360° SearchNetwork Hot Spots Trends Time Series

Publication: eyefortravel.com

First reported 12 hours ago - Updated 12 hours ago - 1 reports

Distribution, data and knowing the customer inside out

For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle? EyeforTravel’s Ritesh Gupta explores ... [Published eyefortravel.com - 12 hours ago]

Entities: Kempinski, Intercontinental Hotels Group Plc, Ritesh Gupta, Property

First reported 17 hours ago - Updated 17 hours ago - 1 reports

Eurostar Group

Look long-term and focus on minutiae to boost conversions

Eurostar has been revamping its website over the past two years which it re-launched in March. At yesterday’s Travel Distribution Summit in London the company shared what it has learnt on this journey.When you are looking to boost conversions and improve ... [Published eyefortravel.com - 17 hours ago]

Entities: Neil Roberts, Eurostar Group, TeaLeaf, Qubit

First reported May 23 2013 - Updated May 23 2013 - 1 reports

BMI Regional

Marrying the experience: what’s on your digital and real-world shelf?

With the huge amount of data available and the proliferation of smartphones, creating a different experience for your customer is not rocket science. So why aren’t more travel brands doing it? Is it because it’s quite challenging to marry the digital ... [Published eyefortravel.com - May 23 2013]

Entities: Richard Lewis, BMI Regional, Stuart Jackson, Social Media

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Brands beware: fast food style travel has a limited shelf life

Bums on seats and heads on beds may be the be all and end all for airlines and hotels, but with rising numbers of travellers using smart phones while on the move, that isn’t really good enough. Pamela Whitby finds out why If I close my eyes and open them ... [Published eyefortravel.com - May 22 2013]

Entities: Fast Food, Shelf Life, Airbnb Inc

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Ritz-Carlton Hotel Company

The Weekly Eye – May 15 – May 21

Video is Google’s new star, Customers up Close, Only in Dubai, Asia into the spotlight, Themed tourism and more…our pick of week’s storiesNo video? No brainer, says GoogleGoogle says hotel operators need to put more video content on their websites to ... [Published eyefortravel.com - May 22 2013]

Entities: Ritz-Carlton Hotel Company, Myanmar/Burma, Google Inc, The Great Gatsby

First reported May 20 2013 - Updated May 21 2013 - 1 reports

When big data meets flight meta-search it’s happy routing for passengers

Data is promising to be a real differentiator for new travel intermediaries. The meta-search site is one category that is trying to become more meaningful on the basis of data sources. As a new entrant, Routehappy believes its data is not only the key ... [Published eyefortravel.com - May 20 2013]

Entities: Airline, Wi-Fi, Big Data

First reported May 20 2013 - Updated May 20 2013 - 1 reports

Get in the driving seat and use the power of promotion to boost sales and build a brand

There are two useful strategies that can boost sales and build the brand namely promotions and specifically targeted sales’ growth. These approaches should be familiar to all self-respecting parts of a hotel business and if successful can become an annual ... [Published eyefortravel.com - May 20 2013]

Entities: Design Hotels AG, Digital Marketing, Ritesh Gupta, Discount

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Act now to meet your customer at every stage of the digital journey

Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the ... [Published eyefortravel.com - May 17 2013]

Entities: Ritz-Carlton Hotel Company, Interaction, Big Data, Ritesh Gupta

First reported May 17 2013 - Updated May 17 2013 - 1 reports

A rich experience: a focus on social media training develops skills and transfers knowledge

As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carslon Rezdior, social may not be a new revenue generator ... [Published eyefortravel.com - May 17 2013]

Entities: Social Media, Transfers, Carlson Rezidor Hotel Group, Rezidor Hotel Group AB

First reported May 15 2013 - Updated May 16 2013 - 1 reports

Death to display ads? Not if you do it right, says TripAdvisor

Although the campaigns for different arms of the travel sector will vary, the role of display advertising in the conversion funnel shouldn’t be underestimated. However, it is necessary to scrutinise both view-through and click-through data in order to ... [Published eyefortravel.com - May 15 2013]

Entities: TripAdvisor, Ritesh Gupta, Airline, Key Performance Indicator

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Asia takes the stage: 10 questions to get travel brands thinking

From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges ... [Published eyefortravel.com - May 16 2013]

Entities: Qunar, LinkedIn Corp, Puri (India), Singapore

First reported May 15 2013 - Updated May 15 2013 - 1 reports

The Weekly Eye May 7 – May 14

P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s storiesTargeting tours and activitiesThe collaborative consumption model is disrupting more industry segments and ... [Published eyefortravel.com - May 15 2013]

Entities: BMI Regional, Travelport, London, TripAdvisor

Quotes

...The trick is to use modern business analytics techniques on these large data sets, often referred to as ` "big data, to convert all of that data into meaningful information."

Getting personal: how smarter infrastructure and big data changes travel [Published eyefortravel.com - Apr 30 2013]

‪Alison Couper, Senior Director of Global Communications, Hotels.com Asia Pacific said, "While we all love that holiday feeling, it seems travellers in some countries are taking this a bit too far by bringing home what isnt theirs. So while EyeforTravel guest columnist Don Birch argues earlier today (http://www.eyefortravel.com/mobile-and-technology/wake-call-dear-otacom-are-you-working-licence-print-money-0) that delivering what the customer really wants could be a licence for travel companies to print money, it seems some hotel guests are a little too demanding (aka dishonest)."

Sticky fingers or sticky guests: do you really know your customer? [Published eyefortravel.com - Apr 20 2013]

...and destinations in a series of online programmes that help provide rich and exciting programmes that help to show our social audiences how to "Discover this land, like never before. Recipe for success"

Rekindling the love affair: Brand USA on inspiring a new generation to travel [Published eyefortravel.com - Apr 19 2013]

...It continues to "encourage IATA to maintain an open dialogue on NDC and to ensure that travel agents' views are taken seriously. For WTAAA there are three main objections. That it appears to:"

The Weekly Eye April 10 – April 16 [Published eyefortravel.com - Apr 17 2013]

More Content

sort by: Date \| Relevance
Distribution, data and knowing the customer ins... [Published eyefortravel.com - 12 hours ago]
Look long-term and focus on minutiae to boost c... [Published eyefortravel.com - 17 hours ago]
Marrying the experience: what’s on your digital... [Published eyefortravel.com - May 23 2013]
Brands beware: fast food style travel has a lim... [Published eyefortravel.com - May 22 2013]
The Weekly Eye – May 15 – May 21 [Published eyefortravel.com - May 22 2013]
When big data meets flight meta-search it’s hap... [Published eyefortravel.com - May 20 2013]
Get in the driving seat and use the power of pr... [Published eyefortravel.com - May 20 2013]
Act now to meet your customer at every stage of... [Published eyefortravel.com - May 17 2013]
A rich experience: a focus on social media trai... [Published eyefortravel.com - May 17 2013]
Asia takes the stage: 10 questions to get trave... [Published eyefortravel.com - May 16 2013]
Death to display ads? Not if you do it right, s... [Published eyefortravel.com - May 15 2013]
The Weekly Eye May 7 – May 14 [Published eyefortravel.com - May 15 2013]
Don’t be fooled: high-tech investments require ... [Published eyefortravel.com - May 15 2013]
Tricks & Trends: IT lights the way and sets the... [Published eyefortravel.com - May 14 2013]
Honesty is the best policy for high-ranking rev... [Published eyefortravel.com - May 13 2013]
Lessons from India: “be nimble and avoid big ca... [Published eyefortravel.com - May 10 2013]
Traverie taps big data to build trust [Published eyefortravel.com - May 10 2013]
A holistic approach: don’t put all your digital... [Published eyefortravel.com - May 10 2013]
Ground zero: how the BMI brand is making a come... [Published eyefortravel.com - May 09 2013]
Sharing matters: four reasons why people share ... [Published eyefortravel.com - May 08 2013]
The Weekly Eye May 1 – May 7 [Published eyefortravel.com - May 08 2013]
Maximising booking in a multichannel environmen... [Published eyefortravel.com - May 08 2013]
Online content strategy: a closer look at how t... [Published eyefortravel.com - May 04 2013]
Targeting travellers on the go makes sense but ... [Published eyefortravel.com - May 03 2013]
Could do better: hotels look to benchmarking to... [Published eyefortravel.com - May 02 2013]
Putting Africa on the map: the lions are roaring [Published eyefortravel.com - May 02 2013]
Roadblocks in revenue management: why you aren’... [Published eyefortravel.com - May 02 2013]
Mobile Should Make Things Easier, Not More Comp... [Published eyefortravel.com - May 02 2013]
The Weekly Eye April 24 – April 30 [Published eyefortravel.com - May 01 2013]
Getting personal: how smarter infrastructure an... [Published eyefortravel.com - Apr 30 2013]