Interactive Advertising Bureau

Type: Organization
Name: Interactive Advertising Bureau
First reported 8 hours ago - Updated 8 hours ago - 1 reports

Does Online Advertising Actually Work?

As the IAB announced $11.6 billion in online advertising spending for the first quarter alone this year, the inevitable question arose: How is that working out for advertisers? There are many factors in deciding whether Internet advertising works. With ... [Published CMO.com - 8 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 1 reports

Trading desk tug of war shows need for programmatic expertise

ISBA, which represents British advertisers, is to issue  guidelines for brands  on how to structure media agency contracts around programmatic advertising, so that data ownership is clear.The fact that brands need this assistance from a trade body shows ... [Published Marketing Week - 9 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

Shaping The Programmatic Marketpl...

In response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising  -- the Interactive Advertising Bureau (IAB) Europe hasreleased a whitepaper to further educate the industry.“Programmatic ... [Published Media Post - 10 hours ago]
First reported 11 hours ago - Updated 10 hours ago - 3 reports

Police Searching For Suspect In Grabill Bank Robbery

at 10:14 AM EDTFORT WAYNE, Ind. (21Alive) -- This morning shortly after 9:00, a man entered IAB Financial bank in Grabill demanding money.Initial reports indicate the suspect is a white male, wearing all black, and also wearing a mask. It has also been ... [Published Indiana News Center - 10 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

MetropolitanRepublic wins IAB account

, the integrated creative advertising agency, will soon find itself working at the heart of South Africa’s digital publishing, marketing and advertising industry after winning the Interactive Advertising Bureau (IAB) South Africa account.The bureau – a ... [Published Adlip - 12 hours ago]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

AAM Provides Independent Validation for IAB’s QAG Participants

posted byThe IAB Quality Assurance Guidelines (QAG) are designed to help everyone involved in interactive advertising—networks, publishers, exchanges, platforms, marketers, agencies—demonstrate their commitment to common standards, definitions and processes ... [Published Alliance for Audited Media - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

IAB Patrons dinner

Birmingham planning boss briefs business chiefs at patrons’ dinnerThe IAB held its second patrons’ dinner of the year at Hotel du Vin. Guest speaker was Waheed Nazir, director of planning and regeneration at Birmingham City Council. He outlined how the ... [Published Birmingham Living - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 2 reports

Sponsored Content Helps Brands, Hurts Publishers

“Readers don’t trust sponsored Content…” says sponsored content sponsored by sponsored content company Contently. pic.twitter.com/PNKyXtsMpk— Jack Marshall (@JackMarshall) July 28, 2014At some point, the shoe was always going to drop on the scam that ... [Published Atlantic Monthly - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

StreamTrack signs agreement with IAS to provide brand-safety solutions

StreamTrack, Inc., a digital media and technology services company, has entered into an agreement with Integral Ad Science, or IAS, a provider of actionable intelligence for buyers and sellers of digital media, to provide brand-safety and viewability ... [Published Individual.com - Jul 28 2014]
First reported Jul 27 2014 - Updated Jul 27 2014 - 1 reports

Sebi panel moots separate governance norms for big corporates

PRESS TRUST OF INDIAMumbai, 27 JulyTo ensure focused enforcement of corporate governance norms, capital market watchdog Securities and Exchange Board of India's international advisory board (IAB) has suggested separate governance standards for “big and ... [Published The Statesman - Jul 27 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 2 reports

Largest study on 'Native Advertising' finds benefits for brands, risks for publishers

In one of the largest studies of people's attitudes towards native advertising, 62% said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.Native advertising is a ... [Published ZDNet - Jul 24 2014]
First reported Jul 23 2014 - Updated Jul 23 2014 - 3 reports

How publishers and brands can get sponsored content right

Edelman “The potential success of sponsored content is directly linked to how consumers already feel about the brand advertiser and the publisher hosting the content,” writes Steve Rubel on the big takeaway from a comprehensive Interactive Advertising ... [Published American Press Institute - Jul 23 2014]

Quotes

Megaupload and its sister company Vestor was discovered to have generated more than $175m in "criminal proceeds” and caused more than half a billion dollars in harm to copyright owners through the piracy of “numerous types of copyrighted works,” the US Justice Department and FBI said in a joint statement at the time."
"What hasn't been advertised is the way de Blasio and Shorris have made the quiet plays behind the scenes at City Hall. Chief among those moves was bringing community leader the RevRev Al Sharpton into the mix."
StreamTrack CEO Michael Hill stated: "The video ad industry is evolving rapidly. On March 31, 2014 the InternetInternet Advertising Bureau (IAB) came out with 3MS guidelines that provide guidelines for ad viewability as well as other key performance metrics in an effort to improve quality as well as identify and limit fraud. 3MS is focused on five areas: defining impressions; establishing audience currency; creating a standard classification of ad units; defining ad performance metrics, and establishing brand attitudinal measures."
Young noted both companies are angling to be a part of the InternetInternet of Things movement, with the focus always on data accrual. "It's not just about Internet search; it's more about data platform and analytics, search being a major component of it, but it is interwoven into that "Internet of Things,"... the idea that all of this data will be digitized and available."

More Content

All (848) | News (488) | Reports (0) | Blogs (351) | Audio/Video (0) | Fact Sheets (2) | Press Releases (7)
sort by: Date | Relevance
Does Online Advertising Actually Work? [Published CMO.com - 8 hours ago]
Trading desk tug of war shows need for programm... [Published Marketing Week - 9 hours ago]
Shaping The Programmatic Marketpl... [Published Media Post - 10 hours ago]
Police Searching For Suspect In Grabill Bank Ro... [Published Indiana News Center - 10 hours ago]
IAB Financial Bank in Grabill robbed [Published WANE-TV - 11 hours ago]
Bank Robbery In Grabill [Published Indiana News Center - 11 hours ago]
MetropolitanRepublic wins IAB account [Published Adlip - 12 hours ago]
Native Instinct [Published Mobile Marketing Magazine - 16 hours ago]
City of London Police looks to widen illegal we... [Published The Drum - 16 hours ago]
MAD Week: Customers of The Future Will Demand C... [Published B&T Online - 22 hours ago]
AAM Provides Independent Validation for IAB’s Q... [Published Alliance for Audited Media - Jul 28 2014]
IAB Patrons dinner [Published Birmingham Living - Jul 28 2014]
Sponsored Content Helps Brands, Hurts Publishers [Published Atlantic Monthly - Jul 28 2014]
Sponsored Content Helps Brands, Hurts Publishers [Published The Daily Dish | By Andrew Sullivan - Jul 28 2014]
Connected TV: The Death of Online Video or the ... [Published ClickZ Today - Jul 28 2014]
A look inside Unicef's digital control centre a... [Published The Drum - Jul 28 2014]
The Changing Face of Police Brutality: Bratton'... [Published Huffington Post - Jul 28 2014]
StreamTrack signs agreement with IAS to provide... [Published Individual.com - Jul 28 2014]
How to stop worrying and love native ads [Published Campaign Asia-Pacific - Jul 28 2014]
Sebi panel moots separate governance norms for ... [Published The Statesman - Jul 27 2014]
Microsoft Is Using Bing as a Trojan Horse to Ri... [Published The Street Latest - Jul 26 2014]
BPA Added to JICWEBS’ Digital Audit Roster [Published MrWeb - Jul 26 2014]
Native Advertising: Still Not Clear For Consume... [Published Media Post - Jul 25 2014]
Native advertising: The emperor's new clothes? [Published E-Consultancy.com - Jul 25 2014]
Northern & Shell: don’t forfeit great content f... [Published Media Tel - Jul 25 2014]
Getting sponsored content right [Published WARC - Jul 25 2014]
Web series “Johnny Dynamo” revs toward second s... [Published Tennessean - Jul 25 2014]
Online advertising exceeded television [Published Vietnam Automotive Industry - Jul 25 2014]
To Regulate Or Not To Regulate, That Is The Pro... [Published Media Post - Jul 24 2014]
Acclaimed Entrepreneur Harry Dewhirst Joins Bli... [Published Industrial Info Financials - Jul 24 2014]
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Blogs

sort by: Date | Relevance
Sponsored Content Helps Brands, Hurts Publishers [Published The Daily Dish | By Andrew Sullivan - Jul 28 2014]
“Readers don’t trust sponsored Content…” says sponsored content sponsored by sponsored content company Contently. pic.twitter.com/PNKyXtsMpk — Jack Marshall (@JackMarshall) July 28, 2014 At some point, the shoe was always going to drop on the scam ...
Large Native Advertising Study Finds Benefits F... [Published Silicon Valley Watcher - conversations and obse ... - Jul 24 2014]
In one of the largest studies of people's attitudes towards native advertising, 62% said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites. The study shows that ...
Critical to Success of In-Feed Sponsored Conten... [Published EON Communications - Jul 22 2014]
NEW YORK--(EON: Enhanced Online News)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, ...
Critical to Success of In-Feed Sponsored Conten... [Published EON Consumer - Jul 22 2014]
NEW YORK--(EON: Enhanced Online News)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, ...
Critical to Success of In-Feed Sponsored Conten... [Published Business Wire Technology News - Jul 22 2014]
NEW YORK--(BUSINESS WIRE)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

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Bloomberg Appoints Adam Freeman as First Managi... [Published Bloomberg Press Releases - May 19 2014]
I* Post-NETmundial Meeting Statement [Published ICANN Announcements - May 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Press Releases - Mar 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Announcements - Mar 14 2014]
Statement from the I* Leaders Coordination Meet... [Published ICANN Announcements - Feb 14 2014]
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