Interactive Advertising Bureau

Type: Organization
Name: Interactive Advertising Bureau
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Youth Turn Away (Slowly) from TV | Most Online Video Brand Ads Through Robot Buying | IAB Threatens to Define Fraud Terms, Express Indignation

The latest practical news and developments at the intersection of search, email,social media, mobile marketing, web analytics, online advertising, ecommerce and more. ... [Published MarketingVOX - 5 hours ago]
First reported 14 hours ago - Updated 9 hours ago - 4 reports

Women gamers are beginning to outnumber their male counterparts

More women than men now play video games in the UK, according to the  Internet Advertising Bureau (IAB), a trade association. Some 52% of the 33.5 million Britons who have played a video game in the past six months were women.And Britain is no outlier. ... [Published Quartz - 9 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 1 reports

Six reasons why mobile apps are now the UK's most popular gaming format

Some may be surprised to hear that it is women aged 25-44 downloading free-to-play puzzle and trivia gamesThe IAB has released its Gaming Revolution study, which has revealed that apps are now the most popular video game format, being played by 55 per ... [Published Mobile Entertainment - 9 hours ago]
First reported 11 hours ago - Updated 11 hours ago - 1 reports

Digital ad revenue tops other media categories for first time: report

Internet users may scoff at banner ads, swat away irritating pop-ups, and get creeped out by ads that follow them from one website to another, but digital is now the favourite media category of Canadian advertisers.A new report says Canadian Internet ... [Published Globe and Mail - 11 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

UK gamers: more women play games than men, report finds | Technology

A new study into British gaming habits has confirmed what many industry watchers have been observing for years: the stereotype of the teenage boy playing alone in his bedroom is well and truly dead. Based on interviews with 4,000 UK residents, the research ... [Published DailyMe.Com - 12 hours ago]
First reported 13 hours ago - Updated 13 hours ago - 3 reports

Hunter fined €5,000 for shooting White Stork - Bird was bred in Italy, shot in Malta on first migration

A 26-year-old tile-layer from St Julian's this afternoon admitted to shooting a White Stork and was fined €5,000.Gilian Tanti admitted to killing a protected bird, carrying a loaded gun, firing in a residential area and using equipment to mimic bird ... [Published Times of Malta - 13 hours ago]
First reported Sep 16 2014 - Updated 13 hours ago - 2 reports

IAB issues 'Anti-Fraud Principles' to combat ad fraud

In an effort to address recent concerns regarding the criminal proliferation of malware and the sale of inventory that is created by that fraudulent traffic, the Interactive Advertising Bureau (IAB) has released its "Anti-Fraud Principles," a series of ... [Published Telecompaper - 13 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Spotlight on…New IAB working group focused on fighting ad fraud

The Interactive Advertising Bureau has created a  working group  to combat malware and other advertising fraud issues. The group will focus on five core issues: eliminating fraudulent traffic, combating malware, fighting Internet piracy, promoting brand ... [Published Fierce CMO - 14 hours ago]
First reported Sep 16 2014 - Updated 19 hours ago - 4 reports

IAB Hires Psychologist for Mobile User Understanding

In the UK, trade body the Internet Advertising Bureau (IAB) has brought in University of East Anglia (UEA) Psychology Lecturer Dr Simon Hampton, to provide the organisation with a deeper understanding of the latest theories about digital technology and ... [Published MrWeb - 19 hours ago]
First reported Sep 17 2014 - Updated 23 hours ago - 2 reports

Video Game Stereotypes Shattered By IAB Report

The myth of video games being the sole preserve of male teenagers has been shattered by a new report compiled by the Internet Advertising Bureau (IAB), which found that more women than men now indulge in video gaming.Read full story » ... [Published CMO.com - 23 hours ago]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing

The Interactive Advertising Bureau's new anti-fraud principles , issued this morning, contain a surprise: Theyappear to take aim at adware and other “illegitimate” platforms that offer users a benefit in exchange for viewing ads.The principles, which ... [Published Media Post - Sep 17 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 3 reports

IAB Takes Major Steps towards Establishing a Safer, More Trustworthy Supply Chain

NEW YORK--(EON: Enhanced Online News)--In an effort to address recent concerns regarding the criminal proliferation of malware and the sale of inventory that is created by that fraudulent traffic, the Interactive Advertising Bureau (IAB) has released ... [Published EON Communications - Sep 16 2014]

Quotes

...4 percent. CEIR explains the results by citing several verticals: "the underlying reasons for performance can be attributed to weak exhibition performance in the construction, business, education and non-profit exhibitions sectors."
"Hanley Wood is committed to serving our audiences with robust digital platforms," said Peter Goldstone, CEO of Hanley Wood. "The re-launch of our BUILDER website enhances their online experience with our flagship media brand through a more intuitive interface, expanded real-time content and data offerings, and access on any screen."
Image with caption: "The "Ad Choices" icon tells consumers that participating companies adhere to an accepted set of principles that provide consumers with transparency and control over interest-based ads. (CNW Group/Digital Advertising Alliance of Canada)" . Image available at: http://photos.newswire.ca/images/download/20140917_C3010_PHOTO_EN_5695...
Expert gamer and technology guru Kate Russell told Sky News: "It’s a myth that girls don't game and there's a real mistake being made for us to still be hung up on these old ideas of gender."

More Content

All (918) | News (529) | Reports (0) | Blogs (382) | Audio/Video (0) | Fact Sheets (2) | Press Releases (3)
sort by: Date | Relevance
Youth Turn Away (Slowly) from TV | Most Online ... [Published MarketingVOX - 5 hours ago]
B-to-B media and info industry grows 2.5% in fi... [Published American Business Media - 6 hours ago]
Morison Menon moves to new Middle East HQ [Published Khaleej Times - 7 hours ago]
T/V Multitaskers: Positive Or Negative For Adve... [Published Media Post - 7 hours ago]
Hanley Wood Launches Redesigned BUILDER Magazin... [Published Tamar Securities - 9 hours ago]
Six reasons why mobile apps are now the UK's mo... [Published Mobile Entertainment - 9 hours ago]
Women gamers are beginning to outnumber their m... [Published Quartz - 9 hours ago]
Women gamers are beginning to outnumber their m... [Published Global Advisors - 10 hours ago]
Economist's New Measure Is On Time Spent [Published NetNewsCheck - 11 hours ago]
There’s still one country where Blackberry utte... [Published Quartz - 11 hours ago]
Digital ad revenue tops other media categories ... [Published Globe and Mail - 11 hours ago]
Women gamers now outnumber men, says survey [Published Trusted Reviews - 12 hours ago]
Ad Choices program takes hold with major brands... [Published Scottrade - 12 hours ago]
UK gamers: more women play games than men, repo... [Published DailyMe.Com - 12 hours ago]
Girls Playing More Video Games Than Boys [Published Heart Radio - 13 hours ago]
Hunter fined €5,000 for shooting White Stork - ... [Published Times of Malta - 13 hours ago]
IAB issues 'Anti-Fraud Principles' to combat ad... [Published Telecompaper - 13 hours ago]
White Stork was bred in Italy, shot in Malta on... [Published Times of Malta - 13 hours ago]
Shot White Stork from reintroduction scheme in ... [Published di-ve.com - 13 hours ago]
Spotlight on…New IAB working group focused on f... [Published Fierce CMO - 14 hours ago]
Gaming: Female players now outnumber men [Published The First Post: Latest - 14 hours ago]
IAB Hires Psychologist for Mobile User Understa... [Published MrWeb - 19 hours ago]
Video Game Stereotypes Shattered By IAB Report [Published CMO.com - 23 hours ago]
IAB's Anti-Fraud Principles Call Out Adware, 'I... [Published Media Post - Sep 17 2014]
Optus Clever Buoy wins gold at Sharks [Published Mumbrella - Sep 17 2014]
Video game stereotypes shattered by IAB report [Published The Drum - Sep 17 2014]
Why Do Brands Have Such Small Mobile Advertisin... [Published ClickZ Today - Sep 16 2014]
IAB Unveils Anti-Fraud Effort, Forms Working Group [Published Media Post - Sep 16 2014]
IAB UK appoints psychologist for digital unders... [Published Research Magazine - Sep 16 2014]
IAB Takes Major Steps towards Establishing a Sa... [Published EON Communications - Sep 16 2014]
1 2 3 4 5 6 7 8 9 10 ...
In Focus
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Content Volume
Document Volume
Network
Network

Blogs

sort by: Date | Relevance
IAB Takes Major Steps towards Establishing a Sa... [Published EON Communications - Sep 16 2014]
NEW YORK--(EON: Enhanced Online News)--In an effort to address recent concerns regarding the criminal proliferation of malware and the sale of inventory that is created by that fraudulent traffic, the Interactive Advertising Bureau (IAB) has released ...
IAB Takes Major Steps towards Establishing a Sa... [Published Business Wire Technology News - Sep 16 2014]
NEW YORK--(BUSINESS WIRE)--In an effort to address recent concerns regarding the criminal proliferation of malware and the sale of inventory that is created by that fraudulent traffic, the Interactive Advertising Bureau (IAB) has released its “Anti-Fraud ...
IAB Takes Major Steps towards Establishing a Sa... [Published Business Wire Communications News - Sep 16 2014]
NEW YORK--(BUSINESS WIRE)--In an effort to address recent concerns regarding the criminal proliferation of malware and the sale of inventory that is created by that fraudulent traffic, the Interactive Advertising Bureau (IAB) has released its “Anti-Fraud ...
On-Demand Advertising Design Service Targets Sm... [Published PR.com Press Releases - Sep 12 2014]
Woodcliff Lake, NJ, September 12, 2014 --( PR.com )-- Small businesses often lament the time and drudgery of pursuing free online marketing tools, SEO and social media. Many have just opted out of trying to market online. Leaving the quest for page ...
Smartphones and tablets: Moving targets [Published The Economist - Special Report - Sep 11 2014]
MARKETERS’ MANTRA OF reaching “the right person, with the right message, at the right time” has become a lot more achievable in the past few years. Mobile devices, unlike desktop computers, are typically used by only one person, which is a great help ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

sort by: Date | Relevance
Bloomberg Appoints Adam Freeman as First Managi... [Published Bloomberg Press Releases - May 19 2014]
I* Post-NETmundial Meeting Statement [Published ICANN Announcements - May 14 2014]
Leading Advertisers Gather to Talk Apps and Ads... [Published PR Newswire - Jan 13 2014]
1
Contact Us
Sales
Support


Freebase CC-BY Some image thumbnails are sourced from Freebase, licensed under CC-BY

Copyright (C) 2014 Silobreaker Ltd. All rights reserved.
The selection and placement of stories and images on any Silobreaker page are determined automatically by a computer program.
The time or date displayed reflects when an article was added to or updated in Silobreaker.