Direct Marketing Associations

Type: Organization
Name: Direct Marketing Associations
First reported 12 hours ago - Updated 12 hours ago - 1 reports

Author David Meerman Scott Joins Global PR Summit Lineup

MIAMI—David Meerman Scott, online marketing expert and author of international bestseller The New Rules of Marketing & PR and titles focusing on newsjacking and real-time marketing, will be among the speakers at the third Global Public Relations Summit, ... [Published Holmes Report - 12 hours ago]
First reported 13 hours ago - Updated 13 hours ago - 1 reports

Tax updates: September 2014

Case report: discovery assessments validly raised rules in RuslingRusling v Revenue & Customs [2014] UKFTT 692 (TC) concerned discovery assessments raised by HMRC for tax on interest received by Mr Rusling on loans he had made in the belief that he was ... [Published Accountancy Live - 13 hours ago]
First reported 13 hours ago - Updated 13 hours ago - 1 reports

Direct marketing innovations help brands build better relationships

Sophisticated multi-media campaigns and subtler uses of data are helping brands to communicate with customers in ways that that benefit both parties.From multi-media campaigns enlisting the cream of Britain’s creative industries, to more effective targeting ... [Published Green Futures - 13 hours ago]
First reported Aug 29 2014 - Updated Aug 29 2014 - 1 reports

IDMA Seminar on Data Set for Sept 3rd

The Interactive Direct Marketing Association (IDMA) is hosting a seminar on data next Wednesday (Sept 3rd) in the Sandymount Hotel in Dublin.Entitled "Unleash the Power of Data - the New World of Direct Marketing," the seminar will focus on data and the ... [Published AdWorld.ie - Aug 29 2014]
First reported Aug 29 2014 - Updated Aug 29 2014 - 1 reports

Really. It's Time For Brands To Deliver Real-Time Personalization

What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you want to reinforce brand values? Or do you want to exploit the extraordinary depth and breadth of consumer data now freely available to create a one-to-one ... [Published CMO.com - Aug 29 2014]
First reported Aug 28 2014 - Updated Aug 29 2014 - 1 reports

9 Stats That Will Change Your Mind About Email Marketing

Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value ... [Published Business 2 Community - Aug 28 2014]
First reported Aug 27 2014 - Updated Aug 28 2014 - 2 reports

Direct mail campaigns a “VAT timebomb", warns DMA

HM Revenue & Customs has told advertising mail suppliers that they can no longer combine postage and production costs to cut out VAT liabilities for charities. The move means that charities face an average of 20p more per letter sent and the Direct Marketing ... [Published Arts Professional - Aug 28 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 1 reports

Has Social Media Killed Email Marketing?

It may seem as though the new age of marketing has pushed-aside the old. McKinsey’s iConsumer survey reported a 20% decline in e-mail usage between 2008 and 2012. But, ‘old’ ways of marketing are just as, if not, more important.New marketing platforms ... [Published B2B Marketing - Aug 28 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Making A Federal Case Out Of State Taxes

The U.S. Supreme Court will have an opportunity to clarify the circumstances under which state taxes may be challenged in federal court. On July 1, 2014, the Supreme Court granted certiorari in Direct Marketing Association v. Brohl. Direct Marketing addresses ... [Published JD Supra - Aug 27 2014]
Entities: Taxes, Federal, PDF
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

DMA Counts Down to DMA2014

New Programs and Events Enhance This Year’s ConferenceOctober 25-30 in San DiegoAs autumn approaches, the Direct Marketing Association (DMA) is counting down the top ten opportunities and events featured at DMA2014 , The Global Event for Data-Driven Marketers ... [Published Direct Marketing Association - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Senior Director, Membership Services | Direct Marketing Association

The Senior Director of Membership Services’ primary responsibility will be to engage senior marketing executives at large companies; both to ensure service delivery and to conduct membership renewal interactions. The Senior Director will conduct consistent ... [Published Associations Now Magazine - Aug 27 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

Self-Reporting Tool for Nonprofits Draws Howls From Watchdogs

Charity watchdogs argue the new reporting tool leaves out critical information.Who’s better at telling donors about a nonprofit’s fundraising performance, the charity itself or a “watchdog” group?The launch this summer of a new tool that would allow nonprofits ... [Published AdvisorOne - Aug 25 2014]

Quotes

...Its mission is to "foster the growth of direct marketing through the Post by positioning designated operators as important direct marketing channels and contributing to economic and market expansion by increasing market knowledge and developing the expertise of stakeholders at all levels" . If you are not yet a DMAB member and wish to work with the UPU to accomplish the DMAB mission, you can apply for membership
Mike Lordan, DMA director of external affairs, said: "While we’ve advised businesses to take a cautious approach, the ambiguity surrounding the rules means that many businesses have interpreted the rules differently. Until now, HMRC has not issued guidance to the contrary. HMRC created this vacuum so it would be extremely unfair for them now to penalise companies."
Entitled "Unleash the Power of Data - the New World of Direct Marketing" the seminar will focus on data and the different avenues open to marketers...
...In 1989, the Los Angeles Times wrote that "[t]he thrust of the GAO report implies that the massive wave of collapses in the U S savings and loan industry will be viewed ultimately as the biggest white-collar crime in history."

More Content

All (179) | News (156) | Reports (0) | Blogs (22) | Audio/Video (0) | Fact Sheets (0) | Press Releases (1)
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Author David Meerman Scott Joins Global PR Summ... [Published Holmes Report - 12 hours ago]
DMAB Newsletter August 2014 [Published The Marketing Site - 13 hours ago]
Tax updates: September 2014 [Published Accountancy Live - 13 hours ago]
Direct marketing innovations help brands build ... [Published Green Futures - 13 hours ago]
ixigo Named One of the 50 Hottest Brands in Del... [Published PR.com Press Releases - Aug 30 2014]
IDMA Seminar on Data Set for Sept 3rd [Published AdWorld.ie - Aug 29 2014]
Really. It's Time For Brands To Deliver Real-Ti... [Published CMO.com - Aug 29 2014]
Agents: Are You Sending MIXED Messages? [Published Realty Times - Aug 28 2014]
9 Stats That Will Change Your Mind About Email ... [Published Business 2 Community - Aug 28 2014]
Direct mail campaigns a “VAT timebomb", warns DMA [Published Arts Professional - Aug 28 2014]
Has Social Media Killed Email Marketing? [Published B2B Marketing - Aug 28 2014]
ixigo named one of the 50 Hottest brands in Del... [Published Prlog - Aug 28 2014]
Making A Federal Case Out Of State Taxes [Published JD Supra - Aug 27 2014]
DMA Counts Down to DMA2014 [Published Direct Marketing Association - Aug 27 2014]
'VAT timebomb' fear on direct mail [Published ThirdSector - Aug 27 2014]
Senior Director, Membership Services | Direct M... [Published Associations Now Magazine - Aug 27 2014]
Redesigned Sierra Club Website Streamlines Dono... [Published NonProfit Times - Aug 26 2014]
Self-Reporting Tool for Nonprofits Draws Howls ... [Published AdvisorOne - Aug 25 2014]
Assegai Awards 2014 open for entry [Published Marklives.com - Aug 25 2014]
10 Sites To Improve Your Entrepreneurial Acumen [Published Business 2 Community - Aug 23 2014]
Weekly Round-Up: U.S. Supreme Court Cases, Fede... [Published Bureau of National Affairs - Aug 23 2014]
New website seeks to boost awareness about NJ f... [Published Burlington County Times - Aug 23 2014]
Supreme Court Preview [Published Council of State Governments - Aug 22 2014]
The GAO says the Bergdahl swap was illegal. In ... [Published Washington Post - Aug 22 2014]
New Jersey Farm Bureau introduces new 'Visit NJ... [Published New Jersey Online - Aug 22 2014]
What's Better Than Big Data? [Published The Marketing Site - Aug 21 2014]
Pick "Fresh" From A New Jersey Farm [Published Paramus Post - Aug 21 2014]
New website makes it easy to locate farms [Published Hunterdon County Democrat - Aug 21 2014]
DMA launches new Code and community website [Published Database Marketing Home - Aug 21 2014]
Direct mail supplies for charities ‘to be subje... [Published Tax Journal - Aug 21 2014]
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Blogs

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ixigo Named One of the 50 Hottest Brands in Del... [Published PR.com Press Releases - Aug 30 2014]
Gurgaon, India, August 30, 2014 --( PR.com )-- ixigo.com, India’s leading travel planning & search engine and the brand behind the top travel apps in India, has been recognised as one of the 50 hottest brands in Delhi NCR. This award was conferred at ...
John T. Spitznagel Has Been Recognized by Ameri... [Published PR.com Press Releases - Jul 30 2014]
Farmingdale, NY, July 30, 2014 --( PR.com )-- John T. Spitznagel was born in Auburn, New York. He earned his B.S. in English at Rider University and his M.B.A. in Marketing at Fairleigh Dickinson University. Currently, he is the Chief Executive Officer ...
Time for digital emancipation [Published Doc Searls Weblog - Jul 27 2014]
Civilization is a draft. Provisional. Scaffolded. Under construction. For example: That’s Thomas Jefferson ‘s  rough draft  of the  Declaration of Independence . The Declaration hasn’t changed since July 4, 1776, but the Constitution built on it ...
Remember: You’re Probably Only Opted Out Of Ban... [Published The Consumerist - Jul 22 2014]
Here’s a letter sent to a Consumerist reader in 2013, reminding him to re-opt-out of BofA junk mail, even though he was no longer a customer. Have you ever cut ties with a friend or loved one, thinking you’d never want to see them again? Have you ...
Are You Taking Advantage of Triggered Messaging? [Published Smart Insights Blog - Jul 17 2014]
Research showing how using event-triggered emails boosts open, clicks and retail sales As customers of retailers, we have all seen triggered messages based on a response to an action we have taken, for example welcome emails on subscribing, onboarding ...
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Press Releases

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CakeMail Unveils Email Deliverability Quiz of 2013 [Published PR Newswire - Dec 04 2013]
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