Publication: Association of National Advertisers

First reported 15 hours ago - Updated 15 hours ago - 1 reports

Comments Needed by November 15, 2014 on Domain Names Proposal

The Governmental Advisory Committee (GAC) of ICANN, which consists of over 100 countries, is considering a proposal sponsored by the GAC Sub-Group on Geographic Names to significantly expand the power of GAC to review new gTLD domain name applications ... [Published Association of National Advertisers - 15 hours ago]
First reported 23 hours ago - Updated 23 hours ago - 1 reports

Kraft Harnesses Data to Drive Marketing Success

Executive SummaryKraft Foods was a data-driven organization long before big data became a mantra in modern marketing. Deanie Elsner shares how this predilection to use data to drive marketing decisions has evolved to a modern rewiring of the organization, ... [Published Association of National Advertisers - 23 hours ago]
First reported 23 hours ago - Updated 23 hours ago - 1 reports

JetBlue: Life as a Challenger Brand

Executive SummaryAlthough few marketers would think to look to an airline for inspiration, JetBlue has won 10 J.D. Power Awards and seen consistent growth. As a challenger brand, JetBlue works to ensure its brand communication stands out even though it ... [Published Association of National Advertisers - 23 hours ago]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

Enhancing Digital Ad Viewability

Webinar DescriptionIn today's digital ecosystem, approximately 50% of all internet ads are served and paid for, but never seen. In this webinar, attendees will hear insights, best practices, and new initiatives in regards to the issue of viewability. ... [Published Association of National Advertisers - Oct 22 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Putting Your Brand Champions at the Center of Everything

Executive SummaryPlacing the brand champion at the center of every business decision is not a new idea, but brands that live by this credo are able to find new ways to grow. At General Mills, marketers are charged with finding brand purpose and putting ... [Published Association of National Advertisers - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Kimberly-Clark’s Total Market Approach

By Ken Beaulieu, senior director of marketing and communications, ANARacial and ethnic minorities now comprise more than half the children born in the U.S., a seismic shift in the demographic complexion of the country. It’s a fact not lost on Kimberly-Clark. ... [Published Association of National Advertisers - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Spotlight on Timex: ANA Mobile First, Mobile Everywhere Conference Speaker

By Shannon Scanlin, associate manager, committees, ANAWearables are one of the hottest topics around mobile today. In April 2014, International Data Corporation predicted that wearable device shipments worldwide would rise more than 488.9% between 2014 ... [Published Association of National Advertisers - Oct 21 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

Mid-Funnel is the Digital Playground

by Jeff RosenblumUnless you work at Apple, Patagonia, Chipotle or a handful of other breakthrough brands, I’ve got a pretty good idea what your brand health metrics look like. Your brand has strong aided awareness and strong conversion rates, but your ... [Published Association of National Advertisers - Oct 20 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.This content is available to ANA Members only. Pl ... [Published Association of National Advertisers - Oct 20 2014]
Entities: Hispanics
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

Uncommon Sense: Making Measurement Work for Programmatic Ad Buying

By Chris Louie, VP Product LeadershipThe ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising ... [Published Association of National Advertisers - Oct 20 2014]
First reported Oct 19 2014 - Updated Oct 19 2014 - 1 reports

How Does America's No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Executive SummaryWhen Chobani was founded, Greek yogurt was only 1 percent of the yogurt market. Now it comprises more than half of the category. Peter McGuinness, chief marketing and brand officer at Chobani, embraced the challenge to position the company ... [Published Association of National Advertisers - Oct 19 2014]
First reported Oct 19 2014 - Updated Oct 19 2014 - 1 reports

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Despite its 150-year history in the kitchen and bath industry, the iconic American Standard brand had become uninspiring to consumers. To re-energize the brand, CEO Jay Gould set out to create purpose for both his employees and products. ... [Published Association of National Advertisers - Oct 19 2014]

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Comments Needed by November 15, 2014 on Domain ... [Published Association of National Advertisers - 15 hours ago]
JetBlue: Life as a Challenger Brand [Published Association of National Advertisers - 23 hours ago]
Kraft Harnesses Data to Drive Marketing Success [Published Association of National Advertisers - 23 hours ago]
Enhancing Digital Ad Viewability [Published Association of National Advertisers - Oct 22 2014]
Kimberly-Clark’s Total Market Approach [Published Association of National Advertisers - Oct 21 2014]
Putting Your Brand Champions at the Center of E... [Published Association of National Advertisers - Oct 21 2014]
Spotlight on Timex: ANA Mobile First, Mobile Ev... [Published Association of National Advertisers - Oct 21 2014]
ANA Alliance for Family Entertainment Research ... [Published Association of National Advertisers - Oct 20 2014]
Mid-Funnel is the Digital Playground [Published Association of National Advertisers - Oct 20 2014]
Uncommon Sense: Making Measurement Work for Pro... [Published Association of National Advertisers - Oct 20 2014]
Disrupting a Category by Putting the Customer F... [Published Association of National Advertisers - Oct 19 2014]
From Purpose to Purchase: How American Standard... [Published Association of National Advertisers - Oct 19 2014]
How Does America's No. 1-Selling Greek Yogurt B... [Published Association of National Advertisers - Oct 19 2014]
Placing Customers at the Center of Your (Market... [Published Association of National Advertisers - Oct 18 2014]
Bringing Humanity Back to Air Travel [Published Association of National Advertisers - Oct 18 2014]
My "Aha!" About Brand Growth [Published Association of National Advertisers - Oct 18 2014]
Transforming Marketing at Microsoft [Published Association of National Advertisers - Oct 17 2014]
Putting Brand Champions at the Center of Everyt... [Published Association of National Advertisers - Oct 17 2014]
How Nissan is Building Global Brand Power [Published Association of National Advertisers - Oct 17 2014]
2014-2015 ANA Board of Directors Announced at A... [Published Association of National Advertisers - Oct 17 2014]
Marketing Disruption: Five Blind Spots on the R... [Published Association of National Advertisers - Oct 16 2014]
ANA Survey Results Identify Five Marketing Blin... [Published Association of National Advertisers - Oct 16 2014]
Don't Be the Next #SocialMediaFail [Published Association of National Advertisers - Oct 15 2014]
Brand Loyalty 2.0 [Published Association of National Advertisers - Oct 14 2014]
Transparency Issues in Post Production [Published Association of National Advertisers - Oct 14 2014]
Mobile Mini-Meals: The Snacking Opportunity At ... [Published Association of National Advertisers - Oct 13 2014]
I Share, Therefore I Am: Building Brand Engagem... [Published Association of National Advertisers - Oct 13 2014]
ANA will present “Digital Disruption” at CES 2015! [Published Association of National Advertisers - Oct 13 2014]
Value of Using Big Data [Published Association of National Advertisers - Oct 12 2014]
Online Advertising Benchmark Report [Published Association of National Advertisers - Oct 12 2014]
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