Leo Burnett Worldwide

Type: Company
Name: Leo Burnett Worldwide
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Rebuilding after key talent leaves: McCann Malaysia's story

KUALA LUMPUR – When McCann Worldgroup Malaysia’s three top guys left to form their own agency, Merdeka LHS, in February last year, it caused a major shift in the nature and the profile of the agency.Constantine: “Advertising people have to be noisy, curious ... [Published Campaign Asia-Pacific - 5 hours ago]
First reported 16 hours ago - Updated 14 hours ago - 3 reports

Michael Canning Joins 72andSunny as GCD

Back in July we reported that ECD Michael Canning , and today we know where he went: to the West Coast and a new group creative director role at 72andSunny.Canning — another Australian — was hired by Burnett in 2011 along with his creative partner Kieran ... [Published Media Bistro - 14 hours ago]
First reported 19 hours ago - Updated 18 hours ago - 1 reports

Samsung Aims Straight at Apple with In-House Campaign

In a campaign we somehow missed last week, Samsung decided — without the assistance of any outside creative agency — to double down on its strategy of laughing at Apple.The targets of the “It Doesn’t Take a Genius” series couldn’t be more obvious. But ... [Published Media Bistro - 19 hours ago]
First reported 21 hours ago - Updated 21 hours ago - 1 reports

Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.15 mins agoSix months after Jordan Doucette stepped across the creative-PR agency divide to become ECD at Edelman Toronto, the shop has further bolstered its creative chops with ... [Published Strategy Magazine - 21 hours ago]
First reported 21 hours ago - Updated 21 hours ago - 1 reports

MacLaren McCann boosts is creative might

The agency has brought in six new faces, from group CD to junior AD, to work across a variety of accounts.25 mins agoMacLaren McCann has doubled down on its creative team, bringing in six new faces.Mike Lee joins the Toronto agency as a group CD. Lee ... [Published Strategy Magazine - 21 hours ago]
First reported 23 hours ago - Updated 23 hours ago - 1 reports

By any other name, would Millennium Park smell as sweet?

John Bryan knew in his gut that the huge public works project over the Michigan Avenue railyard should be called “Millennium Park.”But for a moment in 1998, it almost was named “Garden of the Arts.”The former Sara Lee Corp. CEO had been charged with raising ... [Published Crains ChicagoBusiness - 23 hours ago]
First reported Sep 14 2014 - Updated Sep 14 2014 - 1 reports

Answers to last week's quiz (#373)

The head of state of this tiny nation has brought in KPMG to implement uniform internationally accepted accounting practices in his country, Ernst & Young to scrutinise the management of its utilities and municipal services, Deloitte & Touche to audit ... [Published Business Standard India - Sep 14 2014]
First reported Sep 14 2014 - Updated Sep 14 2014 - 1 reports

The Spreadsheet Hero The Town Deserves in Leo Burnett McDonald's Spot

Moxie Pictures' Keith McCarthy brings out the hero in 'Stuart'Championing late night workers, McDonald's has launched its newest ad 'Stuart's a hero', created by Leo Burnett London.Staring the titular character Stuart, the spot praises his glorious presentations ... [Published Little Black Book - Sep 14 2014]
First reported Sep 13 2014 - Updated Sep 13 2014 - 1 reports

Leo Burnett celebrates 79th year

LEO Burnett celebrated its 79 years of creative success worldwide with the Kuala Lumpur office gathering more than 250 of its employees recently for its “LB79 Where Winners Rule” Oscars-themed event.The event held at “The Rabbit Hole”, saw the staff dressed ... [Published thestar.com.my - Sep 13 2014]
First reported Sep 12 2014 - Updated Sep 12 2014 - 1 reports

Quartet of filmmakers are WIF’s Focus Award honorees

Director/producer Shira PivenChicago native Shira Piven, now of LA , is one of four prominent leaders in film and advertising who will be honored at Women in Film Chicago’s annual Focus Awards at a luncheon Wednesday, Nov. 5 at the Museum of Broad ... [Published ReelChicago - Sep 12 2014]
First reported Sep 10 2014 - Updated Sep 10 2014 - 1 reports

Publicis Groupe SA acquires remaining capital of Leo Burnett / W&K Beijing Advertising Co. Ltd

:00pm EDTPublicis Groupe SA:Announces that it has acquired the remaining capital of Beijing-based agency, W&K, thereby increasing its ownership to 100 per cent.Says in Nov. 2008, the Groupe had acquired a majority stake in W&K, creating Leo Burnett / ... [Published Reuters - Sep 10 2014]
First reported Sep 09 2014 - Updated Sep 09 2014 - 1 reports

Leo Burnett Asia Pacific - Corporate moves

Jarek Ziebinski has been appointed chairman/CEO wef Sept 1Work experience: President, ; chairman/CEO, Leo Burnett Central and Eastern Europe ... [Published The Edge Singapore - Sep 09 2014]

Quotes

Levy had previously said he wouldn’t stay at Publicis beyond the end of 2015 . "I don't think extending my CEO mandate is the right solution, but I am ready to lend my support in any possible form that will facilitate the transition" he said earlier this year
“I sat there and I listened to the presentation, and I said, "I just don't give a darn. I don't want to meet anyone at a place called Garden of the Arts." It sounds elitist. It doesn't roll off the tongue. Can you imagine saying it? I said, 'It's going to be Millennium Park,' “ Mr. Bryan says...
...To celebrate this, Honda Australia and Leo Burnett Melbourne created a new bottled-water brand, H2O. The copy on the bottle read "Delicious, fresh H2O from a pristine mineral spring, cool mountain glacier or … the exhaust pipe of Honda FCX."
Partha Rakshit, the outgoing chairman of ASCI, says, "Last year has been a very eventful and successful year for us. ASCI's effective action towards reducing the complaint processing turnaround time to just 12 days has led ASCI to win the prestigious EASA Gold Award for Best Practices. There has also been more than 90 per cent compliance towards the advertisements wherein a complaint against an advertisement was "upheld"."

More Content

All (381) | News (351) | Reports (0) | Blogs (25) | Audio/Video (0) | Fact Sheets (4) | Press Releases (1)
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Publicis in top-level shake-up by Maurice Lévy ... [Published Design Week - 16 mins ago]
UAE businesses go deep to tap creativity [Published Gulf News - 1 hour ago]
Publicis shares jump as Levy remains on board i... [Published City A.M. - 2 hours ago]
Shnoosee Bailey is new creative director at Hey... [Published Adobo Magazine - 2 hours ago]
Robert Senior promoted to CEO of Saatchi & Saat... [Published Brand Republic - 3 hours ago]
Rebuilding after key talent leaves: McCann Mala... [Published Campaign Asia-Pacific - 5 hours ago]
Michael Canning Joins 72andSunny as GCD [Published Media Bistro - 14 hours ago]
Canning Joins 72andSunny, BBH’s Axe Creatives M... [Published Global Advisors - 14 hours ago]
Canning Joins 72andSunny, BBH's Axe Creatives M... [Published Advertising Age - 16 hours ago]
Amazing Quotes to Inspire You Out of a Creative... [Published Entrepreneur.com - 16 hours ago]
Samsung Aims Straight at Apple with In-House Ca... [Published Media Bistro - 19 hours ago]
Big advertising billboards make a comeback in D... [Published Abu Dhabi National - 20 hours ago]
MacLaren McCann boosts is creative might [Published Strategy Magazine - 21 hours ago]
Edelman adds a CD [Published Strategy Magazine - 21 hours ago]
By any other name, would Millennium Park smell ... [Published Crains ChicagoBusiness - 23 hours ago]
EUROBEST ANNOUNCES JURY MEMBERS [Published Executive Business Magazine - Sep 15 2014]
The Slogan Debate [Published Impact - Sep 15 2014]
Agencies beefing up digital wing ops to meet gr... [Published Financial Express - Sep 14 2014]
Answers to last week's quiz (#373) [Published Business Standard India - Sep 14 2014]
The Spreadsheet Hero The Town Deserves in Leo B... [Published Little Black Book - Sep 14 2014]
Leo Burnett celebrates 79th year [Published thestar.com.my - Sep 13 2014]
Kellogg’s Squares 'second screen' activity for ... [Published Promotional Marketing - Sep 12 2014]
Narendra Ambwani is the new chairman of ASCI [Published Agencyfaqs! - Sep 12 2014]
HSBC CFW Resort Show [Published Daily Mirror Sri Lanka - Sep 12 2014]
Narendra Ambwani is the new ASCI chairman [Published Campaign India - Sep 12 2014]
Quartet of filmmakers are WIF’s Focus Award hon... [Published ReelChicago - Sep 12 2014]
See the Spots: Samsung Fires Back At Apple [Published Advertising Age - Sep 11 2014]
25 years of Next Big Things [Published Strategy Magazine - Sep 11 2014]
Winners Announced for the 2014 Extra Awards [Published Wall Street Select - Sep 11 2014]
Allstate sees radio as key part of its local st... [Published Inside Radio - Sep 11 2014]
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Blogs

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Accel Partners and Stripes Group back stock pho... [Published PE Hub Blog - Jul 16 2014]
Pond5, a New York-based online marketplace for video footage and stock photos, said Wednesday that it has secured $61 million in financing. The investors were Accel Partners and Stripes Group . According to the firm, the capital infusion will be used ...
Leo Burnett Forecasts 2014 Cannes Lion Winners ... [Published PR Newswire: Entertainment & Media - Jun 09 2014]
CHICAGO, June 9, 2014 /PRNewswire/ -- Today, Leo Burnett Worldwide revealed its 27th annual Cannes Predictions anticipating the results of this year's 61st Cannes Lions International Festival of Creativity, the global advertising industry's most prestigious ...
ImageBrief attracts $750K [Published PE Hub Blog - Jun 04 2014]
ImageBrief has closed $750,000 in funding from Great Oaks Venture Capital . Headquartered in New York City, ImageBrief is a marketplace that allows commercial buyers to license images from professional photographers. PRESS RELEASE NEW YORK, June ...
When to Make a Promise to Your Boss (and When N... [Published HBR Blog Network - May 30 2014]
Promises, Promises Nobody Cares How Awesome You Are at Your Job Businessweek Bending over backward to honor a promise may not do you much good, according to new research from Ayelet Gneezy and Nicholas Epley. The duo tracked three types of promises ...
Renetta McCann Named 2014 Industry Influential ... [Published PR Newswire: General Business - May 29 2014]
CHICAGO, May 29, 2014 /PRNewswire/ -- The American Advertising Federation (AAF) named Chief Talent Officer of Leo Burnett U.S. Renetta McCann as its 2014 Industry Influential for her work in championing multiculturalism in advertising and promoting ...
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Press Releases

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Leo Burnett Worldwide Surveys Its Global Workfo... [Published PR Newswire - Jan 27 2014]
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