Publication: Internet Advertising Bureau UK

First reported Sep 09 2014 - Updated Sep 09 2014 - 1 reports

comScore wins Engage 2014 vote

Did you knowOver 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain, Louis Theroux, Dave Gorman and Rob ... [Published Internet Advertising Bureau UK - Sep 09 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

Segmenting the social media sphere

It’s easy to see that social media has cemented its place as a media platform that isn’t going away any time soon. The more we use social as a channel and adapt to the latest “in” platform, the more we need to delve into the analytics of how consumers ... [Published Internet Advertising Bureau UK - Sep 04 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

Mobile creativity and innovation

Stephen Upstone, UK Chair of the MMA and CEO of Loopme , kicked off the event to a packed room of mobile peers by framing creativity and innovation. He argued that creativity lives in memories, and innovation drives businesses forward. I thought this ... [Published Internet Advertising Bureau UK - Sep 04 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

UK smartphone users engaged longest by WhatsApp

Messaging platform WhatsApp keeps UK smartphone users engaged the longest, newly-released research has found.Forrester looked at mobile behaviour in the country and discovered that 41 per cent of UK adults spend upwards of two hours a week using the ... [Published Internet Advertising Bureau UK - Sep 04 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

Top channels take advantage of YouTube traffic increase

YouTube now boasts more than one billion monthly visitors as mobile devices are driving strong growth.New data published by Tubefilter and OpenSlate reveals the social media platform attracted in excess of one billion people in a four-week period for ... [Published Internet Advertising Bureau UK - Sep 04 2014]
First reported Sep 02 2014 - Updated Sep 02 2014 - 1 reports

The Simpson's Ice Bucket Challenge tops Unruly Viral Video Chart

1. Fox: The Simpsons ALS Ice Bucket Challenge - 222,566 shares[embedded content]Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of the disease Amyotrophic ... [Published Internet Advertising Bureau UK - Sep 02 2014]
First reported Sep 02 2014 - Updated Sep 02 2014 - 1 reports

The multiscreen and omnichannel consumer purchase journey

Consumers’ interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people ... [Published Internet Advertising Bureau UK - Sep 02 2014]
First reported Sep 01 2014 - Updated Sep 02 2014 - 1 reports

US leads UK in web usage

More than half of internet users in the US spend at least three hours a day online, new research has revealed.A study by Toluna found 62 per cent of respondents are using the internet for this length of time daily, which puts them ahead of their UK counterparts ... [Published Internet Advertising Bureau UK - Sep 01 2014]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

UK marketers 'to increase spend' on native advertising

According to figures from Far Partners, 83 per cent of agencies currently include this technique in their mix, while the remaining 17 per cent are planning to do so, the Drum reports.At the moment, native advertising accounts for 9.2 per cent of agencies' ... [Published Internet Advertising Bureau UK - Sep 01 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 1 reports

Twitter opens up analytics dashboard

The social networking site first unveiled its dashboard back in July, but until now it has only been open to advertisers and verified users.Front end engineer at the company Ian Chan confirmed the changes, stating in a tweet: "Absolutely thrilled to open ... [Published Internet Advertising Bureau UK - Aug 28 2014]
Entities: Twitter, Social Network
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Are we meeting the privacy challenge?

Cast your mind back to Exchange Wire’s ATS London 2011 event (if you were there!). That’s another world for a fast-moving UK ad tech market. At the event the IAB presented an overview of the public policy and regulatory landscape affecting digital advertising ... [Published Internet Advertising Bureau UK - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

The star crossed lovers - is weather the answer?

We all know the love story of Romeo and Juliet and how the tension within their families impacted the star-crossed lovers' relationship. The same could be said of the often fragile relationship between advertisers and consumers, which is arguably due ... [Published Internet Advertising Bureau UK - Aug 27 2014]

Quotes

Referring to youngsters, Forrester stated: "They now turn to their smartphones for everything, and tracking their behaviour on smartphones and tablets is a powerful source of information."
"As consumers use multiple devices to access the internet, it is becoming more important to understand how habits are changing" explained Paul Twite, managing director UK at Toluna
He added: "Native advertising offers engagement, a clear voice and opportunities for brands that traditional display cannot compete with."
Front end engineer at the company Ian Chan confirmed the changes, stating in a tweet: "Absolutely thrilled to open up access to http://analytics.twitter.com to everyone. Check it out, and let us know what you think!"

More Content

All (22) | News (22) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
comScore wins Engage 2014 vote [Published Internet Advertising Bureau UK - Sep 09 2014]
Segmenting the social media sphere [Published Internet Advertising Bureau UK - Sep 04 2014]
Top channels take advantage of YouTube traffic ... [Published Internet Advertising Bureau UK - Sep 04 2014]
UK smartphone users engaged longest by WhatsApp [Published Internet Advertising Bureau UK - Sep 04 2014]
Mobile creativity and innovation [Published Internet Advertising Bureau UK - Sep 04 2014]
The Simpson's Ice Bucket Challenge tops Unruly ... [Published Internet Advertising Bureau UK - Sep 02 2014]
The multiscreen and omnichannel consumer purcha... [Published Internet Advertising Bureau UK - Sep 02 2014]
US leads UK in web usage [Published Internet Advertising Bureau UK - Sep 01 2014]
UK marketers 'to increase spend' on native adve... [Published Internet Advertising Bureau UK - Sep 01 2014]
Twitter opens up analytics dashboard [Published Internet Advertising Bureau UK - Aug 28 2014]
The star crossed lovers - is weather the answer? [Published Internet Advertising Bureau UK - Aug 27 2014]
Are we meeting the privacy challenge? [Published Internet Advertising Bureau UK - Aug 27 2014]
Making a big noise [Published Internet Advertising Bureau UK - Aug 27 2014]
UK Digital Upfronts: The DigitasLBi View [Published Internet Advertising Bureau UK - Aug 26 2014]
Amazon snaps up game streaming service Twitch [Published Internet Advertising Bureau UK - Aug 26 2014]
SoundCloud unveils ad plans [Published Internet Advertising Bureau UK - Aug 22 2014]
Mobile 'changing millennials' social boundaries' [Published Internet Advertising Bureau UK - Aug 21 2014]
Savvy shopper or average Joe? [Published Internet Advertising Bureau UK - Aug 19 2014]
76% of top tech & telecoms brands have mobile o... [Published Internet Advertising Bureau UK - Aug 19 2014]
Going global [Published Internet Advertising Bureau UK - Aug 18 2014]
Preparing for a strong second half [Published Internet Advertising Bureau UK - Aug 18 2014]
UK Digital Upfronts: The Google view [Published Internet Advertising Bureau UK - Aug 18 2014]
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