Interactive Advertising Bureau

Type: Organization
Name: Interactive Advertising Bureau
First reported Apr 18 2014 - Updated 5 hours ago - 2 reports

Dhanmondi playground only for elite!

Sheikh Jamal Dhanmondi Club President Manjur Kader yesterday claimed that General Ayub Khan had allocated the Dhanmondi playground only to the elite and not for ‍street children.“This is why only the elite living in Dhanmondi area will use the playground. ... [Published Dhaka Tribune - 5 hours ago]
First reported Apr 19 2014 - Updated Apr 19 2014 - 1 reports

Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World

Even by the constantly innovating standards of digital media, these are fast-paced times for metrics and measurement. As IAB and the industry reinvent the metrics by which PC-based digital is boughtand sold, and standardize metrics for mobile, we also ... [Published Media Post - Apr 19 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Digitas Wins Big at IAB MIXX and OMMA Awards

@Digitas wins big at the @IAB's #mixxawards and @MediaPost's #OMMAAwards - 12 honors total #awixNEW YORK - Digitas , the leading global integrated brand agency with digital at its core, has added 12 awards to its roster. During the first two nights of ... [Published PitchEngine - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Digitas Hires Digital SVP Media Strategist Adam Shlachter

@Digitas snags MEC's Adam Shlachter as SVP of Media.NEW YORK— Digitas , the leading global integrated brand agency with digital at its core, announced the hire of Adam Shlachter, formerly of MEC, as Senior Vice President, Media at Digitas New York. Shlachter ... [Published PitchEngine - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Searchen Networks® Joins Interactive Advertising Bureau (IAB)

West Babylon, NY, April 18, 2014 --( PR.com )-- Searchen Networks®, (www.searchen.com) an Internet advertising and search engine marketing company, has announced it has joined the Interactive Advertising Bureau (IAB), an advertising organization that ... [Published PR.com Press Releases - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Laws leave gray area between big data and privacy

When Facebook bought online messaging service WhatsApp in February, it raised some unexpectedconcerns about big data and privacy. WhatsApp built its user base on the premise that it would notcollect user data for the purposes of marketing. Facebook, on ... [Published SearchBusinessAnalytics.com - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top.For the first time, ever, Internet advertising revenue has surpassed broadcast revenue. ... [Published ClickZ Today - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 2 reports

'Fastweb joins IAB Italia ad association'

(DMEUROPE via COMTEX News Network) -- Italian broadband operator Fastweb has joined IAB (Interactive Advertising Bureau) Italia, the association that groups together the country's most important online advertisers. "We will do our part to promote a cultural ... [Published PredictWallStreet - Apr 18 2014]
First reported Apr 15 2014 - Updated Apr 16 2014 - 5 reports

Exclusive look at NYPD brass "Don't test me" memo

New NYPD Chief of Internal Affairs Joseph Reznick pulls no punches in a scathing memo, lambasting cops making arrests just to earn overtime, the Daily News has learned.When Internal Affairs gets a tip about police corruption it will often make arrests ... [Published New York Daily News - Apr 16 2014]
First reported Apr 16 2014 - Updated Apr 16 2014 - 2 reports

Right to reply: IAB’s viewability guidelines don’t go far enough

Categorising an ad as viewable if it’s shown for one second, is not enough to tackle the problem. Viewability has been a hot topic for the ad industry for a while now, but there’s yet to be any real improvement, with nearly 50% of digital ads still being ... [Published Net Imperative - Apr 16 2014]
First reported Apr 15 2014 - Updated Apr 16 2014 - 8 reports

Viewability metric raises questions

LONDON: Marketers have responded to the release of new viewability standards for display advertising, designed to bring greater accountability to the format, from the UK's Internet Advertising Bureau (IAB).The guidelines and require that "50% of pixels ... [Published WARC - Apr 16 2014]
First reported Apr 13 2014 - Updated Apr 14 2014 - 7 reports

IAB: Digital ad spending to surpass broadcast TV revenue for the first time ever

For the first time ever, U.S. internet ad spending has surpassed broadcast TV revenue, according to the Interactive Advertising Bureau's annual report on digital advertising."The news that interactive has outperformed broadcast television should come ... [Published Fierce CMO - Apr 14 2014]

Quotes

"Facebook will not be able to cope with these issues unless they can maintain those two bodies"
"There's a reason we call it the information economy," Zaneis said. "Data is the currency of the"
...As I used to say when my kid was 2 years old, "He is the fastest member of the Stein family, but I still don't trust him with the car."
..."We will do our part to promote a cultural change," said Luca Pacitto, Head of Communications at Fastweb. "The innovation-driven vision we share with IAB is what has enabled us to create revolutionary projects." More than 20 companies have joined IAB in 2014 alone

More Content

All (1095) | News (794) | Reports (0) | Blogs (291) | Audio/Video (0) | Fact Sheets (2) | Press Releases (8)
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Dhanmondi playground only for elite! [Published Dhaka Tribune - 5 hours ago]
Quinnipiac’s new vice president from Fairfield [Published Fairfield Sun - 13 hours ago]
Next-Generation Metrics: Assessing Brand Impact... [Published Media Post - Apr 19 2014]
Media Viewing Habits Of The Soon-to-be Rich And... [Published Media Post - Apr 19 2014]
Digitas Wins Best Agency for Video at iMedia Aw... [Published PitchEngine - Apr 18 2014]
Digitas Named One Of "100 Companies That Matter... [Published PitchEngine - Apr 18 2014]
Digitas Wins Big at IAB MIXX and OMMA Awards [Published PitchEngine - Apr 18 2014]
Digitas Hires Digital SVP Media Strategist Adam... [Published PitchEngine - Apr 18 2014]
‘Millennials never click on display ads’: how f... [Published News Works - Apr 18 2014]
Green activists demand opening of Dhanmondi pla... [Published Dhaka Tribune - Apr 18 2014]
NAA: Newspaper Ad Revs Fell in 2013, Digital Sl... [Published Media Post - Apr 18 2014]
Searchen Networks® Joins Interactive Advertisin... [Published PR.com Press Releases - Apr 18 2014]
Laws leave gray area between big data and privacy [Published SearchBusinessAnalytics.com - Apr 18 2014]
Data collection practices spark debate on big d... [Published SearchBusinessAnalytics.com - Apr 18 2014]
Programmatic Primer for Data-Savvy Publishers [Published ClickZ Today - Apr 18 2014]
4 Reasons Online Ads Will Grow and 1 Reason The... [Published ClickZ Today - Apr 18 2014]
'Fastweb joins IAB Italia ad association' [Published PredictWallStreet - Apr 18 2014]
Fastweb joins IAB Italia ad association [Published Telecompaper - Apr 18 2014]
Digital Media Leaders Gather in NYC on June 19 ... [Published PRWeb - Apr 18 2014]
Online ad revenue overtakes TV for first time i... [Published The Integrated Retailer - Apr 18 2014]
Internet Ad Revenue Hits $42.8 Billion in 2013,... [Published Association of National Advertisers - Apr 17 2014]
Digital advertising is now bigger than televisi... [Published Examiner.com - Apr 17 2014]
Campus briefs: Highland Center to close; IAB ge... [Published Globe SLCC - Apr 17 2014]
Is Online Advertising Really A $42.8B Industry? [Published Media Post - Apr 17 2014]
Global Ad Men, Techies Salivate Over Death Of T... [Published Forbes.com - Apr 17 2014]
Marketers need to adopt mobile-unique approach ... [Published FierceMobileIT - Apr 17 2014]
Committee Vitals: Meet the New NAA/AAM Audience... [Published Alliance for Audited Media - Apr 17 2014]
IAB Internet Advertising Revenue Report 2013 fu... [Published Docuticker - Apr 17 2014]
We Can Fix a Leaky Digital Branding System in 2014 [Published Tech Bubbles - Apr 17 2014]
CIT GAP Funds backs Northern Virginia startup U... [Published PE Hub Blog - Apr 17 2014]
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Blogs

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Searchen Networks® Joins Interactive Advertisin... [Published PR.com Press Releases - Apr 18 2014]
West Babylon, NY, April 18, 2014 --( PR.com )-- Searchen Networks®, (www.searchen.com) an Internet advertising and search engine marketing company, has announced it has joined the Interactive Advertising Bureau (IAB), an advertising organization that ...
CIT GAP Funds backs Northern Virginia startup U... [Published PE Hub Blog - Apr 17 2014]
CIT GAP Funds has made an undisclosed investment in Urgent.ly. Based in Northern Virginia, Urgent.ly is a provider of on-demand roadside assistance. PRESS RELEASE (PRWEB) April 17, 2014 The Center for Innovative Technology announced today that ...
CIT GAP Funds back Riogin [Published PE Hub Blog - Apr 16 2014]
CIT GAP Funds has made an undisclosed investment in Riogin . Based in Charlottesville, Virginia, Riogin is a pharmaceutical startup. PRESS RELEASE (PRWEB) April 16, 2014 The Center for Innovative Technology announced today that its CIT GAP Funds ...
NYPD Internal Affairs Chief Warns His Cops Abou... [Published Hit & Run - Apr 16 2014]
<p><img alt="yo joe!" height="350" src="http://cloudfront-media.reason.com/mc/ekrayewski/2014_04/250joereznick_nypd.jpg?h=350&w=250" title="yo joe!|||NYPD" width="250" style="float: right;"/&gt;TheNew York Daily News reports an exclusive on a curious ...
Forrester: Reinvent mobile ads for mobile devic... [Published Venturebeat - Apr 15 2014]
Above: American Express created a mobile ad that allows user-personalization with name, hometown, and camera pics. Image Credit: Forrester Research There’s advertising, and then there’s mobile advertising. A new report from Forrester Research contradicts ...
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Press Releases

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Internet Technical Leaders Welcome IANA Globali... [Published ICANN Press Releases - Mar 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Announcements - Mar 14 2014]
Statement from the I* Leaders Coordination Meet... [Published ICANN Announcements - Feb 14 2014]
Leading Advertisers Gather to Talk Apps and Ads... [Published PR Newswire - Jan 13 2014]
BIA/Kelsey's LEADING IN LOCAL Conference to Sho... [Published PR Newswire - Oct 14 2013]
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