Publication: Kelsey Group

First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

BIA/Kelsey Video: Location Based Mobile Marketing 101

Home » Conference Video By: 20 August 2014The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. ... [Published Kelsey Group - Aug 20 2014]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

MarTech2014: Get Agile, Get Relevant or Get Lost

Home » Online/Interactive By: 20 August 2014This week in Boston’s seaport district the inaugural “ Martech ” event (aka “the marketing technology conference”) is taking place bringing together a range of brands, ad tech, martech, analysts, authors and ... [Published Kelsey Group - Aug 20 2014]
Entities: Agile, Martech, Acquisition
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Empty Seats At Lunch? Mogl Intros Time-of-Day Loyalty Rewards

Home » Coupons/Deals , Online/Interactive , Verticals By: Peter Krasilovsky 18 August 2014Loyalty programs offering cash back or other rewards make a lot of sense for merchants ... [Published Kelsey Group - Aug 19 2014]
First reported Aug 14 2014 - Updated Aug 14 2014 - 1 reports

Broadcasters Moving Digitally

Home » Online/Interactive , Television, Local , Traditional Media By: Mark Fratrik 14 August 2014Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters ... [Published Kelsey Group - Aug 14 2014]
First reported Aug 11 2014 - Updated Aug 11 2014 - 1 reports

A Shift in Focus is Necessary for SMB’s Social Media Sites

Home » Online/Interactive A Shift in Focus is Necessary for SMB’s Social Media Sites By: Rebecca Weingartner 11 August 2014Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according ... [Published Kelsey Group - Aug 11 2014]
First reported Aug 11 2014 - Updated Aug 11 2014 - 1 reports

Analyst Roundtable: App Unbundling, Local ad Sales and Big Data

Home » Analyst Roundtables , Mobile By: Mike Boland 11 August 2014BIA/Kelsey analyst roundtables are back. We held one on Friday to discuss some of the things we’re each seeing in our coverage areas. This week the panelists were Charles Laughlin, Abid ... [Published Kelsey Group - Aug 11 2014]
First reported Aug 08 2014 - Updated Aug 08 2014 - 1 reports

Facing the Economic Realities of Facebook Advertising

Home » Facebook , Online/Interactive , SMB Digital Marketing , Social By: Steve Marshall 7 August 2014The Wall Street Journal published an insightful article yesterday about the use and value of paid ... [Published Kelsey Group - Aug 08 2014]
First reported Aug 07 2014 - Updated Aug 07 2014 - 1 reports

Gannett’s Deal for Cars.com

Home » Mergers & Acquisitions , Verticals Gannett’s Deal for Cars.com By: 6 August 2014In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com ... [Published Kelsey Group - Aug 07 2014]
First reported Aug 06 2014 - Updated Aug 06 2014 - 1 reports

BIA/Kelsey Conference Video: Driving Car Sales with Mobile Apps

Home » Conference Video By: Mike Boland 6 August 2014Autos has traditionally been a leading category in mobile — for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to ... [Published Kelsey Group - Aug 06 2014]
First reported Aug 02 2014 - Updated Aug 02 2014 - 1 reports

BIA/Kelsey Podcast: Yelp and YP Make Big Moves

Home » Analyst Roundtables , Mobile By: Mike Boland 1 August 2014The latest edition of BIA/Kelsey’s podcast series is brought to you by the letter Y. Yelp and YP both made notable moves this week, including earnings, product announcements and even some ... [Published Kelsey Group - Aug 02 2014]
First reported Aug 01 2014 - Updated Aug 01 2014 - 1 reports

YP’s Reveals Big Mobile Dollars

Home » Mobile , Online/Interactive , Yellow Pages YP’s Reveals Big Mobile Dollars By: Charles Laughlin 31 July 2014The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing ... [Published Kelsey Group - Aug 01 2014]
First reported Jul 31 2014 - Updated Jul 31 2014 - 1 reports

Scoring Location: A Conversation with Thinknear, Part II

Home » Mobile By: 31 July 2014After Thinknear’s Q2 Location Score Index , it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last month (embedded below).The quick ... [Published Kelsey Group - Jul 31 2014]
Entities: Index

More Content

All (25) | News (25) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
MarTech2014: Get Agile, Get Relevant or Get Lost [Published Kelsey Group - Aug 20 2014]
BIA/Kelsey Video: Location Based Mobile Marketi... [Published Kelsey Group - Aug 20 2014]
Empty Seats At Lunch? Mogl Intros Time-of-Day L... [Published Kelsey Group - Aug 19 2014]
Broadcasters Moving Digitally [Published Kelsey Group - Aug 14 2014]
Analyst Roundtable: App Unbundling, Local ad Sa... [Published Kelsey Group - Aug 11 2014]
A Shift in Focus is Necessary for SMB’s Social ... [Published Kelsey Group - Aug 11 2014]
Facing the Economic Realities of Facebook Adver... [Published Kelsey Group - Aug 08 2014]
Gannett’s Deal for Cars.com [Published Kelsey Group - Aug 07 2014]
BIA/Kelsey Conference Video: Driving Car Sales ... [Published Kelsey Group - Aug 06 2014]
BIA/Kelsey Podcast: Yelp and YP Make Big Moves [Published Kelsey Group - Aug 02 2014]
YP’s Reveals Big Mobile Dollars [Published Kelsey Group - Aug 01 2014]
Scoring Location: A Conversation with Thinknear... [Published Kelsey Group - Jul 31 2014]
First Data Bets on Virtual Gift Cards to Drive ... [Published Kelsey Group - Jul 30 2014]
Coming to New Orleans? More Top Speakers Announ... [Published Kelsey Group - Jul 30 2014]
Yelp Adds Vine-Style Videos to Mobile (as We Pr... [Published Kelsey Group - Jul 29 2014]
Zillow to Buy Trulia; Will Pursue Twin Brand St... [Published Kelsey Group - Jul 28 2014]
CBS Local Buys Eventful [Published Kelsey Group - Jul 24 2014]
Wanderful Media Targets SMB Retailers with ‘Fin... [Published Kelsey Group - Jul 24 2014]
LevelUp Banks on Smart Watch Adoption for Payments [Published Kelsey Group - Jul 23 2014]
Twitter Acquires CardSpring; Enters SMB Loyalty... [Published Kelsey Group - Jul 19 2014]
A Look at Facebook’s ?Buy Button? for SMBs [Published Kelsey Group - Jul 18 2014]
Webcast Next Week: The Playbook For Selling Mob... [Published Kelsey Group - Jul 17 2014]
Eniro Shakes Things Up After “Disappointing” Q2 [Published Kelsey Group - Jul 16 2014]
SMBs with Big Budgets take on Big Data Solutions [Published Kelsey Group - Jul 16 2014]
Conference Video: Online Conversion Metrics for... [Published Kelsey Group - Jul 15 2014]
1
Contact Us
Sales
Support


Freebase CC-BY Some image thumbnails are sourced from Freebase, licensed under CC-BY

Copyright (C) 2014 Silobreaker Ltd. All rights reserved.
The selection and placement of stories and images on any Silobreaker page are determined automatically by a computer program.
The time or date displayed reflects when an article was added to or updated in Silobreaker.