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Publication: dmnews.com

First reported 3 hours ago - Updated 3 hours ago - 1 reports

Hold the Phone: TCPA Revises Consent Regs

Telemarketing will suffer a bit of a blow when changes to the Telephone Consumer Protection Act (TCPA) of 1991 are put into effect on October 16 of this year.Enforced by the Federal Communications Commission (FCC), TCPA was originally enacted to address ... [Published dmnews.com - 3 hours ago]

Entities: telemarketing, Manatt Phelps & Phillips, Federal Communications Commission, Cellphone, Litigation

First reported 5 hours ago - Updated 4 hours ago - 1 reports

Privacy Advocate Named to Lead Consumer Protection Bureau

New Federal Trade Commission (FTC) Chairwoman Edith Ramirez this week named long-time privacy advocate Jessica Rich to head the agency's Bureau of Consumer Protection. Described as a “driving force behind the Bureau's ongoing consumer privacy issues” ... [Published dmnews.com - 5 hours ago]

Entities: Consumer Protection, Advocate, Charles Harwood, ChoicePoint Inc., Fair Credit Reporting Act

First reported 7 hours ago - Updated 7 hours ago - 1 reports

Walgreen Co

Popchips Relies on Katy Perry and Cats to Save its Snackers

It's a bird. It's a plane. It's...popchips? The snack brand launched its “popchips to the Rescue” campaign to drive brand awareness, promote product trial, and “save one snacker at a time” from fatty fried chips.To target those unfamiliar with the brand ... [Published dmnews.com - 7 hours ago]

Entities: Katy Perry, Walgreen Co, Katy (United States), American Society for the Prevention of Cruelty ..., Facebook Inc

First reported 10 hours ago - Updated 8 hours ago - 1 reports

JetBlue Airways Corp

Slight Shifts in Customer Satisfaction

Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to the June 2013 American Customer Satisfaction Index (ACSI) report. Although customer satisfaction with airlines improved from 2012, the air travel ... [Published dmnews.com - 10 hours ago]

Entities: Airline, Price Manipulation, JetBlue Airways Corp, Dunkin' Donuts

First reported 16 hours ago - Updated 16 hours ago - 1 reports

Vocus Inc

Does E-Commerce Need a Rebrand?

Geoff Alexander, VP, digital & e-commerce, VocusThe term e-commerce has become synonymous with making purchases online, yet having an e-commerce strategy does not necessarily mean you need to have a shopping cart on your website. Some marketers mistakenly ... [Published dmnews.com - 16 hours ago]

Entities: Electronic Commerce, Interaction, Vocus Inc, Mobile Commerce

First reported 16 hours ago - Updated 16 hours ago - 1 reports

The Issue of Data Governance

Bruce Biegel, senior managing directorBruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.He considers privacy, security, risk, and ... [Published dmnews.com - 16 hours ago]

Entities: Proliferation, Entrepreneur, Security

First reported 16 hours ago - Updated 16 hours ago - 1 reports

Top 7 Reasons Why July Is the Perfect Time for DRTV

Tara Anbudaiyan, account supervisor, A. Eicoff & CompanyThe month of July is fast approaching, which means it's mid-year for your annual media efforts. While summertime isn't always viewed as the most advantageous from a television advertising perspective, ... [Published dmnews.com - 16 hours ago]

Entities: A. Eicoff & Company, Time To Target, telemarketing

First reported Jun 18 2013 - Updated 21 hours ago - 1 reports

Is Digital Marketing Meeting Consumer Need?

A new study by Adobe says digital marketing is missing the mark with consumers. The company's new “Click Here: The State of Online Advertising” report polled thousands of consumers and marketers from seven countries on the effects of online marketing. ... [Published dmnews.com - Jun 18 2013]

Entities: Online Advertising, Digital Marketing, Adobe Systems Inc, Internet Marketing

First reported Jun 19 2013 - Updated Jun 19 2013 - 1 reports

Time Warner Cable Media Urges Businesses to Tune in to Cable

B2B marketers can wage as heady a battle as any in the B2C world. Continuing the classic broadcast versus cable rumble,Time Warner Cable Media (TWC Media), is encouraging companies to flip off broadcast and tune in to cable in its new “That's How” marketing ... [Published dmnews.com - Jun 19 2013]

Entities: Time Warner Cable Inc, Dennis Wharton, National Association of Broadcasters, Video On Demand

First reported Jun 19 2013 - Updated Jun 19 2013 - 1 reports

Motorcycle Superstore's Super Web Analytics

When it comes to ecommerce, Motorcycle Superstore rides alone. The brand originated in the late 90s when the magazine Motorcycle USA realized it needed to raise money—which it did by building an ecommerce site. Since its inception, Motorcycle Superstore ... [Published dmnews.com - Jun 19 2013]

Entities: Web Analytics, Jason Miller, WebTrends Corporation, ExactTarget Inc, Electronic Commerce

First reported Jun 18 2013 - Updated Jun 18 2013 - 1 reports

CMOs on the Move: June 18, 2013

Who it is: Matt Ackley, named CMO of advertising management platform provider Marin SoftwareWhat's his role: Ackley will be responsible for overseeing global marketing.Where was he prior: Previously, Ackley was managing director of media and platforms ... [Published dmnews.com - Jun 18 2013]

Entities: Gigamon, Marin Software, CMOS, Bandwidth, American Advertising Federation

First reported Jun 18 2013 - Updated Jun 18 2013 - 1 reports

Video: Turn Your Customers on With Mobile

Allison Schiff, Web EditorIt doesn't take much to turn a consumer off with a bad mobile ad, and there's no doubt about it—acquiring mobile users is no easy task.But don't fret. Howie Schwartz, founder and CEO of mobile ad technology company Human Demand, ... [Published dmnews.com - Jun 18 2013]

Entities: Direct Marketing, Acquisition

Quotes

...(Areas of the page where the most activity occurs show up as “hot. ") This gives the company a sense of what type of material and layouts engage consumers. “You can see how users are using navigation,” Miller says. “If a stakeholder wants to redesign a page, you can bring up the heat map and see where people are actually jumping.”"

Motorcycle Superstore's Super Web Analytics [Published dmnews.com - Jun 19 2013]

...at top Silicon Valley companies is unparalleled, and we're thrilled to welcome him to the Marin team," says Chris Lien, CEO of Marin Software. "As Marin continues to expand worldwide and meet the needs of global advertisers, Matt's expertise will prove invaluable in shaping the future of Marin."

CMOs on the Move: June 18, 2013 [Published dmnews.com - Jun 18 2013]

"Banners have brought much of the worst characteristics of advertising—being intrusive and manipulative, catching one's eye with hyperbole, and using surreptitiously-captured information—into the digital space,” noted David Edelman, global co-leader of digital marketing and sales practice at McKinsey & Company, in the study. “Consumers realize they are now in control and won't accept it. Yet, beyond banners, there is a lot of online marketing content that consumers do interact with, and the era of creativity to explore what works is just beginning,”"

Is Digital Marketing Meeting Consumer Need? [Published dmnews.com - Jun 18 2013]

6. Going 'external” without going 'internal. "Many brands run into difficulty—especially at the content development level—because internal departments aren't sure what they're getting from the company's social campaigns,” Desir says. “If there's one rule of thumb, it is to start small and claim—as in publicize—all easy victories. When applied correctly, social media can feed internal inspiration as much as it can speed external communication.”"

10 Social Marketing No-No's for Modern Marketers [Published dmnews.com - Jun 17 2013]

More Content

sort by: Date \| Relevance
Hold the Phone: TCPA Revises Consent Regs [Published dmnews.com - 3 hours ago]
Privacy Advocate Named to Lead Consumer Protect... [Published dmnews.com - 5 hours ago]
Popchips Relies on Katy Perry and Cats to Save ... [Published dmnews.com - 7 hours ago]
Slight Shifts in Customer Satisfaction [Published dmnews.com - 10 hours ago]
Does E-Commerce Need a Rebrand? [Published dmnews.com - 16 hours ago]
The Issue of Data Governance [Published dmnews.com - 16 hours ago]
Top 7 Reasons Why July Is the Perfect Time for ... [Published dmnews.com - 16 hours ago]
Motorcycle Superstore's Super Web Analytics [Published dmnews.com - Jun 19 2013]
Time Warner Cable Media Urges Businesses to Tun... [Published dmnews.com - Jun 19 2013]
CMOs on the Move: June 18, 2013 [Published dmnews.com - Jun 18 2013]
Video: Turn Your Customers on With Mobile [Published dmnews.com - Jun 18 2013]
Is Digital Marketing Meeting Consumer Need? [Published dmnews.com - Jun 18 2013]
I Have All My Big Data in Hadoop; Now What? [Published dmnews.com - Jun 18 2013]
Gorilla Marketing [Published dmnews.com - Jun 18 2013]
The Demon in the Network [Published dmnews.com - Jun 18 2013]
10 Social Marketing No-No's for Modern Marketers [Published dmnews.com - Jun 17 2013]
DreamWorks and Verizon Drive Mobile Gaming Full... [Published dmnews.com - Jun 14 2013]
Are You a Modern Marketer? [Published dmnews.com - Jun 14 2013]
Infographic: Targeting the Tweenybopper [Published dmnews.com - Jun 14 2013]
Content Marketing Is Also About Monetization [Published dmnews.com - Jun 14 2013]
The Revolution Isn't Over [Published dmnews.com - Jun 14 2013]
Using Internet Stardom as a Path to Brand Aware... [Published dmnews.com - Jun 14 2013]
Consumers Have an Attitude [Published dmnews.com - Jun 14 2013]
Start-up and Coming [Published dmnews.com - Jun 13 2013]
Marketing News Bytes: June 13, 2013 [Published dmnews.com - Jun 13 2013]
Is Social Media Just Waiting to Become the New ... [Published dmnews.com - Jun 13 2013]
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La Cucina Italiana Enhanced - Statlistics [Published dmnews.com - Jun 13 2013]
Customers Star at Macy's [Published dmnews.com - Jun 12 2013]
Marketo Launches Customer Engagement Engine [Published dmnews.com - Jun 12 2013]