Media & Advertising

First reported 4 hours ago - Updated 29 mins ago - 2 reports

Move over Millennials - it’s time to talk to Gen Z

Born post 1995, this generation are true digital natives. They don’t know of life before Google, Facebook, smart mobile phones or digital TVs. Similarly referred to as the iGeneration, NetGen or Screenagers they have been born into a pervasive digital ... [Published The Drum - 29 mins ago]
First reported 8 hours ago - Updated 30 mins ago - 3 reports

Rand softens as investors sell riskier investments

THE rand lost ground against the dollar late on Tuesday in line with most emerging-market currencies and the bond market as investors moved money to safer bets.A local currency trader explained that investors had turned away from riskier choices in favour ... [Published BDlive - 30 mins ago]
First reported 16 hours ago - Updated 30 mins ago - 3 reports

Burberry releases customisable ads to promote new perfume

Burberry has created a customisable ad campaign to push forward its new perfume launch as models Cara Delevingne and Kate Moss are brought together for the first time.Via Channel 4’s 4oD TV catch-up service viewers can personalise the My Burberry TV campaign, ... [Published The Drum - 6 hours ago]
First reported 5 hours ago - Updated 51 mins ago - 2 reports

Horizon wins $150m Turner media account

Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review.The agency will handle buying for all Turner Networks, which include CNN, TNT, Cartoon Network, Turner Sports and TBS among others. However, ... [Published M&M Europe - 51 mins ago]
First reported 4 hours ago - Updated 1 hour ago - 2 reports

Apple promises that it is ‘actively investigating’ iCloud nude photo leak

Apple promises that it is ‘actively investigating’ iCloud nude photoApple has promised that it is ‘actively investigating’ the leak in the 'Find My iPhone' function in Apple’s iCloud service, which led to naked pictures of over 100 female celebrities ... [Published The Drum - 1 hour ago]
First reported 7 hours ago - Updated 1 hour ago - 2 reports

Mars partners with HIV charity (RED) for Make Lives Better campaign

Mars Chocolate UK has joined with HIV charity (RED) to drive forward a campaign to raise money and awareness to help prevent the transmission of the disease from mothers to babies in Africa.The Make Lives Better campaign will see the chocolate maker’s ... [Published The Drum - 1 hour ago]
First reported 9 hours ago - Updated 1 hour ago - 3 reports

FreeCharge raises $33 million Series B

MUMBAI: FreeCharge, an online platform for recharge, utility payments, promotions and couponing, has raised $33 million in Series B funding from Sequoia Capital, Sofina and RuNet.The online portal, which is witnessing a rapid growth, is building an advertising ... [Published Indian Television - 1 hour ago]
First reported Sep 01 2014 - Updated 5 hours ago - 5 reports

TV schedules remain important

LONDON: Social media is responsible for more than one third of UK television viewers actively planning their evenings around the TV schedule, according to new research.Carat, the media planning business, analysed data from CCS, its internal research tool ... [Published WARC - 15 hours ago]
First reported Sep 01 2014 - Updated 5 hours ago - 3 reports

North Korea threatens UK with ‘consequences’ over upcoming Channel 4 thriller

North Korea has issued a threatening statement to the United Kingdom and the producers of upcoming Channel 4 thriller Opposite Number over claims that the hermit state’s nuclear weapons were ‘… manufactured by ‘illegally acquiring’ nuclear technology ... [Published The Drum - 8 hours ago]
First reported 11 hours ago - Updated 6 hours ago - 3 reports

Leo Burnett consolidates Asia Pacific and Greater China regions

MUMBAI: Leo Burnett Worldwide chairman and CEO Tom Bernardin announced the  consolidation  of  the agency’s  operations  across  Greater  China  and  Asia Pacific.Leo  Burnett  Asia  Pacific president Jarek Ziebinski  will  take charge as the chairman ... [Published Indian Television - 6 hours ago]
First reported Sep 01 2014 - Updated 7 hours ago - 3 reports

M&S create adventures in imagination in food ad promising 100 new ideas a month

Marks and Spencer has promised 100 new food ideas a month in its latest TV ad by Rainey Kelly Campbell Roalfe/Y&R.The food ad, which ends with the strapline ‘Only M&S’ launches ahead of a fashion ad set to appear later this week with the same line, promises ... [Published The Drum - 7 hours ago]
First reported Sep 01 2014 - Updated 7 hours ago - 3 reports

Tesco Mobile welcomes Dave Lewis with a ‘rock parrot’

Tesco’s new CEO Dave Lewis was parachuted in from Unilever’s Personal Care division yesterday, telling staff and anybody else who was listening (lots of investors) that he was determined to stem its market share woes (its share of the UK grocery market ... [Published More About Advertising - 7 hours ago]


...The new location will be smaller (2,200 sq ft.), and the store will be on a single floor. "The rent is significantly less than at the current space, which we believe will enable us to operate sustainably" store manager Andy Laties pointed out. He added that the renovation of the new space is not without its own costs
"We are still in the broad R10.50 to R10.85 to the dollar range ...nothing has changed" the trader said
Jacques Le Mancq, CEO at Broadpeak, views 4K as the future of television and declares: "Chunghwa Telecom's groundbreaking trial service is an excellent example of the amazing video quality today's telecom operators can provide, as well as the increased efficiencies and cost savings that can be realized relying on the HEVC codec."
... With these showrooms Nespresso asserts its claim as a lifestyle product. "Look, these products are so good they deserve to be displayed in the same way as a supercar or enjoyed in the same way as champagne"

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