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Publication: Internet Advertising Bureau UK

First reported Apr 30 2013 - Updated Apr 30 2013 - 1 reports

China the biggest global PC market in 2012

Research by consultants IHS found that computer shipments to China grew to 69 million last year, while the US was shipped 66 million.Although laptops are typically the highest selling computing hardware in the developed world, China's market is equally ... [Published Internet Advertising Bureau UK - Apr 30 2013]

Entities: China

First reported Apr 30 2013 - Updated Apr 30 2013 - 1 reports

Mobile Engage Take Five: Mark Slade

Book tickets for Mobile Engage hereThis year may be the first time that more time is spent online via mobile devices than through PCs. What does this mean for your business?As mobile begins to overtake desktop, it is becoming increasingly clear to advertisers ... [Published Internet Advertising Bureau UK - Apr 30 2013]

Entities: Mark Slade, Mobile Advertising, Advertising International Company LLC, Microsoft Advertising

First reported Apr 29 2013 - Updated Apr 30 2013 - 1 reports

Downing Street to provide Twitter exclusives to reporters

Stories will be provided to Downing Street's preferred journalists who are under strong demand to break stories quickly. It hopes that this will create goodwill between those Number Ten works with.The government headquarters is also using the social network ... [Published Internet Advertising Bureau UK - Apr 29 2013]

Entities: Downing Street, Twitter, Catalyst, Escalation

First reported Apr 30 2013 - Updated Apr 30 2013 - 1 reports

Google Inc

Clinique discovers new way of interacting with fans with Google +

With more and more people using social media on a daily basis, Clinique became interested in using Google+ as a part of its digital programming. The goals in launching the brand on Google+ were straightforward: “To provide information to audiences where ... [Published Internet Advertising Bureau UK - Apr 30 2013]

Entities: Clinique, Google Inc, Interaction

First reported Apr 30 2013 - Updated Apr 30 2013 - 1 reports

Spiceworks Inc

Building loyalty via an engaged social community

Companies such as SEOmoz, Spiceworks, and Mumsnet use their communities as drivers for increasing brand awareness and reach. Strategies they utilise focus on consistent content, social engagement, and personalised communications.Several academic papers ... [Published Internet Advertising Bureau UK - Apr 30 2013]

Entities: Spiceworks Inc, Digital Marketing, Social Media, Information Technology, Mechanic

First reported Apr 30 2013 - Updated Apr 30 2013 - 1 reports

eBay Inc

Early start key to cashing in on ‘summer spend’

It may have been a cold start to the year but that didn’t stop consumers looking ahead to the summer. Online, sales of sunglasses and BBQs started surging earlier than you might think, and brands that are on the front foot with their summer campaigns ... [Published Internet Advertising Bureau UK - Apr 30 2013]

Entities: eBay Inc, Multichannel, Mobile Commerce

First reported Apr 29 2013 - Updated Apr 29 2013 - 1 reports

TV and VOD: Friends with Benefits

What happens when you add VOD to a TV campaign? This research project, conducted by Nielsen on behalf of IAB UK and Tremor Media, analyses the incremental reach offered by Video On Demand when used in conjunction with TV. The study also shows the branding ... [Published Internet Advertising Bureau UK - Apr 29 2013]

Entities: Video On Demand, Tremor Media, Internet Advertising Bureau UK

First reported Apr 29 2013 - Updated Apr 29 2013 - 1 reports

BBC, Chelsea and Arsenal among Twitter's most engaging brands

Chelsea FC came in sixth with 349 engagements per post, followed immediately by BBC Breaking News in seventh, which receives an average of 339 engagements per post. Further down the list was Arsenal FC in 14th with 270 engagements for every post.Notebook ... [Published Internet Advertising Bureau UK - Apr 29 2013]

Entities: BBC British Broadcasting Corp, ESPN, Twitter

First reported Apr 25 2013 - Updated Apr 25 2013 - 1 reports

What's next for social video?

It looks at device proliferation, social platforms, video culture and memes; discussing what and where people will be watching, how they will be sharing - and what it will all mean for brands. ... [Published Internet Advertising Bureau UK - Apr 25 2013]

Entities: Proliferation

First reported Apr 25 2013 - Updated Apr 25 2013 - 1 reports

Facebook invites brands to join new marketing advisory board

A similar board already exists in the US and across the brand agencies such as MediaCom, ZenithOptimediam Mindshare and brands including Tesco, Unilever and EE are all set to join the scheme.Meeting four times a year the board will discuss marketing best ... [Published Internet Advertising Bureau UK - Apr 25 2013]

Entities: Facebook Inc, Mediacom Communications Corp, Unilever Group, Tesco PLC

First reported Apr 25 2013 - Updated Apr 25 2013 - 1 reports

What is Social Video Advertising?

An increasing number of brands are investing in social video advertising, a format that actively engages audiences, starts genuine conversations and creates massive opportunities for earned media. With over 4 billion consumers connected to the internet ... [Published Internet Advertising Bureau UK - Apr 25 2013]

First reported Apr 19 2013 - Updated Apr 19 2013 - 2 reports

MEMBER RESEARCH: It's a mobile world [infographic] by Affiliate Window

Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet. Additionally, ... [Published Internet Advertising Bureau UK - Apr 19 2013]

Entities: Mobile Commerce

Quotes

...to position itself as the chief source of expert knowledge on software and its development: One Spiceworks user commented for Network World: "I've barely seen a question NOT answered, and in a professional manner, within minutes. [The Spiceworks community] is one of the few places you can go and get a real answer faster than you can Google for it."

Building loyalty via an engaged social community [Published Internet Advertising Bureau UK - Apr 30 2013]

"The relatively large percentage of desktop PC shipments in China is due to huge demand in the country's rural areas, which account for a major segment of the country's 1.34 billion citizens" said Peter Lin , senior analyst for computer platforms at IHS

China the biggest global PC market in 2012 [Published Internet Advertising Bureau UK - Apr 30 2013]

"Increasing numbers of people are on Twitter – journalists, stakeholders and professional groups – and to be part of that conversation is vital for any government department" said Anthony Simon, head of digital communications at the prime minister's office

Downing Street to provide Twitter exclusives to reporters [Published Internet Advertising Bureau UK - Apr 29 2013]

The social network said: "We are always working to improve the service we deliver to marketers. That means being in constant contact with our industry partners, listening to their needs, and working together to help make their marketing efforts on"

Facebook invites brands to join new marketing advisory board [Published Internet Advertising Bureau UK - Apr 25 2013]

More Content

sort by: Date \| Relevance
Mobile Engage Take Five: Mark Slade [Published Internet Advertising Bureau UK - Apr 30 2013]
Building loyalty via an engaged social community [Published Internet Advertising Bureau UK - Apr 30 2013]
Early start key to cashing in on ‘summer spend’ [Published Internet Advertising Bureau UK - Apr 30 2013]
China the biggest global PC market in 2012 [Published Internet Advertising Bureau UK - Apr 30 2013]
Clinique discovers new way of interacting with ... [Published Internet Advertising Bureau UK - Apr 30 2013]
TV and VOD: Friends with Benefits [Published Internet Advertising Bureau UK - Apr 29 2013]
Downing Street to provide Twitter exclusives to... [Published Internet Advertising Bureau UK - Apr 29 2013]
BBC, Chelsea and Arsenal among Twitter's most e... [Published Internet Advertising Bureau UK - Apr 29 2013]
What's next for social video? [Published Internet Advertising Bureau UK - Apr 25 2013]
Facebook invites brands to join new marketing a... [Published Internet Advertising Bureau UK - Apr 25 2013]
Social Ad Effectiveness [Published Internet Advertising Bureau UK - Apr 25 2013]
What is Social Video Advertising? [Published Internet Advertising Bureau UK - Apr 25 2013]
MEMBER RESEARCH: Turn Global Digital Audience R... [Published Internet Advertising Bureau UK - Apr 24 2013]
MEMBER RESEARCH: Unruly Social Video Report - Q... [Published Internet Advertising Bureau UK - Apr 24 2013]
Harvester leverages Apple Passbook functionalit... [Published Internet Advertising Bureau UK - Apr 22 2013]
The Mobile Playbook from Google [Published Internet Advertising Bureau UK - Apr 22 2013]
BBC iPlayer access through tablets overtakes sm... [Published Internet Advertising Bureau UK - Apr 22 2013]
Rich media - growing on both sides of the pond [Published Internet Advertising Bureau UK - Apr 22 2013]
Mobile Engage Take Five: Mandeep Mason [Published Internet Advertising Bureau UK - Apr 22 2013]
The way forward for wearable tech [Published Internet Advertising Bureau UK - Apr 19 2013]
MEMBER RESEARCH: It's a mobile world [infograph... [Published Internet Advertising Bureau UK - Apr 19 2013]
Twitter launches #Music app to help users disco... [Published Internet Advertising Bureau UK - Apr 19 2013]
MEMBER RESEARCH: An m-commerce infographic by A... [Published Internet Advertising Bureau UK - Apr 19 2013]
The Guardian and EE team up to launch GuardianW... [Published Internet Advertising Bureau UK - Apr 18 2013]
Twitter introduces keyword targeting ads [Published Internet Advertising Bureau UK - Apr 18 2013]
The case for Private Market Places [Published Internet Advertising Bureau UK - Apr 18 2013]
Marcus Brigstocke to headline Mobile Engage [Published Internet Advertising Bureau UK - Apr 18 2013]
Spring Ahead: Trends to be ready for in 2013 [Published Internet Advertising Bureau UK - Apr 17 2013]
Adspend gets social [Published Internet Advertising Bureau UK - Apr 17 2013]
Putting programmatic gripes into Room 101 [Published Internet Advertising Bureau UK - Apr 17 2013]