Brand Equity

Type: Keyphrase
Name: Brand Equity
First reported 33 mins ago - Updated 33 mins ago - 1 reports

AAA Insurance Named Property & Casualty Insurance Brand of the Year

"AAA is honored to be recognized by American consumers as the highest-ranked property and casualty insurance brand," says AAA Chief Operating Officer Marshall L. DoneyUsing an academically-vetted brand equity model that examines familiarity, quality and ... [Published Wall Street Select - 33 mins ago]
First reported 8 hours ago - Updated 8 hours ago - 1 reports

Americans Name Their Favorite Grocery Stores

Americans have identified their favorite grocery stores, and they may not be the big-name stores you’re thinking of.A new survey from Harris Poll EquiTrend found that when ranking familiarity, quality and likelihood of making a purchase, traditional grocery ... [Published Yahoo! Finance - 8 hours ago]
First reported Jul 28 2014 - Updated 13 hours ago - 1 reports

Reckitt share price: Company posts half-year results

iNVEZZ.com, Monday, July 28: Reckitt Benckisier (LON:RB), manufacturer and marketer of branded products in household, health and personal care, today released its half-year results.Highlights from the company’s statement:• LFL net revenue growth +3% (+4% ... [Published Invezz - Jul 28 2014]
First reported 18 hours ago - Updated 18 hours ago - 1 reports

What\'s a Brand Worth?

Forty-four billion dollars. No, it's not some new program or weapons system being debated in Congress, it's the amount of money consumers spend when they select brand name products rather than generic ones. According to research from the National Bureau ... [Published Happi - 18 hours ago]
First reported 22 hours ago - Updated 22 hours ago - 1 reports

Sunil Mehta: Achieving social responsibility to a T

As the post-Budget din settles, the agonising analysis has revealed some victories for the corporate sector and some disappointments. We would have also peeled the onion on the tax allowable and disallowable for community work under the new corporate ... [Published Business Standard India - 22 hours ago]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Mars voices concerns about plain packaging

Recently disclosed government documents show Mars wrote to the Department of Health (DOH) in 2012, expressing concern about plain packaging being introduced to other sectors including food and drink suppliers, insisting intellectual property rights and ... [Published PackagingNews.co.uk - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

High valuations put on older generics

Mumbai, July 27: GlaxoSmithKline Plc (GSK) is likely to receive a good response if it indeed puts up its older but off-patented drugs for sale, given the massive gain Bafna Pharma made from Raricap. According to reports, Lupin is eyeing some of the drugs, ... [Published Calcutta Telegraph - Jul 28 2014]
First reported Jul 27 2014 - Updated Jul 27 2014 - 1 reports

Do school administrations care whether teachers are trained and sensitised for their job?

By Dev LahiriThe recent rape of a sixyear-old girl in a Bangalore school, and the horribly shocking visuals of helpless children being thrashed brutally in Kolkata, Delhi and Kakinada in Andhra Pradesh over the last week have shaken the nation to the ... [Published Economic Times - Jul 27 2014]
First reported Jul 26 2014 - Updated Jul 26 2014 - 1 reports

Americans Overpay $44 Billion for Brand Name Products

Procter & Gamble Co. (NYSE: PG), Colgate-Palmolive Co. (NYSE: CL) and the like live off the consumer appetite for branded products. It turns out that this appetite costs these consumers $44 billion a year, compared to the price difference if each of these ... [Published 24/7 Wall St - Jul 26 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

MTN scoops two coveted awards

In 2012 MTN was voted as the Most Valuable South African brand by Brand Finance.MTN has scooped two coveted awards for being voted the Strongest Brand and Most Valuable Brand in the 2014 Brand Finance Awards.The competition is comprised of the top 450 ... [Published IT News Africa - Jul 24 2014]
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

The Good and the Bad of Customer Service

Customers today have power, and that power is changing the nature of the customer/company relationship. Growth in the adoption and use of mobile devices and social media means that customers can easily share their experiences with companies; both good ... [Published Business 2 Community - Jul 23 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 2 reports

Design Dictates Winners in the Beverage Aisle

New Affinnova Study Reveals That Package Design is Key to Helping New Brands Compete against Current Leaders in Soda-Alternative Categories WALTHAM, Mass.--( “Package design is the least expensive and most essential part of the marketing mix, helping ... [Published EON: Enhanced Online News - Jul 22 2014]

Quotes

"AAA is honored to be recognized by American consumers as the highest-ranked property and casualtycasualty insurance brand" says AAA Chief Operating Officer Marshall L Doney
"It's share of mind, not share of market that counts" - Warren Buffett
...joint venture will enhance the benefits for both clients and employees, " said Carlos Manuel Perez, President of Carvajal Tecnologia y Servicios. "EXL's contributions, such as its business process experts and Business EXLerator Framework TM , which combine operations management expertise, sophisticated analytics and technology tools, will add tremendous value to what CT&S has already established, and the combination will be a formidable player in the market. This is an important decision for Carvajal Tecnologia y Servicios, and we believe we have chosen the right partner in EXL."
"The other day ZEEGNITION had the privilege of hosting Cyril Drevet of the famous French TV show M6 Turbo that airs weekly on Metropole Television. Cyril was here in India to understand what it meant for a famous automobile brand name to be resuscitated from the annals of history where it had been put, if not exactly in cold storage but certainly in deep slumber."

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All (643) | News (569) | Reports (0) | Blogs (70) | Audio/Video (0) | Fact Sheets (0) | Press Releases (4)
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AAA Insurance Named Property & Casualty Insuran... [Published Wall Street Select - 33 mins ago]
Experts from GfK, Harvard, Boston Univ. Advocat... [Published BusinessWeek - 2 hours ago]
Deere: Strong Brand With Long-Term Value [Published Seeking Alpha - 3 hours ago]
Alipay’s ecommerce solution for luxury brand ex... [Published Mobile Commerce Daily - 3 hours ago]
EXL and Carvajal Sign Memorandum of Understandi... [Published Virtual Strategy Magazine - 4 hours ago]
Aeropostale: Why It's A High-Conviction Short A... [Published Seeking Alpha - 5 hours ago]
Generation Y and hotel brand loyalty: survey re... [Published Ehotelier.com - 6 hours ago]
Americans Name Their Favorite Grocery Stores [Published Yahoo! Finance - 8 hours ago]
Successful retail relationship is more than dat... [Published Financial Chronicle - 17 hours ago]
What\'s a Brand Worth? [Published Happi - 18 hours ago]
Read the Full Article [Published BevNET - 19 hours ago]
Sunil Mehta: Achieving social responsibility to... [Published Business Standard India - 22 hours ago]
Virgin America's Former CEO Explains Why The Ai... [Published Business Insider - Jul 28 2014]
RENAULT : DATSUN Rising! [Published 4 Traders - Jul 28 2014]
Mars voices concerns about plain packaging [Published PackagingNews.co.uk - Jul 28 2014]
Reckitt share price: Company posts half-year re... [Published Invezz - Jul 28 2014]
Should agencies retain IP rights to their work? [Published Campaign India - Jul 28 2014]
High valuations put on older generics [Published Calcutta Telegraph - Jul 28 2014]
Do school administrations care whether teachers... [Published Economic Times - Jul 27 2014]
Cobra Electronics' (COBR) CEO Jim Bazet on Q2 2... [Published Seeking Alpha - Jul 27 2014]
Apurva Kothari [Published domain-b - Jul 26 2014]
Taqa Arabia to expand its fuel stations network [Published Trade Arabia - Jul 26 2014]
Americans Overpay $44 Billion for Brand Name Pr... [Published 24/7 Wall St - Jul 26 2014]
MBA Catalyst® Founder Addresses National Divers... [Published Prlog - Jul 26 2014]
Journeys Gets A Leg Up On Competitors With Shop... [Published Retail TouchPoints - Jul 25 2014]
Recovery, Recycling and Revenues [Published Environmental Expert - Jul 25 2014]
HMSI kicks off Honda is Honda campaign [Published Zigwheels - Jul 25 2014]
Usual suspects top regional grocers list [Published Retail Wire - Jul 25 2014]
Hold Kewal Kiran Clothing; target of Rs 1800: S... [Published Moneycontrol.com - Jul 25 2014]
Mars speaks up on plain packaging [Published BetterRetailing.com - Jul 25 2014]
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Blogs

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Use a Brand Council to Help Steer Strategy [Published HBR Blog Network - Jul 24 2014]
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.” The historical role ...
Xiaomi launches Mi 4 smartphone as ‘better than... [Published Financial Post | Business » FP Tech Desk - Jul 22 2014]
BEIJING — Xiaomi launched its flagship Mi 4 smartphone at a glitzy event in Beijing, where the Chinese budget handset maker’s chief executive sought to challenge larger U.S. rival Apple Inc. The Mi 4 comes as budget handset makers in China are competing ...
Harris Poll EquiTrend®: First-Ever Regional Gro... [Published PR Newswire: Consumer Products & Retail - Jul 21 2014]
NEW YORK, July 21, 2014 /PRNewswire/ -- The 2014 Harris Poll EquiTrend® (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions ...
Top designers react to Airbnb’s controversial n... [Published Venturebeat - Jul 18 2014]
Above: Airbnb's new logo Image Credit: Airbnb No, design pros aren’t taking Airbnb’s new logo as hard as you are. Immediately after Airbnb unveiled its new logo mark on Wednesday, the company was hit with heavy criticism for its suggestive shape ...
How Big Data Brings Marketing and Finance Together [Published HBR Blog Network - Jul 17 2014]
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real ...
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Press Releases

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Online Streaming Entertainment Providers Are Ra... [Published Financial Services - Mar 12 2014]
AXA Brings Its #1 Global Insurance Brand to U.S... [Published Financial Services - Feb 04 2014]
Frost & Sullivan: Increased Dependency on Data ... [Published PR Newswire - Jan 21 2014]
Chili's® Grill & Bar Spices Up Menu with Eight ... [Published PR Newswire - Jan 16 2014]
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