Publication: Marketing Week

First reported 9 hours ago - Updated 2 hours ago - 1 reports

American Apparel ads banned for ‘normalising predatory sexual behaviour’

American Apparel has been reprimanded by the advertising watchdog over images used as part of its ‘back to school’ campaign that could ‘normalise predatory sexual behaviour’.American Apparel’s ad banned by the ASA.The Advertising Standards Authority (ASA) ... [Published Marketing Week - 9 hours ago]
First reported Sep 02 2014 - Updated 9 hours ago - 1 reports

Burberry in personalisation push for launch of new fragrance

Burberry is bringing the personal touch to the launch of its ‘My Burberry’ fragrance, allowing customers to make the marketing campaign ‘entirely their own’ by creating bottles featuring their initials and having it appear in outdoor, TV and digital ... [Published Marketing Week - Sep 02 2014]
First reported 19 hours ago - Updated 11 hours ago - 1 reports

Heineken creates location-based loyalty scheme to drive on-trade sales

Heineken is to reward smaller pubs and restaurants for selling more of its beer through a location-based loyalty scheme it hopes will steal share in the on-trade from rivals.Heineken has launched a loyalty-scheme to boost its presence in the on-trade ... [Published Marketing Week - 19 hours ago]
First reported 23 hours ago - Updated 13 hours ago - 1 reports

Mars strikes partnership with RED to make ‘real impact’ on HIV awareness

Mars is uniting with HIV charity RED to spearhead an awareness drive to help prevent the transmission of the disease from mothers to their babies.The Mars and RED tie-up is pushed through its Galaxy brand, which is backed by celebrities including Alesha ... [Published Marketing Week - 23 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

Kronenbourg recruits celebrity ‘men of character’ for online lifestyle series

Kronenbourg 1664 is turning to “tastemakers” from the world of sport, music and entertainment such as Alex James and Colin Murray to front an online series created to give the brand a more lifestyle-orientated tone.[embedded content]The brewer claims ... [Published Marketing Week - 16 hours ago]
First reported 17 hours ago - Updated 17 hours ago - 1 reports

The latest celebrity scandal exposes mobile security

Apple is “actively investigating” hacking claims after naked pictures of Hollywood A-listers were leaked on Sunday.The security of its iCloud service is at the centre of the scandal after hackers allegedly exploited weaknesses in the virtual storage system ... [Published Marketing Week - 17 hours ago]
First reported 18 hours ago - Updated 18 hours ago - 1 reports

Mars promotes Thomas Delabriere to key developing markets role

Mars has promoted Thomas Delabriere, one of its most senior marketers in the UK, to oversee strategy in some of its fastest growing developing markets.Delabriere moves from his current job as marketing lead for Maltesers, M&Ms and the Bitesize portfolio ... [Published Marketing Week - 18 hours ago]
First reported Sep 01 2014 - Updated 20 hours ago - 2 reports

Twitter suspends parody Tesco account

The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages. ... [Published Marketing Week - 20 hours ago]
Entities: Tesco PLC, Twitter
First reported 20 hours ago - Updated 20 hours ago - 1 reports

Should Tesco ditch Clubcard?

The early arrival of new chief executive Dave Lewis at Tesco has led to a deluge of advice on how best to turnaround the stuttering retailer. The most radical is a call to overhaul or even nix Clubcard. The loyalty programme has been the bedrock of Tesco’s ... [Published Marketing Week - 20 hours ago]
First reported Sep 01 2014 - Updated 22 hours ago - 2 reports

M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline

Marks & Spencer is dropping its ” Leading Ladies” fashion and ”Make today delicous” food campaigns in favour of one unified brand idea for the first time as it looks for clothing sales to match the success of its food business.The campaign, which launches ... [Published Marketing Week - Sep 01 2014]
First reported 23 hours ago - Updated 23 hours ago - 1 reports

HP launches biggest brand campaign in 12 years

HP is launching its biggest brand campaign in the UK and Ireland since its acquisition of Compaq in 2002 as the IT company looks to make business decision makers reappraise the brand and understand the broad range of products and services it offers.Video: ... [Published Marketing Week - 23 hours ago]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

Fitness First looks to prove fitness credentials with Team GB tie-up

Fitness First is using its tie-up with Team GB to launch a range of workouts inspired by the training techniques of gold medal-winning athletes including boxer Nicola Adams and cyclist Ed Clancy as it looks to prove its fitness credentials and motivate ... [Published Marketing Week - Sep 01 2014]

More Content

All (218) | News (218) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
American Apparel ads banned for ‘normalising pr... [Published Marketing Week - 9 hours ago]
Kronenbourg recruits celebrity ‘men of characte... [Published Marketing Week - 16 hours ago]
The latest celebrity scandal exposes mobile sec... [Published Marketing Week - 17 hours ago]
Mars promotes Thomas Delabriere to key developi... [Published Marketing Week - 18 hours ago]
Heineken creates location-based loyalty scheme ... [Published Marketing Week - 19 hours ago]
Should Tesco ditch Clubcard? [Published Marketing Week - 20 hours ago]
Twitter suspends parody Tesco account [Published Marketing Week - 20 hours ago]
HP launches biggest brand campaign in 12 years [Published Marketing Week - 23 hours ago]
Mars strikes partnership with RED to make ‘real... [Published Marketing Week - 23 hours ago]
Burberry in personalisation push for launch of ... [Published Marketing Week - Sep 02 2014]
Fitness First looks to prove fitness credential... [Published Marketing Week - Sep 01 2014]
General Mills switches from volume-driven to br... [Published Marketing Week - Sep 01 2014]
Tesco in discussions with Twitter to tackle par... [Published Marketing Week - Sep 01 2014]
Using electoral register lists might not be a d... [Published Marketing Week - Sep 01 2014]
M&S aligns food and GM marketing for first time... [Published Marketing Week - Sep 01 2014]
M&S hopes for halo effect with unifying brand c... [Published Marketing Week - Sep 01 2014]
ALS Association withdraws attempt to trademark ... [Published Marketing Week - Sep 01 2014]
KFC launches pulled chicken to exploit ‘fashion... [Published Marketing Week - Sep 01 2014]
Pernod Ricard reconnects brand and local teams ... [Published Marketing Week - Aug 29 2014]
Lucky Strike owner promotes Andrew Gray to top ... [Published Marketing Week - Aug 29 2014]
Walkers asks customers to tweet for free crisps [Published Marketing Week - Aug 29 2014]
Twitter: keep your analytics for brands only [Published Marketing Week - Aug 29 2014]
The ice bucket challenge: one-hit wonder or the... [Published Marketing Week - Aug 29 2014]
ALS Association tries to trademark ‘ice bucket ... [Published Marketing Week - Aug 29 2014]
Tesco slashes profit forecast again as brand ba... [Published Marketing Week - Aug 29 2014]
Diageo preps global charge to compete with Burb... [Published Marketing Week - Aug 29 2014]
McDonald’s celebrates 40 years in UK with natio... [Published Marketing Week - Aug 28 2014]
Hovis forms partnership with Diageo marketing v... [Published Marketing Week - Aug 28 2014]
Lidl’s £20m statement of intent [Published Marketing Week - Aug 28 2014]
Samsung launches smartwatch that ‘redefines the... [Published Marketing Week - Aug 28 2014]
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