Direct Marketing Associations

Type: Organization
Name: Direct Marketing Associations
First reported Apr 17 2014 - Updated 8 hours ago - 2 reports

Advocates press for access to secret scores on consumers

Consumers won access to their credit scores more than a decade ago, after advocates voiced concerns over errors and lending bias.But most people remain in the dark about hundreds of other data-collection programs still being used to size up consumers ... [Published Tampa Bay Times - 8 hours ago]
First reported Apr 17 2014 - Updated 14 hours ago - 3 reports

Facebook The Most Preferred Social Network For Marketers (Study)

Facebook has very deep pockets thanks to multi-billion dollar earnings, and according to a new study, is the best ranked social platform among marketers.The study comes from the Direct Marketing Association (DMA for short), who polled 171 marketers in ... [Published Business 2 Community - 14 hours ago]
First reported Apr 16 2014 - Updated Apr 16 2014 - 1 reports

Seminar to help retailers unlock loyalty profits

Retailers will be shown how to boost their profits by making the most of their loyalty programmes and customer data, in a free seminar held for the industry by loyalty specialist Ikano Insight.The event, to be held on 21st May at the Direct Marketing ... [Published Retail Bulletin - Apr 16 2014]
First reported Apr 16 2014 - Updated Apr 16 2014 - 1 reports

Asian Governments Tighten Laws for Gathering Personal Data

In data circles, it's referred to simply as "the Octopus case." And it's at the center of why data-protection laws in Asia are getting so tough, so fast.Consumers in Hong Kong use a payment method called an Octopus card to buy everything from public-transport ... [Published Advertising Age - Apr 16 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Retirement assets making a comeback

PITTSBURGH: Retirement assets at the end of 2013 were the highest on record, a strong indication that many savers have seen their investment accounts bounce back from the financial crisis of 2008 when the stock market fell so hard it lost nearly half ... [Published The Gulf Today - Apr 15 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

'Visitors will receive tools...

'Visitors will receive tools to emulate success' Visitors to the inaugural Cross Media Production event at this year’s Ipex exhibition are to be treated to a showcase of how employing crossmedia techniques could boost business.Print Monthly editorFriday, ... [Published Print Monthly - Apr 14 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

DMAi 2014 Awards garners 218+ entries in Early Bird phase

14 Apr 2014Announces partnership with Ad ClubsRolls out new first-of-its-kind awards management system: Registration deadline Apr 21 - 2014The DMAi 2014 CREATEFFECT Awards, that serve as a stepping stone to the prestigious DMA International ECHO Competition ... [Published The Marketing Site - Apr 14 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 1 reports

ANA Joins Three Other Associations in Letter to House Subcommittee on Demand Letters

On April 8, ANA joined the National Retail Federation (NRF), the Direct Marketing Association (DMA), and the American Association of Advertising Agencies (4A’s) in a letter to Reps. Lee Terry (R-NE) and Jan Schakowsky (D-IL), the Chairman and ranking ... [Published Association of National Advertisers - Apr 11 2014]
First reported Apr 07 2014 - Updated Apr 08 2014 - 2 reports

10 elements of breakthrough acquisition control

Acquisition means not only acquiring donors but also acquiring the best means of securing as many donors as possible who will donate as much money as possible.Speaking during the recent Direct Marketing Association (DMA) Nonprofit Federation Conference, ... [Published NonProfit Times - Apr 08 2014]
First reported Mar 28 2014 - Updated Mar 28 2014 - 3 reports

Research and Markets: Direct Marketing Market Report Plus 2014

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/p2pvsv/direct_marketing) has announced the addition of the "Direct Marketing Market Report Plus 2014" report to their offering. This Market Report examines the UK ... [Published Business Wire Professional Services News - Mar 28 2014]
First reported Mar 24 2014 - Updated Mar 24 2014 - 2 reports

DMA: As data-driven marketing continues to grow, marketers fear regulatory interference

As data-driven marketing continues to grow, the threat of regulatory interference is a top concern of data marketers, according to the Direct Marketing Association's "Quarterly Business Review.""The threat of government regulation that could stifle the ... [Published Fierce CMO - Mar 24 2014]
First reported Mar 21 2014 - Updated Mar 21 2014 - 3 reports

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

Digital marketing rises above direct mail.Sen. Jay Rockefeller and the 60 Minutes crew may come to trash data-driven marketing (DDM), but marketers themselves come to praise it. For the 78% of marketers expressed confidence in the integrity of data-driven ... [Published dmnews.com - Mar 21 2014]

Quotes

"These scores offer predictions that can become consumers' destiny, whether they are right or wrong" said Pam Dixon, director of the San Diego nonprofit World Privacy Forum, which issued a report recently calling on Congress and federal regulators to...
"The SocialSocial media scorecard is crucial for marketers to make an informed decision when choosing social platforms for their campaign. ROI metrics do not give marketers a full picture of the other factors they must take into account."
"It's a bit of a nightmare to keep up and be compliant -- there's a sentiment in these countries that the practical execution of these things is really tough" said Kitty Kolding, CEO of Infocore, which helps Fortune 500 marketers navigate international rules for acquiring data

More Content

All (229) | News (215) | Reports (0) | Blogs (12) | Audio/Video (0) | Fact Sheets (0) | Press Releases (2)
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Advocates press for access to secret scores on ... [Published Tampa Bay Times - 8 hours ago]
Numerix On-Demand Webinar - 2014 Derivative Ris... [Published Bobsguide - 13 hours ago]
Facebook The Most Preferred Social Network For ... [Published Business 2 Community - 14 hours ago]
Dealers Should Act Quickly on Go RVing Leads [Published RVBusiness - 16 hours ago]
Social Media for Practitioners (2014-07-02, Etc... [Published E-Consultancy.com - 20 hours ago]
Marketers reveal their top social platform [Published The E Word - 21 hours ago]
Facebook beats Twitter to become marketers' fav... [Published The Drum - Apr 17 2014]
Data compilers' secret scores have consumers pe... [Published Erie Times-News - Apr 17 2014]
Seminar to help retailers unlock loyalty profits [Published Retail Bulletin - Apr 16 2014]
Asian Governments Tighten Laws for Gathering Pe... [Published Advertising Age - Apr 16 2014]
Cold callers break Hilda's heart every time the... [Published Mail Online UK - Apr 16 2014]
Cold callers break Hilda's heart every time the... [Published This Is Money - Apr 16 2014]
Retirement assets making a comeback [Published The Gulf Today - Apr 15 2014]
MoreVisibility & Google Host Interactive Market... [Published PRWeb - Apr 15 2014]
'Visitors will receive tools... [Published Print Monthly - Apr 14 2014]
DMAi 2014 Awards garners 218+ entries in Early ... [Published The Marketing Site - Apr 14 2014]
Online PR and Reputation Management (2014-09-11... [Published E-Consultancy.com - Apr 14 2014]
Beyond Data: Why 'Grit' May Matter More [Published Target Marketing Magazine - Apr 14 2014]
Rankings of Top Pay Per Click Training Agencies... [Published PRWeb - Apr 12 2014]
Business Calendar for Week of April 14, 2014 [Published San Diego Business Journal - Apr 12 2014]
ANA Joins Three Other Associations in Letter to... [Published Association of National Advertisers - Apr 11 2014]
New Newspaper Numbers; New Opportunities [Published ClickZ Today - Apr 11 2014]
Direct Marketing Association expels Reactiv Med... [Published The Drum - Apr 11 2014]
Pandora MD ‘I run a data company' [Published B&T Online - Apr 11 2014]
Social Media & Online PR - B2B (2014-07-10, Etc... [Published E-Consultancy.com - Apr 11 2014]
An Increased ROI of 4,300%? It’s True and Possi... [Published Search Engine Journal - Apr 10 2014]
10 Top SEO Training Agencies Named by topseos.c... [Published PRWeb - Apr 10 2014]
Ofcom launches review into Royal Mail’s downstr... [Published Post & Parcel - Apr 10 2014]
Creating successful SMS messages [Published Marketing Update - Apr 10 2014]
Spring 2014: New CEO Sees the Silver Lining by ... [Published American Printer Magazine - Apr 10 2014]
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Blogs

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What comes around... [Published Babbage - The Economist - Apr 07 2014]
THE internet is usually abuzz about spam, also known as UCE: unsolicited commercial email. It clogs mailboxes and contains fraudulent content, viruses and phish attacks. The old style of spam, junk mail sent through the post office, is less commented ...
Research and Markets: Direct Marketing Market R... [Published Business Wire Professional Services News - Mar 28 2014]
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/p2pvsv/direct_marketing) has announced the addition of the "Direct Marketing Market Report Plus 2014" report to their offering. This Market Report examines the UK ...
Research and Markets: Direct Marketing Market R... [Published Business Wire Communications News - Mar 28 2014]
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/p2pvsv/direct_marketing) has announced the addition of the "Direct Marketing Market Report Plus 2014" report to their offering. This Market Report examines the UK ...
FBI Dumps Southern Poverty Law Center as Hate C... [Published Breitbart Feed - Mar 27 2014]
Christian groups are celebrating with the news that the Federal Bureau of Investigation appears to have scrubbed the Southern Poverty Law Center (SPLC) from its hate crimes webpage, where the controversial group was listed as a resource and referred ...
Predictive Models And Secret Scores: How Comput... [Published The Consumerist - Mar 20 2014]
( Mike Saechang ) Savvy consumers all know that their lifetime debt history ends up in their credit score, and that lenders use that score to try to predict if someone is a good bet for a big loan like a mortgage. But even the most-connected consumer ...
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Press Releases

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CakeMail Unveils Email Deliverability Quiz of 2013 [Published PR Newswire - Dec 04 2013]
Holsted Marketing Emerges From Chapter 11 [Published PR Newswire - Aug 14 2013]
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