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Doubleclick

Image source: Freebase

Type: Company

Name: Doubleclick

First reported 4 hours ago - Updated 37 mins ago - 2 reports

iAd gets Media Ratings Council aaccreditation

MRC 'favorably impressed' by metrics available to advertisersThe Media Ratings Council has awarded full accreditation to Apple's iAd, the first mobile ad platform to achieve that status, says Advertising Age. The accreditation reflects iAd's compliance ... [Published Electronista - 37 mins ago]

Entities: Doubleclick, Interactive Advertising Bureau, Google Inc

First reported 12 hours ago - Updated 12 hours ago - 1 reports

Dr. Martens

Digital Operations Manager - Shoreditch - Up to £30K + Bonus, Bullfrog Digital LTD

THE COMPANYBullfrog is a young, dynamic digital company that is driving innovation. With an unparalleled portfolio of online publishers and a strategic creative approach, this company has seen impressive growth and traction since entering the UK Mark ... [Published Media Week Online - 12 hours ago]

Entities: Bullfrog, Doubleclick, Dr. Martens, Publisher, Lacoste

First reported 19 hours ago - Updated 19 hours ago - 1 reports

Doubleclick

Google's DoubleClick Unit to Host Digital Marketing Webinar

Google, which makes the bulk of its revenue on search ads, wants to encourage and help online advertisers to be successful as well. ... [Published eWeek - 19 hours ago]

Entities: Doubleclick, Google Inc

First reported May 22 2013 - Updated May 22 2013 - 2 reports

SearchCap: The Day In Search, May 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help ... [Published Search Engine Land: News About Search Engines & ... - May 22 2013]

Entities: Doubleclick, Search Engines, Google Inc

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Are You Wasting Money on Mobile Ads?

The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion ... [Published Advertising Age - May 22 2013]

Entities: WASTING, Doubleclick, Mobile Advertising, Publisher, Eric Litman

First reported May 22 2013 - Updated May 22 2013 - 1 reports

“If you’re building specifically for mobile, you’re in the past”

While most commentators are now boldly declaring we’re in a post-Web 2.0 era, those operating at the bleeding edge of technology have already moved past that. Two years ago it was “ The Stream ,” according to Adweek. Last year it was The Age of Mobile ... [Published PandoDaily - May 22 2013]

Entities: Erin Griffith, Web 2.0, Google Inc

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Google Inc

Google, AdZouk unveil 1st hybrid ad network

:40:14 pm in News, Business | By Dubib.com News Desk16 May 2013Internet giant Google and online advertising network AdZouk have launched AdZouk DSP, enabling the latter to become the region’s first and only hybrid advertising network. The project is designed ... [Published Dubib.com - May 22 2013]

Entities: Doubleclick, Google Inc, Online Advertising

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Google lobbies brands on consolidated media buying

Google is lobbying advertisers to consolidate their media-buying activity to a single technology platform, arguing they can save up to a third of their time by doing so. Google , across 15 different ad firms, and has now identified inefficiencies -$ or ... [Published Marketing Week - May 22 2013]

Entities: Google Inc, Online Advertising, Campaign Planning, Doubleclick, data entry

First reported May 21 2013 - Updated May 21 2013 - 2 reports

Top 10 Venture Exits In New York; Who’s No. 1?

Yahoo ’s $1.1 billion planned purchase of blogging site Tumblr is the largest exit of a pre-public venture-backed New York-based company in the city’s history, according to CB Insights . The research firm put together a top 10 list, which you ... [Published PE Hub Blog - May 21 2013]

Entities: Doubleclick, Tumblr Inc, Right Media, Yahoo! Inc, GGV Capital

First reported May 21 2013 - Updated May 21 2013 - 1 reports

New Mocean Mobile 2.0 Technology Gives Publishers and Ad Networks End-to-End Control in Rapidly Growing PR Newswire

/PRNewswire/ --$ (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the most significant and comprehensive upgrade to date to its core ad-serving technology. This upgrade is in direct response to recent industry ... [Published Yahoo! Finance - May 21 2013]

Entities: MOcean Mobile, Publisher, Mobile Advertising

First reported May 21 2013 - Updated May 21 2013 - 1 reports

Taykey Announces Growth in Business and Platform

New platform relationship, geography and clients boost company's 2013 outlookNEW YORK, May 21, 2013 /PRNewswire/ -- Topical Advertising technology company Taykey today announced it's on track to triple 2012 revenue this year, driven by engagement with ... [Published Michigan Live - May 21 2013]

Entities: Doubleclick, Invite Media, Softbank Capital, San Francisco (United States)

First reported May 20 2013 - Updated May 20 2013 - 2 reports

Google Announces ?Open Bidder? Real-Time Bidding Platform

Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing.It’s described as a customizable toolkit for building real-time bidding applications, and combines ... [Published WebProNews - May 20 2013]

Entities: Google Inc, Doubleclick, Corroboration

Quotes

"We were favorably impressed with the range of metrics that iAd provides and their quality," an MRC executive is quoted as saying. "It gives the buy and the sell side confidence that the measurements are accurate and can be relied upon as currency."

iAd gets Media Ratings Council aaccreditation [Published Electronista - 37 mins ago]

"WibiData’s technology allows us to create a rich user experience and personalized platform that better serves energy consumers" said Drew Hylbert, VP Technology and Infrastructure at Opower...

WibiData Raises $15M in Funding, Leading Massive Technology Shift Toward Big Data Applications [Published Business Wire - 9 hours ago]

"There's no agreement about how to measure it, and that's just not fair to anybody" he said

Are You Wasting Money on Mobile Ads? [Published Advertising Age - May 22 2013]

What was the best leadership advice the 30th most powerful woman in the world has received? "I think a lot of times people give you feedback, and we tend to want to deny it and think that, âOh, theyâre criticizing me,â shared Wojcicki. "But what Iâve realized is that especially as you get more senior in the organizationâ¦you really need to step back and not make it personal and be willing to hear the feedback.""

Google's Susan Wojcicki: The Most Powerful Woman In Advertising [Published Forbes.com - May 22 2013]

More Content

sort by: Date \| Relevance
iAd gets Media Ratings Council aaccreditation [Published Electronista - 37 mins ago]
Apple's iAd first major mobile ad-network to ge... [Published Apple Insider - 1 hour ago]
iAds gets full accreditation by the Media Ratin... [Published The Unofficial Apple Weblog (TUAW) - 4 hours ago]
WibiData Raises $15 Mln in Series B Funding [Published PE Hub News - 6 hours ago]
WibiData Raises $15M in Funding, Leading Massiv... [Published Business Wire - 9 hours ago]
Digital Operations Manager - Shoreditch - Up to... [Published Media Week Online - 12 hours ago]
Google's DoubleClick Unit to Host Digital Marke... [Published eWeek - 19 hours ago]
SearchCap: The Day In Search, May 22, 2013 [Published Search Engine Land: News About Search Engines & ... - May 22 2013]
DoubleClick Search Tools To Migrate To Enhanced... [Published Search Engine Land: News About Search Engines & ... - May 22 2013]
Are You Wasting Money on Mobile Ads? [Published Advertising Age - May 22 2013]
“If you’re building specifically for mobile, yo... [Published PandoDaily - May 22 2013]
Google, AdZouk unveil 1st hybrid ad network [Published Dubib.com - May 22 2013]
Google lobbies brands on consolidated media buying [Published Marketing Week - May 22 2013]
Google's Susan Wojcicki: The Most Powerful Woma... [Published Forbes.com - May 22 2013]
Top 10 Venture Exits In New York; Who’s No. 1? [Published PE Hub Blog - May 21 2013]
ConsultingMD Receives $10 Mln from Venrock [Published PE Hub News - May 21 2013]
Yahoo!'s Tumblr Deal: Here's Who Hit the Billio... [Published Time - May 21 2013]
New Mocean Mobile 2.0 Technology Gives Publishe... [Published Yahoo! Finance - May 21 2013]
New Mocean Mobile 2.0 Technology Gives Publishe... [Published Zecco - May 21 2013]
ConsultingMD Raises $10 Million From Venrock to... [Published Zecco - May 21 2013]
Taykey Announces Growth in Business and Platform [Published Michigan Live - May 21 2013]
Taykey Announces Growth in Business and Platform [Published PR Newswire: Financial Services - May 21 2013]
Study: Tumblr is New York’s largest venture-bac... [Published PandoDaily - May 21 2013]
Billionaire Leon Cooperman: Facebook Inc (FB) I... [Published InsiderMonkey.com - May 20 2013]
Billionaire Leon Cooperman: Facebook Is a Value... [Published Motley Fool - May 20 2013]
How Yahoo-Tumblr Deal Is Milestone For New York... [Published WSJ.com: Venture Capital Dispatch - May 20 2013]
Yahoo Locks in $1.1B Deal for Tumblr, Promises ... [Published Xconomy - May 20 2013]
Tumblrâs Sale Is a Billion-Dollar Trophy for th... [Published New York Magazine - May 20 2013]
Google Announces ?Open Bidder? Real-Time Biddin... [Published WebProNews - May 20 2013]
Google Announces ‘Open Bidder’ Real-Time Biddin... [Published WebProNews Feed - May 20 2013]

Blogs

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iAds gets full accreditation by the Media Ratin... [Published The Unofficial Apple Weblog (TUAW) - 4 hours ago] p style="text-align:center;padding:0;margin:0 0 10px 0"> AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's ...
SearchCap: The Day In Search, May 22, 2013 [Published Search Engine Land: News About Search Engines & ... - May 22 2013] Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help ...
DoubleClick Search Tools To Migrate To Enhanced... [Published Search Engine Land: News About Search Engines & ... - May 22 2013] The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced ...
Top 10 Venture Exits In New York; Who’s No. 1? [Published PE Hub Blog - May 21 2013] Yahoo ’s $1.1 billion planned purchase of blogging site Tumblr is the largest exit of a pre-public venture-backed New York-based company in the city’s history, according to CB Insights . The research firm put together a top 10 list, which you ...
How Yahoo-Tumblr Deal Is Milestone For New York... [Published WSJ.com: Venture Capital Dispatch - May 20 2013] Yahoo’s $1.1 billion acquisition of Tumblr will mark the fourth-largest for a New York metro area-based venture-backed startup, and the largest in the city’s growing software startup sector, according to data from Dow Jones VentureSource, which looked ...

Press Releases

sort by: Date \| Relevance
WibiData Raises $15M in Funding, Leading Massiv... [Published Business Wire - 9 hours ago]
Taykey Announces Growth in Business and Platform [Published PR Newswire: Financial Services - May 21 2013]
Anametrix and 22squared Partner for Marketing A... [Published Business Wire - May 07 2013]
Google’s Jim Braun Joins Colorado Technology As... [Published PR.com Press Releases - Apr 19 2013]
CPX Interactive Names GM of Managed Services Di... [Published PR.com Press Releases - Apr 18 2013]