Google AdWords

Type: Product
Name: Google AdWords
First reported 3 hours ago - Updated 4 mins ago - 5 reports

Google goes after Facebook's app ads; WhatsApp hits 500M MAUs

Google ( GOOG -1% ), which already offers app promotion/install ads for its AdWords search ad platform and AdMob mobile display ad network, has updated its offerings to allow marketers to target users based on app usage, as well as offer ads urging users ... [Published Seeking Alpha - 4 mins ago]
First reported 6 hours ago - Updated 42 mins ago - 2 reports

Judge clears Google AdWords in geotagging patent lawsuit

09:12 AM ET IDG News Service - Google AdWords does not infringe a location-based search patent owned by a company called GeoTag, a U.S. judge ruled in a case in which Google and Microsoft teamed up to come to the aid of customers who use their mapping ... [Published DailyMe.Com - 42 mins ago]
First reported Apr 22 2014 - Updated 3 hours ago - 3 reports

Google Targets Enterprise Level Advertisers with New Features

Google made several major announcements on Tuesday during its AdWords Performance Forum, including a new way to help mobile app developers reach customers and new tools that target large enterprise-level advertisers. The latter could spell trouble for ... [Published Ecommercebytes.com - 3 hours ago]
First reported Apr 22 2014 - Updated 3 hours ago - 2 reports

Google Makes It Easier for Merchants to Migrate to Shopping Campaigns

With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns . Preferably, Google would like to see these transitions happen sooner ... [Published Ecommercebytes.com - 3 hours ago]
First reported Apr 22 2014 - Updated 3 hours ago - 28 reports

Google AdWords Announces New Features and Enhancements

New App Ads, Insightful Reporting and Enterprise Level Tools!The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives ... [Published Business 2 Community - 3 hours ago]
First reported Apr 22 2014 - Updated 5 hours ago - 2 reports

Google Follows Facebook, Twitter With App-Install Ads on YouTube

Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is enhancing its app-install ads in search and adding them to YouTube. The search giant announced on that it will let app developers ... [Published MediaME.com - 5 hours ago]
First reported Apr 22 2014 - Updated 6 hours ago - 3 reports

Dark net's 'Google' makes finding drugs and guns online easy

The dark web just got a little less dark with the launch of a new search engine that lets you easily find illicit drugs and other contraband online.Grams, which launched last week and is patterned after Google, is accessible only through the Tor anonymising ... [Published Wired.co.uk - 6 hours ago]
First reported 21 hours ago - Updated 7 hours ago - 4 reports

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, ... ... [Published Big News Network - 7 hours ago]
First reported 20 hours ago - Updated 20 hours ago - 2 reports

SearchCap: Recapping Google’s “Step Inside AdWords” News Event

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly ... [Published eWallstreeter - 20 hours ago]
First reported Apr 22 2014 - Updated 21 hours ago - 4 reports

What Do Googles Earnings Reports Tell Us About AdWords Trends

Google's Q1 numbers are big. Analysts were disappointed that Google didn't hit growth expectations, but a 19 percent year-over-year (YoY) increase in revenue when the numbers are more than ... ... [Published Big News Network - 21 hours ago]
First reported Apr 21 2014 - Updated 22 hours ago - 3 reports

10+ New Features Coming to AdWords: What You Need To Know

Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools. Twitter Google+ ... [Published Pronet Advertising - 22 hours ago]
First reported Apr 21 2014 - Updated Apr 21 2014 - 4 reports

Google AdWords RLSA 3 Ways to Take Full Advantage

. This is a program that in many ways takes a best practice from traditional display ads of targeting ads to customers who previously visited your site, and makes it available for search. By tagging ... ... [Published Big News Network - Apr 21 2014]

Quotes

"We invite business owners, professionals and students who are interested to learn how to use Google technologies for their businesses, startups, and professions" said Angel Abella, co-manager GBG-Davao
Natalie Booth, head of search at theEword, commented: "Everything points to mobile and apps being a huge area of focus for Google, and this has been clear for some time. Of course, improving features for app marketers will have knock-on benefits for Google, as it could result in increased advertising spend and more purchases through Google Play."
Larry Kim, founder and CTO of WordStream , said the announcement means Google is going after enterprise AdWords platforms like Kenshoo and Marin. "For the first time, they're offering enterprise-level features like bulk editing, reporting and bidding that was previously only available in third-party platforms. It will be interesting to see if enterprise companies can get by using AdWords alone down the line."
Brad Hintze, VP Marketing at online ad service firm Finch , remarked on the PLA-to-Shopping campaigns shift. "Google is clearly working hard to enable ecommerce companies to reach more customers and do it as efficiently as possible. With these updates, the more granular control you have over all of your AdWords campaigns, the more you can use PPC to drive profit and revenue, not just traffic."

More Content

All (1502) | News (1074) | Reports (0) | Blogs (418) | Audio/Video (0) | Fact Sheets (1) | Press Releases (9)
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Google goes after Facebook's app ads; WhatsApp ... [Published Seeking Alpha - 4 mins ago]
Judge clears Google AdWords in geotagging paten... [Published DailyMe.Com - 42 mins ago]
Dabawenyos urged to join forum on Google techs [Published Sun Star Network - 1 hour ago]
Google Unveils New AdWords Innovations – Includ... [Published Click Through - 1 hour ago]
Tor drug markets just got their own search engine [Published KitGuru.net - 2 hours ago]
Google announces several new AdWords innovations [Published The E Word - 2 hours ago]
The 5 Major Risks of Buying an Online Business [Published inc.com - 3 hours ago]
ab+c Creative Intelligence Achieves Google Part... [Published Bulldog Reporter - 3 hours ago]
Google Targets Enterprise Level Advertisers wit... [Published Ecommercebytes.com - 3 hours ago]
Google Makes It Easier for Merchants to Migrate... [Published Ecommercebytes.com - 3 hours ago]
Google to Launch Targeted App Install Ads [Published Mobile Marketing Magazine - 3 hours ago]
eCommerce & Ascend Technical Support Technician [Published Bike Biz - 3 hours ago]
Google's new, highly targeted app ads react to ... [Published PC World - 3 hours ago]
Google AdWords Announces New Features and Enhan... [Published Business 2 Community - 3 hours ago]
Think Beyond “Mobile” vs. “Desktop” Shoppers [Published Harvard Business Review - 4 hours ago]
5 Ways to Make the Most of Your Marketing Budget [Published Business News Daily - 4 hours ago]
Mpact : Entries now open for school telephone d... [Published 4 Traders - 4 hours ago]
4 Keyword Research Techniques in an Age of Vani... [Published Searchenginewatch - 5 hours ago]
Seeking New Members Through Affiliate Marketing [Published Associations Now - 5 hours ago]
Google AdWords introduces new enterprise-class ... [Published Hotel Marketing - 5 hours ago]
4 Keyword Research Techniques in an Age of Vani... [Published Search Engine Watch - 5 hours ago]
4 Keyword Research Techniques in an Age of Vani... [Published Search Engine Watch - Latest - 5 hours ago]
News Byte Google Adds Upgrades to AdWords [Published Big News Network - 5 hours ago]
Google Follows Facebook, Twitter With App-Insta... [Published MediaME.com - 5 hours ago]
Think Beyond “Mobile” vs. “Desktop” Shoppers [Published HBR Blog Network - 5 hours ago]
Dark net's 'Google' makes finding drugs and gun... [Published Wired.co.uk - 6 hours ago]
Google AdWords cleared in geotagging patent law... [Published PC World - 6 hours ago]
Going digital: Ed Miliband hires Obama's top cy... [Published London Evening Standard - 6 hours ago]
Website gives 40% of its Profit to Associations... [Published PR inside - 7 hours ago]
Google Reveals New AdWords Features App Ads Ent... [Published Big News Network - 7 hours ago]
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Blogs

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4 Keyword Research Techniques in an Age of Vani... [Published Search Engine Watch - Latest - 5 hours ago]
Keywords still matter and Google is making it harder for us to find them. But not impossible Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. ...
Think Beyond “Mobile” vs. “Desktop” Shoppers [Published HBR Blog Network - 5 hours ago]
We all know the story of mobility’s meteoric rise in the last several years. From flip-phones to smartphones to an expanding galaxy of different connected screens and devices, we can safely say that access to the world’s information on-demand will be ...
Google's new mobile ads help find apps that fit... [Published Engadget Mobile - 15 hours ago]
Ads for mobile apps are rarely personal; they're more often based on search keywords than your actual habits. Google is fixing this today with new ads in search and on YouTube that reflect your day-to-day app uses and purchases. If you regularly ...
Google livestreams launch of the ‘shiny appy Ad... [Published eWallstreeter - 20 hours ago]
This morning, Google execs stood up in front of 170 search market experts to unveil the all new, sleek, shiny, fully-connected, app-driven Adwords program. Jerry Dischler, Vice President of Product Management, AdWords says this is an exciting time to ...
SearchCap: Recapping Google’s “Step Inside AdWo... [Published eWallstreeter - 20 hours ago]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

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Autobytel Drives Continued Success From Google ... [Published GlobeNewswire: Acquisitions News - Mar 31 2014]
InfoUSA Offers Greater Capabilities as Google A... [Published GlobeNewswire: Acquisitions News - Feb 13 2014]
New Research: "Deep Linking" Delivers Twice as ... [Published Auto & Transportation - Jan 25 2014]
Visa, Google to keynote at Transact 14: Powered... [Published PR Newswire via Green Sheet - Jan 08 2014]
Eniro extends successful agreement with Google [Published GlobeNewswire: Acquisitions News - Dec 12 2013]
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