Heineken NV

Type: Company
Name: Heineken NV
First reported 4 hours ago - Updated 4 hours ago - 1 reports

Dos Equis and Havas Worldwide Earn Sustained Success Effie

Havas Worldwide New York and Heineken USA announced that The Most Interesting Man in the World campaign for Dos Equis won a Gold Effie Award in the category of Sustained Success. According to a release, the Sustained Success Effie is awarded to brands ... [Published Individual.com - 4 hours ago]
First reported 8 hours ago - Updated 8 hours ago - 1 reports

The PET Keg revolution for beer: case history Amstel Tapje by Heineken

Amcor Rigid Plastics, the world’s leading producer of PET packaging, has developed the industry’s lightest 64oz hot fill polyethylene terephthalate (PET) bottle, establishing a new standard for the size category. The unique stock container for juices ... [Published PETnology - 8 hours ago]
First reported 11 hours ago - Updated 11 hours ago - 1 reports

'Voice' Sings To Consistent Beat

Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ...One of the biggest shows on broadcast television, finished its spring edition pretty close to where ...Motorola HIres Digitas For Global Media ... [Published Media Post - 11 hours ago]
First reported Jun 17 2013 - Updated 13 hours ago - 2 reports

'Dumb Ways to Die' campaign honored at Cannes ad fest

Quirky views of death led two advertising campaigns to top honors at the Cannes Lions International Festival of Creativity.Some of the animated blobs in the "Dumb Ways to Die" ad campaign by Melbourne's Metro Trains system.(Photo: File)Story HighlightsDumb ... [Published USA Today - Jun 17 2013]
First reported Jun 17 2013 - Updated 18 hours ago - 4 reports

W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative

advertising, cannes, creativeA Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed Tuesday.Separately, ... [Published Media Post - 18 hours ago]
First reported 18 hours ago - Updated 18 hours ago - 1 reports

Heineken Stock Rating Reaffirmed by SNS Securities (HINKY)

Heineken (PINK: HINKY) ‘s stock had its “reduce” rating restated by stock analysts at SNS Securities in a report issued on Monday, StockRatingsNetwork.com reports. They currently have a €47.00 ($62.67) target price on the stock.A number of other analysts ... [Published The Utah People's Post - 18 hours ago]
First reported Jun 17 2013 - Updated Jun 18 2013 - 3 reports

CANNES 2013: Heineken scores Grand Prix for Creative Effectiveness

Heineken has picked up the Grand Prix in this year's Creative Effectiveness Lions for its international campaign, by Wieden & Kennedy Amsterdam. Heineken scooped the award for its "Legendary Journey" campaign, including TV ads such as "The Date", featuring ... [Published Brand Republic - Jun 18 2013]
First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Heineken Weighs New Brewery for Mexico Comeback in AB InBev Duel

June 17 (Bloomberg) -- Heineken NV may build a new brewery in Mexico as it wins back market share lost after its 2010 purchase of the nation’s second-largest brewer, said Marc Busain, the company’s top executive in the country.The Amsterdam-based brewer, ... [Published Washington Post - Jun 17 2013]
First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Punny Father's Day Beer Ads - The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes (TrendHunter.com)

( TrendHunter.com ) Popular beer company Heineken has found a clever and hilarious way to celebrate Father's Day while promoting its product with the ‘Legendary Dad Jokes ' campaign.This campaign... ... [Published TREND HUNTER - The Latest Trends - Jun 17 2013]
Entities: Heineken NV
First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Heineken Given “Reduce” Rating at SNS Securities (HINKY)

Heineken (PINK: HINKY)HINKY has been the subject of a number of other recent research reports. Analysts at Sanford C. Bernstein reiterated an ?outperform? rating on shares of Heineken in a research note to investors on Thursday. They now have a 67.00 ... [Published American Banking News - Jun 17 2013]
First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Heineken launches cask guide for pubs

Heineken is encouraging licensees to make the most of cask with a new quarterly guide to its beers.Discover Cask features the 33 national and regional beers Heineken distributes and is designed to help pubs make the most of their offer.The guide includes ... [Published In a Pub - Jun 17 2013]
Entities: Heineken NV
First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Heineken selects Capita for pension administration

Capita's employee benefits business has today announced a five-year contract to provide pensions administration services to the Scottish & Newcastle Pension Plan, the closed defined benefit (DB) scheme for HEINEKEN in the UK. In addition to scheme administration, ... [Published Noodls - Jun 17 2013]

Quotes

"Success is tough in any category; and even more so in the beer category. Sustained success is simply remarkable. There can be no higher honor for the client-agency team than to be honored for continued year-on-year success" said Matt Ryan, Co-Chairman Havas Worldwide New York, President Global Brands Havas Worldwide
Vemma EVP of Marketing and Brand Development, Mark Patterson attended the awards gala in Chicago and commented, "It is a huge honor to receive five awards in this prestigious competition and to have been honored alongside major U S brands. I congratulate BK on his win in the Executive of the Year category and am very proud of the entire Vemma Branding and Events teams for their outstanding efforts on these winning projects."
Chuck Hipsher a Creative Director reminded me that in his Incomplete Manifesto For Growth, "Bruce Mau offers an interesting perspective on this with: "Don’t enter awards competitions. Just don’t. It’s not good for you." On the one hand, I find that inspirational because it means you should never measure your efforts by the opinions of others. On the other hand, it means you don’t get to display bling in your office, or command a higher salary and respect among those of your peers whom care for such things. I guess, in the end, it’s like the High School Prom Court; Either you are King or Queen, or you don’t give a shit."
...to Havas Media Group’s Meaningful Brands (a “ framework to analyze and track the connections brands have with our quality of life and well-being ") In the United states as well as Europe, people would not care if 92% of brands disappeared. Latin America and Asia seem a bit more attached to their brands, saying that, respectively,  they wouldn’t miss 58% and 49% of brands. Only 20% of brands are perceived as making a meaningful difference in people's lives. In the United States and Western Europe 29%/28% of people think brands work hard at improving our quality of life, and  only21% feel that brands communicate honestly vs. 32% globally."

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Does The Cannes Festival Of Creativity Matter? [Published Forbes.com - 18 hours ago]
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Noodles & Company Sets IPO [Published Media Post - 19 hours ago]
Consumers to Brands: We’re Just Not That Into You [Published Food Product Design - 19 hours ago]
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CANNES 2013: Heineken scores Grand Prix for Cre... [Published Brand Republic - Jun 18 2013]
Cannes Lions 2013: Creative Effectiveness, Dire... [Published Best Media Info - Jun 18 2013]
- Key challenge African nations face is to offe... [Published FnBnews.com - Jun 18 2013]
Cannes 2013: Wieden+Kennedy Amsterdam's work fo... [Published Campaign India - Jun 18 2013]
New Supervisory Board Royal Imtech [Published Benzinga.com - Jun 18 2013]
Preparation is the key to avoid dropping out [Published Irish Times - Jun 18 2013]
Cannes winners: Big brands prepared to take ris... [Published AdNews - Jun 18 2013]
Heineken, W+K take Cannes Grand Prix [Published WARC - Jun 18 2013]
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Blogs

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Punny Father's Day Beer Ads - The Heineken 'Leg... [Published TREND HUNTER - The Latest Trends - Jun 17 2013]
( TrendHunter.com ) Popular beer company Heineken has found a clever and hilarious way to celebrate Father's Day while promoting its product with the ‘Legendary Dad Jokes ' campaign.This campaign... ...
Adventurous Episodic Beer Campaigns - This Hein... [Published TREND HUNTER - The Latest Trends - Jun 09 2013]
( TrendHunter.com ) The latest international Heineken campaign is called Voyage, and as its name suggests, has to do with daring adventures and relocating from one place to another. In fact, relocation isn't done... ...
Burma needs investors with staying power: experts [Published Democratic Voice of Burma » Analysis - Jun 07 2013]
Burma’s investment suitors should be prepared to commit long term to the rapidly opening nation, experts said, as foreign firms weigh the risks of doing business in the former pariah state. Reforms in the impoverished Southeast Asian country have stirred ...
Heineken "Wall of Opportunities" (2013) 2:15 (I... [Published adland.tv - Jun 06 2013]
VideoCredits ...
Is native video advertising your fake friend? [Published Smart Insights Blog - Jun 06 2013]
A briefing and research on native video advertising effectiveness Native video advertising is potentially quite controversial. The term refers to advertising that is designed to blend in with the page it is placed on. In other words, it is advertising ...
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Audio/Video

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Heineken USA Raises A Glass To Its Digitally In... [Published Forbes - YouTube Channel - Dec 21 2012]
Heineken USA Raises A Glass To Its Digitally In... [Published Forbes - YouTube Channel - Dec 21 2012]
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Press Releases

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Dos Equis and Havas Worldwide Win Sustained Suc... [Published PR Newswire: Entertainment & Media - Jun 14 2013]
Sitecore Appoints Former Salesforce.com and Int... [Published Sitecore Press Releases - Jun 10 2013]
HEINEKEN Chooses Orange Business Services as It... [Published EON Business - Jun 06 2013]
HEINEKEN Chooses Orange Business Services as It... [Published Business Wire News with Multimedia - Jun 06 2013]
Sitecore Positioned as a Visionary in Gartner’s... [Published Sitecore Press Releases - Jun 05 2013]
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