Canoe Ventures

Type: Company
Name: Canoe Ventures
First reported Mar 26 2014 - Updated Mar 26 2014 - 1 reports

Cox Eyes Addressable Ad Trials

Cox Media has a new targeted advertising plan in the works.The advertising division of Cox Communications Inc. is about to begin trials with Invidi Technologies Corp. to deliver addressable ads into live linear television. A spokesperson confirmed that ... [Published Light Reading - Mar 26 2014]

Quotes

"Addressability creates a new class of premium television advertising inventory, which is why Cox Media is committed to bringing it to market as another tool for our clients to connect consumers to the products they care about" said Mike Zeigler, vice president of Cox Media operations and business development

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Cox Eyes Addressable Ad Trials [Published Light Reading - Mar 26 2014]
AdMonsters OPS Mobile and OPS TV Open Next Week... [Published PRWeb - Jul 10 2013]
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