Publication: Marketing Week

First reported 3 hours ago - Updated 29 mins ago - 2 reports

Facebook's domestic violence row highlights many problems

The call for brands to pull ads from Facebook over their placement next to content advocating domestic violence is a dramatic example of the many things that can go wrong with online publishing and marketing.Firstly, I don’t think you’ll need me to point ... [Published Marketing Week - 29 mins ago]

Entities: Domestic Violence, Facebook Inc, Interactive Advertising Bureau, Internet Marketing

First reported 4 hours ago - Updated 2 hours ago - 1 reports

SABMiller PLC

SAB Miller looks to accelerate Pilsner Urquell growth

SAB Miller has signalled it is preparing a major push for its Pilsner Urquell brand in the UK after reporting double-digit volume growth for the Czech beer in its last fiscal year.SABMiller is looking to accelerate Pilsner Urquell growth in the UK with ... [Published Marketing Week - 4 hours ago]

Entities: SABMiller PLC, Peroni Nastro Azzurro, United Kingdom

First reported 3 hours ago - Updated 3 hours ago - 1 reports

Halfords Group Plc

Halfords outlines marketing-led overhaul to transform business

Halfords is to invest £100m in a host of retail and marketing initiatives to improve the performance of the business after reporting a 24.5 per cent fall in annual profit.Halfords unveils marketing-led overhaul.CEO Matt Davies outlined “Get into Gear ... [Published Marketing Week - 3 hours ago]

Entities: Halfords Group Plc, Victoria Pendleton, Appointed, David Durie

First reported 3 hours ago - Updated 3 hours ago - 1 reports

Facebook Inc

Facebook dials-up social metrics with Datalogix deal

Facebook aims to improve how brands can optimise and measure their use of social media within multi-platform campaigns by launching its partnership with analytics firm Datalogix in the UK.The pair have been working together since last year in the US, ... [Published Marketing Week - 3 hours ago]

Entities: Datalogix, Facebook Inc, Alex North, Twitter

First reported 8 hours ago - Updated 8 hours ago - 1 reports

PepsiCo Inc

Brands revisiting happier times

Rape and suicide. These things are not fun or funny. The social media age is no reason for PepsiCo and Hyundai to feel ‘stifled’. These are just moronic ideas. If the ads ran 30 years ago, they would still be moronic. Going back to old work is not cowardly; ... [Published Marketing Week - 8 hours ago]

Entities: Tetley, PepsiCo Inc, Suicide

First reported 13 hours ago - Updated 13 hours ago - 1 reports

Social media: Mission not impossible in virtual world

Brands have a greater chance of achieving better results on social media if they target the most active users ... [Published Marketing Week - 13 hours ago]

Entities: Social Media

First reported May 22 2013 - Updated 18 hours ago - 1 reports

Nutella

World Nutella Day saved after Ferrero caves

World Nutella Day has been saved after the owner of the chocolate spread revoked its ‘cease and desist’ order against the creator of the unofficial site.The World Nutella Day site, setup by an Italian-based US blogger Sara Rosso, had been threatened with ... [Published Marketing Week - May 22 2013]

Entities: Nutella, Ferrero SpA, Gratitude, Social Media, Advocate

First reported 19 hours ago - Updated 19 hours ago - 1 reports

Stella Artois gives Cidre brand cinematic verve

Stella Artois has given the latest TV advert for its Cidre brand a cinematic feel after working with critically acclaimed director Wim Wenders. The ad from the director of Wings of Desire launches today (22 May) to reinforce the cider’s aspirational credentials ... [Published Marketing Week - 19 hours ago]

Entities: Wim Wenders, Security

First reported 21 hours ago - Updated 21 hours ago - 1 reports

Are automated phonelines and self-service the tills the best we can do for customers?

Having been stood up for lunch by a media colleague, I have been musing on… ... [Published Marketing Week - 21 hours ago]

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Google lobbies brands on consolidated media buying

Google is lobbying advertisers to consolidate their media-buying activity to a single technology platform, arguing they can save up to a third of their time by doing so. Google , across 15 different ad firms, and has now identified inefficiencies -$ or ... [Published Marketing Week - May 22 2013]

Entities: Google Inc, Online Advertising, Campaign Planning, Doubleclick, data entry

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Wired for sound

Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.Seven out of 10 marketing managers spend 5 per cent or less of their marketing ... [Published Marketing Week - May 22 2013]

Entities: Charles Spence, Selfridges, Sonic

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Marketing Week Engage Awards 2013 pics

See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery. ... [Published Marketing Week - May 22 2013]

Quotes

"Publishers should take a commission on the sales they generate"

'Publishers should take a commission on the sales they generate' [Published Marketing Week - May 09 2013]

More Content

sort by: Date \| Relevance
Facebook's domestic violence row highlights man... [Published Marketing Week - 29 mins ago]
Halfords outlines marketing-led overhaul to tra... [Published Marketing Week - 3 hours ago]
Facebook dials-up social metrics with Datalogix... [Published Marketing Week - 3 hours ago]
Facebook defends content policies after domesti... [Published Marketing Week - 3 hours ago]
SAB Miller looks to accelerate Pilsner Urquell ... [Published Marketing Week - 4 hours ago]
Brands revisiting happier times [Published Marketing Week - 8 hours ago]
Social media: Mission not impossible in virtual... [Published Marketing Week - 13 hours ago]
Stella Artois gives Cidre brand cinematic verve [Published Marketing Week - 19 hours ago]
Are automated phonelines and self-service the t... [Published Marketing Week - 21 hours ago]
Google lobbies brands on consolidated media buying [Published Marketing Week - May 22 2013]
Wired for sound [Published Marketing Week - May 22 2013]
Marketing Week Engage Awards 2013 pics [Published Marketing Week - May 22 2013]
World Nutella Day saved after Ferrero caves [Published Marketing Week - May 22 2013]
Marketing Week Engage Awards: The magnificent w... [Published Marketing Week - May 22 2013]
VW unveils customer-focused brand promise [Published Marketing Week - May 22 2013]
Sainsbury's named Brand of the Year [Published Marketing Week - May 22 2013]
Unofficial Nutella fan site shut down by brand ... [Published Marketing Week - May 21 2013]
Brand Audit: Facebook [Published Marketing Week - May 21 2013]
Marketing Academy graduates 2013 on what makes ... [Published Marketing Week - May 21 2013]
M&S hopes Estee Lauder man will bring 'feminine... [Published Marketing Week - May 21 2013]
Is privacy the next public health problem? [Published Marketing Week - May 21 2013]
M&S marketing chief Sharp to step down [Published Marketing Week - May 21 2013]
'Vodafone Red' to form crux of operator's messa... [Published Marketing Week - May 21 2013]
BT and Visa debut in most valuable BrandZ lists [Published Marketing Week - May 21 2013]
PZ Cussons readies digital push across brand po... [Published Marketing Week - May 20 2013]
Nokia names new UK marketing head [Published Marketing Week - May 20 2013]
Army launches TV push for young recruits [Published Marketing Week - May 20 2013]
UPDATE: Yahoo confirms Tumblr purchase [Published Marketing Week - May 20 2013]
RBS's decision to cut marketing is counter-prod... [Published Marketing Week - May 20 2013]
Virgin Atlantic's top marketer out in restructure [Published Marketing Week - May 20 2013]