Don Thompson

Type: Person
Name: Don Thompson
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake?No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.”But, says Thompson, ... [Published More About Advertising - 5 hours ago]
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Report: Wendy’s testing customizable burgers

Neither of them is known as the national burger brand that wants you to “Have it your way,” but now Wendy’s reportedly is joining McDonald’s in the race to bring customized, build-your-own burgers to quick service.According to a report in USA Today , ... [Published Nations Restaurant News - 5 hours ago]
First reported 8 hours ago - Updated 8 hours ago - 1 reports

McDonald’s to switch to “Chipotle-like” positioning in 18 months

McDonald’s is plotting a complete overhaul, both from inside and outside. The world’s No. 1 biggest fast food chain is set to transform its menu and switch to a new branding. This evolutional process will take about 18 months, and after this reconstruction ... [Published Popsop.com - 8 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

MarksJarvis: Company meeting site a hint of trouble

If you buy stocks on your own but aren’t confident you are proficient enough with financial data to spot threats to your investments, here’s one easy test that even a novice can master: Watch if a company you own schedules its annual meeting far from ... [Published Omaha World-Herald - 16 hours ago]
First reported 18 hours ago - Updated 18 hours ago - 1 reports

Kristen Bell is the Latest Celebrity to Fail at Politics and Economics

Kristen Bell. You were so great as sassy, wisecracking teen detective in Veronica Mars. And I teared up right along with you about sloths on the Ellen Show. But while your Mary Poppins spoof to pump up support for raising the minimum wage was definitely ... [Published Town Hall - 18 hours ago]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Elvis festival wraps up in Collingwood for another year

The 20 th annual Elvis Festival has wrapped up for another season and organizers say this year’s event has been the most successful yet.The music started first thing Sunday morning and downtown Collingwood was jammed with people for the final day of this ... [Published CTV News - Jul 28 2014]
First reported Jul 26 2014 - Updated Jul 26 2014 - 1 reports

Here's How McDonald's Plans to Get Itself Back on Track

Even worse, the disappointing numbers arrived just a day after key competitor Chipotle Mexican Grill (NYSE: CMGYet McDonald's executives continued to say they remain optimistic about the future.There are a few areas that investors should be paying close ... [Published Motley Fool - Jul 26 2014]
First reported Jul 26 2014 - Updated Jul 26 2014 - 1 reports

McDonald's Taking Time to Regroup & Rebrand

NEW YORK – McDonald's Corp. plans to use the next 18 months to rebrand itself as a destination for appealing food, not just low-priced food, according to a Bloomberg Businessweek report . It also plans to add more fruit and vegetable items and begin ... [Published CSnews.com - Jul 26 2014]
First reported Jul 25 2014 - Updated Jul 26 2014 - 2 reports

McLiterary McCups? McDonald's Is Rebranding To Take On Chipotle

Chipotle may have transformed the fast food industry , but McDonald's isn't going to stand on the sidelines as consumers flock to the Mexican restaurant chain's vegan tofu burritos , literary cups , and brilliant ad campaigns against factory farms .To ... [Published Fast Company - Jul 25 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 5 reports

Fin24.com | McDonald's feels 'deceived' by China meat audit

McDONALD's feels "a bit deceived" by the audit it received for Shanghai Husi Food, a China supplier that was shut down this week after a TV report showed workers mishandling meat, CEO Don Thompson said on Tuesday."We are no longer serving product from ... [Published Finance 24 - Jul 24 2014]
First reported Jul 22 2014 - Updated Jul 23 2014 - 6 reports

Five Arrested In Chinese Expired Meat Scandal

at 11:46 am ESTClick Ticker to See live coverageFive employees of Shanghai Husi Food, a Chinese subsidiary of US-based food supplier OSI Group, were detained by Chinese authorities on charges of violation of food safety laws. The company was accused of ... [Published Bidness Etc - Jul 23 2014]
First reported Jul 22 2014 - Updated Jul 23 2014 - 17 reports

McDonald’s set to ramp up personalised experiences

McDonald’s is accelerating efforts to build customer relationships around personalised experiences as it mulls wholesale changes to its marketing in some regions to combat the threat from rivals.The restaurant is is asking UK fans to design burgers that ... [Published Marketing Week - Jul 23 2014]

Quotes

...As does Starbucks. Costco too . Same for McDonald s. Muh narrative! Why? "McDonald's will be fine," CEO Don Thompson reportedly told Northwestern. "we'll manage through whatever the additional cost implications are."
...On Tuesday, Thompson said The company is refocusing its marketing efforts around its core menu items and "creating stronger messages to reinforce our place in customers' lives."

More Content

All (210) | News (161) | Reports (0) | Blogs (47) | Audio/Video (1) | Fact Sheets (0) | Press Releases (1)
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Can a ‘no change’ rebrand save McDonald’s? [Published More About Advertising - 5 hours ago]
Report: Wendy’s testing customizable burgers [Published Nations Restaurant News - 5 hours ago]
McDonald’s to switch to “Chipotle-like” positio... [Published Popsop.com - 8 hours ago]
MarksJarvis: Company meeting site a hint of tro... [Published Omaha World-Herald - 16 hours ago]
Will McDonald’s rebranding plan be good enough? [Published Marketing-interactive.com - 17 hours ago]
Kristen Bell is the Latest Celebrity to Fail at... [Published Town Hall - 18 hours ago]
Elvis festival wraps up in Collingwood for anot... [Published CTV News - Jul 28 2014]
Here's How McDonald's Plans to Get Itself Back ... [Published Motley Fool - Jul 26 2014]
Religion Almanac: July 26, 2014 [Published Bradenton Herald - Jul 26 2014]
McDonald's Taking Time to Regroup & Rebrand [Published CSnews.com - Jul 26 2014]
Facing Challenges in China and at Home, McDonal... [Published Brandchannel.com - Jul 25 2014]
McLiterary McCups? McDonald's Is Rebranding To ... [Published Fast Company - Jul 25 2014]
Wendy's: Testing Build-Your-Own Burger [Published News Leader - Jul 25 2014]
McDonald's Will Spend the Next 18 Months Rebran... [Published Adweek Online - Jul 25 2014]
McDonald's: chicken off menu in Asia as sales s... [Published The First Post: Latest - Jul 25 2014]
Yum! drops China meat supplier, McDonald’s main... [Published QSR Web - Jul 25 2014]
Fast-food activists aim to turn up pressure [Published Chicago Tribune - Jul 25 2014]
She The People: Debra Harrell back on her job a... [Published Washington Post - Jul 24 2014]
McDonald’s Refocuses on Value, Service, Marketi... [Published Convenience Store/Petroleum - Jul 24 2014]
McDonald’s Has 18 Months to Rebrand…or Else [Published Media Bistro - Jul 24 2014]
China’s Meat Scandal And Food Fails [Published Mbtmag - Jul 24 2014]
McDonald’s reports on flat Q2 [Published National Provisioner Online - Jul 24 2014]
McDonalds Engagement With Its Customers: A Hit ... [Published Bidness Etc - Jul 24 2014]
McDonald's set on 18-month branding re-evaluati... [Published Business First of Buffalo - Jul 24 2014]
US economy looks better, so why do we worry? [Published NBR.com - Jul 24 2014]
Transcript: Wednesday, July 23, 2014 [Published NBR.com - Jul 24 2014]
US economy looks better, so why do we worry? [Published CNBC - Jul 24 2014]
McDonald's Growth Troubles Don't Go Down Well W... [Published International Business Times - Jul 24 2014]
Fin24.com | McDonald's feels 'deceived' by Chin... [Published Finance 24 - Jul 24 2014]
China arrests five in food scandal probe [Published Oman Tribune - Jul 24 2014]
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Blogs

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McDonald’s CEO says ‘deceived&#8217... [Published The Malaysian Insider - Jul 24 2014]
McDonald's Corp feels "a bit deceived" by the audit it received for Shanghai Husi Food Co Ltd, a China supplier that was shut down this week after a TV report showed workers mishandling meat, Chief Executive Don Thompson said on Tuesday."We are no longer ...
Two-Thirds Of Chinese Consumers No Longer Trust... [Published Zero Hedge - Jul 23 2014]
As if the Chinese meat scandal was not a big enough concern for Western fast-food firms, The WSJ reports that the crisis is spreading across Asia as Yum Brands and McDonalds sever links with US-owned Shanghai Husi Food Company, which is accused of ...
McDonald’s U.S. sales stagnate as ‘make-it-may-... [Published Financial Post - Top Stories - Jun 09 2014]
McDonald’s Corp. is stagnating on its U.S. home turf as the purveyor of Big Macs tries to balance a shift in consumer fast-food trends with its own price-driven marketing. The world’s biggest burger chain reported Monday that U.S. sales fell 1% in May ...
How Seattle’s $15 Minimum Wage Victory Began in... [Published TAPPED - Jun 05 2014]
15 Now/Seattle Activists at an April demonstration demanding a $15-per-hour minimum wage in Seattle.   An idea that only a year ago appeared both radical and impractical has become a reality. On Monday, Seattle struck a blow against rising inequality ...
What McDonald’s Really Owes Its Workers [Published TIME.com - May 30 2014]
This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at Fortune.com . More 5 States With the Absolute Toughest Unions Photos: Fast Food Workers Launch Largest Strike ...
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Audio/Video

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McDonald's Shareholders vote ok on CEO pay [Published Reuters Video: Business - May 22 2014]
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Press Releases

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McDonald's Announces 3-Year Total Cash Return T... [Published Financial Services - May 28 2014]
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