Publication: eyefortravel.com

First reported 18 hours ago - Updated 18 hours ago - 1 reports

Why your hotel's image is No. 2 on the list of a super successful hotel marketing campaign

With attention spans shrinking how do get to be the biggest name in the business? It’s all about branding, writes Phil ButlerWhy is it, do you think, that Hilton is the biggest name in hotels? How do they continue to perform like no other hotel brand ... [Published eyefortravel.com - 18 hours ago]
First reported 18 hours ago - Updated 18 hours ago - 1 reports

The simple ‘where’ of it all: the No. 3 element of a super successful marketing campaign

Last month, Phil Butler talked us through the first two elements of how to market with meaning and now it’s time for No. 3Not so long ago a website, a banner ad, a press release, and a listing on Expedia seemed to be the essence of digital hotel marketing. ... [Published eyefortravel.com - 18 hours ago]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

The science of matching competitor’s fares

Think you are getting a great deal from an airline. Think again. Guest columnist Tom Bacon says fare matching in the airline industry is now largely a mythYes, the largest airlines still monitor the fares of competitors many times a day, and have alerts ... [Published eyefortravel.com - Sep 01 2014]
First reported Aug 29 2014 - Updated Aug 29 2014 - 1 reports

Appetite for education: how online training resources can benefit the travel industry

Skills development is a major challenge for the fast-changing online travel industry, but help is at hand, writes Mariam SharpAre you finding it hard keep up with the latest social media skills needed to run your business? Is it a challenge to keep informed ... [Published eyefortravel.com - Aug 29 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 1 reports

5 customer focused questions for the online travel industry to contemplate

Do you know what your competition is doing? If not now is the time to find out, writes Pamela WhitbySeptember is a time for setting budgets and planning and prioritising for the future. Whether you are an established player or disruptive innovator, online ... [Published eyefortravel.com - Aug 28 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

7 ways to play the revenue management game in online travel

Much has changed in the field of RM and today executives need much broader skills to be able to compete. Pamela Whitby reportsA lot has changed since Chinmai Sharma, VP Revenue Management and Distribution at Louvre Hotels began working in the field back ... [Published eyefortravel.com - Aug 27 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

Image: the great differentiator and the No.2 element of a super successful hotel marketing campaign

With attention spans shrinking how do get to be the biggest name in the business? It’s all about branding, writes Phil ButlerWhy is it, do you think, that Hilton is the biggest name in hotels? How do they continue to perform like no other hotel brand ... [Published eyefortravel.com - Aug 26 2014]
First reported Aug 22 2014 - Updated Aug 22 2014 - 1 reports

How to avoid ‘bad profits’ in airline merchandising with a fair approach to fees

From fees that border on fraud to those necessary to provide a great customer service, Tom Bacon reckons airlines need to reassessFred Kleinburg of Boston Consulting has coined the term: ‘bad profits’.  According to Kleinburg, ‘bad profits’ come at the ... [Published eyefortravel.com - Aug 22 2014]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

3 steps to putting mobile first, last and always

If you’re a new mobile convert, what do you need to do right now? Guest columnist Joe Haslam has this adviceLast I week looked at the valuation debate over Uber and how comparisons can be drawn between new categories that have been created along the lines ... [Published eyefortravel.com - Aug 20 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Segment or Die! The choice is yours

Mariam Sharp gets the inside track from some firms that are getting segmentation rightThe title of this piece comes from an article that carried the headline: The Choice is Stark: Segment or Die! It was written by Avinash Kaushik, Analytics Evangelist ... [Published eyefortravel.com - Aug 19 2014]
First reported Aug 15 2014 - Updated Aug 15 2014 - 1 reports

How innovation in payments technology is changing the way people travel for business

Jens Wohltorf, co-founder of Blacklane, discusses how the latest payment trends are making working lives easier and improving business opportunities across continentsSince the 2008 recession the payments sector has seen huge innovation and these changes ... [Published eyefortravel.com - Aug 15 2014]
First reported Aug 14 2014 - Updated Aug 14 2014 - 1 reports

Mobile in air travel: a hot new report reveals opportunities on all sides of the runway

From apps to maps, wearable devices to Wifi, mobile in the air travel space may be maturing but there is business to be doneIn the highly commoditised air travel environment, how do you differentiate? With a mobile device it would seem:Nearly 64% of air ... [Published eyefortravel.com - Aug 14 2014]

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Why your hotel's image is No. 2 on the list of ... [Published eyefortravel.com - 18 hours ago]
The simple ‘where’ of it all: the No. 3 element... [Published eyefortravel.com - 18 hours ago]
The science of matching competitor’s fares [Published eyefortravel.com - Sep 01 2014]
Appetite for education: how online training res... [Published eyefortravel.com - Aug 29 2014]
5 customer focused questions for the online tra... [Published eyefortravel.com - Aug 28 2014]
7 ways to play the revenue management game in o... [Published eyefortravel.com - Aug 27 2014]
Image: the great differentiator and the No.2 el... [Published eyefortravel.com - Aug 26 2014]
How to avoid ‘bad profits’ in airline merchandi... [Published eyefortravel.com - Aug 22 2014]
3 steps to putting mobile first, last and always [Published eyefortravel.com - Aug 20 2014]
Segment or Die! The choice is yours [Published eyefortravel.com - Aug 19 2014]
How innovation in payments technology is changi... [Published eyefortravel.com - Aug 15 2014]
Mobile in air travel: a hot new report reveals ... [Published eyefortravel.com - Aug 14 2014]
Target, target, and retarget: the No. 1 element... [Published eyefortravel.com - Aug 13 2014]
Priceline moves with ‘perfect sense’ but what h... [Published eyefortravel.com - Aug 12 2014]
Maximizing Upsells through Personalization -fre... [Published eyefortravel.com - Aug 12 2014]
Monetizing web traffic in the travel industry -... [Published eyefortravel.com - Aug 12 2014]
You may not be interested in mobile, but mobile... [Published eyefortravel.com - Aug 11 2014]
How El Al airline is using data on the fly to d... [Published eyefortravel.com - Aug 08 2014]
Come fly with me: A travel marketer's guide to ... [Published eyefortravel.com - Aug 07 2014]
Essential reading: Brand new mobile data and tr... [Published eyefortravel.com - Aug 06 2014]
Mobile in the Online Travel Agent and Travel Me... [Published eyefortravel.com - Aug 06 2014]
Housetrip on why the sharing economy may not be... [Published eyefortravel.com - Aug 05 2014]
Left brain or right brain? 2 essential skills f... [Published eyefortravel.com - Aug 04 2014]
Why statistics + storytelling = reliable revenu... [Published eyefortravel.com - Aug 01 2014]
10 quotes of the month from the world of online... [Published eyefortravel.com - Jul 31 2014]
New frontiers that are lighting up the crystal ... [Published eyefortravel.com - Jul 29 2014]
5 tools to get you started with AB testing [Published eyefortravel.com - Jul 28 2014]
6 customer experience lessons to put a travel s... [Published eyefortravel.com - Jul 25 2014]
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