360° SearchNetwork Hot Spots Trends Time Series

Publication: MarketingVOX

First reported 14 hours ago - Updated 14 hours ago - 1 reports

Yahoo Drops $1.1 Billion for Social Bonafides | Ad Council Revamps Online PSA Distribution

The latest practical news and developments at the intersection of search, email,social media, mobile marketing, web analytics, online advertising, ecommerce and more. ... [Published MarketingVOX - 14 hours ago]

Entities: Ad Council, Mobile Marketing, Online Advertising

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Silverpop Starts to Make Good on Marketing Automation Ambitions

Silverpop added into its marketing automation platform data from Webtrends, Argyle Social, Digby and Invodo, as well as a few internal features that, as a suite, it is calling Universal Behaviors. The firm, initially known as an email service provider, ... [Published MarketingVOX - May 16 2013]

Entities: Automation, Digby, WebTrends Corporation

First reported May 15 2013 - Updated May 15 2013 - 1 reports

Search Engine Optimization

Long-Dead Arm of Donovan Reaches Back, Plugs in Online Tech Stack, Seeks Brains Buyers

Perhaps the long-dead arm of Donovan will retain its grip on agency back end systems after all, even through the digital media transition. Donovan's descendant, Mediaocean, is actually attracting significant players to integrate into its technology stack, ... [Published MarketingVOX - May 15 2013]

Entities: Search Engine Optimization, Google AdWords, Google Inc

First reported May 15 2013 - Updated May 15 2013 - 1 reports

Google Inc

Online Media Cashflow Scarier, Declining | Six in Ten Clients are Pushing 'Performance' on Agencies | Google Poaching from Agencies

An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general financial health.Agencies:61 percent of big ad clients surveyed at ... [Published MarketingVOX - May 15 2013]

Entities: Google Inc, WPP Group Plc, Salesforce.com Inc, poaching, Adobe Systems Inc

First reported May 15 2013 - Updated May 15 2013 - 1 reports

New Google Algo Imminent, 'Native Ads' in Sights

Google's department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come this summer that should shake things up a bit. In particular, "native ads" ... [Published MarketingVOX - May 15 2013]

Entities: Algo, Google Inc, Google AdWords, Spam, Organic

First reported May 13 2013 - Updated May 13 2013 - 1 reports

YouTube LLC

IAB: Begone 'Spit Bits' | YouTube Launching Create-Your-Pay TV-Channel Service

In a duet of dueling open letters, an ad hoc group of agency executives lobbed a constructively critical missive to the media industry, suggesting that it do more to promote its more innovative new content, presumably because that would give them the ... [Published MarketingVOX - May 13 2013]

Entities: Interactive Advertising Bureau, Supply Chain, YouTube LLC

First reported May 10 2013 - Updated May 10 2013 - 1 reports

Browser Engineers on Cookiepocalypse: Meh | Industry Chart o' Companies Updated | FTC, Off Duff, Conducting Data Stings

A Business Insider piece shows that the staff at the browser companies do not really have much incentive to accede to advertisers' wishes that third party cookies be left allowable by default. The fairly radical change in new browser version defaults ... [Published MarketingVOX - May 10 2013]

Entities: Insider

First reported May 09 2013 - Updated May 09 2013 - 1 reports

Nielsen Claims Broadband Homes are 'TV Homes'

Nielsen made its annual announcement of what it considers the current universe of "TV homes," but with a twist. It announced in February that it would be including homes without TVs that had broadband connections, under the presumption that this is a ... [Published MarketingVOX - May 09 2013]

Entities: Broadband

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Yahoo: OK, MSFT, Keep Selling Us, for Now | comScore Undercounts a Smidge | Selling Out Your Content Space to Advertisers Good for Advertisers

Publishers are complaining that comScore undercounts their real traffic. The variance between the panel-based third party numbers and the publisher's own is not surprising, but the general bias to the low may well have something to do with the fact that ... [Published MarketingVOX - May 08 2013]

Entities: Yahoo! Inc, Publisher

First reported May 06 2013 - Updated May 06 2013 - 1 reports

HuffPost Launches Media Prostitution Automation | 'Dark Google' Data Issues | TV to Shrink, Finally

The Huffington Post thought hard about how it could make "native ads" even more advertorial-esque, and eventually they came up with the idea of allowing an ad agency to bypass the media sales process and post content on their site within two hours of ... [Published MarketingVOX - May 06 2013]

Entities: Google Inc, Prostitution, Automation, Search Engines

First reported May 03 2013 - Updated May 03 2013 - 1 reports

Ad Exchanges Have Much in Way of BS Media | Facebook Cautious on Atlas Use

Adding insult to injury, ad markets encouraging publishers to flog their media on their exchanges appear to be very accepting of pirated media, involving placements from toolbars and even malware that overlays ads atop major publisher sites, such as Facebook. ... [Published MarketingVOX - May 03 2013]

Entities: Facebook Inc, Malware, Publisher

First reported May 03 2013 - Updated May 03 2013 - 1 reports

Online Video Sneaks into TV Platform

Entities: Online Video, Mobile Marketing, Online Advertising

Quotes

...The firm, initially known as an email service provider, indicated in a release that its customers now "have access to a live stream of real-time behaviors that they can easily understand and instantly integrate into highly relevant individualized campaigns."

Silverpop Starts to Make Good on Marketing Automation Ambitions [Published MarketingVOX - May 16 2013]

...was a little less specific, and perhaps a bit defensive, but that suggested the buyers help in simplifying the supply chain, which he says has been "put together piece by piece, year by year, with chicken wire bytes and spit bits." This is a somewhat bold statement coming from the leader of trade group who counts as constituents many of the spit bits

IAB: Begone 'Spit Bits' | YouTube Launching Create-Your-Pay TV-Channel Service [Published MarketingVOX - May 13 2013]

...As Digiday put it, "the very people urging them to put their inventory into their systems are allowing a third party to serve ads on top of their site — and then reporting back to the buyer that the ads were delivered on that site."

Ad Exchanges Have Much in Way of BS Media | Facebook Cautious on Atlas Use [Published MarketingVOX - May 03 2013]

More Content

sort by: Date \| Relevance
Yahoo Drops $1.1 Billion for Social Bonafides \|... [Published MarketingVOX - 14 hours ago]
Silverpop Starts to Make Good on Marketing Auto... [Published MarketingVOX - May 16 2013]
Long-Dead Arm of Donovan Reaches Back, Plugs in... [Published MarketingVOX - May 15 2013]
Online Media Cashflow Scarier, Declining \| Six ... [Published MarketingVOX - May 15 2013]
New Google Algo Imminent, 'Native Ads' in Sights [Published MarketingVOX - May 15 2013]
IAB: Begone 'Spit Bits' \| YouTube Launching Cre... [Published MarketingVOX - May 13 2013]
Browser Engineers on Cookiepocalypse: Meh \| Ind... [Published MarketingVOX - May 10 2013]
Nielsen Claims Broadband Homes are 'TV Homes' [Published MarketingVOX - May 09 2013]
Yahoo: OK, MSFT, Keep Selling Us, for Now \| com... [Published MarketingVOX - May 08 2013]
HuffPost Launches Media Prostitution Automation... [Published MarketingVOX - May 06 2013]
Ad Exchanges Have Much in Way of BS Media \| Fac... [Published MarketingVOX - May 03 2013]
Online Video Sneaks into TV Platform [Published MarketingVOX - May 03 2013]
How Many Banner Ads Does It Take To? \| Google's... [Published MarketingVOX - Apr 30 2013]
Cookie-less Targeting, None Too Soon \| comScore... [Published MarketingVOX - Apr 29 2013]
Google's Results Show More Clicks, Lower Price,... [Published MarketingVOX - Apr 22 2013]
Facebook Ameliorates Media Performance Issues w... [Published MarketingVOX - Apr 19 2013]
Yahoo a Much Happier, Brighter Declining Busine... [Published MarketingVOX - Apr 18 2013]
Google, Yahoo in Reverse Turing Tests: Pretendi... [Published MarketingVOX - Apr 17 2013]
EU Extracts Google Pledge to Actually Do No Evi... [Published MarketingVOX - Apr 16 2013]
IPG Stows Exchange Function Under Different Coc... [Published MarketingVOX - Apr 15 2013]
Cookie Doom Already Appearing in Data \| ComScor... [Published MarketingVOX - Apr 13 2013]