Bluestem Brands Inc

Type: Company

Name: Bluestem Brands Inc

Web Address: http://www.bluestembrands.com/

First reported May 28 2013 - Updated May 29 2013 - 2 reports

Private marketplaces : How publishers can get ready for a programmatic future

Premium publishers around the world are faced with a set of very unique challenges that they are trying to overcome. There has never been such dramatic growth of advertising technology and automated advertising platforms as publishers are experiencing ... [Published Biz Community - May 29 2013]

Entities: Marketplace, Publisher, Bluestem Brands Inc, Improve Digital, Scott Spencer

First reported Jan 30 2013 - Updated Jan 30 2013 - 1 reports

Bluestem Brands Inc

IPO Market Update And Outlook

By IPO Candy : December didn't bring many presents this year. Typically, things stay active for a few weeks before the holidays but in this case 2012 was an early wrap. There were 6 IPO deals priced but one was a just a "blank check" company. The ... [Published IPO Analysis from Seeking Alpha - Jan 30 2013]

Entities: IPOs, Safety-Kleen Inc, Bluestem Brands Inc, Era Group Inc

Quotes

Dina Zelikson, digital program manager at Bluestem Brands really sums it up nicely in her recent post on Adexchanger.com "On the supply side, programmatic marketing is linked to ad monetisation and ad serving, driven by the goal of maximizing yield. The retiring of the static daisy chain has propelled publishers - and the ad industry - into the nascent phase of RTB and programmatic buying. The challenges of this early phase are all too familiar: publisher frustration with decreasing CPMs, paralleled by advertiser frustration with view ability and ad clutter."

Private marketplaces : How publishers can get ready for a programmatic future [Published Biz Community - May 29 2013]

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