities and Problems [Published Association of National Advertisers - Apr 14 2014]
The Gathering Data Security Storm: Is the Gover... [Published Association of National Advertisers - Apr 14 2014]
Social on Mobile [Published Association of National Advertisers - Apr 14 2014]
It's All in the Game: Legal Challenges in the W... [Published Association of National Advertisers - Apr 14 2014]
Advertising Health [Published Association of National Advertisers - Apr 14 2014]
iHealth: How Consumers Are Using Tech to Stay H... [Published Association of National Advertisers - Apr 13 2014]
U.S. Communities: A Look at the Extremes [Published Association of National Advertisers - Apr 13 2014]
Local Markets Shape Millennial Brand Loyalties [Published Association of National Advertisers - Apr 13 2014]
ANA Joins Three Other Associations in Letter to... [Published Association of National Advertisers - Apr 11 2014]
Univision Consolidates Programming, Lays Off Ra... [Published Association of National Advertisers - Apr 11 2014]
China's Media, Tech Spend to Rocket 13 Percent [Published Association of National Advertisers - Apr 11 2014]
Gen Y is Broker Than You Know [Published Association of National Advertisers - Apr 11 2014]
Wheat Thins Popped Makes Airy TV Debut [Published Association of National Advertisers - Apr 11 2014]
1 2 3 4
In Focus
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Content Volume
Document Volume
Network
Network
Contact Us
Sales
Support


Freebase CC-BY Some image thumbnails are sourced from Freebase, licensed under CC-BY

Copyright (C) 2014 Silobreaker Ltd. All rights reserved.
The selection and placement of stories and images on any Silobreaker page are determined automatically by a computer program.
The time or date displayed reflects when an article was added to or updated in Silobreaker.