Coalition For Innovative Media Measurement

Type: Organization
Name: Coalition For Innovative Media Measurement
First reported Mar 24 2014 - Updated Mar 24 2014 - 1 reports

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile apps shot up a staggering 387 percent versus the Vancouver ... [Published Adweek Online - Mar 24 2014]
First reported Jan 29 2014 - Updated Jan 29 2014 - 1 reports

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

RESTON, Va. and NEW YORK, Jan. 29, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform ... [Published Business Technology - Jan 29 2014]
First reported Dec 17 2013 - Updated Dec 17 2013 - 1 reports

CIMM and SMPTE® Issue Industrywide RFI

Groups solicit industry input on approaches to binding unique content identifiers to media establishment of a UPC for all professional program content and ads moves forward. The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion ... [Published PRWeb - Dec 17 2013]

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Is This the Long-Awaited Answer to Measuring Vi... [Published Adweek Online - Mar 24 2014]
comScore Collaborates with CIMM to Expand its P... [Published Business Technology - Jan 29 2014]
CIMM and SMPTE® Issue Industrywide RFI [Published PRWeb - Dec 17 2013]
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