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Jim Stengel

Type: Person

Name: Jim Stengel

First reported May 21 2013 - Updated May 21 2013 - 1 reports

Kellogg Company

Preparing Tomorrow's CMOs Today

Kellogg has launched the first executive development program offered by a premier business school to focus on those making the move to CMO in an organization Kellogg's new program gives future CMOs the understanding and leadership skills to take it to ... [Published Kellogg School of Management - May 21 2013]

Entities: Kellogg Company, CMOS, Leadership, Rick Lenny

First reported May 20 2013 - Updated May 20 2013 - 1 reports

ANA and MarketShare launch $50,000 Marketing Analytics Leadership Award.

May-20-2013 As analytics become increasingly important in every marketing practitioners life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applying smart analytics to successful marketing ... [Published HispanicAd.com - May 20 2013]

Entities: Analytics, Leadership, CMOS, Adoption

First reported May 17 2013 - Updated May 17 2013 - 1 reports

5 Ways Big Companies Can Pivot Like Lean Startups

By lowering the barriers to breakthrough ideas and matching them to underserved needs, large companies can reclaim their reputation for innovation.Innovation. You’ve either got it or you haven’t. Right now, Procter and Gamble hasn’t. Its recent mediocre ... [Published Fast Company - May 17 2013]

Entities: Invention, Game Neverending, Jim Stengel

First reported May 15 2013 - Updated May 16 2013 - 2 reports

ANA and MarketShare Launch New $50,000 Marketing Analytics Leadership Award PR Newswire

/PRNewswire/ --$ As analytics become increasingly important in every marketing practitioner's life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applying smart analytics to successful marketing ... [Published Yahoo! Finance - May 15 2013]

Entities: Analytics, Association of National Advertisers, Leadership

First reported May 15 2013 - Updated May 15 2013 - 1 reports

What Marketers Can Learn From Artists

This article is by Jean-Baptiste Danet, Group CEO of Dragon Rouge, a global design and innovation business, a passionate supporter of the arts, and co-author of the new book, Business Is Beautiful (LID Publishing, 2013).People in business increasingly ... [Published Forbes.com - May 15 2013]

Entities: Creativity, Jim Stengel, Invention

First reported May 01 2013 - Updated May 01 2013 - 1 reports

Diageo PLC

The Matrix: CMO reloaded

A new networking group will provide CMOs with support and knowledge sharing to help them excel within their fast-changing remitYou only have to glance at David Wheldon’s job title to realise that the role of marketing has changed dramatically over the ... [Published Marketing Week - May 01 2013]

Entities: Diageo PLC, CMOS, Transport for London, Emerging Markets

First reported Apr 24 2013 - Updated Apr 24 2013 - 1 reports

Rentrak Corporation

BrainTrust Query: Four New Approaches to Consumer Segmentation in a Digital and Social Age

Traditional consumer segmentation can be maddening. It is at the heart of marketing practice to group consumers into segments based on their needs and self-stated psychographic profiles, and to then attempt to target a high priority segment with new offerings ... [Published Retail Wire - Apr 24 2013]

Entities: Jim Stengel, Datalogix, Rentrak Corporation, Facebook Inc

First reported Mar 13 2013 - Updated Mar 14 2013 - 1 reports

Purpose is Good. Shared Purpose is Better

Companies are turning to "purpose" and "authenticity" as a way to engage consumers and employees. But it's hard enough to find a purpose in life if you're an individual, let alone an entire company. And being authentic is a bit like being cool — ... [Published HBR Blog Network - Mar 13 2013]

Entities: NIKE Inc, Starbucks Corporation, adidas AG, Coca-Cola, Dunkin' Donuts

First reported Feb 10 2013 - Updated Feb 10 2013 - 1 reports

Cannes Lions launches two-day customized CMO programme led by Jim Stengel

The Cannes Lions CMO Accelerator Programme with Jim Stengel, sponsored by the Mobile Marketing Association, is an exclusive opportunity for a select group of chief marketing officers and senior marketing directors to focus on the key issues they and ... [Published MediaME PR Newswire - Feb 10 2013]

Entities: Jim Stengel, Mobile Marketing Association, UCLA Anderson School of Management

First reported Dec 14 2012 - Updated Dec 14 2012 - 1 reports

Clarity On Corporate Values, Missions And Ideals

A coupleof weeks ago, I attended a meeting at a private bank in Beijing, China. I hadtaken a copy of my book, The Global Brand as a gift, but that provedunnecessary. Not only had our contact already bought a copy, he had also boughta copy of Jim ... [Published WPNI Blogroll - Business Blogs 2 - Dec 14 2012]

Entities: Jim Stengel, Millward Brown, Insider, Beijing, China

More Content

sort by: Date \| Relevance
Preparing Tomorrow's CMOs Today [Published Kellogg School of Management - May 21 2013]
ANA and MarketShare launch $50,000 Marketing An... [Published HispanicAd.com - May 20 2013]
5 Ways Big Companies Can Pivot Like Lean Startups [Published Fast Company - May 17 2013]
What Marketers Can Learn From Artists [Published Forbes.com - May 15 2013]
ANA and MarketShare Launch New $50,000 Marketin... [Published Yahoo! Finance - May 15 2013]
ANA and MarketShare Launch New $50,000 Marketin... [Published TickerTech.com - May 15 2013]
The Matrix: CMO reloaded [Published Marketing Week - May 01 2013]
BrainTrust Query: Four New Approaches to Consum... [Published Retail Wire - Apr 24 2013]
Purpose is Good. Shared Purpose is Better [Published HBR Blog Network - Mar 13 2013]
Cannes Lions launches two-day customized CMO pr... [Published MediaME PR Newswire - Feb 10 2013]
Clarity On Corporate Values, Missions And Ideals [Published WPNI Blogroll - Business Blogs 2 - Dec 14 2012]
Secrets of 10 Most-Trusted Brands [Published Silicon India - Sep 06 2012]

Blogs

sort by: Date \| Relevance
Purpose is Good. Shared Purpose is Better [Published HBR Blog Network - Mar 13 2013] Companies are turning to "purpose" and "authenticity" as a way to engage consumers and employees. But it's hard enough to find a purpose in life if you're an individual, let alone an entire company. And being authentic is a bit like being cool — ...
Cannes Lions launches two-day customized CMO pr... [Published MediaME PR Newswire - Feb 10 2013] The Cannes Lions CMO Accelerator Programme with Jim Stengel, sponsored by the Mobile Marketing Association, is an exclusive opportunity for a select group of chief marketing officers and senior marketing directors to focus on the key issues they and ...
Clarity On Corporate Values, Missions And Ideals [Published WPNI Blogroll - Business Blogs 2 - Dec 14 2012] A coupleof weeks ago, I attended a meeting at a private bank in Beijing, China. I hadtaken a copy of my book, The Global Brand as a gift, but that provedunnecessary. Not only had our contact already bought a copy, he had also boughta copy of Jim ...