Publication: E-Consultancy.com

First reported Oct 29 2014 - Updated 12 hours ago - 1 reports

A super accessible beginner’s guide to programmatic buying and RTB

The trouble with a lot of existing guides to programmatic is that they assume an awful lot of jargon is already known by the reader: ad inventory, real-time bidding (RTB), demand-side platforms… uh… programmatic.That’s fair enough, being as there’s a ... [Published E-Consultancy.com - Oct 29 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 2 reports

Web Project Management - Fundamentals (2015-02-10, TBC, City of London, London, United Kingdom)

This course will provide you with a workable project management approach that offers structure and control, but is also flexible enough to handle evolving requirements. Managing web projects is difficult: mixed teams, experts in different areas and stakeholders ... [Published E-Consultancy.com - Oct 29 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

Social Media & Online PR (2015-02-10, TBC, City of London, London, United Kingdom)

About the courseOverviewThis one-day course is the UK’s most popular introduction to online PR and social media marketing.You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative ... [Published E-Consultancy.com - Oct 29 2014]
First reported Oct 27 2014 - Updated Oct 28 2014 - 3 reports

Leadership and Change in E-commerce Organisations (2015-03-03, TBC, City of London, London, United Kingdom)

In this second decade of e-commerce, with digital revenues vital to businesses, there is a need to fully integrate digital activity in the business while, at the same time, meet the growing call to make digital teams fully accountable for performance ... [Published E-Consultancy.com - Oct 28 2014]
First reported Oct 27 2014 - Updated Oct 27 2014 - 1 reports

Four online retailers that offer try-before-you-buy fulfilment

Delivery and fulfilment methods are an effective way for brands to differentiate themselves from the competition.ASOS’s success can be attributed in part to its offer of free delivery and returns on all orders, and many retailers are now seeing the benefits ... [Published E-Consultancy.com - Oct 27 2014]
First reported Oct 23 2014 - Updated Oct 23 2014 - 1 reports

Empower your Employees to Power your Customer Experience

Brands have it tough these days. Many are trying to make the “social leap,” but are still stuck in the traditional marketing thought process of “controlling the message.” It can be a bit hard to switch gears, especially when agencies still feeds us the ... [Published E-Consultancy.com - Oct 23 2014]
First reported Oct 23 2014 - Updated Oct 23 2014 - 1 reports

A thoroughly entertaining beginner’s guide to data and analytics

Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?Well I’m not surprised. Who wouldn’t be?It’s a big world of complicated words, terms and phrases that can intimidate even the most digital savvy of webmasters wishing ... [Published E-Consultancy.com - Oct 23 2014]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

Multichannel Marketing and the Customer Journey (2015-01-30, TBC, City of London, London, United Kingdom)

The day starts with discussion on how to better understand your audience. You'll learn to build a “hierarchy of relevance” framework, which becomes the foundation of compelling content and multichannel strategy. You'll map out the consumer/customer journey, ... [Published E-Consultancy.com - Oct 22 2014]
First reported Oct 20 2014 - Updated Oct 21 2014 - 1 reports

What is customer experience and how do you measure it?

Can you even measure it? Taken at face value, customer experience (CX) seems like a rather intangible term, one that you'd think could only be referred to anecdotally."I visited a website, I found what I was looking for, I purchased the item, I received ... [Published E-Consultancy.com - Oct 20 2014]
First reported Oct 20 2014 - Updated Oct 20 2014 - 1 reports

How do ecommerce sites approach the click & collect UX?

As part of its recent website revamp B&Q has put a far greater emphasis on its click & collect service.Every product page shows a click & collect call-to-action alongside one for ‘home delivery’, even though the service isn’t available on a majority of ... [Published E-Consultancy.com - Oct 20 2014]
Entities: B&Q, Retailer, Argos Ltd
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Influencing the Influencers - The Magic of Co-Created Content

This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden,   outlines and explains best practices for working with and influencing influencers to co-create content.Businesses and consumers ... [Published E-Consultancy.com - Oct 16 2014]
First reported Oct 03 2014 - Updated Oct 03 2014 - 2 reports

Digital Analytics - Converting data into insight

About the eventOverview RoundtableNote: This event is exclusive to Econsultancy Enterprise subscribers.The Roundtable is your chance to share knowledge, experience and best practice on the issues, trends and developments around Digital Analytics.Attendance ... [Published E-Consultancy.com - Oct 03 2014]

Quotes

There’s also a customer advocacy is designed to measure the correlation between experience and business performance. The question asks "do you think your company does what's best for you, or only what's best for its revenue?"

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All (61) | News (61) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Social Media & Online PR (2015-02-10, TBC, City... [Published E-Consultancy.com - Oct 29 2014]
Web Project Management - Fundamentals (2015-02-... [Published E-Consultancy.com - Oct 29 2014]
Web Project Management - Avoiding Disasters (20... [Published E-Consultancy.com - Oct 29 2014]
A super accessible beginner’s guide to programm... [Published E-Consultancy.com - Oct 29 2014]
Leadership and Change in E-commerce Organisatio... [Published E-Consultancy.com - Oct 28 2014]
Masterclass: Analytics (2015-06-30, TBC, City o... [Published E-Consultancy.com - Oct 28 2014]
Masterclass: Developing Positive Customer Exper... [Published E-Consultancy.com - Oct 27 2014]
Four online retailers that offer try-before-you... [Published E-Consultancy.com - Oct 27 2014]
Empower your Employees to Power your Customer E... [Published E-Consultancy.com - Oct 23 2014]
A thoroughly entertaining beginner’s guide to d... [Published E-Consultancy.com - Oct 23 2014]
Multichannel Marketing and the Customer Journey... [Published E-Consultancy.com - Oct 22 2014]
How do ecommerce sites approach the click & col... [Published E-Consultancy.com - Oct 20 2014]
What is customer experience and how do you meas... [Published E-Consultancy.com - Oct 20 2014]
Influencing the Influencers - The Magic of Co-C... [Published E-Consultancy.com - Oct 16 2014]
Search Engine Optimization (SEO) Marketing (201... [Published E-Consultancy.com - Oct 16 2014]
Digital Content Strategy (2015-01-29, TBC, City... [Published E-Consultancy.com - Oct 13 2014]
Modern Digital Media Planning (Planning Effecti... [Published E-Consultancy.com - Oct 09 2014]
Content Marketing for Web, Mobile and Social Me... [Published E-Consultancy.com - Oct 09 2014]
Creative Technologies and Brand Innovation (201... [Published E-Consultancy.com - Oct 06 2014]
Online Community Management (2015-01-29, TBC, C... [Published E-Consultancy.com - Oct 06 2014]
Service Design (2015-03-24, TBC, City of London... [Published E-Consultancy.com - Oct 06 2014]
Quarterly Digital Intelligence Briefing: Delive... [Published E-Consultancy.com - Oct 06 2014]
Webinar: Digital Excellence - What It Is and Ho... [Published E-Consultancy.com - Oct 03 2014]
Digital Transformation and Marketing Operations... [Published E-Consultancy.com - Oct 03 2014]
Digital Analytics - Converting data into insight [Published E-Consultancy.com - Oct 03 2014]
Wearable Technologies - what marketers need to ... [Published E-Consultancy.com - Oct 03 2014]
What is customer retention and why do you need it? [Published E-Consultancy.com - Oct 02 2014]
Social Media & Online PR (2014-11-04, Centaur O... [Published E-Consultancy.com - Oct 01 2014]
Enterprise Priorities in Digital Marketing [Published E-Consultancy.com - Oct 01 2014]
Get with the Programmatic [Published E-Consultancy.com - Sep 30 2014]
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