Interbrand

Type: Company
Name: Interbrand
First reported 13 hours ago - Updated 13 hours ago - 1 reports

Curse of the podium strikes Interbrand as bcg2 wins Love Your Condom brand

Interbrand was riding high after its work for the New Zealand AIDS foundation won a TVNZ- NZ Marketing Award in the not-for-profit category and a global Interbrand Best Work Award for verbal identity. But that was fairly shortlived because and it has ... [Published StopPress New Zealand - 13 hours ago]
First reported 17 hours ago - Updated 17 hours ago - 1 reports

Kia 'gets greener' (Fuseworks)

Kia Motors is raising the stakes as one of the world’s leading green car producers.Two years after breaking into the 100 Best Global Green Brands, Kia has now moved well inside the top 50 and it plans to move even higher. Latest rankings show Kia has ... [Published Yahoo! News Australia - 17 hours ago]
First reported Sep 18 2014 - Updated Sep 18 2014 - 1 reports

The mirror reflects all flaws

On Sunday, September 21st, New York City will host the world’s largest human rally in demonstration of Climate Change . This will be a seminal moment when the voices of informed and concerned citizens will gather to influence the community, the nation ... [Published Interbrand - Sep 18 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 2 reports

Leo Burnett Asia Pacific drives Brand Consultancy offering with key appointment

Singapore -  Jarek Ziebinski, President, Leo Burnett Asia Pacific announced today, the appointment of James Bickford as managing partner of Leo Burnett Consultancy. Charged with building a growth strategy for Leo Burnett Consultancy to become a regional ... [Published Campaign Asia-Pacific - Sep 17 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

Nissan Among the Top Global Green Brands for 2014, Notes Ferman Nissan New Port Richey

Ferman Nissan New Port Richey notes that the automaker improved its position on Interbrand's list.This article was originally distributed via 24-7 Press Release Newswire. 24-7 Press Release Newswire, WorldNow and this Site make no warranties or representations ... [Published WMBF - Sep 17 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Corporate Citizenship Q&A with Interbrand's Jonathan Redman

With the launch of Interbrand's 2014 Best Global Green Brands report, Interbrand San Francisco, in partnership with Deloitte, hosted a panel discussion focusing on the advantages and challenges sustainability disruptors face.Simon Sproule, Vice President ... [Published Interbrand - Sep 16 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Be Kind When You Quit Your Job, You Just Might End Up Back There

Leaving a job can often feel like a breakup. Often, our instinct is to trade up and find a worthier partner or at least one that appreciates you more.As an employer, seeing an employee leave also stings. While it's tempting to view companies as faceless ... [Published Huffington Post Canada - Sep 16 2014]
First reported Sep 15 2014 - Updated Sep 15 2014 - 1 reports

Greater China's Top Tire Empire Sets a New Course

In Taiwan, industry people call tires "black donuts." Perhaps getting into the black donuts industry and making money is not too difficult, but becoming Taiwan's sixth richest family according to Forbes in less than half a century and going up against ... [Published CommonWealth - Sep 15 2014]
First reported Sep 15 2014 - Updated Sep 15 2014 - 1 reports

Carsguide ditches old model and shifts to pay-per-click

Carsguide is changing its business model and charging dealers on a cost-per-view basis rather than cost per lead. It's narrowing down the location of people interested in buying a car and, when they click on an ad, will only pass on their details to the ... [Published AdNews - Sep 15 2014]
First reported Sep 02 2014 - Updated Sep 03 2014 - 2 reports

Brand valuations need work

LONDON: Apple, Google and Microsoft consistently appear in the top five of rankings of the world's most valuable brands, according to a new analysis which argues for a more consistent way of valuing brands on balance sheets.The Daily Telegraph looked ... [Published WARC - Sep 03 2014]
First reported Sep 02 2014 - Updated Sep 02 2014 - 2 reports

Ready Set Rocket and Interbrand Partner to Launch Innovation Speaker Series: Inaugural Event Explores the Role of Wearables and Shareables

NEW YORK, NY -- (Marketwired) -- 09/02/14 -- Ready Set Rocket , an award-winning digital agency, and Interbrand , the world's leading brand consultancy, have partnered to launch an original event series dedicated to the discussion of brand innovation ... [Published Town Hall - Sep 02 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 2 reports

Accounting for brands: Untouchable intangibles

COCA-COLA is worth $79.2 billion, according to Interbrand, a consultant. That does not seem excessive for the brand responsible for making Santa Claus look so jolly. But neither that number nor anything close to it appears on the company’s balance-sheet. ... [Published The Economist - Aug 28 2014]

Quotes

"HIV infection is a serious issue, so we are very proud that the LYC brand and the campaigns originated from this have contributed to a reduction in infection rates. It supports Interbrand’s belief that ‘Brands Have the Power to Change the World’—or at least the world we live in."
...value from Econo through to our Flex and Plus fares," said Bob Cummings , Executive Vice-President, Sales, Marketing and Guest Experience. "We said on Monday that we would lower Econo fares and offer even lower seat sale fares, and we're doing exactly that."
...also suggests building brand boards for every new concept or strategy to clarify the vision by getting input from the entire organization. "’Brand Wow’ doesn't happen by accident,” she said. “Be relentless.”"
"The strangest part about my return is that it's easy to forget I was gone for nearly three years" Ms. Smith said

More Content

All (214) | News (131) | Reports (0) | Blogs (83) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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TUF Awarded Thailands Corporate Brand Rising St... [Published Thailand News and Press Releases - 10 hours ago]
Canon kicks off partnership with Emirates Green... [Published Albawaba - 10 hours ago]
Curse of the podium strikes Interbrand as bcg2 ... [Published StopPress New Zealand - 13 hours ago]
Kia 'gets greener' (Fuseworks) [Published Yahoo! News Australia - 17 hours ago]
Is there a North/South divide in the SA wine wo... [Published wine.co.za - 21 hours ago]
Is Accenture One of the Best Companies in America? [Published Motley Fool Discussion Boards - Sep 21 2014]
South Africans give private-label brands the th... [Published The Marketing Site - Sep 20 2014]
Coke Life lands a blow against sugar, but its w... [Published Conversation UK - Sep 19 2014]
The mirror reflects all flaws [Published Interbrand - Sep 18 2014]
WestJet announces first-bag seat sale [Published Stockboard Media Inc. - Sep 18 2014]
Future Leadership Conference provides 'next-gen... [Published Furniture Today - Sep 17 2014]
Spredfast Names Tim Barker Chief Financial Officer [Published Yahoo! Finance - Sep 17 2014]
Leo Burnett Asia Pacific drives Brand Consultan... [Published Campaign Asia-Pacific - Sep 17 2014]
Nissan Among the Top Global Green Brands for 20... [Published WMBF - Sep 17 2014]
James Bickford Joins LB Consultancy To Drive Br... [Published Marketing Magazine Malaysia - Sep 17 2014]
Leo Burnett Consultancy appoints MD [Published Marketing-interactive.com - Sep 17 2014]
Corporate Citizenship Q&A with Interbrand's Jon... [Published Interbrand - Sep 16 2014]
Be Kind When You Quit Your Job, You Just Might ... [Published Huffington Post Canada - Sep 16 2014]
Who do you trust most? [Published Cisco - Sep 16 2014]
Is Starbucks One of the Best Companies in America? [Published Motley Fool - Sep 15 2014]
Canning Joins 72andSunny, BBH's Axe Creatives M... [Published Advertising Age - Sep 15 2014]
WestJet announces fee for first checked bag [Published Stockboard Media Inc. - Sep 15 2014]
Greater China's Top Tire Empire Sets a New Course [Published CommonWealth - Sep 15 2014]
Carsguide ditches old model and shifts to pay-p... [Published AdNews - Sep 15 2014]
Redesigning Wearables [Published Stylus - Sep 13 2014]
Sole rebel: Bethlehem Tilahun Alemu takes Ethio... [Published NESTA - Sep 12 2014]
Exclusive: Brands to Watch [Published Chain Store Age - Sep 11 2014]
CIBC Once Again Named To Dow Jones Sustainabili... [Published TheStreet.com - Sep 11 2014]
Canadian Imperial Bank of Commerce : CIBC once ... [Published 4 Traders - Sep 11 2014]
A good read at the airport [Published Interbrand - Sep 11 2014]
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Blogs

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Goodbye i? What a Missing Letter Means for Apple [Published Mashable! - Sep 10 2014]
As Apple made steps into two new categories on Tuesday, with the Apple Watch and Apple Pay , many were quick to notice a missing character that has long characterized the names of Apple products: the "i." Technically, the word "Apple" isn't ...
The λόγος of logos [Published Graphic detail - The Economist - Sep 04 2014]
BRANDS have a logic and meaning of their own. But how much are they worth? Three companies that measure brand value have healthy disagreements. There is a consensus that three technology companies—Google, Apple and Microsoft—belong among the top five. ...
Ready Set Rocket and Interbrand Partner to Laun... [Published Marketwire - Breaking News Releases - Sep 02 2014]
NEW YORK, NY--(Marketwired - Sep 2, 2014) - Ready Set Rocket , an award-winning digital agency, and Interbrand , the world's leading brand consultancy, have partnered to launch an original event series dedicated to the discussion of brand innovation ...
Accounting for brands: Untouchable intangibles [Published The Economist - Business - Aug 28 2014]
COCA-COLA is worth $79.2 billion, according to Interbrand, a consultant. That does not seem excessive for the brand responsible for making Santa Claus look so jolly. But neither that number nor anything close to it appears on the company’s balance-sheet. ...
Can Tim Hortons preserve its brand while ‘servi... [Published Financial Post - Top Stories - Aug 26 2014]
Tim Hortons Inc.’s new owners aren’t wasting any opportunity to assure the doughnut chain’s customers that a $12.5-billion takeover by Burger King Worldwide Inc. isn’t going to change the feel of their local Timmy’s or the taste of their next double-double. ...
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