Publication: FOLDEN eMarketing Blog

First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

How often to post on Social Networks

The social sharing service Buffer, which enables time shifted sharing, has published a report about optimizing the sharing frequency. The idea of sharing frequency as well as time shifted sharing takes into consideration the sensibility of users regarding ... [Published FOLDEN eMarketing Blog - Apr 15 2014]
Entities: Social Network
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Content Marketing Network

Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust ... [Published FOLDEN eMarketing Blog - Apr 10 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Brand Building by Digital Media gets Standard in Europe

The IAB Europe, the european part of the IAB, the official organization creating standards and representative of the digital advertising industry, has released a standard on brand building in the digital world. The standard called “Brand Builders” by ... [Published FOLDEN eMarketing Blog - Apr 10 2014]
First reported Apr 03 2014 - Updated Apr 03 2014 - 1 reports

People definitely spend more Time on the Mobile Internet than on the Web

Time has changed, now several studies came to the conclusion that people today spend more time on the mobile internet than on the web. After a report by comScore now a study by Flurry does the same conclusion. Furthermore apps now rule the mobile internet ... [Published FOLDEN eMarketing Blog - Apr 03 2014]
Entities: Mobile Web
First reported Mar 27 2014 - Updated Mar 27 2014 - 1 reports

Twitter Succes Factors for Retweets

Twitter itself has surveyed the success factors of retweets, tweets recommended and shared by others. To get reliable data the tweets of verified users have been examined by watching the different sharing behavior in the case of varying means included ... [Published FOLDEN eMarketing Blog - Mar 27 2014]
Entities: Twitter, Acquisition
First reported Mar 20 2014 - Updated Mar 20 2014 - 1 reports

The most effective Video Marketing Channels

A report by Ascend2 informs about the most effective video marketing channels. The efficiency is discussed under the premise of the main targets, which are brand awareness, lead generation and online engagement. To reach these aims video email has been ... [Published FOLDEN eMarketing Blog - Mar 20 2014]
First reported Mar 20 2014 - Updated Mar 20 2014 - 1 reports

IAB launches Advanced Training for Advertising Professionals

The IAB has launched an advanced training program for digital professionals and in this case related to its subject for online advertising professionals. The new service is called IAB University and provides various course materials and even certifications. ... [Published FOLDEN eMarketing Blog - Mar 20 2014]
First reported Mar 13 2014 - Updated Mar 13 2014 - 1 reports

The Sharing Economy

This is an interesting study about sharing answering various questions. The study is giving a comprehensive overview about the taxonomy of sharing, the preferred platforms for different topics. Furthermore the study is giving some demographics and devides ... [Published FOLDEN eMarketing Blog - Mar 13 2014]
Entities: Taxonomy
First reported Mar 04 2014 - Updated Mar 04 2014 - 1 reports

Real Time Marketing is most effective

Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get ... [Published FOLDEN eMarketing Blog - Mar 04 2014]
First reported Feb 27 2014 - Updated Feb 27 2014 - 1 reports

Big Data , CRM and personalized Video Advertising

Big Data is one of the major current issues and dealing with the large amounts of data is challenging. The solution are new services that process the data and make sense for different purposes. The Next Web has presented some services that are easy to ... [Published FOLDEN eMarketing Blog - Feb 27 2014]
First reported Feb 26 2014 - Updated Feb 26 2014 - 1 reports

New Business Models by Connected TV and Smart TV

A comprehensive publication about the media convergence of television and the internet and resulting new business models has been published by the OECD. The study comprises the whole ecosystem and value added chain including content providers, network ... [Published FOLDEN eMarketing Blog - Feb 26 2014]
Entities: OECD, Ecosystem
First reported Feb 26 2014 - Updated Feb 26 2014 - 1 reports

Mobile Video Advertising Guide

The IAB has released a mobile video advertising guide. The guide provides information about particular mobile advertising formats, basics to create successful ad media as well as information for buyers and statistics. Currently mobile video advertising ... [Published FOLDEN eMarketing Blog - Feb 26 2014]

More Content

All (29) | News (0) | Reports (0) | Blogs (29) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
How often to post on Social Networks [Published FOLDEN eMarketing Blog - Apr 15 2014]
Content Marketing Network [Published FOLDEN eMarketing Blog - Apr 10 2014]
Brand Building by Digital Media gets Standard i... [Published FOLDEN eMarketing Blog - Apr 10 2014]
People definitely spend more Time on the Mobile... [Published FOLDEN eMarketing Blog - Apr 03 2014]
Twitter Succes Factors for Retweets [Published FOLDEN eMarketing Blog - Mar 27 2014]
The most effective Video Marketing Channels [Published FOLDEN eMarketing Blog - Mar 20 2014]
IAB launches Advanced Training for Advertising ... [Published FOLDEN eMarketing Blog - Mar 20 2014]
The Sharing Economy [Published FOLDEN eMarketing Blog - Mar 13 2014]
Real Time Marketing is most effective [Published FOLDEN eMarketing Blog - Mar 04 2014]
Big Data , CRM and personalized Video Advertising [Published FOLDEN eMarketing Blog - Feb 27 2014]
New Business Models by Connected TV and Smart TV [Published FOLDEN eMarketing Blog - Feb 26 2014]
Mobile Video Advertising Guide [Published FOLDEN eMarketing Blog - Feb 26 2014]
The State of Google+ [Published FOLDEN eMarketing Blog - Feb 21 2014]
Study about the Use of Google Glass [Published FOLDEN eMarketing Blog - Feb 21 2014]
The Importance of Social Media in Business Today [Published FOLDEN eMarketing Blog - Feb 14 2014]
Guide to write effective Press Releases [Published FOLDEN eMarketing Blog - Feb 05 2014]
Video Discovery mostly happens by Social Means [Published FOLDEN eMarketing Blog - Jan 30 2014]
Mobile Apps trend toward Single Purpose Apps [Published FOLDEN eMarketing Blog - Jan 20 2014]
Online Marketing Innovations by Google [Published FOLDEN eMarketing Blog - Jan 16 2014]
Some Trends for 2014 [Published FOLDEN eMarketing Blog - Jan 09 2014]
The changing Landscape of Content Sharing Desti... [Published FOLDEN eMarketing Blog - Dec 19 2013]
Digital B2B Media has strong Growth [Published FOLDEN eMarketing Blog - Dec 13 2013]
The RTB Advertising Market in Europe is growing [Published FOLDEN eMarketing Blog - Dec 06 2013]
Automaticly create APIs and Datasets of Websites [Published FOLDEN eMarketing Blog - Nov 28 2013]
B2B Content Marketing Study [Published FOLDEN eMarketing Blog - Nov 21 2013]
Native Advertising Study [Published FOLDEN eMarketing Blog - Nov 15 2013]
Foursquare launches own Advertising Service [Published FOLDEN eMarketing Blog - Nov 05 2013]
Business Intelligence and Content Marketing bas... [Published FOLDEN eMarketing Blog - Oct 29 2013]
Video Marketing Case Study [Published FOLDEN eMarketing Blog - Oct 24 2013]
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Blogs

sort by: Date | Relevance
How often to post on Social Networks [Published FOLDEN eMarketing Blog - Apr 15 2014]
The social sharing service Buffer, which enables time shifted sharing, has published a report about optimizing the sharing frequency. The idea of sharing frequency as well as time shifted sharing takes into consideration the sensibility of users regarding ...
Content Marketing Network [Published FOLDEN eMarketing Blog - Apr 10 2014]
Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust ...
Brand Building by Digital Media gets Standard i... [Published FOLDEN eMarketing Blog - Apr 10 2014]
The IAB Europe, the european part of the IAB, the official organization creating standards and representative of the digital advertising industry, has released a standard on brand building in the digital world. The standard called “Brand Builders” by ...
People definitely spend more Time on the Mobile... [Published FOLDEN eMarketing Blog - Apr 03 2014]
Time has changed, now several studies came to the conclusion that people today spend more time on the mobile internet than on the web. After a report by comScore now a study by Flurry does the same conclusion. Furthermore apps now rule the mobile internet ...
Twitter Succes Factors for Retweets [Published FOLDEN eMarketing Blog - Mar 27 2014]
Twitter itself has surveyed the success factors of retweets, tweets recommended and shared by others. To get reliable data the tweets of verified users have been examined by watching the different sharing behavior in the case of varying means included ...
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