Publication: E-Consultancy.com

First reported 4 hours ago - Updated 1 hour ago - 1 reports

14 best Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail ... [Published E-Consultancy.com - 4 hours ago]
Entities: Instagram, GoPro, Red bull
First reported 1 hour ago - Updated 1 hour ago - 1 reports

What is experiential marketing and why do you need it?

Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”During my first year at Econsultancy I’ve been making a point of writing beginner’s guides ... [Published E-Consultancy.com - 1 hour ago]
First reported 1 hour ago - Updated 1 hour ago - 1 reports

How killer content can move masses

There’s no such thing as a free lunch, right? But in the world of content, there is.In this world, gone is the thinking from consumers that if something is free, it’s not going to be worth the paper it’s written on.In the UK, British Airways, M&S and ... [Published E-Consultancy.com - 1 hour ago]
First reported 6 hours ago - Updated 3 hours ago - 1 reports

What is social CRM and why do you need it?

Earlier in the year I wrote a beginner’s guide to customer relationship management entitled  What is CRM and why do you need it?  Welcome to the next chapter.Here we'll be investigating the next vital stage in your CRM strategy: social CRM, and how this ... [Published E-Consultancy.com - 6 hours ago]
First reported 4 hours ago - Updated 4 hours ago - 1 reports

10 revealing mobile stats you may not have seen

You might have seen these mobile stats if you have delved as deeply as me into Ofcom's August 2014 Communications Market Report .However, I have delved deep indeed to bring you stats on smartphone usage, public WiFi usage, retailers' mobile traffic, SMS ... [Published E-Consultancy.com - 4 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 1 reports

15 inspiring examples of ecommerce product pages

What makes a great ecommerce product page?I'd say it's a blend of several factors, including usability, use of images, reviews and clear information for shoppers.Here I've rounded up some more excellent examples, with the intention of highlighting some ... [Published E-Consultancy.com - 6 hours ago]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

What do search volumes reveal about trends in marketing and ecommerce?

At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce.I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.Do click ... [Published E-Consultancy.com - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

Six inspirational B2B case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, ... [Published E-Consultancy.com - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

How to get marketing campaign timing right

When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country.But how many people actually plan to visit a service station? The reality is that most don’t, ... [Published E-Consultancy.com - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

Email Marketing - Advanced (2015-02-27, TBC, City of London, London, United Kingdom)

About the course OverviewGive your email campaigns an injection of fresh thinking in this fantastic email marketing workshop.You’ll gain advanced, strategic email marketing training and get the opportunity to have your email campaigns reviewed by an ... [Published E-Consultancy.com - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

The native advertising chart of relevancy and transparency

Think of a pair of axes, one showing relevance and the other transparency.Where would various publishers’ content be plotted on this chart?Part of the fascination with native advertising comes from the interplay of these two factors.Relevance is certainly ... [Published E-Consultancy.com - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

20 of the best branded Vines from August 2014

Our best branded Vines round-up this month comes with bearing great news.Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to ... [Published E-Consultancy.com - Sep 01 2014]

Quotes

Our own David Moth points out that "watching the event live on TV and being part of the overall buzz and excitement around the Stratos Jump means it can be defined as experiential marketing” after all 8m people watched the event and it hit every mainstream news outlet. It was impossible not to feel in some way a part of it."
It's also not afraid to have fun though. "Think all dinosaurs are fearsome and ferocious? Not these cute and cuddly creations."
"Direction'), and then proceed clockwise. Broadly speaking, the cycle is along the lines of: Leadership > Insight > Execution > Feedback. Test, refine, repeat!"
The guys at DesignStudio talked of their belief in symbolism when it comes to logos. Putting it simply, the advantage of this is having a logo that "people can draw with their big toe in the sand"

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How killer content can move masses [Published E-Consultancy.com - 1 hour ago]
What is experiential marketing and why do you n... [Published E-Consultancy.com - 1 hour ago]
10 revealing mobile stats you may not have seen [Published E-Consultancy.com - 4 hours ago]
14 best Instagram videos from August 2014 [Published E-Consultancy.com - 4 hours ago]
15 inspiring examples of ecommerce product pages [Published E-Consultancy.com - 6 hours ago]
What is social CRM and why do you need it? [Published E-Consultancy.com - 6 hours ago]
Six inspirational B2B case studies from The Dig... [Published E-Consultancy.com - Sep 01 2014]
What do search volumes reveal about trends in m... [Published E-Consultancy.com - Sep 01 2014]
How to get marketing campaign timing right [Published E-Consultancy.com - Sep 01 2014]
Email Marketing - Advanced (2015-02-27, TBC, Ci... [Published E-Consultancy.com - Sep 01 2014]
20 of the best branded Vines from August 2014 [Published E-Consultancy.com - Sep 01 2014]
The native advertising chart of relevancy and t... [Published E-Consultancy.com - Sep 01 2014]
Google drops authorship markup from search resu... [Published E-Consultancy.com - Aug 29 2014]
10 great internet marketing stats from this week [Published E-Consultancy.com - Aug 29 2014]
Using Twitter and Pinterest analytics to build ... [Published E-Consultancy.com - Aug 29 2014]
10 Tumblr accounts to inspire your own social m... [Published E-Consultancy.com - Aug 29 2014]
Now that's what I call internet timewasters: 13 [Published E-Consultancy.com - Aug 29 2014]
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Web Measurement and Analytics (2014-11-27, Etc ... [Published E-Consultancy.com - Aug 28 2014]
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Instagram’s Hyperlapse: a new social video toy ... [Published E-Consultancy.com - Aug 28 2014]
Why I love Sage and its content marketing [Published E-Consultancy.com - Aug 28 2014]
Prevent Gmail clipping your message with an ema... [Published E-Consultancy.com - Aug 28 2014]
Why you should join Econsultancy's London to Pa... [Published E-Consultancy.com - Aug 28 2014]
96% of enterprise businesses ‘feeling the press... [Published E-Consultancy.com - Aug 27 2014]
What is growth hacking and do you need it? [Published E-Consultancy.com - Aug 27 2014]
Three’s a crowd: how first-party data builds cu... [Published E-Consultancy.com - Aug 27 2014]
Content Marketing for Web, Mobile and Social Me... [Published E-Consultancy.com - Aug 27 2014]
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