Publication: Association of National Advertisers

First reported 19 hours ago - Updated 10 hours ago - 1 reports

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right. The online ad campaign for the “Drink Up” effort—a collaboration between the Partnership for a Healthier ... [Published Association of National Advertisers - 19 hours ago]
First reported Jul 24 2014 - Updated Jul 25 2014 - 1 reports

Got ROI? Prove It!

Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

From BBQ to Burns: 5 Hot Summer Trends to Plan For

The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.This content is available to ANA Members only. Pleaselogin below or create an account .You may already be a member. Find out if your company is already an ANA member ... [Published Association of National Advertisers - Jul 24 2014]
Entities: YouTube LLC
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.This content is available to ANA Members only. Pleaselogin below or create an account .You may already be a member. ... [Published Association of National Advertisers - Jul 24 2014]
Entities: Retailing, Smartphone
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

American Airlines Transformation

Rob Friedman, former CMO of American Airlines, discussed the brand's innovative journey to create the new American.Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
Entities: American Airlines
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

On Being “Manically” Focused on Brand Quality

Becky Johnson, CMO of Bob Evans, shared how she and her team are differentiating Bob Evans Farms and taking a strong regional player into a national brand.Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Optimizing Marketing Operations: Streamline, Manage and Monitor Your Marketing Organization

The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
Entities: Marketing, Operation
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

The Data-Driven Journey: A Digital Insurer's Path to Loyalty and Increased Profits

What if digital insurer Aviva could link a customer need to a company action before the customer did?Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
Entities: Aviva plc
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

The Power to Drive Efficiency and Prove Value: Marketing Automation

Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment.Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Four Keys to Data-Driven Marketing Efficiency and Effectiveness

Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.Just looking? Browse by key topics. ... [Published Association of National Advertisers - Jul 24 2014]
Entities: Marketing
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Five Tips for Creating Impactful Live Brand Experiences

Webinar DescriptionEven as consumers increasingly interact with brands via TV, smartphone, tablet etc., savvy marketers are rediscovering the importance of engaging their audience face-to-face where they live, work, shop and play with a compelling live ... [Published Association of National Advertisers - Jul 24 2014]

Quotes

More Content

All (98) | News (98) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
The "Drink Up" Campaign Made a Measurable Diffe... [Published Association of National Advertisers - 19 hours ago]
On Being “Manically” Focused on Brand Quality [Published Association of National Advertisers - Jul 24 2014]
American Airlines Transformation [Published Association of National Advertisers - Jul 24 2014]
Real-Time for Retail: Why Acting Quickly Matter... [Published Association of National Advertisers - Jul 24 2014]
Millennials Eat Up YouTube Food Videos [Published Association of National Advertisers - Jul 24 2014]
From BBQ to Burns: 5 Hot Summer Trends to Plan For [Published Association of National Advertisers - Jul 24 2014]
The Power to Drive Efficiency and Prove Value: ... [Published Association of National Advertisers - Jul 24 2014]
The Data-Driven Journey: A Digital Insurer's Pa... [Published Association of National Advertisers - Jul 24 2014]
Optimizing Marketing Operations: Streamline, Ma... [Published Association of National Advertisers - Jul 24 2014]
Got ROI? Prove It! [Published Association of National Advertisers - Jul 24 2014]
Four Keys to Data-Driven Marketing Efficiency a... [Published Association of National Advertisers - Jul 24 2014]
Five Tips for Creating Impactful Live Brand Exp... [Published Association of National Advertisers - Jul 24 2014]
When the Path to Purchase Becomes the Path to P... [Published Association of National Advertisers - Jul 23 2014]
The Creative Shortlist: Connecting the Global C... [Published Association of National Advertisers - Jul 23 2014]
The Building Blocks for a Brand Measurement Rev... [Published Association of National Advertisers - Jul 23 2014]
Marketing Capabilities Infographics [Published Association of National Advertisers - Jul 23 2014]
How Leading Advertisers Are Using Search for Br... [Published Association of National Advertisers - Jul 23 2014]
Choosing an SEM Platform: Analyze, Ask and Act [Published Association of National Advertisers - Jul 23 2014]
Breaking the Barriers to Innovation: An Intervi... [Published Association of National Advertisers - Jul 23 2014]
What Motivates the Marketer of Tomorrow? [Published Association of National Advertisers - Jul 23 2014]
Insights To Interpreting Social Data [Published Association of National Advertisers - Jul 23 2014]
The New World of Soft Drink Marketing [Published Association of National Advertisers - Jul 23 2014]
2014 ANA Social Media Content Development Surve... [Published Association of National Advertisers - Jul 22 2014]
Denny’s Serves Always-On Content at the Social ... [Published Association of National Advertisers - Jul 22 2014]
The New Marketing KPIs [Published Association of National Advertisers - Jul 21 2014]
Opening Remarks from ANA's Bob Liodice [Published Association of National Advertisers - Jul 21 2014]
Don’t Be the Next #Socialmediafail [Published Association of National Advertisers - Jul 21 2014]
Digital Advertising Alliance: What Marketers Ne... [Published Association of National Advertisers - Jul 21 2014]
Dell Builds Social Media B2b Strategy That Driv... [Published Association of National Advertisers - Jul 21 2014]
Integrated Marketing @ Kraft Foods presented by... [Published Association of National Advertisers - Jul 19 2014]
1 2 3 4
In Focus
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Content Volume
Document Volume
Network
Network
Contact Us
Sales
Support


Freebase CC-BY Some image thumbnails are sourced from Freebase, licensed under CC-BY

Copyright (C) 2014 Silobreaker Ltd. All rights reserved.
The selection and placement of stories and images on any Silobreaker page are determined automatically by a computer program.
The time or date displayed reflects when an article was added to or updated in Silobreaker.