Publication: Marketing Week

First reported 2 hours ago - Updated 47 mins ago - 1 reports

Ryanair preps campaign to shout about new ‘business class’

Ryanair is prepping a new marketing campaign to promote the launch of its new ‘business class’ that offers flexible tickets, extra baggage and ‘premium’ seating.Ryanair’s new campaign to launch its business plus faresLaunching on TV on Monday (1 September), ... [Published Marketing Week - 2 hours ago]
First reported 50 mins ago - Updated 50 mins ago - 1 reports

Brother cages ad featuring circus tiger after protests

Brother UK has pulled an ad featuring a circus tiger after animal protection campaigners lobbied the consumer electronics company over what they claim is the exploitation of circus animals.Video: Brother 2014 “Next Time Label It” TV ad[embedded conte ... [Published Marketing Week - 50 mins ago]
First reported 5 hours ago - Updated 1 hour ago - 1 reports

Aldi pledges to ban sweets from checkouts

Aldi has become the latest supermarket to pledge to remove sweets from checkout displays in favour of “healthier tills”.Aldi has pledged to ban sweets from the checkouts at all its stores by January 2015.The discount grocer joins Tesco and Lidl in banning ... [Published Marketing Week - 5 hours ago]
First reported 2 hours ago - Updated 1 hour ago - 1 reports

TalkTalk unveils more ‘emotive’ brand identity

TalkTalk has updated its brand identity in a bid to inject more personality and purpose into its marketing and better communicate the broader range of services it now offers compared with its last update five years ago.TalkTalk’s new creative look and ... [Published Marketing Week - 2 hours ago]
First reported 2 hours ago - Updated 1 hour ago - 1 reports

British Heart Foundation kicks off research-focused marketing

The British Heart Foundation is launching its first campaign since revamping its marketing strategy to focus on research with the aim of raising money to fund research into congenital heart defects.The “Bag It. Beat It” campaign, which launches today ... [Published Marketing Week - 2 hours ago]
First reported 14 hours ago - Updated 3 hours ago - 1 reports

Royal Mail accuses TNT Post of misleading public

An ad for TNT Post has been banned for being misleading after rival Royal Mail complained it implied TNT was subject to the same statutory obligation to deliver nationwide as it is.The ad watchdog says the claim made in the Manchester-based campaign – ... [Published Marketing Week - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

‘Misleading’ Government energy saving ads banned

A Government marketing campaign for its ‘Green Deal’ energy saving initiative has been banned by the ad watchdog over ‘unsubstantiated’ and ‘misleading’ claims about the level of savings consumers could expect.Department for Energy and Climate Change’s ... [Published Marketing Week - 14 hours ago]
First reported 15 hours ago - Updated 15 hours ago - 1 reports

The recession's impact on marketing is permanent

With the announcement that both the French and German economies have contracted in the past quarter and the Bank of England has halved its predictions for wage rises in the UK, it is pertinent to reflect on just how fragile the market is at present.In ... [Published Marketing Week - 15 hours ago]
First reported Aug 26 2014 - Updated 22 hours ago - 1 reports

Amazon takes on YouTube with Twitch acquisition

Amazon is looking to expand its video ad business and take on YouTube with the purchase of video streaming site Twitch for $970m (£585m).Purchase of video streaming service points to an increased focus on video ad revenues by Amazon.Twitch allows users ... [Published Marketing Week - Aug 26 2014]
First reported 23 hours ago - Updated 23 hours ago - 1 reports

Data teams must wise up to wearables

Is your organisation ready for the boom in wearable tech data? That might seem like a fatuous question given the complexity of the technology and the relatively early stage of its development, but it’s one that companies should be asking themselves if ... [Published Marketing Week - 23 hours ago]
First reported Aug 26 2014 - Updated 23 hours ago - 1 reports

IPC Media launches first UK-wide beacon campaign

IPC Media is running a beacons campaign that will offer consumers the chance to buy a discounted copy of one of their magazines in one of the first examples of a UK-wide rollout of the technology.IPC Media is running a beacon campaign that will offer ... [Published Marketing Week - Aug 26 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

Comparethemarket becomes first UK Facebook Premium Video advertiser

Comparison site Comparethemarket.com has today (26 August) become the first UK brand to trial Facebook’s recently launched Premium Video ad format.Comparethemarket.com has become the first UK advertiser to trial Facebook Premium Video ads.Premium Video ... [Published Marketing Week - Aug 26 2014]

More Content

All (218) | News (218) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Brother cages ad featuring circus tiger after p... [Published Marketing Week - 50 mins ago]
TalkTalk unveils more ‘emotive’ brand identity [Published Marketing Week - 2 hours ago]
British Heart Foundation kicks off research-foc... [Published Marketing Week - 2 hours ago]
Ryanair preps campaign to shout about new ‘busi... [Published Marketing Week - 2 hours ago]
Aldi pledges to ban sweets from checkouts [Published Marketing Week - 5 hours ago]
‘Misleading’ Government energy saving ads banned [Published Marketing Week - 14 hours ago]
Royal Mail accuses TNT Post of misleading public [Published Marketing Week - 14 hours ago]
The recession's impact on marketing is permanent [Published Marketing Week - 15 hours ago]
Data teams must wise up to wearables [Published Marketing Week - 23 hours ago]
IPC Media launches first UK-wide beacon campaign [Published Marketing Week - Aug 26 2014]
Comparethemarket becomes first UK Facebook Prem... [Published Marketing Week - Aug 26 2014]
Mr Kipling launches major ‘life is better with ... [Published Marketing Week - Aug 26 2014]
Amazon takes on YouTube with Twitch acquisition [Published Marketing Week - Aug 26 2014]
Macmillan defends itself against criticism it h... [Published Marketing Week - Aug 26 2014]
'Brands investing in ads not M&A to drive growth' [Published Marketing Week - Aug 26 2014]
Ann Summers in personalisation push to give cus... [Published Marketing Week - Aug 22 2014]
The test for ALS Association is exploiting the ... [Published Marketing Week - Aug 22 2014]
'Cineworld’s allocated seating policy risks thr... [Published Marketing Week - Aug 22 2014]
Co-op Bank readies major brand push to highligh... [Published Marketing Week - Aug 22 2014]
Instagram to offer brands real-time performance... [Published Marketing Week - Aug 22 2014]
McDonald’s to launch online music, loyalty and ... [Published Marketing Week - Aug 21 2014]
Where next for Tesco’s Venture Brands? [Published Marketing Week - Aug 21 2014]
Morrisons’ lurch from message to message is not... [Published Marketing Week - Aug 21 2014]
Barclaycard to push wearable payment brand bPay... [Published Marketing Week - Aug 21 2014]
Former Lloyds marketing boss Eisenschimmel join... [Published Marketing Week - Aug 21 2014]
Whitbread launches Whitbread Inns gastro pub brand [Published Marketing Week - Aug 21 2014]
SoundCloud introduces ads [Published Marketing Week - Aug 21 2014]
An open letter to intrepid young marketer Alfre... [Published Marketing Week - Aug 21 2014]
Facebook increasing ad frequency risks kickback... [Published Marketing Week - Aug 20 2014]
Hovis marketing chief departs amid push to stre... [Published Marketing Week - Aug 20 2014]
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