Interactive Advertising Bureau

Type: Organization
Name: Interactive Advertising Bureau
First reported 2 hours ago - Updated 2 hours ago - 1 reports

Engage 2014 - ten of the best - Exponential

IAB Engage is celebrating its 10th birthday this year. To get the party started we asked key partners to contribute a selection of Digital Top 10s, their own unique take on the highlights of the digital age.1. The first advertiser-funded banner ad: HotWired, ... [Published Noodls - 2 hours ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

zVelo Joins IAB Committee to Help Combat Online Ad Fraud

Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing ... [Published Zvelo.com - 3 hours ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

FMCG's feed online video growth as advertising hits $4.4 billion

Video advertising, driven by growing interest from FMCG brands, has seen a 76 per cent jump in spending in the latest Interactive Advertising Bureau figures complied by PWC released today.The figures for the full 2013/2014 financial year saw spending ... [Published AdNews - 3 hours ago]
First reported Aug 28 2014 - Updated 3 hours ago - 7 reports

TV Advertisers embrace digital video as total online advertising expenditure surges towards $4.5bn

Friday 29th August 2014:  Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.   FMCG is the dominant industry in ... [Published PRWire - 3 hours ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

Live blog: Friday, August 29

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.Top stories:Mike Carlton pens first post-Fairfax column for Crikey Video advertising Southern Cross Austereo shuffles entertainment management after Songl closure ... [Published Mumbrella - 3 hours ago]
First reported 15 hours ago - Updated 15 hours ago - 1 reports

Tapping into mobile travel trends [INFOGRAPHIC]

Comment Like (0) Save (0) Share PrintAug 28.2014Somo , a mobile marketing specialist, has pulled together some of the latest mobile travel trends to give a snapshot of how mobile consumers are versus the travel industry.The company, which works with ... [Published Tnooz - 15 hours ago]
First reported 16 hours ago - Updated 15 hours ago - 3 reports

Edvance360 Continues to Experience Growth in Corporate, K-12, Health, and Non-Profit Sectors

Edvance360 LMS-SN™ welcomes Brooke Education Services™, Burson-Marsteller - Your Health Idaho™, Northwest Academy™, Typewell™, Dialysis Treatment Center of America™, Metis Leadership Group™, Interactive Advertising Bureau of Canada (IAB Canada)™, StarSVCS™, ... [Published Benzinga.com - 15 hours ago]
First reported Aug 27 2014 - Updated Aug 28 2014 - 2 reports

Germany fights back against benefit cheats

Angela Merkel’s government has announced plans to tackle abuse of the benefits system by migrants to Germany from other parts of the EU.The move is part of a crack down on “benefit tourism” and would end EU migrants’ social welfare benefits after six ... [Published Algarve Daily News - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Confused on where to spend your advertising dollars?

Do you feel like a circus performer juggling spinning plates when it comes to advertising placement for your business? Not sure which plates will smash to the ground before you get them all working together? Many businesses are overwhelmed with today’s ... [Published Business First of Buffalo - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 3 reports

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally. ... [Published Search Engine Watch - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 2 reports

[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.… | Send to a friend…read moreSource: Biz Community ... [Published PhotographerSA - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Making a big noise

Announcing the imminent introduction of advertising to its service , SoundCloud chief executive Alexander Ljung last week told The Guardian:“It’s almost the third chapter for SoundCloud. We started off building great tools for creators to be able to make ... [Published Internet Advertising Bureau UK - Aug 27 2014]

Quotes

"We’ve been really German in the way we are dropping leaflets through letter boxes saying ‘you have to read this and see our prices and come and shop’ … We needed to change to become more of a British retailer not just by what we offer and our quality and price perception but how we engage with our customers" said Lidl’s Ronny Gottschlich, UK managing director, as he launched the £20m new marketing plan with a glamorous event at London’s Victoria & Albert...
...fusion of video advertising with mobile has been transformational for advertisers and publishers alike," said Alice Manners, CEO of IAB Australia. "Mobile inventory has been somewhat undervalued, but the cross platform opportunity that video advertising brings to it has unlocked considerable value and potential for both sectors."
...for your brand," explains Mark Leonard, trading director at The Trade Desk, a platform that provides buying tools for digital media buyers. "The efficiency and workflow of direct buys increases substantially and allows buyers to utilize one platform, and tackle a few buying approaches."
"Another big issue is that programmatic advertising retains a somewhat shady reputation. Thanks to all the arcane, acronym-riddled technologies of demand-side platforms (DSPs), supply-side platforms (SSPs), and more, it has become too easy for ad tech companies and their customers to run ads on dodgy sites to pad their numbers,and even worse to claim ad impressions that no human being actually saw. As a result, inventory quality and transparency (or lack thereof) are the top concerns of brands and agencies, with more than 60 percent of execs in both camps concerned about those two issues."

More Content

All (910) | News (533) | Reports (0) | Blogs (370) | Audio/Video (0) | Fact Sheets (2) | Press Releases (5)
sort by: Date | Relevance
Engage 2014 - ten of the best - Exponential [Published Noodls - 2 hours ago]
Online Advertising Gone Bad [Published Zvelo.com - 3 hours ago]
zVelo Joins IAB Committee to Help Combat Online... [Published Zvelo.com - 3 hours ago]
FMCG's feed online video growth as advertising ... [Published AdNews - 3 hours ago]
TV Advertisers embrace digital video as total o... [Published PRWire - 3 hours ago]
Live blog: Friday, August 29 [Published Mumbrella - 3 hours ago]
Video advertising spend surges on the back of F... [Published Mumbrella - 3 hours ago]
Area’s newest hotel developer has track record ... [Published Journal-News - 5 hours ago]
Digify: The Google-backed tech bootcamp of the ... [Published MWeb - 8 hours ago]
Rovio Tests New Direct Programmatic Capabilities [Published ClickZ Today - 10 hours ago]
Throwback Thursday: strategy in 2002 [Published Strategy Magazine - 10 hours ago]
Publishers, be the master of programmatic ad bu... [Published American Business Media - 11 hours ago]
Condé Nast Editors, Growing Video Unit Clash [Published NetNewsCheck - 14 hours ago]
Tapping into mobile travel trends [INFOGRAPHIC] [Published Tnooz - 15 hours ago]
Edvance360 Continues to Experience Growth in Co... [Published Benzinga.com - 15 hours ago]
Edward Snowden fallout fueling 'balkanisation' ... [Published The Drum - 15 hours ago]
Edvance360 Continues to Experience Growth in Co... [Published Bio-Medicine - 15 hours ago]
Edvance360 Continues to Experience Growth in Co... [Published PRWeb - 16 hours ago]
IAB Australia board elects Harrison as new chai... [Published Telecompaper - 18 hours ago]
Place your agency above the rest with TV in a Card [Published Letting Agent Today - 18 hours ago]
South African Internet Map launched [Published EE Publishers - 19 hours ago]
Telegraph Launches Two New Exclusive Advertisin... [Published InPublishing - 20 hours ago]
Digital natives: Acquire Online's quest to put ... [Published StopPress New Zealand - 22 hours ago]
Harrison to succeed Britt as IAB chair [Published The Australian - Aug 28 2014]
Yahoo7 boss Ed Harrison confirmed as IAB chair,... [Published AdNews - Aug 28 2014]
Pundits and polls point to pitfalls in programm... [Published American Business Media - Aug 28 2014]
Ed Harrison appointed chair of IAB [Published Mumbrella - Aug 28 2014]
IAB Australia Board elects Ed Harrison as new C... [Published PRWire - Aug 28 2014]
Germany fights back against benefit cheats [Published Algarve Daily News - Aug 27 2014]
Google Announces DoubleClick Planning [Published WebProNews - Aug 27 2014]
1 2 3 4 5 6 7 8 9 10 ...
In Focus
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Content Volume
Document Volume
Network
Network

Blogs

sort by: Date | Relevance
2013 Mobile Ad Revenue Hits $19.3B, Including G... [Published Search Engine Watch Blog - Aug 27 2014]
A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally. ...
2013 Mobile Ad Revenue Hits $19.3B, Including G... [Published Search Engine Watch - Latest - Aug 27 2014]
A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally. ...
The Mobile Silo: Why your mobile marketing doll... [Published Venturebeat - Aug 26 2014]
SPONSORED POST This sponsored post is produced by Webtrends.  Marketers are spending more and more on mobile advertising with no signs of slowing down. In 2013, advertising revenue in mobile almost doubled to $19.3 billion from the previous year, ...
Global rate of annual mobile advertising demand... [Published Smart Insights Blog - Aug 25 2014]
Are you reaching your audience on mobile? This month, the IAB and IHS Technology’s published a survey that shows strong demand for global mobile advertising, as revenue almost doubled last year to 19.3 billion dollars and mobile growth accounts for ...
dJAX Announces the Launch of Enterprise Adserve... [Published PR.com Press Releases - Aug 23 2014]
Bangalore, India, August 23, 2014 --( PR.com )-- dJAX Enterprise Adserver is a unique, integrated package of necessary and sophisticated ad serving solutions that are needed for successful digital ad campaigns on web pages, mobile screens and online ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

sort by: Date | Relevance
Bloomberg Appoints Adam Freeman as First Managi... [Published Bloomberg Press Releases - May 19 2014]
I* Post-NETmundial Meeting Statement [Published ICANN Announcements - May 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Press Releases - Mar 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Announcements - Mar 14 2014]
Leading Advertisers Gather to Talk Apps and Ads... [Published PR Newswire - Jan 13 2014]
1
Contact Us
Sales
Support


Freebase CC-BY Some image thumbnails are sourced from Freebase, licensed under CC-BY

Copyright (C) 2014 Silobreaker Ltd. All rights reserved.
The selection and placement of stories and images on any Silobreaker page are determined automatically by a computer program.
The time or date displayed reflects when an article was added to or updated in Silobreaker.