Brand Equity

Type: Keyphrase
Name: Brand Equity
First reported 26 mins ago - Updated 26 mins ago - 1 reports

Exceed Entertainment, Wild East Group announce merger

Entertainment management firm Exceed Entertainment and brand development agency the Wild East Group, that handles the likes of Hrithik Roshan and Kolkata Knight Riders, today their announced merger into one global entity."The merger brings together Exceed ... [Published Business Standard India - 26 mins ago]
First reported 1 hour ago - Updated 1 hour ago - 1 reports

The Best Certification Consultant Company

Ascent-WORLD - Sep. 19, 2014 - MUMBAI, India -- Ascent World the Ace Consultants is Driving Corporate Operational Excellence Globally by Spreading Standardization AwarenessManaging an organization with responsibility requires considerable awareness through ... [Published Prlog - 1 hour ago]
First reported 23 hours ago - Updated 17 hours ago - 1 reports

Brand wars: When it comes to search, Android smokes iOS, but iPhone blows the socks off Android

With last week's launch of the new iPhones and this week's release of iOS 8, it seems like all the world might be an Apple world. Being something of a business geek, I wondered just how successful Apple is in translating its PR machine into brand rec ... [Published ZDNet - 23 hours ago]
First reported Sep 17 2014 - Updated Sep 18 2014 - 2 reports

Sandisk launches 512 GB camera SD card at Rs 51,990 in India

New Delhi: Global memory storage maker Sandisk on Wednesday launched a 512 GB SD card used in cameras, which has the ability to write data at 90 MB per second making it useful for those shooting the high resolution 4k videos.Sandisk also launched a 64 ... [Published Jagran Post - Sep 18 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

http://t.co/83j6tvlSSi

Brands’ attempts to premiumise by pushing up prices are failing with only a third achieving their increase objective, according to a new study.Study finds just a third planned price increases are implemented.According to a global poll of executives by ... [Published Pierce Chartered Accountants - Sep 17 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

Phones 4U enters administration

220 shopping centre stores at risk as last network partner pulls the plugRobert Jonathan Hunt, Ian David Green and Robert John Moran of PwC have been appointed as administrators to Phones 4u, the independent mobile phone retailer with an annual turnover ... [Published Shopping Centre - Sep 17 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

The Problem With Massive Brand Acquisitions

The 800 pound gorilla Microsoft  devours yet another company —  Minecraft  – for $2.5 billion. Some of you who will be excited about this acquisition and others will hate it. Why the polarity? It all comes down to “brand equity” on both ends of the s ... [Published Business 2 Community - Sep 17 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

The next generation approach to brand equity tracking

Measuring and monitoring brand equity has become a required discipline for any global marketer. Brands are important and valuable assets to corporations, and there’s a business imperative to understand their position in the market.Any respectable research ... [Published Research Magazine - Sep 17 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

Clover’s earnings fall as costs rise

Independent Newspapers Chief executive Johann Vorster drinks one of his company's products after Clover released its results in Sandton. Photo: Simphiwe MbokaziClover’s decision not to pass price hikes on to consumers when input costs sky-rocketed soured ... [Published IOL - Sep 17 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

White paper: superior, efficient and complete automotive concept design

In today’s automotive marketplace, design has become the key competitive advantage for many manufacturers and suppliers. For these companies, top business initiatives include streamlining the conceptual design process, increasing the number of iterations, ... [Published Source.theEngineer - Sep 16 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Business attempts to push up prices are failing

In a world where consumers have become savvy in terms of hunting down the cheapest price, it comes as no surprise that the desire to raise prices is being hampered by customer expectations.Indeed, a new Simon-Kucher and Partners study has found that only ... [Published Real Business - Sep 16 2014]
First reported Sep 13 2014 - Updated Sep 13 2014 - 1 reports

Brand equity: The top 10 most influential madmen!

Watch the top 10 most influential man from the world of advertising and tete a tete with influential admen including Piyush Pandey, Prasoon Joshi and Sam Balsara.For the latest videos, follow us on twitterFollow @EconomicTimes ... [Published Economic Times - Sep 13 2014]

Quotes

"The merger brings together Exceed Entertainment's expertise in celebrity management and brand monetisation, complementing this with The Wild East Group's ability to analyse a brand's asset value at a balance sheet level to produce an exceptionally potent partnership that builds long-term brand equity for their clients" the firms said in a joint statement
...He will report directly to Prashant Kolleri, Managing Director, Millward Brown Middle East and North Africa. Asar commented, "I am thrilled to have the opportunity to lead the new Pakistan operation and I look forward to working with the team to deliver maximum impact for our clients. Our suite of brand performance and creative development solutions, coupled with new methods of data collection like mobile now being a reality, will redefine the way people think of re and put Millward Brown Pakistan at the forefront of innovation for brand-builders."
"Even a company as large as Hyundai will be forced to reallocate resources and personnel into the land development project that can hurt its core business areas" the expert, who declined to be identified, said
"What is called character merchandising in the West is being introduced to us as 'personality rights' by Rajinikanth.It is a developed concept there, but here it is still evolving" said intellectual property rights attorney P Sanjay Gandhi

More Content

All (627) | News (545) | Reports (0) | Blogs (80) | Audio/Video (0) | Fact Sheets (0) | Press Releases (2)
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Exceed Entertainment, Wild East Group announce ... [Published Business Standard India - 27 mins ago]
The Best Certification Consultant Company [Published Prlog - 1 hour ago]
Sudhakar Puvvada to head VF’s Jeans Innovation ... [Published Fibre 2 Fashion - 2 hours ago]
Private Equity Firm Spends Nearly $600 Million ... [Published Skift - 2 hours ago]
Millward Brown Opens in Pakistan [Published Noodls - 3 hours ago]
Hyundai Motor justifies KEPCO land purchase ami... [Published Korea Herald - 3 hours ago]
Calling time on decades of tax trickery [Published Business Spectator - 4 hours ago]
Industry tests lurk for Quantum [Published IOL - 5 hours ago]
Fun in films — Rajini sets stage for landmark f... [Published Times of India - 7 hours ago]
Hyatt to sell 38 hotels for $590 million [Published Crains ChicagoBusiness - 13 hours ago]
Western Business Schools Turn To China's MBA Ma... [Published BusinessBecause - 13 hours ago]
Hyatt Announces Sale of 38 Select Service Hotel... [Published Benzinga.com - 14 hours ago]
Hyatt Announces Sale of 38 Select Service Hotels [Published Wall Street Select - 14 hours ago]
Hyatt Announces Sale of 38 Select Service Hotels [Published Nasdaq - 14 hours ago]
Breaking It Down: Adobe Systems' Q3 FY 2014 Ear... [Published Seeking Alpha - 15 hours ago]
Leading (and Surviving) a Company Rebranding Ef... [Published Entrepreneur.com - 15 hours ago]
Poisoning the Well: Why Malvertising is an Ente... [Published Infosec Island - 16 hours ago]
Global Mobile Applications Segment Forecasts up... [Published Benzinga.com - 17 hours ago]
Q&A with FIC's Simon Thomas [Published World Screen News - 20 hours ago]
Brand wars: When it comes to search, Android sm... [Published ZDNet - 23 hours ago]
Social loyalty: the four key benefits [Published Retail Bulletin - 23 hours ago]
A mini-guide to evaluating new digital marketin... [Published E-Consultancy.com - Sep 18 2014]
Total to woo high-end customers with Thrupps fo... [Published BDlive - Sep 18 2014]
Sandisk launches 512 GB camera SD card at Rs 51... [Published Jagran Post - Sep 18 2014]
10 marketing myths that could be costing your c... [Published Credit Union Insight - Sep 18 2014]
http://t.co/83j6tvlSSi [Published Pierce Chartered Accountants - Sep 17 2014]
Phones 4U enters administration [Published Shopping Centre - Sep 17 2014]
The Problem With Massive Brand Acquisitions [Published Business 2 Community - Sep 17 2014]
Working with authorities to clamp down on fakes... [Published Press Trust of India - Sep 17 2014]
The next generation approach to brand equity tr... [Published Research Magazine - Sep 17 2014]
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Blogs

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“Italian Generosity” Means Olive Garden Will Gi... [Published The Consumerist - Sep 15 2014]
( Morton Fox ) The first thing to come to mind when I think of Olive Garden isn’t pasta, it’s breadsticks. Baskets of free, buttery bread – I mean they are practically the cornerstone of the restaurant. So when an investor to the company proposed ...
When A Hedge Fund Tells A Restaurant Company Ho... [Published Zero Hedge - Sep 12 2014]
Thanks to the Fed's 6 years of ZIRP, activism, i.e., loud, brash billionaires who come in and tell a company's management they need to use cheap debt to repurchase stock, engage in reckless M&A or spin off profitable units or they will become even louder ...
Beaufort Securities Breakfast Today including J... [Published Proactiveinvestors United Kingdom website - Sep 10 2014]
The Markets Market opening: Markets are likely to open lower today. FTSE 100 futures were trading 11.5 points down at 7:00 am. New York: Wall Street edged lower amid heavy trading as investors contemplated an earlier-than-expected rate hike by the ...
5 Back-to-Basic Tricks to Turbocharge Your Webs... [Published Pronet Advertising - Sep 09 2014]
Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and 10% depending on the industry and how efficiently ...
5 Back-to-Basic Tricks to Turbocharge Your Webs... [Published Search Engine Journal - Sep 09 2014]
Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and 10% depending on the industry and how efficiently ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

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Frost & Sullivan: Increased Dependency on Data ... [Published PR Newswire - Jan 21 2014]
Chili's® Grill & Bar Spices Up Menu with Eight ... [Published PR Newswire - Jan 16 2014]
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