Publication: E-Consultancy.com

First reported 1 hour ago - Updated 1 hour ago - 1 reports

Why travel brands should focus on the search box

On a recent post reviewing user experience on hotel websites , one commenter observed that airline sites were much more task focused than their hotel counterparts, despite both being in the same industry.I do think that travel sites, hotel or airlines, ... [Published E-Consultancy.com - 1 hour ago]
First reported 5 hours ago - Updated 3 hours ago - 1 reports

Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications.The findings, which are included in the Cross-Channel Marketing Report 2014 , struck me as quite surprising given that it has the potential to be a ... [Published E-Consultancy.com - 5 hours ago]
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Measurement and analytics: what resources do companies allocate?

Econsultancy’s Measurement and Analytics Report 2014  looks at trends in the industry, from skills and investment to technology and challenges.I've picked up the report to take a look at how resourcing is changing in the world of data analysis. How many ... [Published E-Consultancy.com - 7 hours ago]
First reported 7 hours ago - Updated 7 hours ago - 1 reports

The complete guide to using quizzes in your marketing strategy

In January 2014, no one had ever heard of Playbuzz, a website that creates viral content, mostly quizzes.By May of the same year, Playbuzz.com was receiving 45m unique visitors each month.In this post I go over the insider tips for how to create and implement ... [Published E-Consultancy.com - 7 hours ago]
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Marketers more focused on acquisition than retention

This is despite the fact that 82% of companies agree that retention is in fact cheaper than acquisition. A figure up from 70% last year, and certainly bolsters the notion that on-going profit from a customer lifetime is higher than any one single tra ... [Published E-Consultancy.com - 7 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 1 reports

A swoop through Swoon, a boon for Monsoon

Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop).  It's full of products and rich content.With the prices of Monsoon apparel comparable with Cos – middle to upper high street pricing - and the more ... [Published E-Consultancy.com - 9 hours ago]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Ten lessons Zappos can teach us about staff and customer retention

Founded in 1999 and acquired by Amazon in 2009, Zappos has long been admired for its attitude to staff and customers.This focus is all about retention of customers and staff. And it saves the company a fortune on marketing and recruitment.Indeed, Zappos ... [Published E-Consultancy.com - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

The new Google Analytics iOS app: a review

Google released its first analytics app for iOS at the end of July, which follows on from the release of a new Android version in June.As someone who has been pinching and zooming to view our site's stats on a mobile browser, the new mobile app is more ... [Published E-Consultancy.com - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

A look inside Amtrak’s excellent content marketing strategy

Amtrak is the intercity train service run by The National Railroad Passenger Corporation, connecting more than 500 US destinations and three Canadian provinces.According to The Make Good in its piece on content marketers that are ahead of the curve , ... [Published E-Consultancy.com - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

10 tips for writing a stand out awards entry for The Digitals

As deputy editor at Econsultancy I’m occasionally called upon to help shortlist the many excellent entries we receive for our annual awards, The Digitals .The consistently high quality of the entries makes it a very difficult job, but it’s made even trickier ... [Published E-Consultancy.com - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Do your calls to action grab users' attention?

There are many factors that can influence the design of your  call-to-action  and it’s certainly a feature that benefits from extensive testing and tweaking.An effective CTA should leave the shopper in no doubt about the next step they need to take to ... [Published E-Consultancy.com - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Site search: retailers still have a lot to learn

Site search remains a problem for ecommerce sites, with lack of key functionality and flexibility proving to be a barrier to the user experience.A new study covered on the excellent Smashing Magazine website looks into some of the major problems with ... [Published E-Consultancy.com - Aug 19 2014]

Quotes

The guys at DesignStudio talked of their belief in symbolism when it comes to logos. Putting it simply, the advantage of this is having a logo that "people can draw with their big toe in the sand"
Internet memes have become ubiquitous in networked environments. Vanessa Grigoriadis in Vanity Fair posits memes have become "as important to the American consciousness at this point as Hollywood movies"
What that means for retailers is what Google is starting to call the " Zero Moment of Truth ', an adaptation of an old P&G saying."
Due to the popularity of the article titled, " Ecommerce product pages:  where to place 30 elements and why ', a sequel has (finally) been written."

More Content

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Why travel brands should focus on the search box [Published E-Consultancy.com - 1 hour ago]
Mobile push notifications: an effective but und... [Published E-Consultancy.com - 5 hours ago]
Marketers more focused on acquisition than rete... [Published E-Consultancy.com - 7 hours ago]
The complete guide to using quizzes in your mar... [Published E-Consultancy.com - 7 hours ago]
Measurement and analytics: what resources do co... [Published E-Consultancy.com - 7 hours ago]
A swoop through Swoon, a boon for Monsoon [Published E-Consultancy.com - 9 hours ago]
A look inside Amtrak’s excellent content market... [Published E-Consultancy.com - Aug 19 2014]
The new Google Analytics iOS app: a review [Published E-Consultancy.com - Aug 19 2014]
Ten lessons Zappos can teach us about staff and... [Published E-Consultancy.com - Aug 19 2014]
10 tips for writing a stand out awards entry fo... [Published E-Consultancy.com - Aug 19 2014]
14 cracking UX features of online supermarkets [Published E-Consultancy.com - Aug 19 2014]
Do your calls to action grab users' attention? [Published E-Consultancy.com - Aug 19 2014]
Site search: retailers still have a lot to learn [Published E-Consultancy.com - Aug 19 2014]
Grab a free Econsultancy report by completing o... [Published E-Consultancy.com - Aug 19 2014]
How to rebrand Airbnb [Published E-Consultancy.com - Aug 18 2014]
Why dynamic pricing is a must for ecommerce ret... [Published E-Consultancy.com - Aug 18 2014]
Estate agent apps: one part of the customer exp... [Published E-Consultancy.com - Aug 18 2014]
Fight Club! Coca-Cola vs. Pepsi social media sp... [Published E-Consultancy.com - Aug 18 2014]
Why do we love memes? I haz teh ansur [Published E-Consultancy.com - Aug 18 2014]
What is 'best practice'? [Published E-Consultancy.com - Aug 18 2014]
B2B Real-Time Marketing Report [Published E-Consultancy.com - Aug 15 2014]
Start Me Up! Readz: a drag-and-drop content cre... [Published E-Consultancy.com - Aug 15 2014]
15 of the best branded Vines from July 2014 [Published E-Consultancy.com - Aug 15 2014]
Mobile Asia: Growth in Hong Kong, India and Taiwan [Published E-Consultancy.com - Aug 15 2014]
What does real-time marketing mean for B2B? [Published E-Consultancy.com - Aug 14 2014]
Which hotel sites offer the best user experience? [Published E-Consultancy.com - Aug 14 2014]
RFID vs. iBeacons: Which is better for event ma... [Published E-Consultancy.com - Aug 14 2014]
Marketing trends in the age of continuous parti... [Published E-Consultancy.com - Aug 14 2014]
Seven important UX requirements for online post... [Published E-Consultancy.com - Aug 14 2014]
BioIsChanged.com shows social network actions s... [Published E-Consultancy.com - Aug 13 2014]
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