Interactive Advertising Bureau

Type: Organization
Name: Interactive Advertising Bureau
First reported 21 hours ago - Updated 45 mins ago - 1 reports

New accredited Digital Media Marketing curriculum

- Launch by the IAB and AAA School of AdvertisingThe Interactive Advertising Bureau (IAB) of South Africa, formerly the DMMA, has collaborated with the AAA School of Advertising to develop and offer the most comprehensive accredited Digital Media Marketing ... [Published The Marketing Site - 21 hours ago]
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Large Native Advertising Study Finds Benefits For Brands At The Expense Of Publishers

In one of the largest studies of people's attitudes towards native advertising, 62% said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites. The study shows that ... [Published Silicon Valley Watcher - conversations and obse ... - 5 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

Site 'Credibility' Drives Native Advertising

News sites deemed "credible" to visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau .Pollsters found that positive ... [Published Odwyer PR Daily - 12 hours ago]
First reported Jul 23 2014 - Updated 16 hours ago - 4 reports

How publishers and brands can get sponsored content right

Edelman “The potential success of sponsored content is directly linked to how consumers already feel about the brand advertiser and the publisher hosting the content,” writes Steve Rubel on the big takeaway from a comprehensive Interactive Advertising ... [Published American Press Institute - 16 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

IAB Poland report online ad market up over 10%

IAB Poland prepared a report entitled 'Internet 2013. Poland-Europe-World', in which it presents trends in internet usage, reports Rpkom.pl. In 2013, the number of people using the internet in Poland grew by 9 percent. This means that more than 21.1 million ... [Published Telecompaper - 19 hours ago]
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

IAB Study Highlights Brand Awareness And Context For Native Ad Success

As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful.Read full story ... [Published CMO.com - Jul 23 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

News Corner July 23, 2014

By: Doug McPhersonHawthorne Direct , a full-service brand response advertising agency, creates a new TV commercial and several branded videos for its client, :DentalPlans, to support the launch of a new brand.CoreMedia Systems , a media and response management ... [Published Response Magazine - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Users Respond Most To Relevancy, Site Credibitiy In Sponsored Content

When is native advertising a smart strategy for reaching online news readers?For advertisers, it’s critical that their message be highly relevant to audiences. Publishers wouldbe wise to steer clear of less respected brand partners.That’s according to ... [Published Media Post - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 6 reports

Getting In-Feed Sponsored Content Right

The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ... [Published Edelman - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 2 reports

Regulators’ panel suggests varying governance standards

The International Advisory Board (IAB) of SEBI has suggested different governance standards for big and complex business groups with too many subsidiaries, besides emphasising the need to address the gap in what is reported by auditors and what investors ... [Published Hindu Business Line - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 2 reports

Adform Digital Ad Tech Stack Receives Certification from the MRC, EDAA, and the IAB

/PRNewswire/ -- Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, today announced it has successfully completed three rigorous certification processes addressing viewability, ... [Published BusinessWeek - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Privacy – 10 Mistakes That Could Cost You Dearly

The new privacy Amendment Act and its rules around how marketers can use personal data is now just over four months old, but despite the big implications associated with crossing the act awareness and understanding of the updates are low.“Despite the ... [Published B&T Online - Jul 22 2014]

Quotes

Sherrill Man, IAB's senior VP-research, analytics and measurement, said in a statement the survey "shows in-feed sponsored content can be a win for brands and publishers both, when consumers' viewpoints are taken into account."
"This has helped transform the relationship between VivaKi and AOL from that of traditional agency and publisher, to one of true collaboration and a shared consensus on how we can work together in a programmatically traded industry,” he said."
For Israel Navas Malpartida, Sensacine Marketing & Sales Director: "HiMedia is one of the international leading players for online marketing and not only for its extensive experience in the countries where HiMedia is present, but for its constant evolution in finding the best technology and advertising solutions in a constantly changing market."
...We expect advertisers will soon make viewability a minimum standard for all media buys," explained Martin Stockfleth Larsen, CMO of Adform. "This certification is will instill confidence in the advertisers who purchase through our platform."

More Content

All (867) | News (508) | Reports (0) | Blogs (350) | Audio/Video (0) | Fact Sheets (2) | Press Releases (7)
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Large Native Advertising Study Finds Benefits F... [Published Silicon Valley Watcher - conversations and obse ... - 5 hours ago]
Another ‘chokehold’ being probed by NYPD invest... [Published New York Post - 9 hours ago]
Site 'Credibility' Drives Native Advertising [Published Odwyer PR Daily - 12 hours ago]
Government IT News for VARs -- July 23, 2014 [Published Business Solutions - 12 hours ago]
Delta farmers losing hope of cultivation during... [Published The Hindu - 13 hours ago]
eXelate Continues Summer Marketer Series to Pro... [Published Tamar Securities - 13 hours ago]
Need to Know: July 23, 2014 [Published American Press Institute - 16 hours ago]
How publishers and brands can get sponsored con... [Published American Press Institute - 16 hours ago]
The art of in-app video ads (part 1 of 5): Conq... [Published iMedia Connection - 16 hours ago]
Connected cars will drive automotive marketing ... [Published Guardian.co.uk - 18 hours ago]
Broadcasting Unions unite against TV spectrum r... [Published Advanced Television - 18 hours ago]
IAB Poland report online ad market up over 10% [Published Telecompaper - 19 hours ago]
New accredited Digital Media Marketing curriculum [Published The Marketing Site - 21 hours ago]
News readers want good storytelling in advertis... [Published New York Post - 22 hours ago]
AOL steps up programmatic push in UK with eBay ... [Published The Drum - Jul 23 2014]
Study: Relevancy matters for sponsored stories [Published Media Life Magazine - Jul 23 2014]
IAB Study Highlights Brand Awareness And Contex... [Published CMO.com - Jul 23 2014]
Crisis of trust as sponsored content puts media... [Published Globe and Mail - Jul 23 2014]
News Corner July 23, 2014 [Published Response Magazine - Jul 22 2014]
Users Respond Most To Relevancy, Site Credibiti... [Published Media Post - Jul 22 2014]
Fred Wilson choreographed merger behind Yahoo’s... [Published San Jose Business Journal - Jul 22 2014]
Google Spent $5 Million In Three ... [Published Media Post - Jul 22 2014]
AOL Offers Up Ad Inventory Programmatically In UK [Published WebProNews Feed - Jul 22 2014]
Getting In-Feed Sponsored Content Right [Published Edelman - Jul 22 2014]
How Publishers and Brands Can Get Sponsored Con... [Published Edelman - Jul 22 2014]
Regulators’ panel suggests varying governance s... [Published Hindu Business Line - Jul 22 2014]
HIMEDIA GROUP : SENSACINE CHOOSES HIMEDIA FOR T... [Published EuroInvestor - Jul 22 2014]
Critical to Success of In-Feed Sponsored Conten... [Published EON Communications - Jul 22 2014]
Critical to Success of In-Feed Sponsored Conten... [Published EON Consumer - Jul 22 2014]
Critical to Success of In-Feed Sponsored Conten... [Published Business Wire Technology News - Jul 22 2014]
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Blogs

sort by: Date | Relevance
Large Native Advertising Study Finds Benefits F... [Published Silicon Valley Watcher - conversations and obse ... - 5 hours ago]
In one of the largest studies of people's attitudes towards native advertising, 62% said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites. The study shows that ...
Critical to Success of In-Feed Sponsored Conten... [Published EON Communications - Jul 22 2014]
NEW YORK--(EON: Enhanced Online News)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, ...
Critical to Success of In-Feed Sponsored Conten... [Published EON Consumer - Jul 22 2014]
NEW YORK--(EON: Enhanced Online News)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, ...
Critical to Success of In-Feed Sponsored Conten... [Published Business Wire Technology News - Jul 22 2014]
NEW YORK--(BUSINESS WIRE)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also ...
Critical to Success of In-Feed Sponsored Conten... [Published Business Wire Communications News - Jul 22 2014]
NEW YORK--(BUSINESS WIRE)--A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau (IAB) and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

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Bloomberg Appoints Adam Freeman as First Managi... [Published Bloomberg Press Releases - May 19 2014]
I* Post-NETmundial Meeting Statement [Published ICANN Announcements - May 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Press Releases - Mar 14 2014]
Internet Technical Leaders Welcome IANA Globali... [Published ICANN Announcements - Mar 14 2014]
Statement from the I* Leaders Coordination Meet... [Published ICANN Announcements - Feb 14 2014]
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