Publication: E-Consultancy.com

First reported Oct 20 2014 - Updated 8 hours ago - 1 reports

What is customer experience and how do you measure it?

Can you even measure it? Taken at face value, customer experience (CX) seems like a rather intangible term, one that you'd think could only be referred to anecdotally."I visited a website, I found what I was looking for, I purchased the item, I received ... [Published E-Consultancy.com - Oct 20 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

How do ecommerce sites approach the click & collect UX?

As part of its recent website revamp B&Q has put a far greater emphasis on its click & collect service.Every product page shows a click & collect call-to-action alongside one for ‘home delivery’, even though the service isn’t available on a majority of ... [Published E-Consultancy.com - Oct 20 2014]
Entities: B&Q, Argos Ltd, Screwfix
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Influencing the Influencers - The Magic of Co-Created Content

This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden,   outlines and explains best practices for working with and influencing influencers to co-create content.Businesses and consumers ... [Published E-Consultancy.com - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Search Engine Optimization (SEO) Marketing (2015-01-22, TBC, City of London, London, United Kingdom)

Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red ... [Published E-Consultancy.com - Oct 16 2014]
First reported Oct 13 2014 - Updated Oct 13 2014 - 1 reports

Digital Content Strategy (2015-01-29, TBC, City of London, London, United Kingdom)

Develop a content strategy for your organisation (on and offline)Establish the business case for content strategy, content-led design or individual elements of content strategy, such as copy formats, tone of voice guidelines or qualitative auditingDemonstrate ... [Published E-Consultancy.com - Oct 13 2014]
First reported Oct 09 2014 - Updated Oct 09 2014 - 1 reports

Modern Digital Media Planning (Planning Effective Digital Media Campaigns) (2015-02-24, TBC, City of London, London, United Kingdom)

As customers connect with brands across multiple channels, both on and offline, marketers are being required to plan around these connected users and place data at the heart of their activity.This course will outline how you can put the customer at the ... [Published E-Consultancy.com - Oct 09 2014]
First reported Oct 09 2014 - Updated Oct 09 2014 - 1 reports

Content Marketing for Web, Mobile and Social Media - Singapore (2014-12-08, Marketing Institute of Singapore, Singapore, Singapore)

Principal Trainer, Click Academy AsiaEu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global ... [Published E-Consultancy.com - Oct 09 2014]
First reported Oct 06 2014 - Updated Oct 06 2014 - 1 reports

Creative Technologies and Brand Innovation (2015-03-26, TBC, City of London, London, United Kingdom)

Understanding the technology challenge – technology vs adoption vs ideasMini-exercise – working with IFTTTUnderstanding the technology landscape – how does changing technology impact on brand service and engagement?Workshop session – Augmented Reality ... [Published E-Consultancy.com - Oct 06 2014]
First reported Oct 06 2014 - Updated Oct 06 2014 - 1 reports

Service Design (2015-03-24, TBC, City of London, London, United Kingdom)

Before you attend the session we’ll give you a good overview of the key concepts in service design, don't worry, it will only take you an hour and will give you a good base knowledge.Our one-day interactive course starts by discussing ‘What is service ... [Published E-Consultancy.com - Oct 06 2014]
First reported Oct 06 2014 - Updated Oct 06 2014 - 1 reports

Online Community Management (2015-01-29, TBC, City of London, London, United Kingdom)

Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content StrategyFormerly Digital Director at ... [Published E-Consultancy.com - Oct 06 2014]
First reported Oct 03 2014 - Updated Oct 03 2014 - 2 reports

Digital Analytics - Converting data into insight

About the eventOverview RoundtableNote: This event is exclusive to Econsultancy Enterprise subscribers.The Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around Digital Analytics.Attendance ... [Published E-Consultancy.com - Oct 03 2014]
First reported Sep 29 2014 - Updated Sep 29 2014 - 2 reports

Mobile Strategy (2015-03-12, TBC, City of London, London, United Kingdom)

Addictive is the business Simon launched in 2010. Clients hire addictive for mobile and social strategy, big ideas and to develop the apps etc needed to bring these ideas to life. Clients include ClearChannel, Intel, A&N Media & sofa.com. Addictive has ... [Published E-Consultancy.com - Sep 29 2014]

Quotes

There’s also a customer advocacy is designed to measure the correlation between experience and business performance. The question asks "do you think your company does what's best for you, or only what's best for its revenue?"
"As if millions of voices suddenly cried out in terror and were suddenly silenced"
...two days the album has been downloaded 200,000 times in the US alone, but according to Billboard a Universal Music Group spokesman says the number "is completely inaccurate”."
Historically the way we’d deal with this was to have a conversation with the customer that went something like, "okay, if you look under this menu… are you on page x? So if you click on that button… it’s at the bottom of the page. No, not that one…" It wasn’t a very efficient process and it took up a lot of time

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How do ecommerce sites approach the click & col... [Published E-Consultancy.com - Oct 20 2014]
What is customer experience and how do you meas... [Published E-Consultancy.com - Oct 20 2014]
Influencing the Influencers - The Magic of Co-C... [Published E-Consultancy.com - Oct 16 2014]
Search Engine Optimization (SEO) Marketing (201... [Published E-Consultancy.com - Oct 16 2014]
Digital Content Strategy (2015-01-29, TBC, City... [Published E-Consultancy.com - Oct 13 2014]
Modern Digital Media Planning (Planning Effecti... [Published E-Consultancy.com - Oct 09 2014]
Content Marketing for Web, Mobile and Social Me... [Published E-Consultancy.com - Oct 09 2014]
Creative Technologies and Brand Innovation (201... [Published E-Consultancy.com - Oct 06 2014]
Online Community Management (2015-01-29, TBC, C... [Published E-Consultancy.com - Oct 06 2014]
Service Design (2015-03-24, TBC, City of London... [Published E-Consultancy.com - Oct 06 2014]
Quarterly Digital Intelligence Briefing: Delive... [Published E-Consultancy.com - Oct 06 2014]
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