Interactive Advertising Bureau

Type: Organization
Name: Interactive Advertising Bureau
First reported 6 hours ago - Updated 59 mins ago - 2 reports

Starwood Hotels Testing Google Glass App but Is It Too Early

Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Starwood Hotels ... ... [Published Big News Network - 59 mins ago]
First reported 4 hours ago - Updated 3 hours ago - 1 reports

Tech CEO Dodges Felony Charge Despite Horrifying Abuse Video

SRadiumOne CEO Gurbaksh "G" Chahal pled guilty to two misdemeanors for domestic violence and battery last week. The ad-tech executive faced 45 felony charges based on security footage from his San Francisco penthouse apartment, which allegedly showed ... [Published Gawker - 4 hours ago]
First reported 4 hours ago - Updated 4 hours ago - 1 reports

Top Brands Performing Poorly On Mobile

More than a third of the top 100 brand sites in the UK have not been optimised for mobile, according to the European Mobile Optimisation study released today by the Interactive Advertising Bureau(IAB). The study, created in partnership with Kantar Media, ... [Published Media Post - 4 hours ago]
First reported 14 hours ago - Updated 9 hours ago - 3 reports

36% of top UK advertisers don't have a mobile site: report

A third of the UK’s top 100 advertisers (36%) still don’t have mobile optimised sites, according to a new report from the IAB.However there has been a slight improvement since the survey was last carried out six month ago, when it found that 42% of the ... [Published E-Consultancy.com - 9 hours ago]
First reported 23 hours ago - Updated 18 hours ago - 1 reports

Lawmakers push advertisers to stop supporting pirate sites

Members of the Congressional International Anti-Piracy Caucus are asking online ad networks to do more to keep advertisements off of websites that promote online piracy."Only through proactive efforts will the harms associated with ad-supported piracy ... [Published The Hill - 23 hours ago]
First reported 20 hours ago - Updated 20 hours ago - 1 reports

Four green activists secure bail

A Dhaka Court yesterday granted bail to four environmentalists in a case filed for entering the Dhanmondi playground “illegally”.Four accused green activists are Mobassher Hossain of the Institution of Architects Bangladesh (IAB), architect Salma A Shafi, ... [Published Dhaka Tribune - 20 hours ago]
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

IAB SA Bookmark Awards moved to February 2015

Winners to be entered into annual International IAB Mixx awards to be held in September 2015   22 nd  April 2014 : The Bookmarks Awards will move to February 2015 and be relaunched as The IAB Summit & Bookmarks Awards, IAB SA Chair Jarred Cinman announced ... [Published Adlip - Apr 22 2014]
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

New figures show UK newspapers thriving online – so why do they keep losing money on print?

British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, erectile dysfunction medications cialis with the Guardian breaking through 100m ‘unique browsers’ for the first time (up 5.1 per ... [Published More About Advertising - Apr 22 2014]
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

Apps on the up as engagement soars- communications apps most popular across the ME region

In recent years, we’ve seen a distinct increase in consumers accessing content via mobile devices and in particular, mobile apps. However, up until now the notion of accessing digital content via mobile apps has largely been an anecdotal trend.New research ... [Published Mediavataarme.com - Apr 22 2014]
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

Why the viewability space is up for grabs

Advertisers are paying for stuff that isn't seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where exactly they are going. It's time for a serious debate, says Dominic Mi ... [Published Media Tel - Apr 22 2014]
First reported Apr 21 2014 - Updated Apr 21 2014 - 1 reports

UK online advertising spend reaches £6.3bn

Web Windows NewsPosted April 21st, 2014 by & filed under Web Windows News .The total UK digital ad spend is up 15% year-on-year to £6.3bn in 2013 according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted byPwC .The ... [Published Web windows - Apr 21 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 2 reports

'Fastweb joins IAB Italia ad association'

(DMEUROPE via COMTEX News Network) -- Italian broadband operator Fastweb has joined IAB (Interactive Advertising Bureau) Italia, the association that groups together the country's most important online advertisers. "We will do our part to promote a cultural ... [Published PredictWallStreet - Apr 18 2014]

Quotes

Until then, the NewFronts "is more of a showcase for what's new and exciting" Bluman said
"If you genuinely want something, don't wait for it — teach yourself to be impatient." -Gurbaksh Chahal #gogetit
..."definitely really, really early days for anybody to develop apps for Google Glass with a kind of serious commercial perspective to them" because "the audience isn't large enough [yet for it] to be an appealing platform."
As part of its announcement, MoPub called for the standardization of native ads. "We believe that establishing an open standard for native ads will be instrumental to advertiser performance and publisher revenue. To this end, we have submitted to the IAB working groupgroup a Native Ads Extension to the OpenRTB spec."

More Content

All (1061) | News (758) | Reports (0) | Blogs (293) | Audio/Video (0) | Fact Sheets (2) | Press Releases (8)
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Starwood Hotels Testing Google Glass App but Is... [Published Big News Network - 59 mins ago]
AOL, Microsoft lure advertisers with TV-style s... [Published TrustMedia - 2 hours ago]
Top Brands Performing Poorly On Mobile [Published Media Post - 4 hours ago]
Tech CEO Dodges Felony Charge Despite Horrifyin... [Published Gawker - 4 hours ago]
Starwood Hotels Testing Google Glass App, but I... [Published ClickZ Today - 6 hours ago]
Twitter's MoPub rolling out native ad units today [Published Fierce CMO - 7 hours ago]
Learn How to Connect More Intelligently with Co... [Published Reuters - 7 hours ago]
ReactX Introduces Advanced Capabilities for Pub... [Published Michigan Live - 8 hours ago]
36% of top UK advertisers don't have a mobile s... [Published E-Consultancy.com - 9 hours ago]
Twitter Rolls Out MoPub Native Ads for App Deve... [Published Mobile Marketing Magazine - 12 hours ago]
Mobile: the future of the travel industry, by B... [Published Travel Bulletin - 12 hours ago]
One in three top UK advertisers have no mobile ... [Published Media Tel - 14 hours ago]
36 per cent of top 100 brand sites in UK are no... [Published The Drum - 14 hours ago]
IG was asked to probe State Police on missing e... [Published Times Union - 16 hours ago]
Aereo service can benefit broadcasters’ adverti... [Published Boston Globe - 17 hours ago]
Four green activists secure bail [Published Dhaka Tribune - 20 hours ago]
Privacy Veteran Alan Chapell Joins BlueCava’s A... [Published PRWeb - 21 hours ago]
Lawmakers push advertisers to stop supporting p... [Published The Hill - 23 hours ago]
IAB SA Bookmark Awards moved to February 2015 [Published Adlip - Apr 22 2014]
What the Aereo Case Is Really About [Published The Street Latest - Apr 22 2014]
Native ads get their own exchange on Twitter’s ... [Published Venturebeat - Apr 22 2014]
Four for You, Phantasia [Published Business Wire - Apr 22 2014]
CIT GAP Funds backs children’s literacy startup... [Published PE Hub Blog - Apr 22 2014]
What the broadcasters don’t get about Aereo [Published Boston Globe - Apr 22 2014]
New figures show UK newspapers thriving online ... [Published More About Advertising - Apr 22 2014]
CIT GAP Funds Invests in Shark Tank Winner Zoobean [Published PRWeb - Apr 22 2014]
Apps on the up as engagement soars- communicati... [Published Mediavataarme.com - Apr 22 2014]
Why the viewability space is up for grabs [Published Media Tel - Apr 22 2014]
A European mobility assistance scheme [Published VOX - Apr 22 2014]
UK online advertising spend reaches £6.3bn [Published Web windows - Apr 21 2014]
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Blogs

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CIT GAP Funds backs children’s literacy startup... [Published PE Hub Blog - Apr 22 2014]
CIT GAP Funds has made an undisclosed investment in Zoobean . Based in Arlington, Zoobean creates personalized selections of children’s apps, books and reading guides. PRESS RELEASE Herndon, VA (PRWEB) April 22, 2014 Coming on the heels of its hugely ...
Else 4.21.14: It’s (Almost) All Google [Published John Battelle's Searchblog - Apr 21 2014]
The post Else 4.21.14: It’s (Almost) All Google appeared first on John Battelle's Search Blog . Welcome back to Else – I took a week off for Spring break, so this covers two weeks of the best stories related to the work I’m doing on the book. ...
Searchen Networks® Joins Interactive Advertisin... [Published PR.com Press Releases - Apr 18 2014]
West Babylon, NY, April 18, 2014 --( PR.com )-- Searchen Networks®, (www.searchen.com) an Internet advertising and search engine marketing company, has announced it has joined the Interactive Advertising Bureau (IAB), an advertising organization that ...
CIT GAP Funds backs Northern Virginia startup U... [Published PE Hub Blog - Apr 17 2014]
CIT GAP Funds has made an undisclosed investment in Urgent.ly. Based in Northern Virginia, Urgent.ly is a provider of on-demand roadside assistance. PRESS RELEASE (PRWEB) April 17, 2014 The Center for Innovative Technology announced today that ...
CIT GAP Funds back Riogin [Published PE Hub Blog - Apr 16 2014]
CIT GAP Funds has made an undisclosed investment in Riogin . Based in Charlottesville, Virginia, Riogin is a pharmaceutical startup. PRESS RELEASE (PRWEB) April 16, 2014 The Center for Innovative Technology announced today that its CIT GAP Funds ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

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Internet Technical Leaders Welcome IANA Globali... [Published ICANN Press Releases - Mar 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Announcements - Mar 14 2014]
Statement from the I* Leaders Coordination Meet... [Published ICANN Announcements - Feb 14 2014]
Leading Advertisers Gather to Talk Apps and Ads... [Published PR Newswire - Jan 13 2014]
BIA/Kelsey's LEADING IN LOCAL Conference to Sho... [Published PR Newswire - Oct 14 2013]
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