Coalition For Innovative Media Measurement

Type: Organization
Name: Coalition For Innovative Media Measurement
First reported Jun 18 2014 - Updated Jun 18 2014 - 1 reports

NO MEASURE? NO MONEY, HONEY! – why multiscreen asset ID...

– 40 years ago this month – the first Universal Product Code (UPC) bar code was scanned at a checkout register in Troy, Ohio. The item was a 10 pack of Wrigley’s Juicy Fruit chewing gum (the unopened pack now hangs in the Smithsonian ). Today, bar codes ... [Published Interactive TV Today - Jun 18 2014]
First reported Jan 29 2014 - Updated Jan 29 2014 - 1 reports

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

RESTON, Va. and NEW YORK, Jan. 29, 2014 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform ... [Published Business Technology - Jan 29 2014]

Quotes

Clarke agrees:   "Our work with SMPTE takes the position that this should be an open standard, that the  Ad-ID  and EIDR data should be bound to the content in a sustainable/durable way – so they're not lost. We need to track both ads and content."

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NO MEASURE? NO MONEY, HONEY! – why multiscreen ... [Published Interactive TV Today - Jun 18 2014]
comScore Collaborates with CIMM to Expand its P... [Published Business Technology - Jan 29 2014]
CIMM and SMPTE® Issue Industrywide RFI [Published PRWeb - Dec 17 2013]
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