Publication: Association of National Advertisers

First reported 5 hours ago - Updated 5 hours ago - 1 reports

Starwood Sets the Bar High for Mobile-first Hospitality

By Meghan Medlock, director of committees and conferences, ANAStarwood Hotels & Resorts owns popular hotels like the W and Sheraton and has been extremely successful in acquiring new members and retaining loyal ones over the last several years. Two keys ... [Published Association of National Advertisers - 5 hours ago]
First reported Oct 31 2014 - Updated Oct 31 2014 - 1 reports

Trends, Transitions, and Transformations - The New Normal

This event is over.As the world moves more and more rapidly into a new age of technology, communications, economics, regulation, and personal connectivity, the emerging challenges for marketers are both perceptual and technological. How are we adapting ... [Published Association of National Advertisers - Oct 31 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 1 reports

Christmas in October? Not Quite, but 22% of Americans Are Already Shopping

What’s on U.S. retailer wish lists this year? A prosperous holiday shopping season.It’s been a tough year for U.S. retailers, as stagnating wage growth and volatile market conditions have created uncertainty that is weighing on many consumers’ spending ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 1 reports

Tech-Or-Treat: Consumers Are Sweet on Mobile Apps

With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also crave another treat. Sure, candy apples are great, but mobile apps are also satisfying.According to the second-quarter ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 1 reports

Reaching the LGBT Consumer

By Janine Martella, director of committees and conferences at ANABest in class. Organic. Well done. Higher-level of sophistication. Those are just a few of the comments we heard from the judges of the Multicultural Excellence Awards for the LGBT category ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 2 reports

Innovation Day @ Norwegian Cruise Line (Members Only Conference)

Programmatic Day @ Microsoft (Members Only Conference) presented by MicrosoftThursday, October 30, 2014New York, NYPharma Day @ Bristol-Myers Squibb (Members Only Conference)Wednesday, November 5, 2014Plainsboro, NJ2014 ANA Multicultural Marketing & Diversity ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 1 reports

The Right of Publicity: A Strange (But Important) Law to Understand

By Michael Berberich, manager, marketing knowledge centerThe right of publicity is the right of an individual (celebrity or not) to control the commercial use of his or her name, image, and likeness. Advertisers are well aware that they cannot use a living ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 1 reports

Insights Into the Future of Digitized Defined Objects

Webinar DescriptionOver a decade ago, consumers began replacing analog consumer electronics with their digital counterparts. This webinar will reveal how devices are digitizing our physical environments and how the resulting data not only informs the ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 30 2014 - Updated Oct 30 2014 - 1 reports

Why Marketers Should Tell Ad Tech "F*ck Your Analytics!"

Webinar DescriptionThe digital advertising industry has been driving the conversation when it comes to insights and analytics — telling marketers what they should track and how they should track it. But what happens when advertising technology doesn't ... [Published Association of National Advertisers - Oct 30 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

ANA Sends Letter to Illinois Congressional Delegation on Ad Taxes

Today, ANA sent a letter to all members of the Illinois delegation to Congress urging them to protect the tax deductibility of advertising.  This letter goes out in advance of the Brand Activation Association’s 36th Annual Marketing Law Conference in ... [Published Association of National Advertisers - Oct 29 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

Content Marketing @ KPMG (Members Only Conference) presented by A+E Networks

Based on a recent Custom Content Council and Contentwise report, $44 billion a year is spent on content marketing.  Businesses are starting to deliver consistent, relevant and valuable content to their target audience through innovative and compelling ... [Published Association of National Advertisers - Oct 29 2014]
First reported Oct 25 2014 - Updated Oct 25 2014 - 1 reports

hello products: A Friendly David-versus-Goliath Story

Executive Summaryhello is a brand of "seriously friendly" oral care products, including toothpastes, mouthwashes, and breath sprays, that launched in April 2013. This company of fewer than 10 people has landed its products on some of the largest retailer ... [Published Association of National Advertisers - Oct 25 2014]

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Starwood Sets the Bar High for Mobile-first Hos... [Published Association of National Advertisers - 5 hours ago]
Trends, Transitions, and Transformations - The ... [Published Association of National Advertisers - Oct 31 2014]
Tech-Or-Treat: Consumers Are Sweet on Mobile Apps [Published Association of National Advertisers - Oct 30 2014]
Reaching the LGBT Consumer [Published Association of National Advertisers - Oct 30 2014]
Innovation Day @ Norwegian Cruise Line (Members... [Published Association of National Advertisers - Oct 30 2014]
Christmas in October? Not Quite, but 22% of Ame... [Published Association of National Advertisers - Oct 30 2014]
The Right of Publicity: A Strange (But Importan... [Published Association of National Advertisers - Oct 30 2014]
Why Marketers Should Tell Ad Tech "F*ck Your An... [Published Association of National Advertisers - Oct 30 2014]
Insights Into the Future of Digitized Defined O... [Published Association of National Advertisers - Oct 30 2014]
Digital and Social @ Western Union (Members Onl... [Published Association of National Advertisers - Oct 30 2014]
ANA Sends Letter to Illinois Congressional Dele... [Published Association of National Advertisers - Oct 29 2014]
Content Marketing @ KPMG (Members Only Conferen... [Published Association of National Advertisers - Oct 29 2014]
hello products: A Friendly David-versus-Goliath... [Published Association of National Advertisers - Oct 25 2014]
Turning B-to-B into Me-to-B: How Grainger Creat... [Published Association of National Advertisers - Oct 24 2014]
Navigating the New Customer Journey [Published Association of National Advertisers - Oct 24 2014]
Beyond Millennials: What Marketers Need To Know [Published Association of National Advertisers - Oct 24 2014]
Comments Needed by November 15, 2014 on Domain ... [Published Association of National Advertisers - Oct 23 2014]
JetBlue: Life as a Challenger Brand [Published Association of National Advertisers - Oct 22 2014]
Kraft Harnesses Data to Drive Marketing Success [Published Association of National Advertisers - Oct 22 2014]
Enhancing Digital Ad Viewability [Published Association of National Advertisers - Oct 22 2014]
Kimberly-Clark’s Total Market Approach [Published Association of National Advertisers - Oct 21 2014]
Putting Your Brand Champions at the Center of E... [Published Association of National Advertisers - Oct 21 2014]
Spotlight on Timex: ANA Mobile First, Mobile Ev... [Published Association of National Advertisers - Oct 21 2014]
ANA Alliance for Family Entertainment Research ... [Published Association of National Advertisers - Oct 20 2014]
Mid-Funnel is the Digital Playground [Published Association of National Advertisers - Oct 20 2014]
Uncommon Sense: Making Measurement Work for Pro... [Published Association of National Advertisers - Oct 20 2014]
Disrupting a Category by Putting the Customer F... [Published Association of National Advertisers - Oct 19 2014]
From Purpose to Purchase: How American Standard... [Published Association of National Advertisers - Oct 19 2014]
How Does America's No. 1-Selling Greek Yogurt B... [Published Association of National Advertisers - Oct 19 2014]
Placing Customers at the Center of Your (Market... [Published Association of National Advertisers - Oct 18 2014]
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