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Publication: Kelsey Group

First reported 12 hours ago - Updated 12 hours ago - 1 reports

AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition ... [Published Kelsey Group - 12 hours ago]

Entities: Discount, Fukuyama, LA Fitness International LLC, Regal Entertainment Group, SV Angel

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Merchant Warehouse Moves up Value Chain From Payments to ‘Engagement’

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts ... [Published Kelsey Group - May 16 2013]

Entities: Henry Helgeson, Search Engines, POS systems

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Gib Olander’s Local Viewpoints Gets Business Feedback, Reviews

Former Localeze business develoment guy Gib Olander is back in the game, this time switching his focus from local business listings innovation to maximizing effective local business reviews. Think of a variation of “Net Promoter Scores” for local bus ... [Published Kelsey Group - May 16 2013]

Entities: Plumber, Chicago, Invention

First reported May 13 2013 - Updated May 13 2013 - 1 reports

As SMBs Struggle with Social Media ROI, Manta Expands Its Role

Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta’s recently-released Q1 SMB Wellness Index , a survey of small business owners focused on social media. They are the very ... [Published Kelsey Group - May 13 2013]

Entities: Social Media, Consortium, Small Businesses

First reported May 09 2013 - Updated May 09 2013 - 1 reports

Facebook Inc

What Would a Waze-Infused Facebook Look Like?

There are rumors swirling this morning that Facebook will acquire Waze . For those unfamiliar,?Israeli?based Waze is a red hot social navigation app that focuses on traffic conditions among a growing set of features.If the rumor is true, it makes a lot ... [Published Kelsey Group - May 09 2013]

Entities: Waze Inc, Facebook Inc, Rumours, Instagram, TeleNav Inc

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Yelp Inc

M-ize: Owning Both Sides of a Brand’s Social Reputation

>I recently had the opportunity to speak with Bruce Burke, CMO of M-ize . That’s m-ize like monetize, and mobilize which is exactly what m-ize does with its social media platform. The focus of m-ize is on specific product categories and expertise so ... [Published Kelsey Group - May 08 2013]

Entities: Social Graph, Yelp Inc, eBay Inc

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Dex Media Inc

Dex Media Banks on ‘Trusted Adviser’ Role

Dex Media, the newly minted company that was once SuperMedia and Dex One, is counting on a strategy of serving as the “outsourced marketing partner for small-businesses” as they wade into the complex and confusing world of digital media.That was a key ... [Published Kelsey Group - May 08 2013]

Entities: Dex Media Inc, Dex One Corporation, SuperMedia Inc, Yellow Media Inc

First reported May 06 2013 - Updated May 06 2013 - 1 reports

Where Could Yelp Be Going Next?

Last week, we made the prediction that Yelp will buy build or partner to bring Vine-like functionality to its mobile products. ?This comes in the wake of Yelp’s positive Q1 earnings, and moves by Facebook and Foursquare to compete more directly.So we’re ... [Published Kelsey Group - May 06 2013]

Entities: Yelp Inc, Foursquare Labs Inc, Facebook Inc

First reported May 03 2013 - Updated May 03 2013 - 1 reports

Is There a Local Angle for Vine?

Twitter’s Vine is blowing up for its ability to shoot quick and easy videos. Smartphone saturation and wireless broadband also make it an opportune time. And people are getting creative with the 6 second format.The ease of use makes me think that we’ll ... [Published Kelsey Group - May 03 2013]

Entities: Yelp Inc, Foodspotting Inc, Wireless Broadband, Taco Bell Corp

First reported May 01 2013 - Updated May 01 2013 - 1 reports

Placed Launches “Insights” for Location Analytics

Earlier this week, Placed CEO David Shim notified me that the company’s “Insights” product would be launching today. As we wrote back in October, this is a key piece of the “big data meets local” trend to provide analytics on physical world locations ... [Published Kelsey Group - May 01 2013]

Entities: Analytics, Triangulation, Starbucks Corporation, McDonald's Corporation

First reported May 01 2013 - Updated May 01 2013 - 1 reports

A Close Look at Sales Best Practices

Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data ... [Published Kelsey Group - May 01 2013]

Entities: Best Practices, Dex Media Inc, Dex One Corporation

First reported May 01 2013 - Updated May 01 2013 - 1 reports

Latest Wave Telmetrics/xAd Path-to-Purchase Study Released

xAd and Telmetrics today continue their rapid fire series of Path-to-Purchase studies by kicking off the research’s second year. ?After doing a study last year and following up with subsequent category drill downs, they launched a UK version. Those past ... [Published Kelsey Group - May 01 2013]

Entities: Smartphone, Cannibalize, United Kingdom

More Content

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AnyPerk Expands Concept of Employer Driven Disc... [Published Kelsey Group - 12 hours ago]
Gib Olander’s Local Viewpoints Gets Business Fe... [Published Kelsey Group - May 16 2013]
Merchant Warehouse Moves up Value Chain From Pa... [Published Kelsey Group - May 16 2013]
As SMBs Struggle with Social Media ROI, Manta E... [Published Kelsey Group - May 13 2013]
What Would a Waze-Infused Facebook Look Like? [Published Kelsey Group - May 09 2013]
M-ize: Owning Both Sides of a Brand’s Social Re... [Published Kelsey Group - May 08 2013]
Dex Media Banks on ‘Trusted Adviser’ Role [Published Kelsey Group - May 08 2013]
Where Could Yelp Be Going Next? [Published Kelsey Group - May 06 2013]
Is There a Local Angle for Vine? [Published Kelsey Group - May 03 2013]
A Close Look at Sales Best Practices [Published Kelsey Group - May 01 2013]
Placed Launches “Insights” for Location Analytics [Published Kelsey Group - May 01 2013]
SuperMedia and Dex One Reborn as Dex Media [Published Kelsey Group - May 01 2013]
Latest Wave Telmetrics/xAd Path-to-Purchase Stu... [Published Kelsey Group - May 01 2013]
New BIA/Kelsey Report Spotlights Franchise Busi... [Published Kelsey Group - Apr 30 2013]
SpaFinder Last Minute: Scheduling as Promotion ... [Published Kelsey Group - Apr 29 2013]
Payments 2013: Opportunities in The Next Wave o... [Published Kelsey Group - Apr 28 2013]
LA Times Columnist Calls Out Yelp for ‘Suppress... [Published Kelsey Group - Apr 22 2013]
SupportLocal: 27 Local Questions, 27 Local Rec... [Published Kelsey Group - Apr 22 2013]
Facebook Local: “Around Me” or “Local Search”? [Published Kelsey Group - Apr 18 2013]
LSA 2013: CityGrid’s Finger Bets on Vertical Re... [Published Kelsey Group - Apr 18 2013]
LSA 2013: Mobile Promotions Showing True Value [Published Kelsey Group - Apr 18 2013]
LSA 2013: Solocal’s Transformation Story [Published Kelsey Group - Apr 16 2013]
LSA 2013: Facebook’s SMB Efforts: A Good Start ... [Published Kelsey Group - Apr 16 2013]
LSA 2013: What’s Working in Mobile? [Published Kelsey Group - Apr 16 2013]
LSA 2013: The SMB State of the Union [Published Kelsey Group - Apr 15 2013]
LSA 2013: Seven Rules for Surviving New Sales E... [Published Kelsey Group - Apr 15 2013]
LSA 2013: Dinan, Norton See More Inclusive Asso... [Published Kelsey Group - Apr 15 2013]
Newspaper Consortium Set to Relaunch FindnSave [Published Kelsey Group - Apr 13 2013]
Flurry Builds a Mobile Ad Marketplace [Published Kelsey Group - Apr 09 2013]
U.S. Mobile Local Advertising to Exceed $9 Bill... [Published Kelsey Group - Apr 09 2013]