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DoubleVerify Inc

Type: Company

Name: DoubleVerify Inc

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Kantar partnership unveils campaign-optimization tool

New York—Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns. ... [Published BToBOnline - May 16 2013]

Entities: Kantar Group, DoubleVerify Inc, Digital Media

First reported May 15 2013 - Updated May 15 2013 - 2 reports

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact

Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, an online media verification and viewability company, to launch Advance − an integrated solution that provides marketers the insights needed to optimize digital media campaigns ... [Published Outsell Inc - May 15 2013]

Entities: Kantar Group, DoubleVerify Inc, Digital Media

First reported May 13 2013 - Updated May 13 2013 - 2 reports

People 5.14.13

Actresses Angela Bassett and Patti LuPone have joined the cast of FX’s “American Horror Story: Coven,” the show’s upcoming third season. Bassett’s most recent TV role was in the movie “Betty and Coretta,” while LuPone most recently made an appearance ... [Published Media Life Magazine - May 13 2013]

Entities: Scott Sassa, Justina Machado, Patti LuPone, Angela Bassett

First reported May 10 2013 - Updated May 10 2013 - 1 reports

Spongecell Taps AdBrite's Ellis As CTO

Spongecell has tapped Byron Ellis as Chief Technology Officer. He previously held senior tech roles at ...Site Visitors To Get Sight, Sound & Motion: OwnerIQ Adds Pre-Roll May 10, 10:26 a.m.In a move that is clearly timed to get the interest of conventional ... [Published Media Post - May 10 2013]

Entities: XAXIS, Internet Fraud, Copyright Infringement

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Research Shows Adtech Fraud Costing Advertisers Millions Per Month

San Francisco, CA -- (SBWIRE) -- 05/07/2013 -- According to a new study released, over 1,200 websites are currently defrauding advertisers of nearly $6.9 million per month.The sites apparently due to through the use of copyright infringing material, ... [Published SBWire - May 07 2013]

Entities: DoubleVerify Inc, AdTech, Fraud

First reported May 02 2013 - Updated May 02 2013 - 1 reports

Sunscreen

ABC issues content verification report

ABC has issued its first Content Verification (CV) Summary Report. The report provides a summary of results for the five CV products that have been certified by ABC across 10 performance indicators. The summary report, which will be issued on a six-monthly ... [Published InPublishing - May 02 2013]

Entities: Emediate, Online Advertising, Certification, Sunscreen

First reported May 01 2013 - Updated May 01 2013 - 2 reports

Copyright Infringement Sites Involved In Fraud Cost Advertisers $6.8 Mil. Per Month

DoubleVerify today released information that says ad fraud on websites classified as copyright infringement could be costing online advertisers $6.8 million per month. In the release, the fraud process is described as moving ad impressions "through a ... [Published Media Post - May 01 2013]

Entities: Copyright Infringement, Internet Fraud, DoubleVerify Inc, Solve Media

First reported May 01 2013 - Updated May 01 2013 - 1 reports

Study: Adtech Fraud Costs Advertisers $7 Million Per Month

See Also More than 1,200 websites are defrauding advertisers of $6.8 million per month, according to a new study.The sites use copyright-infringing material, the authors of the study tell us, and, "The ad impressions from this traffic are laundered through ... [Published Business Insider - May 01 2013]

Entities: DoubleVerify Inc, AdTech, Fraud

First reported Feb 11 2013 - Updated Feb 12 2013 - 3 reports

Square scandal highlights growing pains at tech startups

SAN FRANCISCO – When Square Chief Operating Officer Keith Rabois left his job last month, citing legal threats from a young colleague with whom he had a two-year relationship, he threw a spotlight on the risks associated with the freewheeling startup ... [Published Financial Post | Business » Entrepreneur - Feb 11 2013]

Entities: Startup, Liability, Oren Netzer, DoubleVerify Inc, Entrepreneur

Quotes

...of metrics and KPIs so as to optimize and truly drive performance for clients," said Tommy Wiles, Associate Director, Strategy & Analysis, Digitas. "Advance's dashboard has made the process of creating a full picture view easier by putting all of our reporting data in a single, easy-to-use interface." Live Webinar

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based o ... [Published PRWeb - May 15 2013]

The sites apparently due to through the use of copyright infringing material, according to the authors of the study. One author noted "The ad impressions from this traffic are ‘laundered’ through a complex series of redirects that make the ads appear as though they originated on legitimate sites containing advertiser-friendly content."

Research Shows Adtech Fraud Costing Advertisers Millions Per Month [Published SBWire - May 07 2013]

...said Jon Taplin – Director of who has been working to drive awareness of and bring transparency to advertising on copyright infringement sites. "DoubleVerify's identification of this impression laundering Fraud is a significant milestone towards cutting off the funds that these sites need to continue their operations. DoubleVerify’s technology and verification solutions are a welcome addition to the tools that advertisers, agencies, networks and exchanges can employ to ensure that advertising dollars are not contributing to the problem of copyright infringement."

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $ ... [Published Business Wire - May 01 2013]

More Content

sort by: Date \| Relevance
Kantar partnership unveils campaign-optimizatio... [Published BToBOnline - May 16 2013]
New Kantar Solution Gives Advertisers the Power... [Published Outsell Inc - May 15 2013]
New Kantar Solution Gives Advertisers the Power... [Published PRWeb - May 15 2013]
People 5.14.13 [Published Media Life Magazine - May 13 2013]
People list 5.14.13 [Published Media Life Magazine - May 13 2013]
Spongecell Taps AdBrite's Ellis As CTO [Published Media Post - May 10 2013]
Research Shows Adtech Fraud Costing Advertisers... [Published SBWire - May 07 2013]
ABC issues content verification report [Published InPublishing - May 02 2013]
Better Safe Than Sorry [Published Media Post - May 02 2013]
Copyright Infringement Sites Involved In Fraud ... [Published Media Post - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Street Insider - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published EON Communications - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Business Wire - May 01 2013]
Study: Adtech Fraud Costs Advertisers $7 Millio... [Published Business Insider - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Business Wire Communications News - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Business Wire Technology News - May 01 2013]
DoubleVerify Announces Appointment of New CFO [Published EON Communications - Mar 04 2013]
DoubleVerify Announces Appointment of New CFO [Published Business Wire Technology News - Mar 04 2013]
DoubleVerify Announces Appointment of New CFO [Published Business Wire Communications News - Mar 04 2013]
DoubleVerify Receives ABC Certification for Bra... [Published EON Computers & Technology - Feb 25 2013]
DoubleVerify Receives ABC Certification for Bra... [Published EON Communications - Feb 25 2013]
DoubleVerify Receives ABC Certification for Bra... [Published EON Business - Feb 25 2013]
DoubleVerify Receives ABC Certification for Bra... [Published Business Wire Technology News - Feb 25 2013]
DoubleVerify Receives ABC Certification for Bra... [Published Business Wire Communications News - Feb 25 2013]
DoubleVerify Granted MRC Accreditation for Its ... [Published EON Communications - Feb 21 2013]
DoubleVerify Granted MRC Accreditation for Its ... [Published EON Computers & Technology - Feb 21 2013]
DoubleVerify Granted MRC Accreditation for Its ... [Published Business Wire Technology News - Feb 21 2013]
DoubleVerify Granted MRC Accreditation for Its ... [Published Business Wire Communications News - Feb 21 2013]
Square scandal highlights growing pains at tech... [Published Financial Post \| Business » Entrepreneur - Feb 11 2013]
Square Scandal Highlights Growing Pains at Tech... [Published PE Hub Blog - Feb 11 2013]

Blogs

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Square scandal highlights growing pains at tech... [Published Financial Post \| Business » Entrepreneur - Feb 11 2013] SAN FRANCISCO – When Square Chief Operating Officer Keith Rabois left his job last month, citing legal threats from a young colleague with whom he had a two-year relationship, he threw a spotlight on the risks associated with the freewheeling startup ...
Square Scandal Highlights Growing Pains at Tech... [Published PE Hub Blog - Feb 11 2013] (Reuters) – When Square Chief Operating Officer Keith Rabois left his job last month, citing legal threats from a young colleague with whom he had a two-year relationship, he threw a spotlight on the risks associated with the freewheeling startup ...

Press Releases

sort by: Date \| Relevance
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published EON Communications - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Business Wire - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Business Wire Communications News - May 01 2013]
DoubleVerify Uncovers Ad Fraud Tied to Copyrigh... [Published Business Wire Technology News - May 01 2013]
DoubleVerify Announces Appointment of New CFO [Published EON Communications - Mar 04 2013]