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McCann Erickson

Type: Company

Name: McCann Erickson

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Are some brands in serious danger of becoming wackadoodles?

What the hell were they thinking?" "What the hell were they smoking? And no, I don't want any of it." These may well be the defining questions and/or statements on advertising in 2013. They are being asked about campaigns — licensed and otherwise — from ... [Published Economic Times - May 22 2013]

Entities: Mountain Dew, Kmart's, McCann Erickson, Complaints

First reported May 21 2013 - Updated May 21 2013 - 1 reports

Saatchi & Saatchi

Liberty Hsu Joins Isobar Asia Pacific

Boosting creative power with appointment of Taiwan Executive Creative DirectorTo further strengthen creative leadership and boost strategy across the region, wwwins Isobar Taiwan has announced the appointment of Liberty Hsu as Executive Creative Director, ... [Published Little Black Book - May 21 2013]

Entities: Taiwan, Graham Kelly, Creativity, McCann Erickson, Saatchi & Saatchi

First reported May 20 2013 - Updated May 20 2013 - 2 reports

Ogilvy & Mather Worldwide

Director Kathi Prosser Joins Moxie Pictures

News NewsNEW YORK, May 20, 2013, --- Moxie Pictures has signed director for U.S. representation. She comes over from The Sweet Shop, where she has collaborated regularly with numerous top agencies including BBDO, JWT, Arnold, Saatchi & Saatchi and Y&R. ... [Published ShootOnline - May 20 2013]

Entities: Ogilvy & Mather Worldwide, AIGA, Tetley, McCann Erickson, SapientNitro

First reported May 20 2013 - Updated May 20 2013 - 1 reports

Point of Sale

Love to Share

McCann Erickson Advertising have commissioned Gail Armstrong to create 10 images for Nestle's " " campaign.The images, which focus on hands and bags of sweets, are effective in design and clever in the way they reflect the title. Gail says "They are set ... [Published Creative Match - May 20 2013]

Entities: McCann Erickson, Point of Sale, Nestlé SA

First reported May 20 2013 - Updated May 20 2013 - 1 reports

WPP Group Plc

The Untold Truth About What Really Happens When Madison Avenue Becomes Publicly Held

When asked who had the most influence on advertising in the 20th Century, most people point to David Ogilvy. Few remember Marion Harper Jr., whose influence on the business of advertising as itâs practiced today is even greater.In 1948, at the tender ... [Published Forbes.com - May 20 2013]

Entities: Madison (Wisconsin, United States), David Ogilvy, WPP Group Plc

First reported May 19 2013 - Updated May 19 2013 - 1 reports

ConAgra Foods Inc

GolinHarris Part Of IMG Team To Work On Frozen Foods Campaign

MCCLEAN, VA—The American Frozen Food Institute has selected three IPG agencies to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable. McCann Erickson will lead the advertising and integrated team of ... [Published Holmes Report - May 19 2013]

Entities: GolinHarris International, ConAgra Foods Inc, Schwan Food Company

First reported May 17 2013 - Updated May 17 2013 - 1 reports

McCann Worldgroup

Dish TV 'inspector' Shah Rukh picks up every detail on HD

wide player in 16:9 format. Used on article page for Campaign.Related VideosWATCH the TVC created by McCann EricksonWATCH the TVC created by McCann Erickson hereWatch the ad films created by McCann Worldgroup (India)filed under Advertising, IndiaWATCH ... [Published Campaign India - May 17 2013]

Entities: McCann Erickson, Shah Rukh (Timurid dynasty), McCann Worldgroup, Shahrukh Khan

First reported May 13 2013 - Updated May 13 2013 - 2 reports

Accounts and People of Note in the Advertising Industry

Julie Atherton joined the New York office of SapientNitro as vice president for strategy. She succeeds Steve Zaroff, who is now the chief strategy officer at McCann Erickson New York. Ms. Atherton had been a global digital director on Team Colgate, the ... [Published New York Times - May 13 2013]

Entities: McCann Erickson, Publicis Groupe SA, McCann Worldgroup, Interpublic Group of Companies Inc, Omnicom Group Inc

First reported May 07 2013 - Updated May 08 2013 - 2 reports

McCann Erickson lands spot on Carlsberg roster

Carlsberg Group, the world’s fourth largest brewery group, has appointed McCann Erickson to its advertising roster across Europe, the Middle East and Africa.As part of the Carlsberg advertising roster, McCann Erickson will be able to work on advertising ... [Published M&M Europe - May 08 2013]

Entities: McCann Erickson, Carlsberg AS, Gustavo Martinez

First reported May 07 2013 - Updated May 08 2013 - 2 reports

Carlsberg puts McCann on global roster

Carlsberg's Diana Starbanov, global category manager, marketing, said the agency "demonstrated great expertise in managing and building brands, locally, regionally and globally."A spokesperson for McCann Erickson said the agency would not comment on any ... [Published Marketing-interactive.com - May 08 2013]

Entities: Carlsberg AS, McCann Erickson, Saatchi & Saatchi

First reported May 07 2013 - Updated May 07 2013 - 5 reports

McCann Erickson Wins Place On Carlsberg Roster

Diana Starbanov, Carlsberg Global Category Manager, Marketing, said: "We are thrilled to have McCann Erickson ... [Published Street Insider - May 07 2013]

Entities: McCann Erickson, Carlsberg AS

First reported Apr 30 2013 - Updated Apr 30 2013 - 2 reports

INTERPUBLIC GROUP OF COMPANIES INC: McCann Erickson Takes Multiple Honors At 2013 Webby Awards

/PRNewswire/ -- McCann Erickson was a major winner at the 2013 Webby Awards, with McCann Melbourne's viral sensation "Dumb Ways To Die" scoring as the most-awarded campaign of the year by far. McCann Erickson won the most Webbys as a global agency, with ... [Published 4 Traders - Apr 30 2013]

Entities: McCann Erickson, McCann Worldgroup, Interpublic Group of Companies Inc, Melbourne

Quotes

Being irreverent and nasty is a frequently exercised option. Jitender Dabas, head of strategic planning at McCann Erickson, points out, "It's not necessary to be edgy to be interesting. There are brands like Coke that do other things to move people. And it's still content that people transmit." But more nuanced communication is tougher to create

Are some brands in serious danger of becoming wackadoodles? [Published Economic Times - May 22 2013]

...equity analysis found people on the island don't see the distinction between the Army Reserve, active duty and the National Guard," said Lambert. "They think anyone who joins the Army goes straight to Iraq, and they also don't realize that in Puerto Rico, most of the time it's the Reserve that helps communities deal with disasters, not the National Guard."

USAREC Ramps up In-House Marketing Production [Published United States Army - May 20 2013]

The images, which focus on hands and bags of sweets, are effective in design and clever in the way they reflect the title. Gail says "They are set against a single colour scene behind, which gives a sense of the location and atmosphere in which the different sweets might be shared. Everything in the images is made from paper - hands, bags, sweets, type - an entire world made of paper." You'll spot the first posters and point of sale pieces in selected London cinemas now

Love to Share [Published Creative Match - May 20 2013]

David Ogilvy once observed that in an agency, "The âassetsâ go upup and down in our elevator every day." Maybe the problem as the industry is transforming into Big Business is that it treats its "assets" too much like plain assets

The Untold Truth About What Really Happens When Madison Avenue Becomes Publicly Held [Published Forbes.com - May 20 2013]

More Content

sort by: Date \| Relevance
Are some brands in serious danger of becoming w... [Published Economic Times - May 22 2013]
Isobar boosts creative team in Taiwan with Libe... [Published Digital Market Asia - May 21 2013]
Liberty Hsu Joins Isobar Asia Pacific [Published Little Black Book - May 21 2013]
Loeries regional judges announced [Published Adfocus - May 20 2013]
USAREC Ramps up In-House Marketing Production [Published United States Army - May 20 2013]
Director Kathi Prosser Joins Moxie Pictures [Published ShootOnline - May 20 2013]
Love to Share [Published Creative Match - May 20 2013]
Kathi Prosser Joins Moxie Pictures [Published Little Black Book - May 20 2013]
Regional judges for Loeries Creative Week Cape ... [Published Media Update South Africa - May 20 2013]
FAB Awards 2013: McCann’s Yamraj, Leo Burnett’s... [Published Campaign India - May 20 2013]
The Untold Truth About What Really Happens When... [Published Forbes.com - May 20 2013]
GolinHarris Part Of IMG Team To Work On Frozen ... [Published Holmes Report - May 19 2013]
Courageous Persuaders Awards Celebration Recogn... [Published Sys-Con India - May 17 2013]
Dish TV 'inspector' Shah Rukh picks up every de... [Published Campaign India - May 17 2013]
35 countries: 63 cities: Portfolio Night now on... [Published Biz Community - May 17 2013]
'Defiance': Syfy's Ultimate Transmedia Adventure [Published BusinessWeek - May 16 2013]
Analyzing the Australian Media & Advertising In... [Published Individual.com - May 16 2013]
One Hour Translation Providing Translation Serv... [Published FinanzNachrichten.de - May 16 2013]
People 5.16.13 [Published Media Life Magazine - May 15 2013]
Frozen Foods Group selects Casanova Pendrill. [Published HispanicAd.com - May 15 2013]
Can the ‘Bharat Nirman’ ad campaign fill in for... [Published Firstpost.com - May 15 2013]
Team Interpublic Eats Up Frozen Foods Pitch [Published Odwyer PR Daily - May 14 2013]
Content Marketing: 11 things Hispanic Brand Mar... [Published Portada - May 14 2013]
BBH Taps Lafferty As NA CEO [Published Media Post - May 14 2013]
Richard Pzena Buys 5 New Stocks [Published Nasdaq - May 14 2013]
Bartle Bogle Hegarty Finds New Chief for U.S. [Published Adweek Online - May 14 2013]
Brief Introduction: The Market Creative [Published Manchester Evening News - May 14 2013]
EL AL Picks New U.S. Agency, Debuts 'Vacations'... [Published Adweek Online - May 14 2013]
Accounts and People of Note in the Advertising ... [Published New York Times - May 13 2013]
Webdenda: Accounts and People of Note in the Ad... [Published Media Decoder - May 13 2013]

Blogs

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Webdenda: Accounts and People of Note in the Ad... [Published Media Decoder - May 13 2013] Julie Atherton joined the New York office of SapientNitro as vice president for strategy. She succeeds Steve Zaroff, who is now the chief strategy officer at McCann Erickson New York. ...
Want to get fit? Technology can help or hinder ... [Published Venturebeat - Mar 29 2013] This is a guest post by Keas CEO Josh Stephens As technology increasingly permeates our lives, a tech-savvy generation of workers tied to their desks and smart phones have 24-7 access to things that will either hurt or help their health and wellness. ...
Chevrolet Sonic TV ad features Siri eyes-free i... [Published The Unofficial Apple Weblog (TUAW) - Mar 25 2013] p style="text-align:center;padding:0;margin:0 0 10px 0"> Ad agency McCann Erickson has created a 30-second TV spot featuring Apple's Siri eyes-free and hands-free integration in the new Chevrolet Sonic. The spot features an actress -- inexplicably ...
Opinion: General Motors shaking up its marketin... [Published Autoblog - Mar 13 2013] Filed under: Marketing/Advertising , Buick , Cadillac , Chevrolet , GM , GMC One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when ...
Cannes Lions inaugurates new Young Account Exec... [Published MediaME PR Newswire - Mar 10 2013] The Cannes Lions International Festival of Creativity has announced the launch of the Cannes Lions Young Account Executive Academy, a new learning programme aimed at nurturing young industry talent, which will run during the 2013 Festival from 16-22 ...

Press Releases

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Hornall Anderson Promotes Ben Steele to Executi... [Published Business Wire - May 13 2013]
McCann Erickson Wins Place On Carlsberg Roster [Published PR Newswire: Entertainment & Media - May 07 2013]
McCann Erickson Takes Multiple Honors At 2013 W... [Published PR Newswire: Entertainment & Media - Apr 30 2013]
Ignite Restaurant Group Consolidates Brand Adve... [Published PR Newswire: Financial Services - Apr 18 2013]
McCann Erickson Recognized as Agency of the Yea... [Published PR Newswire: Entertainment & Media - Apr 05 2013]