Publication: Marketing Week

First reported 3 hours ago - Updated 24 mins ago - 1 reports

Samsung set to ramp-up marketing for ‘mid-to-low end’ smartphones

The smartphone maker said it is going through “temporary difficulty” after its underperforming mobile business lost market share for the third consecutive quarter in the three months to September.Mobile sales plummeted to 23.52 trillion won from 35 trillion ... [Published Marketing Week - 3 hours ago]
First reported 2 hours ago - Updated 1 hour ago - 1 reports

Ralph Lauren makes Harrods window displays shoppable

Ralph Lauren is using NFC and QR codes to engage with shoppers at HarrodsRalph Lauren has taken over Harrods’ 15 window displays for the launch of its Polo Ralph Lauren womenswear range. It is hoping to better connect with customers by offering them more ... [Published Marketing Week - 2 hours ago]
First reported 1 hour ago - Updated 1 hour ago - 1 reports

Incite: Evolving from ‘good’ to ‘best’ in international qual

We’ve all been there when something unexpected happens in a qualitative group; where a cultural oddity sends everything awry.  We’ve all heard the war stories and shared our battle scars – even to the point where we almost believe it’s an inevitable part ... [Published Marketing Week - 1 hour ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

Joe Fernandez, CEO, Klout: Start-ups must learn that marketing means more than having a cool product

Klout is a company I literally started in my bedroom in New York.We have a lot of users in Europe, and London specifically, but we’ve never done any marketing over here – it’s always been just organic growth. We never had a marketing team or spent any ... [Published Marketing Week - 3 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

Beer brewers plot £10m ‘body language’ makeover to extend appeal

The TV ad (see above) for the cross-industry initiative will show that for every type of person and occasion there is a matching beer style.The industry’s second collective stab at lifting beer sales ditches its first “Let there be Beer” effort. While ... [Published Marketing Week - 16 hours ago]
First reported Oct 29 2014 - Updated 17 hours ago - 1 reports

Facebook to make ‘large, strategic’ ad tech investments to boost mobile revenue

The strategic shift has been a long time coming for the social network with the launch of its Atlas ad server last month a key step in efforts to give marketers the ad targeting and measurement tools needed to serve personalised branded content at sc ... [Published Marketing Week - Oct 29 2014]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

Samaritans hunts for digital expertise after admitting it hasn’t been ‘at the forefront’

The charity has today (29 October) launched its first social media app as it looks to improve on its digital communications and make the online environment safer. The Radar app (see above) aims to inform consumers if one of the people they follow on Twitter ... [Published Marketing Week - 19 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

Domino’s recruits Vine stars to drive organic reach

Domino’s is partnering with Viners to dip into the platform’s growing userbase.The “Pizza Quest” six-second Twitter videos are directed by high profile Viners Huw Samuel and Leslie Wai (see above), who have over 120,000 followers between them. The videos ... [Published Marketing Week - 19 hours ago]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

Why video advertising is the content of choice

A picture is worth a thousand words, but video is where brands are putting their money. Video advertising on the internet and mobile increased to £202m in the first half of 2014 – a 59% year-on-year increase; mobile video went up by 196% and took £63.9m. ... [Published Marketing Week - Oct 29 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

Mark Ritson: Focus can leave you vulnerable to cultural shifts and brand ageing – ask McDonald’s

I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving ... [Published Marketing Week - Oct 29 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

Secret Marketer: Without history, the present team are doomed to make their own mistakes

We have just had one of those company anniversaries that seem terribly important internally but that customers feel just date you and mark you out as irrelevant in the modern era.While such events unite an organisation’s employees, with many older hands ... [Published Marketing Week - Oct 29 2014]
First reported Oct 29 2014 - Updated Oct 29 2014 - 1 reports

Is zero-based budgeting right for you?

Coca-Cola announced last week that it would use the technique to allocate marketing budgets (among other operational spending) from 2015 onwards.ZBB essentially requires marketers to act as if they are starting from an expenditure of zero and justify ... [Published Marketing Week - Oct 29 2014]

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All (180) | News (180) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Incite: Evolving from ‘good’ to ‘best’ in inter... [Published Marketing Week - 1 hour ago]
Ralph Lauren makes Harrods window displays shop... [Published Marketing Week - 2 hours ago]
Samsung set to ramp-up marketing for ‘mid-to-lo... [Published Marketing Week - 3 hours ago]
Joe Fernandez, CEO, Klout: Start-ups must learn... [Published Marketing Week - 3 hours ago]
Beer brewers plot £10m ‘body language’ makeover... [Published Marketing Week - 16 hours ago]
Samaritans hunts for digital expertise after ad... [Published Marketing Week - 19 hours ago]
Domino’s recruits Vine stars to drive organic r... [Published Marketing Week - 19 hours ago]
Why video advertising is the content of choice [Published Marketing Week - Oct 29 2014]
Mark Ritson: Focus can leave you vulnerable to ... [Published Marketing Week - Oct 29 2014]
Is zero-based budgeting right for you? [Published Marketing Week - Oct 29 2014]
Secret Marketer: Without history, the present t... [Published Marketing Week - Oct 29 2014]
Facebook to make ‘large, strategic’ ad tech inv... [Published Marketing Week - Oct 29 2014]
How to fix your failing social media strategy [Published Marketing Week - Oct 29 2014]
Toyota ad banned for encouraging ‘driving happy’ [Published Marketing Week - Oct 29 2014]
Shop Direct to use real-time personalisation to... [Published Marketing Week - Oct 28 2014]
HungryHouse closing the performance and brand m... [Published Marketing Week - Oct 28 2014]
Top tips for holding a perfect pitch [Published Marketing Week - Oct 28 2014]
Lloyds to shut 200 branches as it digitises bus... [Published Marketing Week - Oct 28 2014]
Diageo serves up marketing cocktail for Smirnof... [Published Marketing Week - Oct 17 2014]
Nectar boss says Sainsbury’s points shift will ... [Published Marketing Week - Oct 17 2014]
Google’s grip on mobile will not last forever [Published Marketing Week - Oct 17 2014]
Regatta trumpets ‘newfound confidence’ with fir... [Published Marketing Week - Oct 17 2014]
Game preps marketing drive after pulling throug... [Published Marketing Week - Oct 16 2014]
MW roundtable: What kind of marketer are you? [Published Marketing Week - Oct 16 2014]
The countdown is on to your new digital Marketi... [Published Marketing Week - Oct 16 2014]
Brands need both volume and innovation to grow [Published Marketing Week - Oct 16 2014]
Forget social, marketers - it's time to go back... [Published Marketing Week - Oct 16 2014]
Ashley Friedlein: Is your brand part of the 'st... [Published Marketing Week - Oct 16 2014]
Argos's digital transformation is real but perc... [Published Marketing Week - Oct 16 2014]
Brands set to push marketing spend to record le... [Published Marketing Week - Oct 16 2014]
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