Publication: Marketing Week

First reported 18 hours ago - Updated 3 hours ago - 1 reports

Diageo appoints Nicola Mendelsohn to board to boost digital marketing expertise

Diageo has moved to bolster its board-level digital marketing expertise by appointing Facebook’s European boss Nicola Mendelsohn as a non-executive director.The Guinness and Smirnoff maker is investing heavily in digital marketing channels such as Facebook, ... [Published Marketing Week - 18 hours ago]
First reported 18 hours ago - Updated 8 hours ago - 1 reports

Johnnie Walker ties with Mr Porter for ecommerce video with Jude Law

Diageo is partnering with men’s fashion retailer Mr Porter to allow fans to purchase the clothes worn by Hollywood actor Jude Law in a short film for its flagship Johnnie Walker brand.Video: Johnnie Walker advert “The Genteman’s Wager”[embedded conte ... [Published Marketing Week - 18 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

Alastair Campbell to take the stage at the Festival of Marketing

Strategist, master storyteller and former Labour communications chief Alastair Campbell will be a keynote speaker at this year’s Festival of Marketing.Campbell will be one of a clutch of star headliners at the Festival of Marketing this November. The ... [Published Marketing Week - 12 hours ago]
First reported 16 hours ago - Updated 13 hours ago - 1 reports

Medium launches advertising

Medium, the blog publishing platform created by Twitter co-founders Biz Stone and Evan Williams, has launched its first advertising product, with BMW the first advertiser.BMW is Medium’s first advertiser.BMW has paid to sponsor a collection of posts on ... [Published Marketing Week - 16 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Keeping up with online shopper insight is key

Research shows that almost half (48 per cent) of UK online shoppers have made a purchase with a retailer based outside the UK, according to eDigitalResearch and the UK’s industry association for online retail, IMRG.By analysing consumer behaviour, UK ... [Published Marketing Week - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Jaguar aims to ‘conquer’ new segment with celebrity-fuelled campaign

Jaguar is again playing on its British heritage with a celebrity-fuelled campaign to promote its first move into the mid-size sports saloon segment with the Jaguar XE.Singer Emeli Sande will create a song for the unveiling of Jaguar’s XE car in Septe ... [Published Marketing Week - 14 hours ago]
First reported 20 hours ago - Updated 14 hours ago - 1 reports

Twitter sees logged-out audiences as its next ‘big opportunity’

Twitter is to explore ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.Twitter says its next big revenue opportunity is to monetise visitors to the site that are not logged-in.Speaking on the company’s ... [Published Marketing Week - 20 hours ago]
First reported 15 hours ago - Updated 15 hours ago - 1 reports

Is your brand ready for the changing retail calendar?

View the full-size infographic.Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.As the Islamic festival of Ramadan comes to a close, British Muslims are ... [Published Marketing Week - 15 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

Malaysia Airlines – fix don't nix the brand

Even by the most horrendous standards, 2014 has been an astonishingly bad year for Malaysia Airlines. First came the disaster of MH370 and the ongoing search for the crew and passengers lost somewhere across the Indian Ocean. Then came the equally haunting ... [Published Marketing Week - 19 hours ago]
First reported 20 hours ago - Updated 20 hours ago - 1 reports

Nationwide splashes £10m on brand building drive

Nationwide is making its biggest ever media investment in a brand building campaign the building society hopes will help raise awareness of its brand differentiators among prospective customers after finding spontaneous awareness is half that of the high ... [Published Marketing Week - 20 hours ago]
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

Pro-smoking group fails to stub out NHS smoke free ad

A pro-smoking group has failed in its attempt to get the long-running NHS “smoke free” TV ad campaign banned by the advertising watchdog.Video: NHS “Smoke Free” TV adForest (The Freedom Organisation For The Right To Enjoy Smoking Tobacco) said the ad, ... [Published Marketing Week - Jul 30 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 2 reports

Trading desk tug of war shows need for programmatic expertise

ISBA, which represents British advertisers, is to issue  guidelines for brands  on how to structure media agency contracts around programmatic advertising, so that data ownership is clear.The fact that brands need this assistance from a trade body shows ... [Published Marketing Week - Jul 29 2014]

Quotes

Virgin Holidays counters Three’s "Holiday Spam’ apology ads with witty reply"

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All (250) | News (250) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Alastair Campbell to take the stage at the Fest... [Published Marketing Week - 12 hours ago]
Keeping up with online shopper insight is key [Published Marketing Week - 14 hours ago]
Jaguar aims to ‘conquer’ new segment with celeb... [Published Marketing Week - 14 hours ago]
Is your brand ready for the changing retail cal... [Published Marketing Week - 15 hours ago]
Medium launches advertising [Published Marketing Week - 16 hours ago]
Johnnie Walker ties with Mr Porter for ecommerc... [Published Marketing Week - 18 hours ago]
Diageo appoints Nicola Mendelsohn to board to b... [Published Marketing Week - 18 hours ago]
Malaysia Airlines – fix don't nix the brand [Published Marketing Week - 19 hours ago]
Nationwide splashes £10m on brand building drive [Published Marketing Week - 20 hours ago]
Twitter sees logged-out audiences as its next ‘... [Published Marketing Week - 20 hours ago]
Jägermeister ad banned for toasting ‘irresponsi... [Published Marketing Week - Jul 30 2014]
Pro-smoking group fails to stub out NHS smoke f... [Published Marketing Week - Jul 30 2014]
Cystic Fibrosis Trust aims to inspire as it shi... [Published Marketing Week - Jul 29 2014]
Trading desk tug of war shows need for programm... [Published Marketing Week - Jul 29 2014]
Domino’s personalises site to be ‘true digital ... [Published Marketing Week - Jul 29 2014]
Advertisers bid to wrestle control of campaign ... [Published Marketing Week - Jul 29 2014]
Aldi poised to overtake Waitrose [Published Marketing Week - Jul 29 2014]
Brand ads on ‘piracy’ websites replaced with po... [Published Marketing Week - Jul 29 2014]
Marketers need to flood the senses [Published Marketing Week - Jul 29 2014]
Market Research Showcase 2014 [Published Marketing Week - Jul 28 2014]
Tower of London to take smarter digital approac... [Published Marketing Week - Jul 28 2014]
Ryanair plans €25m marketing blitz to build on ... [Published Marketing Week - Jul 28 2014]
Electioneering must not delay action on nuisanc... [Published Marketing Week - Jul 28 2014]
Volkswagen scraps global head of marketing role [Published Marketing Week - Jul 28 2014]
Topshop unveils Cara Delevingne as face of Autu... [Published Marketing Week - Jul 28 2014]
Virgin Holidays counters Three’s 'Holiday Spam’... [Published Marketing Week - Jul 28 2014]
RB to centralise marketing in efficiency drive [Published Marketing Week - Jul 28 2014]
Malaysia Airlines mulls rebrand after MH370 and... [Published Marketing Week - Jul 28 2014]
Unilever aims to ‘reinvent ecommerce’ [Published Marketing Week - Jul 25 2014]
Marketers, get technical with digital to go the... [Published Marketing Week - Jul 25 2014]
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