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Interactive Advertising Bureau

Type: Organization

Name: Interactive Advertising Bureau

First reported 4 hours ago - Updated 4 hours ago - 1 reports

The IAB and Mozilla Clash—in Person

Luma's Kawaja surprises IAB CEO on stage By Mike ShieldsThe Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, ... [Published Adweek Online - 4 hours ago]

Entities: Randall Rothenberg, Interactive Advertising Bureau, Harvey Anderson

First reported 8 hours ago - Updated 8 hours ago - 1 reports

Newspaper Association of America

Newspaper, Magazine Ad Fortunes Continue To Decline

advertising, magazines, newspapers, print, revenueThe release of fourth quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier this month made it clear that print advertising’s long decline is going to continue ... [Published Media Post - 8 hours ago]

Entities: Declination, Newspaper Association of America, ZenithOptimedia, Interactive Advertising Bureau

First reported 14 hours ago - Updated 14 hours ago - 1 reports

appssavvy Answers the Industry's Cries for Scalable, Standard Native Advertising appssavvy's Activity-Based Ad Units Employ IAB

(live-PR.com) - NEW YORK, NY -- (Marketwired) -- 05/22/13 -- "Scale" and "standard" are two question marks that often arise about native advertising. appssavvy ( www.appssavvy.com : ctt.marketwire.com/?release=1019676&id=30199 .. ) continues to answer ... [Published Live-PR.com - 14 hours ago]

Entities: Interactive Advertising Bureau, Chris Cunningham, Public Relations, Adoption

First reported 22 hours ago - Updated 14 hours ago - 3 reports

UK consumers demand more sponsored free or reduced mobile bills

Smartphone users in the UK are showing a huge appetite for sponsored free or reduced mobile phone bills, a new study has found.The study into smartphone users' attitudes towards mobile marketing and use of data was conducted by research house TNS Omnibus, ... [Published Computer Business Review - 14 hours ago]

Entities: United Kingdom, Guavus Inc, Smartphone, Mobile Advertising

First reported 18 hours ago - Updated 18 hours ago - 1 reports

YouTube LLC

IAB Creative Showcase winner for April: Pringles 'Fan vs Flavour' from Glue Isobar

The IAB Creative Showcase has revealed the winners and runners up for the month of April, including work from Pringles, Samsung and Nivea.Creative Review:1st place: Fan vs Flavour for Pringles by Glue IsobarAt the start of 2013, Pringles re-aired its ... [Published The Drum - 18 hours ago]

Entities: Interactive Advertising Bureau, YouTube LLC, Brand Equity

First reported 20 hours ago - Updated 20 hours ago - 1 reports

Medialets to bring enhanced measurement to mobile advertising

Ad serving and rich media platform applies for MRC accreditation.Medialets, a third-party ad serving and rich media platform for mobile devices, has announced that it has applied for MRC (Media Rating Council) accreditation and is currently being audited ... [Published Mobile Entertainment - 20 hours ago]

Entities: Mobile Advertising, Interactive Advertising Bureau, guidelines, Media Rating Council

First reported 20 hours ago - Updated 20 hours ago - 1 reports

B-to-b media and information industry growth slows

New York—The growth of the b-to-b media and information industry slowed last year compared with 2011, according to Business Information Network data released by American Business Media.Collectively, the main sources of b-to-b media company revenue—trade ... [Published BToBOnline - 20 hours ago]

Entities: American Business Corp, Interactive Advertising Bureau, Health Care

First reported May 22 2013 - Updated May 22 2013 - 3 reports

IAB launches paid social media guidelines

Industry body the Interactive Advertising Bureau has launched new guidelines aimed at helping marketers and agencies when it comes to the issue of paid social media advertising.The move comes after a number of incidents, such as last year’s Kangaroo Island/South ... [Published Mumbrella - May 22 2013]

Entities: Interactive Advertising Bureau, guidelines, Social Media, Australia, Social Ads

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Viewability And RTB: Notes On The Larger Context

Subscribe to Metrics InsiderTagsmetrics, rtbIn a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as the value of display inventory in the programmatic space. We at the IAB applaud ... [Published Media Post - May 22 2013]

Entities: Alex White, Interactive Advertising Bureau, Geometry, Cross-Platform

First reported May 22 2013 - Updated May 22 2013 - 1 reports

IAB reveals social media marketing guidelines

The Interactive Advertising Bureau (IAB) has launched best practice guidelines for marketing on social media. It has also rolled out guidelines for the conduct of ad verification and mobile and tablet ad formats.The 'Paid Social Advertising' guidelines ... [Published AdNews - May 22 2013]

Entities: Interactive Advertising Bureau, guidelines, Social Media Marketing

First reported May 21 2013 - Updated May 21 2013 - 1 reports

VideoHub First to Be Granted MRC Accreditation Specifically for Video Viewability

MRC Accredits VideoHub's Methodology for Measuring if Video Ads Are Viewable on a Screen, and for Four Other Related MetricsNEW YORK, NY -- (Marketwired) -- Tremor Video, Inc., today announced that its proprietary technology, VideoHub, has been granted ... [Published NewsMaker - May 21 2013]

Entities: Interactive Advertising Bureau, Tremor Video, Fraud, George W Ivie, Media Rating Council

First reported May 21 2013 - Updated May 21 2013 - 1 reports

European silver surfers' media consumption moving online

European residents age 55 and over spent 39% more time online last year than they did in 2004, found the 'Silver Surfers: Closing the Digital Divide' report from IAB Europe. In 2004, silver surfers spent 7.5 hours each week online, rising to 9.7 hours ... [Published BizReport.com - May 21 2013]

Entities: Silver, Interactive Advertising Bureau, Surfing, Demographics, Skype

Quotes

...Brun explained: "Over time, the market for data-led services will only grow; and mobile operators have the distinct advantage to be at the centre of this revolution. "But they need to act now and change the way they view and interact with their data. Not only will this help with customer acquisition, retention and increased revenues in the short-term; it will also provide a model for data-led marketing that will enable operators to carve a position for themselves, not as 'dumb pipes', but as innovative market-leaders in a data-rich economy.""

UK consumers demand more sponsored free or reduced mobile bills [Published Computer Business Review - 14 hours ago]

"There's no agreement about how to measure it, and that's just not fair to anybody" he said

Are You Wasting Money on Mobile Ads? [Published Advertising Age - 15 hours ago]

Richy Glassberg, COO of Medialets, commented: "The lack of standards in mobile measurement causes significant complexity in mobile advertising. The IAB/MMA/MRC Mobile Measurement Guidelines provide the industry with much-needed best practices to address this source of frustration and ultimately pave the way for greater ad spend in mobile. The fact that Medialets is the first third-party mobile ad server entering into the rigorous MRC accreditation process demonstrates our industry-leading commitment to enable easier and more effective mobile advertising. We're excited about the move and, even more importantly, our agency-customers are as well."

Medialets to bring enhanced measurement to mobile advertising [Published Mobile Entertainment - 20 hours ago]

"IAB Australia is committing to further strengthening the breadth and depth of its library of content and resources to help drive best practice, creativity, innovation and accountability within Australia’s thriving digital economy."

IAB launches paid social media guidelines [Published Mumbrella - May 22 2013]

More Content

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The Digital Dispatch: Pandora, MailOnline, and ... [Published iMedia Connection - 3 hours ago]
The IAB and Mozilla Clash—in Person [Published Adweek Online - 4 hours ago]
Newspaper, Magazine Ad Fortunes Continue To Dec... [Published Media Post - 8 hours ago]
"Behind the Banner" Launches at Annual Conversa... [Published Equities.com - 11 hours ago]
appssavvy Answers the Industry's Cries for Scal... [Published Live-PR.com - 14 hours ago]
UK consumers demand more sponsored free or redu... [Published Computer Business Review - 14 hours ago]
Debunking 5 Myths of Programmatic Buying [Published iMedia Connection - 14 hours ago]
Are You Wasting Money on Mobile Ads? [Published Advertising Age - 15 hours ago]
Oreo Parent Breaks Down Massive Mobile Ad Spend [Published Media Post - 16 hours ago]
Consumers call out for sponsored mobile phone b... [Published Computer Weekly - 16 hours ago]
appssavvy Answers the Industry's Cries for Scal... [Published Marketwire - Breaking News Releases - 17 hours ago]
IAB Creative Showcase winner for April: Pringle... [Published The Drum - 18 hours ago]
Medialets to bring enhanced measurement to mobi... [Published Mobile Entertainment - 20 hours ago]
B-to-b media and information industry growth slows [Published BToBOnline - 20 hours ago]
UK Consumers Appetite for Free/Reduced Mobile Bill [Published MoneyAM - 22 hours ago]
IAB launches paid social media guidelines [Published Mumbrella - May 22 2013]
Risk, reward and regulation in social media up ... [Published Mumbrella - May 22 2013]
Government minister visits Freefoam Building Pr... [Published Fenestration News - May 22 2013]
IAB Australia launches paid social advertising ... [Published Marketing Magazine Australia - May 22 2013]
Viewability And RTB: Notes On The Larger Context [Published Media Post - May 22 2013]
IAB reveals social media marketing guidelines [Published AdNews - May 22 2013]
Pure SEO – ‘Need to Know’ Workshop [Published Scoop - May 22 2013]
IAB Australia launches Paid Social Advertising ... [Published PRWire - May 22 2013]
Digital Dignitaries Debate Display's Death [Published Adweek Online - May 21 2013]
Gourmet Ads Debuts New Ad Exchange Powered by A... [Published ADVFN India - May 21 2013]
US Mobile Marketing Spend Projected to Almost D... [Published Outside Plant - May 21 2013]
AcuityAds Takes Geotargeting to the Next Level ... [Published ITbriefing - May 21 2013]
Affilinet MD Helen Southgate says that networks... [Published The Drum - May 21 2013]
VideoHub First to Be Granted MRC Accreditation ... [Published NewsMaker - May 21 2013]
P&G saves up to 25 % of its digital advertising... [Published Prlog - May 21 2013]

Blogs

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Experts debate challenges of Real Time Advertis... [Published Kristofer Björkman - May 19 2013] See on Scoop.it – Marketing 2.0 Industry experts gathered at the Internet Advertising Bureau’s (IAB) Real Time Advertising event in London last week to enforce a few… ddesk ‘s insight: Is Real Time Advertising really the future of advertising? ...
Mozilla Needs More Time Before Blocking Third-P... [Published OStatic blogs - May 17 2013] After much public discussion of the issue, Mozilla has decided to postpone blocking of third-party cookies by default in the next version of Firefox. As noted in this post , the Internet Advertising Bureau (IAB) had raised a major stink over the issue, ...
Mozilla Needs More Time Before Blocking Third-P... [Published GigaOM Network - May 17 2013] After much public discussion of the issue, Mozilla has decided to postpone blocking of third-party cookies by default in the next version of Firefox. As noted in this post , the Internet Advertising Bureau (IAB) had raised a major stink over the issue, ...
AOL First Major Company to Certify Sales Staff ... [Published eWallstreeter - May 09 2013] AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. ...
Beyond the hype: App discovery and promotion ne... [Published The Next Web - May 02 2013] This is a guest post by Ouriel Ohayon, co-founder and CEO of Appsfire.com an app discovery and marketing service.All eyes on app discovery: suddenly, because of what happened to a single app promotion company (ref. Appgratis ), the background noise ...

Press Releases

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appssavvy Answers the Industry's Cries for Scal... [Published Marketwire - Breaking News Releases - 17 hours ago]
“Behind the Banner” Launches at Annual Conversa... [Published Business Wire - May 13 2013]
AOL Signs on as First Large-Scale Digital Media... [Published EON Communications - May 09 2013]
AOL Signs on as First Large-Scale Digital Media... [Published Business Wire Technology News - May 09 2013]
AOL Signs on as First Large-Scale Digital Media... [Published Business Wire Communications News - May 09 2013]