Publication: Kelsey Group

First reported 15 hours ago - Updated 15 hours ago - 1 reports

Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO

On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO ... [Published Kelsey Group - 15 hours ago]
First reported 21 hours ago - Updated 21 hours ago - 1 reports

White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era

Home » Mobile , Online/Interactive By: Mike Boland 15 April 2014For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call ... [Published Kelsey Group - 21 hours ago]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

Mobile Payments: Offer Me Something Better Than a Thinner Wallet

Home » Mobile By: 14 April 2014Mobile payments continue to be an exciting area of innovation we’re watching closely . But there’s still a question whether there’s a bit of over-excitement. Given that paying with cash and credit card isn’t really broken, ... [Published Kelsey Group - Apr 14 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 1 reports

BIA/Kelsey Mobile Numbers, Visually

Home » Online/Interactive By: 10 April 2014Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We’ll continue to analyze the figures, and their practical takeaways here and at our ... [Published Kelsey Group - Apr 11 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Fresh BIA/Kelsey Data: U.S. Mobile Revs Grow from $7.2B to $30B by 2018

Home » Online/Interactive By: Mike Boland 10 April 2014It’s that time of year again; BIA/Kelsey’s spring release of its local media forecast. ... [Published Kelsey Group - Apr 10 2014]
Entities: United States
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Phone Calls are the New Click: A Free BIA/Kelsey White Paper

Home » Mobile By: 9 April 2014Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday’s Invoca announcement . Mobile search-driven call volume is exploding. And that works out because ... [Published Kelsey Group - Apr 10 2014]
Entities: white Paper
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Big Changes Afoot Under New Hibu CEO

Home » Online/Interactive , Yellow Pages By: Charles Laughlin 9 April 2014David Eckert hasn’t let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu .Soon after his arrival last month to replace ... [Published Kelsey Group - Apr 10 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Looking Ahead to Atlanta: Chip Perry’s Unique Perspective

Home » Conferences , Leading in Local: The National Impact , Online/Interactive Looking Ahead to Atlanta: Chip Perry’s Unique Perspective By: Charles Laughlin 9 April 2014Longtime industry change agent ... [Published Kelsey Group - Apr 10 2014]
First reported Apr 09 2014 - Updated Apr 09 2014 - 1 reports

Capitalizing on the Growth of Mobile: A conversation with AppLovin

Home » E-Commerce , Mobile , News, online , Online/Interactive By: Meshach Cisero 9 April 2014AppLovin will launch its Adaptive Personalization Platform (APP) after two and a half years of development, we learned yesterday from CEO Adam Foroughi. APP ... [Published Kelsey Group - Apr 09 2014]
First reported Apr 09 2014 - Updated Apr 09 2014 - 1 reports

Invoca Signals a New Direction in Call Monetization

Home » Mobile By: 8 April 2014Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, ... [Published Kelsey Group - Apr 09 2014]
First reported Apr 08 2014 - Updated Apr 08 2014 - 1 reports

Big Media Brands Take Center Stage at Leading in Local: The National Impact

Home » Conferences , Leading in Local: The National Impact , Online/Interactive By: Charles Laughlin 8 April 2014Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey’s Leading in Local: The ... [Published Kelsey Group - Apr 08 2014]
First reported Apr 07 2014 - Updated Apr 08 2014 - 1 reports

Twitter’s Cover Acquisition: The Continued March Towards Mobile-First

Home » Devices , Location Targeting , Mergers & Acquisitions , Online/Interactive , Predictions , Social Twitter’s Cover Acquisition: The Continued March Towards Mobile-First By: Meshach Cisero 7 April 2014It’s been a busy few days for Twitter since ... [Published Kelsey Group - Apr 07 2014]

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All (40) | News (40) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Analyst Roundtable: New Mobile Forecast Data & ... [Published Kelsey Group - 15 hours ago]
White Paper Preview: Phone Calls: The New Ad Cu... [Published Kelsey Group - 21 hours ago]
Mobile Payments: Offer Me Something Better Than... [Published Kelsey Group - Apr 14 2014]
BIA/Kelsey Mobile Numbers, Visually [Published Kelsey Group - Apr 11 2014]
Fresh BIA/Kelsey Data: U.S. Mobile Revs Grow fr... [Published Kelsey Group - Apr 10 2014]
Phone Calls are the New Click: A Free BIA/Kelse... [Published Kelsey Group - Apr 10 2014]
Big Changes Afoot Under New Hibu CEO [Published Kelsey Group - Apr 10 2014]
Looking Ahead to Atlanta: Chip Perry’s Unique P... [Published Kelsey Group - Apr 10 2014]
Capitalizing on the Growth of Mobile: A convers... [Published Kelsey Group - Apr 09 2014]
Invoca Signals a New Direction in Call Monetiza... [Published Kelsey Group - Apr 09 2014]
Big Media Brands Take Center Stage at Leading i... [Published Kelsey Group - Apr 08 2014]
Bridging the Paid Search Gap: On-Demand Webinar [Published Kelsey Group - Apr 07 2014]
Twitter’s Cover Acquisition: The Continued Marc... [Published Kelsey Group - Apr 07 2014]
Connecting the Dots on National to Local [Published Kelsey Group - Apr 07 2014]
Millennials Are More Connected Than They Get Cr... [Published Kelsey Group - Apr 05 2014]
GrubHub IPOs: Thoughts About GrubHub and the ‘F... [Published Kelsey Group - Apr 04 2014]
xAd Goes Deeper into Local With Cox [Published Kelsey Group - Apr 04 2014]
BIA/Kelsey and Manta Joint Report: SMBs Shift P... [Published Kelsey Group - Apr 03 2014]
Analyst Roundtable: XappMedia introduces new Ad... [Published Kelsey Group - Apr 03 2014]
BIA/Kelsey’s Discussion with New ReachLocal CEO... [Published Kelsey Group - Apr 02 2014]
Talk Back to Your Mobile Ad: XappMedia’s New Ad... [Published Kelsey Group - Apr 02 2014]
BIA/Kelsey Analyst Roundtable: April 1 Edition [Published Kelsey Group - Apr 01 2014]
A Look Ahead at “Content Marketing — The New SM... [Published Kelsey Group - Apr 01 2014]
Conference Video: The Weather Company is All Ab... [Published Kelsey Group - Mar 27 2014]
Flipping Tacos at Ad:Tech San Francisco [Published Kelsey Group - Mar 27 2014]
Surviving the Mobile Tsunami: Webcast Recap (an... [Published Kelsey Group - Mar 27 2014]
Analyst Roundtable: Keeping Up with Mobile: Sta... [Published Kelsey Group - Mar 26 2014]
Local Market Launch’s Push on Discovery for Nat... [Published Kelsey Group - Mar 25 2014]
Franchisees See Mobile as the Future for Reachi... [Published Kelsey Group - Mar 25 2014]
Strategic Deal to Boost Yelp, YP [Published Kelsey Group - Mar 21 2014]
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