Publication: Internet Advertising Bureau UK

First reported Aug 28 2014 - Updated Aug 28 2014 - 1 reports

Twitter opens up analytics dashboard

The social networking site first unveiled its dashboard back in July, but until now it has only been open to advertisers and verified users.Front end engineer at the company Ian Chan confirmed the changes, stating in a tweet: "Absolutely thrilled to open ... [Published Internet Advertising Bureau UK - Aug 28 2014]
Entities: Twitter, Social Network
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Are we meeting the privacy challenge?

Cast your mind back to Exchange Wire’s ATS London 2011 event (if you were there!). That’s another world for a fast-moving UK ad tech market. At the event the IAB presented an overview of the public policy and regulatory landscape affecting digital advertising ... [Published Internet Advertising Bureau UK - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

The star crossed lovers - is weather the answer?

We all know the love story of Romeo and Juliet and how the tension within their families impacted the star-crossed lovers' relationship. The same could be said of the often fragile relationship between advertisers and consumers, which is arguably due ... [Published Internet Advertising Bureau UK - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Making a big noise

Announcing the imminent introduction of advertising to its service , SoundCloud chief executive Alexander Ljung last week told The Guardian:“It’s almost the third chapter for SoundCloud. We started off building great tools for creators to be able to make ... [Published Internet Advertising Bureau UK - Aug 27 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

Amazon snaps up game streaming service Twitch

Amazon has announced the purchase of game live-streaming service Twitch in a deal worth $970 million (£585 million).In a statement, Amazon chief executive Jeff Bezos noted that the broadcasting and watching of gameplay is now a "global phenomenon" that ... [Published Internet Advertising Bureau UK - Aug 26 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

UK Digital Upfronts: The DigitasLBi View

Culture happens at the speed of light now, and content marketing is the brand buzzword of these fast-moving times. In the social era, we all know you can’t stand back from culture; as a brand, you need to be contributing to it, in ways that interest and ... [Published Internet Advertising Bureau UK - Aug 26 2014]
First reported Aug 22 2014 - Updated Aug 23 2014 - 1 reports

SoundCloud unveils ad plans

Online music streaming service SoundCloud has unveiled plans to introduce advertising to its service as it seeks to pay royalties to artists using the platform for the first time.With 175 million monthly listeners, SoundCloud is the second biggest streaming ... [Published Internet Advertising Bureau UK - Aug 22 2014]
First reported Aug 21 2014 - Updated Aug 22 2014 - 1 reports

Mobile 'changing millennials' social boundaries'

The constant presence of mobile technology in people's lives is changing the way millennials in the UK think about what is socially acceptable behaviour, as the majority of people in this age group cannot imagine being without their devices.This is according ... [Published Internet Advertising Bureau UK - Aug 21 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Savvy shopper or average Joe?

Last week, Opera Mediaworks unveiled the results of a ground-breaking study identifying what a mobile user’s apps can tell us about their mobile interactions and behaviours.Conducted by The University of Nottingham Advanced Data Analysis Centre, the research, ... [Published Internet Advertising Bureau UK - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

76% of top tech & telecoms brands have mobile optimised site

The mobile technology and telecoms audit was carried out in July 2014 across the top 50 technology and telecom brands spending the most on advertising in the UK, to gauge their uptake across the mobile channel. Several different KPIs were checked, including ... [Published Internet Advertising Bureau UK - Aug 19 2014]
First reported Aug 18 2014 - Updated Aug 18 2014 - 1 reports

Going global

Last month, Winterberry Group published a white paper examining the global development, acceptance and adoption of programmatic audience development. To date, this was one of the most comprehensive pieces of research on this topic and encompassed the ... [Published Internet Advertising Bureau UK - Aug 18 2014]
First reported Aug 18 2014 - Updated Aug 18 2014 - 1 reports

Preparing for a strong second half

As we head into the second half of August, it’s hard to ignore those back to school ad campaigns that are prolific across all media. It’s a thought provoking time of year - the French even have a name for it, “La Rentree” which signifies the return or ... [Published Internet Advertising Bureau UK - Aug 18 2014]

Quotes

Front end engineer at the company Ian Chan confirmed the changes, stating in a tweet: "Absolutely thrilled to open up access to http://analytics.twitter.com to everyone. Check it out, and let us know what you think!"
He said: "We will be able to create tools and services faster than we could have independently. This change will mean great things for our community and will let us bring Twitch to even more people around the world."
Alex Ljung, founder and chief executive of the firm, said: "When someone sees or hears an ad, they're supporting an artist. We will introduce ads gradually and bring in more advertisers as we grow On SoundCloud"
Head of futures at Havas Media Labs Amy Kean commented: "Because of this, marketing should be changing too. It's the brands who understand the complexities of this new narcissistic, spontaneous and mobile-dependent consumer that will stand out amongst the noise."

More Content

All (21) | News (21) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Twitter opens up analytics dashboard [Published Internet Advertising Bureau UK - Aug 28 2014]
The star crossed lovers - is weather the answer? [Published Internet Advertising Bureau UK - Aug 27 2014]
Are we meeting the privacy challenge? [Published Internet Advertising Bureau UK - Aug 27 2014]
Making a big noise [Published Internet Advertising Bureau UK - Aug 27 2014]
UK Digital Upfronts: The DigitasLBi View [Published Internet Advertising Bureau UK - Aug 26 2014]
Amazon snaps up game streaming service Twitch [Published Internet Advertising Bureau UK - Aug 26 2014]
SoundCloud unveils ad plans [Published Internet Advertising Bureau UK - Aug 22 2014]
Mobile 'changing millennials' social boundaries' [Published Internet Advertising Bureau UK - Aug 21 2014]
Savvy shopper or average Joe? [Published Internet Advertising Bureau UK - Aug 19 2014]
76% of top tech & telecoms brands have mobile o... [Published Internet Advertising Bureau UK - Aug 19 2014]
Going global [Published Internet Advertising Bureau UK - Aug 18 2014]
Preparing for a strong second half [Published Internet Advertising Bureau UK - Aug 18 2014]
UK Digital Upfronts: The Google view [Published Internet Advertising Bureau UK - Aug 18 2014]
UK Digital Upfronts: The AOL view [Published Internet Advertising Bureau UK - Aug 11 2014]
Ed Sheeran first Brit on VIP Facebook app [Published Internet Advertising Bureau UK - Aug 01 2014]
A heads up on the Digital Upfronts [Published Internet Advertising Bureau UK - Jul 30 2014]
Ensuring the pounds follow the eyeballs in mobi... [Published Internet Advertising Bureau UK - Jul 29 2014]
Christmas shopping craze 'to begin in August' [Published Internet Advertising Bureau UK - Jul 28 2014]
Don’t just measure the ad, measure the journey [Published Internet Advertising Bureau UK - Jul 25 2014]
Young people willing to share data with brands [Published Internet Advertising Bureau UK - Jul 25 2014]
Greece launches campaign to promote AdChoices icon [Published Internet Advertising Bureau UK - Jul 24 2014]
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