Coalition For Innovative Media Measurement

Type: Organization
Name: Coalition For Innovative Media Measurement
First reported Sep 15 2014 - Updated Sep 15 2014 - 1 reports

CIMM and SMPTE(R) Begin Drafting an Open Standard for Binding Identifiers to Content

PRWebThe Coalition for Innovative Media Measurement (CIMM), an industry organization that promotes innovation in audience measurement for television and cross-platform media, and the Society for Motion Picture and Television Engineers(R) (SMPTE)(R), the ... [Published Town Hall - Sep 15 2014]
First reported Sep 11 2014 - Updated Sep 11 2014 - 1 reports

BARB’s project Dovetail two years away

Conference Analysis: How do you keep track of the audience in the age of connected devices? Now that more and more people view content on their smartphones or tablets, have organisations like BARB come up with new and accurate measurement tools?At a conference ... [Published TVBE Europe - Sep 11 2014]

Quotes

"With the difficult process of compiling the information into a report, the resulting recommendations provide a call to action," said Lennon. "Now SMPTE can begin developing an open standard for binding of Ad-IDs and EIDRs to content to set the course for some exciting work ahead for the new drafting group."

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CIMM and SMPTE(R) Begin Drafting an Open Standa... [Published Town Hall - Sep 15 2014]
BARB’s project Dovetail two years away [Published TVBE Europe - Sep 11 2014]
CIMM and SMPTE® Issue Industrywide RFI [Published PRWeb - Dec 17 2013]
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