Publication: Marketing Magazine Canada

First reported May 24 2013 - Updated May 24 2013 - 1 reports

Summer soiree: Brand Momentum’s Summer Goodness

Brand Momentum celebrated its new digs during its Summer Goodness party on May 22.The agency, which provides sales, merchandising and experiential services, has moved to Mississauga, a city west of Toronto. It welcomed 200 guests to the bash to enjoy ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Bob Willson, Melanie Durrant, Mark Healy

First reported May 24 2013 - Updated May 24 2013 - 1 reports

Air Canada

Updated: Air Canada in review

After more than 20 years with a single ad agency partner, Air Canada is conducting an agency review.The creative, media and digital assignments are up for grabs. All three assignments currently reside with Montreal agency Marketel, which has served as ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Air Canada, Fair Price, Low-Cost Carrier

First reported May 24 2013 - Updated May 24 2013 - 1 reports

Mona Goldstein 1951 – 2013

Mona Goldstein, one of Canada’s most beloved marketing leaders, has passed away after a brief battle with cancer.Mona Goldstein, 1951- 2013Known among friends and colleagues as a thoughtful person and class act, Goldstein was a 22-year veteran of direct ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Wunderman, Susan Oliver, Direct Marketing

First reported May 24 2013 - Updated May 24 2013 - 1 reports

Column: Advertising didn’t change. You did.

Without differentiation, what sets agencies apart? Trophies!In the most recent poll of U.S.-based CMO Council, only 9% of senior marketers said they believe that large holding company agencies are doing a good job evolving for the digital age. For those ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Art Directors Club, Social Media, New Media

First reported May 24 2013 - Updated May 24 2013 - 1 reports

Honda Motor Co Ltd

Look At This: LG2 team wins Carte Blanche Montreal

The Carte Blanche Out-of-Home Contest has announced that LG2‘s Luc Du Sault and Vincent Bernard have won the Montreal portion of its tri-city competition.Judges chose Bernard and Du Sault’s vertical billboard “Honda électrique” as the best submission ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Montreal, Creativity, Honda Motor Co Ltd, Vancouver

First reported May 24 2013 - Updated May 24 2013 - 1 reports

ICANN

Bill Sweetman wades into domain name morass with Name Ninja

Name Ninja, a Toronto-based startup formed this week by former Tucows and MacLaren MRM exec Bill Sweetman, will join a small number of global consulting boutiques that help businesses with domain-name branding.Sweetman said he saw a business opportunity ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Bill Sweetman, ICANN, Tucows Inc

First reported May 23 2013 - Updated May 24 2013 - 1 reports

Alliance Atlantis

Twitter announces TV tie-in ad product

TV ties may illuminate Kirstine Stewart’s new Twitter gigTwitter announced Thursday a new ad product that aims to tie marketers’ TV ad buys to their spend on the social network. The product, TV ad targeting on Twitter, is now in beta testing in the U.S. ... [Published Marketing Magazine Canada - May 23 2013]

Entities: Twitter, Alliance Atlantis, Canada

First reported May 24 2013 - Updated May 24 2013 - 1 reports

Jerry Zhang and the wisdom of youth

Most teens spend time Facebooking and gaming. Jerry Zhang started an ad agencyAt just 14, Jerry Zhang started his own social media agency, Glowstik. Now, two years later and old enough to drive, Zhang is a CEO presiding over a staff of nine (none older ... [Published Marketing Magazine Canada - May 24 2013]

Entities: Social Media, Warren E Buffett, Education, Gaming, Creativity

First reported May 23 2013 - Updated May 23 2013 - 1 reports

CBC puts Beetle Roadtrip Sessions into high gear

CBC has launched “CBC Music presents: The Beetle Roadtrip Sessions,” which will see CBC Radio 3 host Grant Lawrence travel cross-country behind the wheel of a 2013 Volkswagen Beetle Fender Edition, interviewing bands and recording live performances.It’s ... [Published Marketing Magazine Canada - May 23 2013]

Entities: Grant Lawrence, Beetle, Volkswagen AG, George Stroumboulopoulos, Toronto

First reported May 23 2013 - Updated May 23 2013 - 1 reports

Watch This: Zach Math’s big gas sequel

Zach Math, the Canadian behind ‘Ship My Pants,’ is back with DraftFCB‘s second smart-mouthed spot for Kmart.The U.S. campaign got a lot of notice for its double-take-worthy script that migrated from online video to broadcast TV. This time around, our ... [Published Marketing Magazine Canada - May 23 2013]

Entities: DraftFCB, Sears Holdings Corporation, Online Video

First reported May 23 2013 - Updated May 23 2013 - 1 reports

Nielsen launches online measurement product at Facebook Summit

Nielsen launched a new product for measuring online ad campaigns in Canada in partnership with Facebook Canada at the social network’s Toronto summit on Wednesday.Launched last year in the U.S., Online Campaigns Ratings is part of an ongoing effort by ... [Published Marketing Magazine Canada - May 23 2013]

Entities: Facebook Inc, Canada, Online Advertising, Datalogix

First reported May 23 2013 - Updated May 23 2013 - 1 reports

Portfolio Night: The upside of rejection

At the entrance to the eleventh Portfolio Night in there was banner that said: ”Get Burned. Get Better.”That’s the ethos behind the annual event, where creative directors offer their best (read: harshest) criticism to local advertising students looking ... [Published Marketing Magazine Canada - May 23 2013]

Entities: Resilience, Portfolio, São Paulo

More Content

sort by: Date \| Relevance
Updated: Air Canada in review [Published Marketing Magazine Canada - May 24 2013]
Summer soiree: Brand Momentum’s Summer Goodness [Published Marketing Magazine Canada - May 24 2013]
Mona Goldstein 1951 – 2013 [Published Marketing Magazine Canada - May 24 2013]
Column: Advertising didn’t change. You did. [Published Marketing Magazine Canada - May 24 2013]
Look At This: LG2 team wins Carte Blanche Montreal [Published Marketing Magazine Canada - May 24 2013]
Bill Sweetman wades into domain name morass wit... [Published Marketing Magazine Canada - May 24 2013]
Jerry Zhang and the wisdom of youth [Published Marketing Magazine Canada - May 24 2013]
CBC puts Beetle Roadtrip Sessions into high gear [Published Marketing Magazine Canada - May 23 2013]
Watch This: Zach Math’s big gas sequel [Published Marketing Magazine Canada - May 23 2013]
Portfolio Night: The upside of rejection [Published Marketing Magazine Canada - May 23 2013]
Nielsen launches online measurement product at ... [Published Marketing Magazine Canada - May 23 2013]
Twitter announces TV tie-in ad product [Published Marketing Magazine Canada - May 23 2013]
The Stuffed Giraffe Treatment: Good marketing f... [Published Marketing Magazine Canada - May 23 2013]
Stephanie Myers leaving JWT for Possible in Sin... [Published Marketing Magazine Canada - May 23 2013]
Aquahydrate names NKPR its public relations agency [Published Marketing Magazine Canada - May 22 2013]
Battle of the Blades is back as CBC announces n... [Published Marketing Magazine Canada - May 22 2013]
Guinness Black Lager launches in Canada [Published Marketing Magazine Canada - May 22 2013]
Maryse Harvey joins National PR [Published Marketing Magazine Canada - May 22 2013]
Reader reaction: Visa missed the mark with ‘Sma... [Published Marketing Magazine Canada - May 22 2013]
Global Mobile News: Smartphones to out-ship fea... [Published Marketing Magazine Canada - May 22 2013]
Evian rolls out first new bottle since 1999 [Published Marketing Magazine Canada - May 22 2013]
Look At This: Tidal billboard (Vancouver Aquarium) [Published Marketing Magazine Canada - May 22 2013]
What Sid Lee learned from networking at its own... [Published Marketing Magazine Canada - May 22 2013]
Netflix CEO Reed Hastings [Published Marketing Magazine Canada - May 21 2013]
Extreme brings a bit of Peggy’s Cove to Toronto [Published Marketing Magazine Canada - May 21 2013]
Poll says teens sharing more, moving to Twitter [Published Marketing Magazine Canada - May 21 2013]
YouTube’s Kamangar named Cannes Lions Media Per... [Published Marketing Magazine Canada - May 21 2013]
How media brands are using Google Hangouts [Published Marketing Magazine Canada - May 21 2013]
Headspace says it knows what Québec consumers want [Published Marketing Magazine Canada - May 18 2013]
Watch This: ‘The Office’ star helps look for so... [Published Marketing Magazine Canada - May 17 2013]