Everest Brand Solutions

Type: Company

Name: Everest Brand Solutions

First reported Apr 16 2013 - Updated Apr 16 2013 - 1 reports

Client Relationships: Harmless Flirting

Marketers have begun looking for creative solutions outside of what their on-record agencies have to offer. And they do so, without rocking the boat.Recently, when the creative head of a Mumbai-based agency called to discuss his new campaign for a leading ... [Published Agencyfaqs! - Apr 16 2013]

Entities: Everest Brand Solutions, McCann Erickson, Aegon NV, Axis Bank Ltd

Quotes

...As the head of a leading networked agency puts it, "Soon, all the 'dal-chawal' creative work will come to us large agencies because logistically we're big enough to handle all the 'household maintenance work' for a big brand, while smaller agencies are walking away with the sexy campaigns, awards and glory." Earlier it was the other way around; thematic campaigns were the big agency's forte while one-off, product-based, tactical campaigns were given to smaller...

Client Relationships: Harmless Flirting [Published Agencyfaqs! - Apr 16 2013]

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