Publication: Internet Advertising Bureau UK

First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Christmas shopping craze 'to begin in August'

It may be many months until the festive season, but businesses need to be gearing up their Christmas campaigns now, as shopping for the holiday period is set to begin as early as next month for many people.This is according to eBay, which noted that last ... [Published Internet Advertising Bureau UK - Jul 28 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

Don’t just measure the ad, measure the journey

For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like We Have No Idea if Online Ads Work is certainly something you notice. This recent   Slate column focuses on a much talked about eBay  study  that ... [Published Internet Advertising Bureau UK - Jul 25 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

Young people willing to share data with brands

The majority of young people do not mind sharing data with brands and have little concern over how much information they provide.This is according to new research from Webtrends, which found 68 per cent of people in the 18 to 24-year-old demographic are ... [Published Internet Advertising Bureau UK - Jul 25 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

Greece launches campaign to promote AdChoices icon

IAB Greece and the Greek Advertising Self-regulation Council (SEE), in cooperation with the EDAA (European Interactive Digital Advertising Alliance - EDAA ), who were responsible for the development and funding, are launching a campaign designed to increase ... [Published Internet Advertising Bureau UK - Jul 24 2014]
First reported Jul 21 2014 - Updated Jul 21 2014 - 1 reports

Facebook Mentions app aimed at celebrities launched

Facebook has launched Mentions, a new app aimed at making it easier for celebrities and other public figures to connect with fans.Currently only available to Facebook users in the US with Verified pages, the app allows high profile account holders like ... [Published Internet Advertising Bureau UK - Jul 21 2014]
First reported Jul 14 2014 - Updated Jul 14 2014 - 1 reports

Yahoo! boosts online video streaming with RayV purchase

Yahoo! has announced the purchase of Israeli video-streaming firm RayV as part of its attempt to bolster its online video capabilities.In a blog post announcing the deal, vice-president of cloud platforms and services at Yahoo! PPS Narayan said he was ... [Published Internet Advertising Bureau UK - Jul 14 2014]
First reported Jul 10 2014 - Updated Jul 11 2014 - 1 reports

Global ad spending growth rate to double this year

The rate of growth in the global advertising sector is set to more than double in 2014 compared with last year.This is according to new research from eMarketer, which found total spending for this year is set to reach $545.4 billion (£318.4 billion), ... [Published Internet Advertising Bureau UK - Jul 10 2014]
First reported Jul 07 2014 - Updated Jul 07 2014 - 1 reports

1 in 7 people use social media to influence TV decisions

The impact that social media is having on Brits' TV viewing habits has been illustrated by new research that found one in seven people choose what to watch based on recommendations from social media.This is among the results of a study by Youview, which ... [Published Internet Advertising Bureau UK - Jul 07 2014]
First reported Jun 26 2014 - Updated Jun 26 2014 - 1 reports

Programmatic accounts for 28% of UK display advertising

Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, according to the first ever study which quantifies how UK digital display advertising is traded.Conducted by research and strategy consultancy ... [Published Internet Advertising Bureau UK - Jun 26 2014]
First reported Jun 26 2014 - Updated Jun 26 2014 - 1 reports

The quest for the perfect email subject line

Subject lines have long been a bug-bear for email marketers. Hours can be spent composing the perfect email campaign, and segmenting the audience to target them specifically. However, if the email subject line isn’t right, the email won’t be opened, and ... [Published Internet Advertising Bureau UK - Jun 26 2014]
First reported Jun 26 2014 - Updated Jun 26 2014 - 1 reports

Digital news overtakes newspapers in popularity

More people in the UK say they get their news from digital sources than from newspapers for the first time, new figures have revealed.Ofcom's annual News Consumption in the UK report found 41 per cent of people now say they turn to websites and apps to ... [Published Internet Advertising Bureau UK - Jun 26 2014]
First reported Jun 25 2014 - Updated Jun 25 2014 - 1 reports

Consumers 'more engaged' with apps

Smartphone and tablet users are becoming increasingly engaged with the software they download, new research has found, with the number of apps installed and never used showing a steady decline.This is according to new figures from Localytics, which found ... [Published Internet Advertising Bureau UK - Jun 25 2014]

Quotes

"Brands and planners should not assume that all shoppers are the same," she said. "By segmenting audiences based on observed behaviour, brands can make sure they are in front of the shopper at the right time, with the right messages."
"Younger generations have grown up in a far more connected, data-centric world and often recognise the benefits of sharing personal info with their favourite brands" he was quoted by The Drum as saying
"Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience" she noted
"The RayV team shares our passion for innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users. RayV has built a compelling technology that enables improved high-quality streaming for online and mobile content partners" Mr Narayan said

More Content

All (18) | News (18) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Christmas shopping craze 'to begin in August' [Published Internet Advertising Bureau UK - Jul 28 2014]
Don’t just measure the ad, measure the journey [Published Internet Advertising Bureau UK - Jul 25 2014]
Young people willing to share data with brands [Published Internet Advertising Bureau UK - Jul 25 2014]
Greece launches campaign to promote AdChoices icon [Published Internet Advertising Bureau UK - Jul 24 2014]
Facebook Mentions app aimed at celebrities laun... [Published Internet Advertising Bureau UK - Jul 21 2014]
Yahoo! boosts online video streaming with RayV ... [Published Internet Advertising Bureau UK - Jul 14 2014]
Global ad spending growth rate to double this year [Published Internet Advertising Bureau UK - Jul 10 2014]
1 in 7 people use social media to influence TV ... [Published Internet Advertising Bureau UK - Jul 07 2014]
Programmatic accounts for 28% of UK display adv... [Published Internet Advertising Bureau UK - Jun 26 2014]
Digital news overtakes newspapers in popularity [Published Internet Advertising Bureau UK - Jun 26 2014]
The quest for the perfect email subject line [Published Internet Advertising Bureau UK - Jun 26 2014]
Consumers 'more engaged' with apps [Published Internet Advertising Bureau UK - Jun 25 2014]
Net-a-Porter to become first third-party Google... [Published Internet Advertising Bureau UK - Jun 24 2014]
Twitter boosts video with SnappyTV buy [Published Internet Advertising Bureau UK - Jun 23 2014]
UK leads US in take-up of tablets [Published Internet Advertising Bureau UK - Jun 23 2014]
Deciphering shopper behaviour [Published Internet Advertising Bureau UK - Jun 23 2014]
John Lewis named best brand for m-commerce [Published Internet Advertising Bureau UK - Jun 20 2014]
Cannes you do it in 36 hours? [Published Internet Advertising Bureau UK - Jun 20 2014]
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