Chris Capossela

Type: Person
Name: Chris Capossela
First reported Oct 24 2014 - Updated Oct 24 2014 - 1 reports

Tips From The 'Masters Of Marketing'

This week’s "CMO Wants To Know" is based on our attendance at the ANA’s "Masters Of Marketing" event, in Orlando, Fla. Also in attendance, and presenting at last week’s event, were CMOs from companies including Microsoft , Cisco , Kraft Foods, and Bank ... [Published CMO.com - Oct 24 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Reporter's Notebook: ANA Masters of Marketing

Credit: Clarion PicturesAbout 2,800 marketers gathered in Orlando, Fla. last week for the Association of National Advertisers' Masters of Marketing conference. Big and small marketers alike shared best practices and ideas for growth. Here, we rounded ... [Published Creativity - Oct 21 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

A New ANA Survey Reveals Marketers Are Slow To Adapt To Disruptions

The ANA Masters of Marketing Annual Conference in Orlando took place last week with a record attendance of more than 2,800 marketers. The theme of this year’s conference was “Growth: Mastering Brands and Driving Results.”During his opening remarks, ANA ... [Published Forbes.com - Oct 20 2014]
First reported Oct 17 2014 - Updated Oct 17 2014 - 1 reports

Transforming Marketing at Microsoft

In his role as CMO, Chris Capossela is setting an agenda to transform marketing at Microsoft. He shared his insights on the priorities for transformation while embracing what only Microsoft can contribute to the world.This content is available to ANA ... [Published Association of National Advertisers - Oct 17 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

‘Customer Journey Is Like Marriage,’ Says Cisco CMO At ANA

Cisco went through a significant transformation to enable its customers as they prepare for the “Internet of everything,” said Blair Christie, SVP and CMO at Cisco, to more than 2,000 marketers today at the ANA’s Masters Of Marketing conference, in Orlando, ... [Published CMO.com - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 3 reports

Microsoft Puts Marketing Into Products With Freemium Model

Microsoft, which got a new CEO in Satya Nadella last year,  is going through massive changes. And that is especially true of the Redmond, Wash., company's marketing.The company's CMO, Chris Capossela, spoke at the Association of National Advertisers’ ... [Published Media Post - Oct 16 2014]
First reported Sep 15 2014 - Updated Sep 15 2014 - 1 reports

Changing With The Times At Microsoft

From his days as Bill Gates’ speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed severaltransformational changes in the business of marketing at Microsoft over the past 22 years. ... [Published Media Post - Sep 15 2014]
First reported Aug 21 2014 - Updated Aug 21 2014 - 1 reports

#MSFTCOSO POV: Making the world safer one hack at a time

Since early July, I’ve been leading an internal team focused on revolutionizing “parental controls” for the 21st century household. Our project was part of Microsoft’s first-ever companywide Hackathon, where individuals and small teams put forth innovative ... [Published Microsoft on The Issues - Aug 21 2014]
First reported Jul 17 2014 - Updated Jul 18 2014 - 1 reports

Microsoft layoffs to affect marketing, comms groups

REDMOND, WA: Microsoft confirmed on Thursday that the layoffs it announced earlier in the day, representing 14% of the company’s workforce , will affect its marketing and communications teams.The company is cutting 18,000 positions over the next year, ... [Published PR Week UK - Jul 17 2014]

More Content

All (15) | News (13) | Reports (0) | Blogs (1) | Audio/Video (0) | Fact Sheets (0) | Press Releases (1)
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Tips From The 'Masters Of Marketing' [Published CMO.com - Oct 24 2014]
Reporter's Notebook: ANA Masters of Marketing [Published Creativity - Oct 21 2014]
A New ANA Survey Reveals Marketers Are Slow To ... [Published Forbes.com - Oct 20 2014]
Transforming Marketing at Microsoft [Published Association of National Advertisers - Oct 17 2014]
‘Customer Journey Is Like Marriage,’ Says Cisco... [Published CMO.com - Oct 16 2014]
Microsoft Puts Marketing Into Products With Fre... [Published Media Post - Oct 16 2014]
Microsoft CMO Takes ANA Attendees Inside Compan... [Published CMO.com - Oct 16 2014]
Microsoft CMO: Company Must Transform Marketing... [Published Advertising Age - Oct 16 2014]
Changing With The Times At Microsoft [Published Media Post - Sep 15 2014]
#MSFTCOSO POV: Making the world safer one hack ... [Published Microsoft on The Issues - Aug 21 2014]
Microsoft layoffs to affect marketing, comms gr... [Published PR Week UK - Jul 17 2014]
Microsoft chooses new agencies for creative and... [Published Microsoft Press Releases - Apr 30 2014]
Business briefs: Dish, Disney sign deal for Int... [Published Spokesman-Review.com - Mar 04 2014]
Two Senior Executives To Quite Microsoft, Nadel... [Published Silicon India - Mar 03 2014]
Microsoft to replace development, marketing exe... [Published Telecompaper - Mar 03 2014]
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#MSFTCOSO POV: Making the world safer one hack ... [Published Microsoft on The Issues - Aug 21 2014]
Since early July, I’ve been leading an internal team focused on revolutionizing “parental controls” for the 21st century household. Our project was part of Microsoft’s first-ever companywide Hackathon, where individuals and small teams put forth innovative ...
1

Press Releases

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Microsoft chooses new agencies for creative and... [Published Microsoft Press Releases - Apr 30 2014]
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