Leo Burnett Worldwide

Type: Company
Name: Leo Burnett Worldwide
First reported 2 hours ago - Updated 2 hours ago - 1 reports

Tajer gets iced: who's next?

The Ice Bucket Challenge is ravaging adland, with IPG Mediabrands global COO, Henry Tajer, being the latest person to tip a bucket of water on his head to raise awareness for ALS, also known as Motor Neuron Disease.BCM Partnership opened the sluices on ... [Published AdNews - 2 hours ago]
First reported 4 hours ago - Updated 4 hours ago - 1 reports

One Simple Phrase Could Reset Your Whole Brand Outlook

At this year’s New York Advertising Festival Adam Harriden wanted to find out from the industry’s leaders what’s next for brands and advertising.Over the last 12 months it’s been impossible to go to client meeting or pitch without a having discussion ... [Published B&T Online - 4 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 1 reports

Hey Millennials (And the Rest of the Ad Industry), Respect Your Elders!

Lending some credence to the fact that "old people" still have a place in the world of advertising agencies, FCB Global Chief Creative Officer Jonathan Harries said : "If you can retire in this business, that's asbig an achievement as anything, since ... [Published Media Post - 6 hours ago]
First reported Aug 27 2014 - Updated 23 hours ago - 1 reports

Lowe Malaysia hires NagaDDB’s Shukri Jai

Lowe Malaysia has appointed Shukri Jai as its new client services director. He will be responsible for developing and maintaining stakeholder partnerships across the agency. Jai joins Lowe from NagaDDB, where he was business unit head.Across his 14 year ... [Published Marketing-interactive.com - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Diageo takes Johnnie Walker film into cinemas

Diageo is rolling out its short film for Johnnie Walker starring Jude Law into Australian cinemas.The six-minute short titled The Gentleman's Wager sees Law challenge Giancarlo Giannini to a dancing duel to win a yacht.Andy Morley, luxury marketing manager ... [Published AdNews - Aug 27 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

The future will be driven by big data

Every online interaction is a data point. What consumers buy, read, like, watch, discuss - all of this data makes up their digital identity. And as more everyday products go digital - fridges, watches, thermostats, wearables - the amount of data businesses ... [Published Noodls - Aug 26 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

The Hound keeps moving

Let’s get one thing straight. Contrary to what some may believe, Bhanu Inkawat, founder and creative director of the Greyhound empire, which includes fashion house Greyhound and Greyhound Cafe, did not sell everything to Mudman, a Sub Sri Thai subsidiary, ... [Published Bangkok Post - Aug 26 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

Chasing the eight ball

Thirty-odd creative heads sit in a boardroom, staring at projector screens on either side of the unlit space. Not a peep is heard from anyone in the room, aside from a moderator at the far end, as she bellows, “Scores, please,” each time a commercial ... [Published Strategy Magazine - Aug 25 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

Former Leo Burnett creative director John Jessup releases trailer for his directorial debut

After 21 years at Leo Burnett celebrated ad man John Jessup is turning his hand to directing to tell the story of Californian town Lone Pine and its surprising heritage.Dramatically changed in 1920 when a movie production company came to Lone Pine’s Alabama ... [Published The Drum - Aug 25 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 3 reports

Antony Rajkumar joins Leo Burnett Delhi as Planning Head

Rajkumar moves from JWT where he was VP and Strategy Planning Director since 2011. He was part of the WPP Blue Hive leadership team on Ford Motor CompanyBestMediaInfo Bureau | Mumbai | August 25, 2014Antony RajkumarAntony Rajkumar has been appointed as ... [Published Best Media Info - Aug 25 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

News in brief: August 25, 2014

26 Stations enter Commercial Radio AwardsRegional and non-metropolitan stations have performed well in the 2014 Commercial Radio Awards, garnering 175 finalist nominations. Major metro stars including Kyle and Jackie O and Fitzy and Wippa are also in ... [Published AdNews - Aug 25 2014]
First reported Aug 22 2014 - Updated Aug 22 2014 - 1 reports

Antony Rajkumar is the new planning head for Leo Burnett Delhi

MUMBAI: Leo Burnett Group India has announced the appointment of Antony Rajkumar as the planning head at Leo Burnett Delhi.With this new assignment,  Rajkumar will work closely with Rajeev Sharma, national brand planning head for the company to lead strategic ... [Published Indian Television - Aug 22 2014]

Quotes

Volkswagen. With regard to handing the account to Solve, Porsche Manager of Marketing Communications Scott Baker said: "What really impressed us about Solve is their knowledge of enthusiast brands."
"Advertising is what happens to you when you are busy making other plans,’ is how Sambit Mohanty, creative head (North), DDB Mudra, sums up his entry into the industry. Though he wanted to join the Civil Services when he headed to Delhi from Rourkela (Odisha), he gave up the thought when he realised it involves discipline and hard work. Given his love for writing, he appeared for both the Journalism and Advertising and PR entrance exams at the Indian Institute of Mass Communication. He ended up clearing the latter."
"In 2014 we're reliant on the opinions of others for determining how to make purchasing decisions. We rely on word of mouth from friends and family, and we rely on reviews from strangers. And all of that input actually helped us answer the question, 'Do people generally like this?' But in 2020, the question we really want answered is, 'Will I like this?'"
"We must always stay young. I feel that we have always done that. We try to mix old blood with new blood. We stay on trend, but never discard our own DNA. I think Greyhound people like to experiment, but that doesn't mean we follow the trends religiously. It doesn't meant we have to follow trends blindly; we must take what fits us. Personally, I love trying out new things. You must be hungry to always want to know what's going onon It doesn't mean you have to hang outout in the happening bars all the time, but you must know what's happening in there."

More Content

All (443) | News (410) | Reports (0) | Blogs (27) | Audio/Video (0) | Fact Sheets (4) | Press Releases (2)
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Tajer gets iced: who's next? [Published AdNews - 2 hours ago]
One Simple Phrase Could Reset Your Whole Brand ... [Published B&T Online - 4 hours ago]
Love for classic vehicles lands 82-year-old in ... [Published thestar.com.my - 4 hours ago]
Hey Millennials (And the Rest of the Ad Industr... [Published Media Post - 6 hours ago]
Ikea lends a helping hand [Published Strategy Magazine - 7 hours ago]
In Wake Of New CMO, Intel Launches Creative Review [Published Advertising Age - 10 hours ago]
Pay-TV joins Irdeto & Egyptian Authorities in p... [Published Iptv News - 16 hours ago]
Zovi and Indigo Consulting make new appointments [Published Media Nama - 16 hours ago]
Lowe Malaysia hires Shukri Jai As Client Servic... [Published Marketing Magazine Malaysia - 23 hours ago]
‘We want to become a Goliath but not lose David... [Published Campaign India - Aug 27 2014]
Lowe Malaysia hires NagaDDB’s Shukri Jai [Published Marketing-interactive.com - Aug 27 2014]
Campaign: Johnnie Walker’s ‘The Gentleman’s Wager’ [Published B&T Online - Aug 27 2014]
Diageo takes Johnnie Walker film into cinemas [Published AdNews - Aug 27 2014]
Advantage International adds senior leadership ... [Published Prlog - Aug 26 2014]
The future will be driven by big data [Published Noodls - Aug 26 2014]
Indian ad frat takes Ice Bucket Challenge [Published Best Media Info - Aug 26 2014]
Ferzad Variyava joins DDB Mudra West as Group C... [Published Best Media Info - Aug 26 2014]
Surratt, Bing, Samuel Join AdComm Jury [Published Screen Magazine - Aug 26 2014]
The Hound keeps moving [Published Bangkok Post - Aug 26 2014]
DDB Mudra West appoints Ferzad Variyava as grou... [Published Agencyfaqs! - Aug 26 2014]
Time to embrace deliberate disruption [Published Inside Retailing Online - Aug 26 2014]
ONE at Optimus Signs Directors Boyle, Chappell,... [Published ShootOnline - Aug 25 2014]
One At Optimus Signs Three New Directors To Roster [Published ShootOnline - Aug 25 2014]
Chasing the eight ball [Published Strategy Magazine - Aug 25 2014]
Sales Leads LatAm: Procenex – Arg, Miami Open –... [Published Portada - Aug 25 2014]
Former Leo Burnett creative director John Jessu... [Published The Drum - Aug 25 2014]
Women in advertising – liberating their talent [Published Brand Republic - Aug 25 2014]
DigitasLBi acquires Liquorice, a leading digita... [Published DigitasLBi - Aug 25 2014]
The do’s and don’ts of social media marketing: ... [Published Digital Market Asia - Aug 25 2014]
Antony Rajkumar joins Leo Burnett Delhi as Plan... [Published Best Media Info - Aug 25 2014]
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Blogs

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Accel Partners and Stripes Group back stock pho... [Published PE Hub Blog - Jul 16 2014]
Pond5, a New York-based online marketplace for video footage and stock photos, said Wednesday that it has secured $61 million in financing. The investors were Accel Partners and Stripes Group . According to the firm, the capital infusion will be used ...
Leo Burnett Forecasts 2014 Cannes Lion Winners ... [Published PR Newswire: Entertainment & Media - Jun 09 2014]
CHICAGO, June 9, 2014 /PRNewswire/ -- Today, Leo Burnett Worldwide revealed its 27th annual Cannes Predictions anticipating the results of this year's 61st Cannes Lions International Festival of Creativity, the global advertising industry's most prestigious ...
ImageBrief attracts $750K [Published PE Hub Blog - Jun 04 2014]
ImageBrief has closed $750,000 in funding from Great Oaks Venture Capital . Headquartered in New York City, ImageBrief is a marketplace that allows commercial buyers to license images from professional photographers. PRESS RELEASE NEW YORK, June ...
When to Make a Promise to Your Boss (and When N... [Published HBR Blog Network - May 30 2014]
Promises, Promises Nobody Cares How Awesome You Are at Your Job Businessweek Bending over backward to honor a promise may not do you much good, according to new research from Ayelet Gneezy and Nicholas Epley. The duo tracked three types of promises ...
Renetta McCann Named 2014 Industry Influential ... [Published PR Newswire: General Business - May 29 2014]
CHICAGO, May 29, 2014 /PRNewswire/ -- The American Advertising Federation (AAF) named Chief Talent Officer of Leo Burnett U.S. Renetta McCann as its 2014 Industry Influential for her work in championing multiculturalism in advertising and promoting ...
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Press Releases

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RE/MAX Unveils New Ad Campaign: "Dream With You... [Published Financial Services - Mar 13 2014]
Leo Burnett Worldwide Surveys Its Global Workfo... [Published PR Newswire - Jan 27 2014]
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