Publication: Association of National Advertisers

First reported 5 hours ago - Updated 5 hours ago - 1 reports

The Need for Ad-Id

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it. The Screen Actors Guild recently mandated that all commercials using SAG talent must have Ad-Id. ... [Published Association of National Advertisers - 5 hours ago]
First reported 16 hours ago - Updated 10 hours ago - 2 reports

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ ... [Published Association of National Advertisers - 10 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

Advertising Under Attack

Executive SummaryThe advertising industry is confronting major difficulties in 2014. These include the most serious threat to the deductibility of advertising expenses in a generation as part of an ongoing effort to reform the federal tax code as well ... [Published Association of National Advertisers - 10 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

Crossing the Digital Divide

Executive SummaryIn 2013, the Joint Policy Committee (JPC), the advertising industry’s multi-employer bargaining unit that negotiates with SAG-AFTRA for the collective bargaining agreement covering actors in commercials, obtained unprecedented relief ... [Published Association of National Advertisers - 10 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

Under Attack: A Battle Plan for Defending, Counterattacking In and Settling False Advertising Cases

Executive SummaryIn olden days, the Lanham Act was the preferred method for many consumer product companies to attack a competitor and force it to modify or stop an advertising campaign. Today, the NAD has become another popular and cost-effective way ... [Published Association of National Advertisers - 10 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

We're All Buzzing! Substantiation in the Tech Industry

Executive SummaryThis session will provide an overview of the hotter topics in the technology industry. We will focus on some of the more daring claims made in the technology industry and provide insight on what is needed to substantiate these claims. ... [Published Association of National Advertisers - 10 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

2014 Tax Season Trends: The Returns Are In

Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.This content is available to ANA Members only. Pleaselogin below or create an account ... [Published Association of National Advertisers - 16 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.This content is available to ANA Members only. Pleaselogin below or create an ... [Published Association of National Advertisers - 16 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

The Role of Digital in TV Research, Fanship, and Viewing

Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.This content is available to ANA Members only. Pleaselogin below or create an account .You may already be a member. Find out if your company ... [Published Association of National Advertisers - 16 hours ago]
Entities: YouTube LLC, Google Inc
First reported Apr 21 2014 - Updated Apr 21 2014 - 1 reports

Taking the “Less Is More” Approach to a New Level

When the New York Football Giants and New York Jets decided to partner and privately fund a new $1.6 billion stadium in the Meadowlands, a revolutionary sponsorship model was developed.This content is available to ANA Members only. Pleaselogin below ... [Published Association of National Advertisers - Apr 21 2014]
First reported Apr 21 2014 - Updated Apr 21 2014 - 1 reports

Legg Mason’s Global Income Campaign: An Integrated Marketing Case Study

Legg Mason commissioned a global research study of affluent investors to gauge their attitudes concerning their investments.This content is available to ANA Members only. Pleaselogin below or create an account .You may already be a member. Find out if ... [Published Association of National Advertisers - Apr 21 2014]
First reported Apr 21 2014 - Updated Apr 21 2014 - 1 reports

Johnson’s Baby: Using Pop Culture and Partnerships

In this presentation, attendees learned about how the brand developed ownable and relevant messaging that became one of the most recognized and celebrated branded responses in the U.S.This content is available to ANA Members only. Pleaselogin below or ... [Published Association of National Advertisers - Apr 21 2014]
Entities: United States

Quotes

"It speaks to the power that digital screens have in reaching and engaging audiences," Rothenberg said. "The staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."
...those interested in mindful snacking" (10 grams of whole grain and 120-130 calories per 30-gram serving) -- because she's a fan of Wheat Thins and "a respected trendsetter who has recently undergone an amazing lifestyle transformation" said Wheat Thins Senior Brand manager Deepti Shrivastava

More Content

All (103) | News (103) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
The Need for Ad-Id [Published Association of National Advertisers - 5 hours ago]
We're All Buzzing! Substantiation in the Tech I... [Published Association of National Advertisers - 10 hours ago]
Under Attack: A Battle Plan for Defending, Coun... [Published Association of National Advertisers - 10 hours ago]
Key Findings: 2014 Social Media Engagement Survey [Published Association of National Advertisers - 10 hours ago]
Crossing the Digital Divide [Published Association of National Advertisers - 10 hours ago]
Advertising Under Attack [Published Association of National Advertisers - 10 hours ago]
2014 Tax Season Trends: The Returns Are In [Published Association of National Advertisers - 16 hours ago]
The Role of Digital in TV Research, Fanship, an... [Published Association of National Advertisers - 16 hours ago]
Search Insights: Capturing Interest Across an E... [Published Association of National Advertisers - 16 hours ago]
Research Report: 2014 Social Media Engagement S... [Published Association of National Advertisers - 16 hours ago]
Touchstone Energy Powers Member Engagement Thro... [Published Association of National Advertisers - Apr 21 2014]
Johnson’s Baby: Using Pop Culture and Partnerships [Published Association of National Advertisers - Apr 21 2014]
Legg Mason’s Global Income Campaign: An Integra... [Published Association of National Advertisers - Apr 21 2014]
Taking the “Less Is More” Approach to a New Level [Published Association of National Advertisers - Apr 21 2014]
Communication Is Key [Published Association of National Advertisers - Apr 18 2014]
Innovation Day @ John Hancock (Members Only Con... [Published Association of National Advertisers - Apr 18 2014]
Location-Based Mobile Ads to Reach $4.5 Billion... [Published Association of National Advertisers - Apr 17 2014]
Internet Ad Revenue Hits $42.8 Billion in 2013,... [Published Association of National Advertisers - Apr 17 2014]
Inc. 500 and Fortune 500 Latching on to Social ... [Published Association of National Advertisers - Apr 17 2014]
Wearables to Surpass 19 Million Units in 2014 [Published Association of National Advertisers - Apr 17 2014]
Canada's Anti-Spam Law, Poised to Take Effect, ... [Published Association of National Advertisers - Apr 17 2014]
The Importance of Measurement [Published Association of National Advertisers - Apr 17 2014]
Consumer Centricity @ General Mills (Members On... [Published Association of National Advertisers - Apr 17 2014]
Creative in the Age of Data [Published Association of National Advertisers - Apr 17 2014]
PowerPresentation: 2014 Social Media Engagement... [Published Association of National Advertisers - Apr 16 2014]
A Harmonious Relationship at Nationwide [Published Association of National Advertisers - Apr 15 2014]
Class Actions and a Collision with the NAD [Published Association of National Advertisers - Apr 14 2014]
Beating Consumer Fraud and False Advertising Cl... [Published Association of National Advertisers - Apr 14 2014]
Advertising Alchemy [Published Association of National Advertisers - Apr 14 2014]
What's Next on Native Advertising? [Published Association of National Advertisers - Apr 14 2014]
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