Publication: Internet Advertising Bureau UK

First reported 19 hours ago - Updated 5 hours ago - 1 reports

SoundCloud unveils ad plans

Online music streaming service SoundCloud has unveiled plans to introduce advertising to its service as it seeks to pay royalties to artists using the platform for the first time.With 175 million monthly listeners, SoundCloud is the second biggest streaming ... [Published Internet Advertising Bureau UK - 19 hours ago]
First reported Aug 21 2014 - Updated Aug 22 2014 - 1 reports

Mobile 'changing millennials' social boundaries'

The constant presence of mobile technology in people's lives is changing the way millennials in the UK think about what is socially acceptable behaviour, as the majority of people in this age group cannot imagine being without their devices.This is according ... [Published Internet Advertising Bureau UK - Aug 21 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Savvy shopper or average Joe?

Last week, Opera Mediaworks unveiled the results of a ground-breaking study identifying what a mobile user’s apps can tell us about their mobile interactions and behaviours.Conducted by The University of Nottingham Advanced Data Analysis Centre, the research, ... [Published Internet Advertising Bureau UK - Aug 19 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

76% of top tech & telecoms brands have mobile optimised site

The mobile technology and telecoms audit was carried out in July 2014 across the top 50 technology and telecom brands spending the most on advertising in the UK, to gauge their uptake across the mobile channel. Several different KPIs were checked, including ... [Published Internet Advertising Bureau UK - Aug 19 2014]
First reported Aug 18 2014 - Updated Aug 18 2014 - 1 reports

Going global

Last month, Winterberry Group published a white paper examining the global development, acceptance and adoption of programmatic audience development. To date, this was one of the most comprehensive pieces of research on this topic and encompassed the ... [Published Internet Advertising Bureau UK - Aug 18 2014]
First reported Aug 18 2014 - Updated Aug 18 2014 - 1 reports

Preparing for a strong second half

As we head into the second half of August, it’s hard to ignore those back to school ad campaigns that are prolific across all media. It’s a thought provoking time of year - the French even have a name for it, “La Rentree” which signifies the return or ... [Published Internet Advertising Bureau UK - Aug 18 2014]
First reported Aug 18 2014 - Updated Aug 18 2014 - 1 reports

UK Digital Upfronts: The Google view

I’m excited that Google is part of the inaugural IAB Digital Upfronts.  Having recently moved from the US, where Upfronts are a huge event in the advertising industry calendar, it’s great to see that we’ll be part of a showcase celebrating digital content ... [Published Internet Advertising Bureau UK - Aug 18 2014]
First reported Aug 11 2014 - Updated Aug 11 2014 - 1 reports

UK Digital Upfronts: The AOL view

The Digital Upfronts will soon be upon us – a showcase of the brightest and best content in the industry. For us, it’s a chance to showcase our vision to current and potential partners, but also a great opportunity to hear from others.AOL has a host of ... [Published Internet Advertising Bureau UK - Aug 11 2014]
First reported Aug 01 2014 - Updated Aug 01 2014 - 1 reports

Ed Sheeran first Brit on VIP Facebook app

Ed Sheeran has become the first British star to sign up to Facebook's new celebrity-only app, Mentions.Designed to allow celebs to get closer to their fans by letting them respond to comments made about them on the site, the service lets 'influencers' ... [Published Internet Advertising Bureau UK - Aug 01 2014]
First reported Jul 29 2014 - Updated Jul 30 2014 - 1 reports

Ensuring the pounds follow the eyeballs in mobile advertising

In today’s world, there’s nothing that businesses are worried about more than their bottom line, and the impact that advertising has on this figure is no exception. Increasingly brands that use advertising are under more and more pressure to translate ... [Published Internet Advertising Bureau UK - Jul 29 2014]
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

A heads up on the Digital Upfronts

This is a big year for digital. It's the 25th anniversary of the world wide web. It's the 20th anniversary of the banner ad. It's also the 10th anniversary of our industry-leading event, Engage. These landmarks imply that digital advertising has reached ... [Published Internet Advertising Bureau UK - Jul 30 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Christmas shopping craze 'to begin in August'

It may be many months until the festive season, but businesses need to be gearing up their Christmas campaigns now, as shopping for the holiday period is set to begin as early as next month for many people.This is according to eBay, which noted that last ... [Published Internet Advertising Bureau UK - Jul 28 2014]

Quotes

Alex Ljung, founder and chief executive of the firm, said: "When someone sees or hears an ad, they're supporting an artist. We will introduce ads gradually and bring in more advertisers as we grow On SoundCloud"
Head of futures at Havas Media Labs Amy Kean commented: "Because of this, marketing should be changing too. It's the brands who understand the complexities of this new narcissistic, spontaneous and mobile-dependent consumer that will stand out amongst the noise."
Beyond this, Upfronts marks a crucial moment in the evolution of digital. As Facebook's Claire Valotti points out, "Upfronts is key if we're going to change how digital is planned. It's often something that's thought about at the end of the planning process. It is gradually changing but I think Digital Upfronts brings that to the forefront."
"Brands and planners should not assume that all shoppers are the same," she said. "By segmenting audiences based on observed behaviour, brands can make sure they are in front of the shopper at the right time, with the right messages."

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All (17) | News (17) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
SoundCloud unveils ad plans [Published Internet Advertising Bureau UK - 19 hours ago]
Mobile 'changing millennials' social boundaries' [Published Internet Advertising Bureau UK - Aug 21 2014]
Savvy shopper or average Joe? [Published Internet Advertising Bureau UK - Aug 19 2014]
76% of top tech & telecoms brands have mobile o... [Published Internet Advertising Bureau UK - Aug 19 2014]
Going global [Published Internet Advertising Bureau UK - Aug 18 2014]
Preparing for a strong second half [Published Internet Advertising Bureau UK - Aug 18 2014]
UK Digital Upfronts: The Google view [Published Internet Advertising Bureau UK - Aug 18 2014]
UK Digital Upfronts: The AOL view [Published Internet Advertising Bureau UK - Aug 11 2014]
Ed Sheeran first Brit on VIP Facebook app [Published Internet Advertising Bureau UK - Aug 01 2014]
A heads up on the Digital Upfronts [Published Internet Advertising Bureau UK - Jul 30 2014]
Ensuring the pounds follow the eyeballs in mobi... [Published Internet Advertising Bureau UK - Jul 29 2014]
Christmas shopping craze 'to begin in August' [Published Internet Advertising Bureau UK - Jul 28 2014]
Don’t just measure the ad, measure the journey [Published Internet Advertising Bureau UK - Jul 25 2014]
Young people willing to share data with brands [Published Internet Advertising Bureau UK - Jul 25 2014]
Greece launches campaign to promote AdChoices icon [Published Internet Advertising Bureau UK - Jul 24 2014]
Facebook Mentions app aimed at celebrities laun... [Published Internet Advertising Bureau UK - Jul 21 2014]
Yahoo! boosts online video streaming with RayV ... [Published Internet Advertising Bureau UK - Jul 14 2014]
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