Publication: Marketing Week

First reported Oct 17 2014 - Updated Oct 18 2014 - 1 reports

Diageo serves up marketing cocktail for Smirnoff and Baileys

Diageo is making major changes to the marketing for Smirnoff and Baileys in a bid to elevate both brands in the increasingly competitive spirits market.Diageo will invest £3.5m into Baileys this Christmas.The drinks maker is channelling nearly £20m into ... [Published Marketing Week - Oct 17 2014]
First reported Oct 17 2014 - Updated Oct 17 2014 - 1 reports

Google’s grip on mobile will not last forever

Google is still struggling to monetise its dominance of the mobile market with cost per click advertising rates dropping 2% in its latest quarter. Despite an increase in clicks, the average cost per click declined for the 12th consecutive quarter, heaping ... [Published Marketing Week - Oct 17 2014]
First reported Oct 17 2014 - Updated Oct 17 2014 - 1 reports

Nectar boss says Sainsbury’s points shift will create 'more engaging relationship' with customers

Nectar has defended partner Sainsbury’s decision to halve the number of points it offers customers for every £1 spent and replace it with more “bonus” point offers and personalised rewards arguing the switch will lead to a “more engaging relationship” ... [Published Marketing Week - Oct 17 2014]
First reported Oct 17 2014 - Updated Oct 17 2014 - 1 reports

Regatta trumpets ‘newfound confidence’ with first TV campaign

Outdoor clothing brand Regatta is launching its first TV campaign to project what it claims is “newfound confidence” in the brand to broader range of consumers.The TV push is part of the brand’s first integrated campaign and caps off a two-year rebrand ... [Published Marketing Week - Oct 17 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Game preps marketing drive after pulling through ‘transformational year’

After toppling into administration two years ago, Game is seemingly back with the retailer’s management hailing the role of marketing in sparking a sales rush in its latest financial year.Game is to put customer engagement and insight at the heart of ... [Published Marketing Week - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

MW roundtable: What kind of marketer are you?

Our panel of experts discusses how new technologies and ideologies are changing the remit of marketing roles.At a glanceSAS research, conducted exclusively for Marketing Week, has identified five key types of marketer:Social media mavens Email experts ... [Published Marketing Week - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

The countdown is on to your new digital Marketing Week…...

We want to share something special with you. We’ve reimagined Marketing Week online and it’s only a matter of hours until we go live. The countdown is on.Over the next day or so, you should receive your new and improved print issue of Marketing Week. ... [Published Marketing Week - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Brands need both volume and innovation to grow

I’ve never done anything but marketing in the technology space. It’s all I know. If you look at marketing as a discipline, at school, all the things we learn are based on the fact that an industry evolves in a certain way and matures. In technology, things ... [Published Marketing Week - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Ashley Friedlein: Is your brand part of the 'stream'?

Earlier this year, Evan Spiegel, chief executive of Snapchat, gave a keynote address where he talked about three characteristics of the era we’re living in: internet everywhere; fast and easy media creation; ephemerality.Snapchat is particularly known ... [Published Marketing Week - Oct 16 2014]
First reported Oct 16 2014 - Updated Oct 16 2014 - 1 reports

Forget social, marketers - it's time to go back to the 80s

I have a man-crush. There is no other way to explain it. There I was a week ago clicking through the Marketing Week website and suddenly my heart skipped a beat. There he was, Roel de Vries –the global head of marketing for Nissan, explaining his approach ... [Published Marketing Week - Oct 16 2014]
First reported Oct 14 2014 - Updated Oct 14 2014 - 2 reports

Yahoo expands targeting capability with new content solution on Tumblr

Yahoo has announced the launch of a new content marketing solution that allows brands to maximise earned media through data-driven content built specifically for the Tumblr platform.Unveiled at the IAB UK Digital Upfronts event today (14 October), the ... [Published Marketing Week - Oct 14 2014]
First reported Oct 02 2014 - Updated Oct 03 2014 - 2 reports

Morrisons’ new loyalty scheme only serves to validate the discounters

Morrisons made a splash this morning (2 October) with the launch of its loyalty card by including the discounters Aldi and Lidl in a price-matching scheme for the first time. Far from being a reason for people to shop with Morrisons, it could drive them ... [Published Marketing Week - Oct 02 2014]

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All (192) | News (192) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Diageo serves up marketing cocktail for Smirnof... [Published Marketing Week - Oct 17 2014]
Nectar boss says Sainsbury’s points shift will ... [Published Marketing Week - Oct 17 2014]
Google’s grip on mobile will not last forever [Published Marketing Week - Oct 17 2014]
Regatta trumpets ‘newfound confidence’ with fir... [Published Marketing Week - Oct 17 2014]
Game preps marketing drive after pulling throug... [Published Marketing Week - Oct 16 2014]
MW roundtable: What kind of marketer are you? [Published Marketing Week - Oct 16 2014]
The countdown is on to your new digital Marketi... [Published Marketing Week - Oct 16 2014]
Brands need both volume and innovation to grow [Published Marketing Week - Oct 16 2014]
Forget social, marketers - it's time to go back... [Published Marketing Week - Oct 16 2014]
Ashley Friedlein: Is your brand part of the 'st... [Published Marketing Week - Oct 16 2014]
Argos's digital transformation is real but perc... [Published Marketing Week - Oct 16 2014]
Brands set to push marketing spend to record le... [Published Marketing Week - Oct 16 2014]
John Lewis increases digital innovation spend b... [Published Marketing Week - Oct 16 2014]
Will.i.am partners with O2 for wearable cuff la... [Published Marketing Week - Oct 16 2014]
Pernod Ricard promises ‘significant investment’... [Published Marketing Week - Oct 16 2014]
Facebook launches IQ unit to measure consumer b... [Published Marketing Week - Oct 15 2014]
YouTube makes it easier for advertisers to buy ... [Published Marketing Week - Oct 15 2014]
Martin Sorrell: Marketers must fight global unc... [Published Marketing Week - Oct 15 2014]
Our brains are changing so marketing should too [Published Marketing Week - Oct 15 2014]
BMW ad banned for promoting unsafe driving [Published Marketing Week - Oct 15 2014]
Coca-Cola: The most dangerous place to make a d... [Published Marketing Week - Oct 15 2014]
Diageo’s Captain Morgan ad banned for appealing... [Published Marketing Week - Oct 15 2014]
Addison Lee to make marketing less ‘humble’ and... [Published Marketing Week - Oct 14 2014]
Yahoo expands targeting capability with new con... [Published Marketing Week - Oct 14 2014]
Yahoo: 85% ‘visually engage’ with native advert... [Published Marketing Week - Oct 14 2014]
AB InBev moves closer to ‘major shift’ in Europ... [Published Marketing Week - Oct 14 2014]
Sainsbury's halves value of Nectar points [Published Marketing Week - Oct 14 2014]
McDonald’s throws marketing weight behind fan-c... [Published Marketing Week - Oct 14 2014]
SABMiller marketing challenges laid bare as sal... [Published Marketing Week - Oct 14 2014]
Mars to prove pedigree of smaller pet brands [Published Marketing Week - Oct 14 2014]
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