Lay's

Type: Product
Name: Lay's
First reported 20 hours ago - Updated 2 hours ago - 1 reports

NEW! Leo Messi Or Lay's Potato Chips: Which Is More Popular?

Lay’ s chips haslaunched a global ad campaign starring global superstar soccer player, Leo Messi. In it, Messi walks the streets of Brazil eating a full-sized bag of Lay's. He's stopped constantly by fans, who aretaking countless selfies with the soccer ... [Published Media Post - 20 hours ago]
Entities: Lay's, Lionel Messi, BBDO
First reported 6 hours ago - Updated 6 hours ago - 1 reports

Lay’s Air Pops Crisps ‘Pop’ into Additional Markets with New Salt & Vinegar Flavor

Lay’s Air Pops Crisps ‘Pop’ into Additional Markets with New Salt & Vinegar Flavor ... [Published Noodls - 6 hours ago]
Entities: Lay's
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Market Update (NYSE:PEP): Lay’s Air Pops Crisps ‘Pop’ Into Additional Markets With New Salt & Vinegar Flavor

/PRNewswire/ — Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips*, Lay’s Air Pops ... [Published Jutia Group - 7 hours ago]
Entities: Lay's, Quakers, PepsiCo Inc
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

Takashinga project, inspiration for Mbizo

The red inscription “Mbizo Cricket Ground” gives the impression that one is approaching a proper sporting facility.By Brian NkiwaneOnly a fading Lay’s advertisement on the left side is a sure sign of how Kwekwe’s Takashinga Mbizo Cricket Ground used to ... [Published Zimbabwe Standard - Apr 22 2014]
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

Doritos Jacked unveils bold flavors experiment

PepsiCo will roll out three mystery Doritos Jacked flavors next week for consumers to vote on.The snack titan will then bring the most popular flavor back to shelves in the fall. The latest promotion builds on Doritos’ ‘For the Bold’ global marketing ... [Published Bakery and Snacks - Apr 22 2014]
Entities: Doritos, Lay's, Frito-Lay
First reported Apr 22 2014 - Updated Apr 22 2014 - 1 reports

New potato chip making inroads

According to the National Potato Board, lattice, waffle-cut potato chips are coming on strong.PepsiCo recently launched its newest line of chip products featuring a new cut. Lay’s Kettle cooked lattice cut potato chips are sliced thick and cut into a ... [Published Agri View - Apr 22 2014]
Entities: Lay's, Cape Cod, PepsiCo Inc
First reported Apr 21 2014 - Updated Apr 21 2014 - 1 reports

Frito-Lay Inflicts Mystery Dorito Flavors On Public Again

Are you willing to volunteer your taste buds for flavor science? Do you also want to pay for the privilege? Frito-Lay is at it again, offering a selection of mystery flavors to find out which ones the public likes best. It’s similar to the “Do Us A ... [Published The Consumerist - Apr 21 2014]
Entities: Frito-Lay, Lay's, Doritos
First reported Apr 20 2014 - Updated Apr 20 2014 - 1 reports

Liens, debt not harming campaigns

Three candidates in the May 5 Republican primary election for Knox County court system positions say their campaigns do not appear harmed by recent public disclosures of pending tax liens or debt judgments filed against them.The ultimate extent to which ... [Published Columbia Daily Herald - Apr 20 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

PepsiCo CEO: 'Several of our brands virtually define their categories'

Power brands like Doritos, Lay’s and Quaker Oats are allowing PepsiCo to stay strong in volatile market conditions, CEO Indra Nooyi says.Speaking to analysts on the company’s first quarter (Q1) 2014 call on Thursday, Nooyi palyed up the market dominance ... [Published Food Navigator - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

On faith: Good Friday’s gift

Posted Today at 12:34 p.m.Our Saviour’s Lutheran ChurchWhat do you think is the most important day in the life of Jesus? I don’t know how many times I have been asked that in my fifty years of ordained ministry. My usual answer is that it is difficult ... [Published Lake County News-Chronicle - Apr 18 2014]
First reported Apr 17 2014 - Updated Apr 18 2014 - 1 reports

PepsiCo's Snack Business Is Coming In Handy

PepsiCoThis is coming in handy for the company, because rival Coca-Cola’s beverage sales are growing faster than PepsiCo’s drinks. Coca-Cola already holds about 48.2 percent of the global market for carbonated drinks, compared to Pepsi’s 20.3 percent, ... [Published BusinessWeek - Apr 17 2014]
First reported Mar 27 2014 - Updated Mar 27 2014 - 2 reports

Market Update: PepsiCo Inc (NYSE:PEP) – Lay’s to Launch Biggest Global Integrated Marketing Campaign in the Brand’s History

[at noodls] – Football superstar Leo Messi to headline multi-dimensional partnership with snack giant. PepsiCo’s Global Snacks Group is launching its biggest worldwide, integrated marketing campaign – ever. The campaign …Read more on this.Pepsico, Inc. ... [Published Jutia Group - Mar 27 2014]

Quotes

...As Pepsi explained in its annual report, "having both foods and beverages allows us to launch and broadly distribute new, convergent food and beverage products—for example, foods through chilled beverage distribution, beverages through ambient food distribution and convergent products that ‘snackify’ beverages."
"Pepsi and Lay's are two powerhouse global brands from PepsiCo, and football, with millions of passionate fans around the world, provides a tremendous platform to showcase how they can be enjoyed better, together" said Chow Hansen
Air-popped chips have been a growing snack trend in the US and other markets. The US version is called Lay's Air Pops. One reviewer says of them: "The mouth-feel is a cross between a rice cake and potato chip and there is definitely less greasiness. It tastes like a combination of popcorn and potato chip."

More Content

All (87) | News (81) | Reports (0) | Blogs (6) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Lay’s Air Pops Crisps ‘Pop’ into Additional Mar... [Published Noodls - 6 hours ago]
Market Update (NYSE:PEP): Lay’s Air Pops Crisps... [Published Jutia Group - 7 hours ago]
NEW! Leo Messi Or Lay's Potato Chips: Which Is ... [Published Media Post - 20 hours ago]
Takashinga project, inspiration for Mbizo [Published Zimbabwe Standard - Apr 22 2014]
Doritos Jacked unveils bold flavors experiment [Published Bakery and Snacks - Apr 22 2014]
New potato chip making inroads [Published Agri View - Apr 22 2014]
Frito-Lay to drive deep-ridged success wider in... [Published Bakery and Snacks - Apr 22 2014]
Frito-Lay Inflicts Mystery Dorito Flavors On Pu... [Published The Consumerist - Apr 21 2014]
It’s Your Turn PepsiCo: Time to Take the Confli... [Published The Understory : Understory.RAN.org - Apr 21 2014]
Liens, debt not harming campaigns [Published Columbia Daily Herald - Apr 20 2014]
Jim Hillibish: Easter on the Internet is wholly... [Published Canton Repository - Apr 19 2014]
Psychology/Neuroscience’s Robinson Studies Desi... [Published Wesleyan Connection - Apr 18 2014]
PepsiCo CEO: 'Several of our brands virtually d... [Published Food Navigator - Apr 18 2014]
On faith: Good Friday’s gift [Published Lake County News-Chronicle - Apr 18 2014]
PepsiCo's Snack Business Is Coming In Handy [Published BusinessWeek - Apr 17 2014]
Spain's Cristian Lay Group buys two materials u... [Published Plastics News - Apr 17 2014]
Quirky and affordable, the Zenith opens in Detr... [Published Detroit Free Press - Apr 16 2014]
Pandora's Bag: Rap Snacks Are Proof That Time I... [Published Vice UK - Apr 15 2014]
Rooting Out Hubris, Before a Fall [Published Harvard Business Review - Apr 14 2014]
Rooting Out Hubris, Before a Fall [Published HBR Blog Network - Apr 14 2014]
Is Coke Worth More Than Pepsi? [Published 24/7 Wall St - Apr 12 2014]
Metallica’s James Hetfield Presents Award Winni... [Published KPIX-TV5 - Apr 11 2014]
USDA Bans Junk Food From Schools, But 100% Frui... [Published Medical Daily - Apr 11 2014]
‘Lay's and Chipsy Join Forces to Launch Flavors... [Published Dubai PR Network - Apr 10 2014]
It’s town councils that elect mayors, NOT Fenla... [Published French Property News - Apr 10 2014]
To stand out from the crowd [Published Hindu Business Line - Apr 10 2014]
Argentina sweet and savoury snacks market led b... [Published PR inside - Apr 10 2014]
Heavy Metal – Hetfield’s “Black Pearl” Wins Cus... [Published Gauge Magazine - Apr 10 2014]
Free Egham outdoor gym to boost residents' fitness [Published Local Berkshire - Apr 09 2014]
Modjeskas aren't the only thing sweet about rev... [Published NWI Times - Apr 09 2014]
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Blogs

sort by: Date | Relevance
Frito-Lay Inflicts Mystery Dorito Flavors On Pu... [Published The Consumerist - Apr 21 2014]
Are you willing to volunteer your taste buds for flavor science? Do you also want to pay for the privilege? Frito-Lay is at it again, offering a selection of mystery flavors to find out which ones the public likes best. It’s similar to the “Do Us A ...
It’s Your Turn PepsiCo: Time to Take the Confli... [Published The Understory : Understory.RAN.org - Apr 21 2014]
This week marks an exciting turning point in the ambitious international effort to eliminate Conflict Palm Oil connected to rainforest destruction, human rights abuses and climate pollution from our food supply. Thanks to the hard work and consumer ...
Rooting Out Hubris, Before a Fall [Published HBR Blog Network - Apr 14 2014]
Hubris, the sin of overweening pride or arrogance, may be the most misunderstood disorder an executive will ever be confronted with. It’s not just narcissism; it’s much more dangerous than that. Actually, no one nailed the nature and dynamics of this ...
Sriracha-Flavored Pringles Now Available, Only ... [Published The Consumerist - Feb 27 2014]
Maybe this means that the sriracha trend is finally over? Nah, probably not. And we’re glad for it. Sriracha-flavored Pringles are now a thing, and are available exclusively at Walmart. The good news is that the chips have actual hot sauce on them. ...
A snowy-owl bonanza, thanks to a little, stubby... [Published The Checkup - Feb 16 2014]
For the lowly Arctic lemming, life is cruel. On the wide-open tundra, they are nature’s carryout meal, the Lay’s potato chip of an unforgiving habitat — no predator can eat just one. In a flash before death, often the last things a lemming sees are ...
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