Media & Advertising

First reported 17 hours ago - Updated 10 mins ago - 6 reports

As It Moves Into Europe, Netflix Orders Judd Apatow Comedy Series 'Love'

By Netflix on Tuesday said it has ordered two seasons of a romance comedy by Hollywood hitmaker Judd Apatow as the online streaming service ramps up its original programming while it expands into France and Germany. The network said "Love," which will ... [Published Broadcast Newsroom - 9 hours ago]
First reported 1 hour ago - Updated 47 mins ago - 3 reports

Spikes Asia receives a record 4,984 entries

SINGAPORE - This year, nearly 5,000 entries will be competing for shiny pointy trophies at the The Spikes Asia Festival of Creativity.The festival runs from 23 to 26 SeptemberThe entries, which are 152 more than the previous year's tally, are also substantially ... [Published Campaign Asia-Pacific - 47 mins ago]
First reported 7 hours ago - Updated 1 hour ago - 2 reports

Ladbrokes ad campaign pulls in almost 100 complaints for pushing irresponsible gambling

Ladbrokes has come under fire from the Advertising Standards Authority (ASA) after 98 people complained its Ladbrokes Life campaign condoned an irresponsible attitude towards gambling.The majority of the complaints said the Ladbrokes campaign, which spanned ... [Published The Drum - 1 hour ago]
First reported 2 hours ago - Updated 2 hours ago - 2 reports

Caffeinated Chewing Gums

Japan's Black Black Chewing Gum Flavor Packs a Caffeinated PunchBy: Laura McQuarrie -  Published: Sep 17, 2014 • References: thedailymeal & jbox Japan's Lotte Black Black chewing gum flavor is ideal for coffee lovers who would rather chew than sip. ... [Published Trend Hunter - 2 hours ago]
First reported 2 hours ago - Updated 2 hours ago - 2 reports

James Bickford Joins LB Consultancy To Drive Brand Business

(Marketingmagazine.com.my) - As the newly appointed Managing Director for the newly created Leo Burnett Consultancy, James has been charged with the task of building up the growth strategy for the agency to become a regional leader in business to brand ... [Published Marketing Magazine Malaysia - 2 hours ago]
First reported 2 hours ago - Updated 2 hours ago - 2 reports

Srinivas to lead APAC healthcare practice at Waggener Edstrom

Global independent integrated communications agency Waggener Edstrom Communications (WE) has promoted Shefali Srinivas to Healthcare Director for Asia Pacific. She was most recently the firm’s Healthcare Director for Singapore. In this new role, Shefali ... [Published PR Week UK - 2 hours ago]
First reported 23 hours ago - Updated 2 hours ago - 7 reports

Massive reorganisation at Publicis Groupe

Post the failure to merge with Omnicom, Publicis Groupe has made several changes to its top ranks.The company will extend CEO Maurice Levy’s tenure to 2017, along with that of Saatchi & Saatchi global chief Kevin Roberts.With effect as of January 2015, ... [Published Marketing-interactive.com - 2 hours ago]
First reported 4 hours ago - Updated 2 hours ago - 2 reports

Doublemint freshens up with office fireworks

Doublemint (綠箭), a Wrigley's gum brand, has added a humorous twist - Don’t wait - to its new global campaign, presenting an awkwardly hilarious moment delivered by well-known Chinese comedian Jia Ling.Created by BBDO South China and brokered by media ... [Published Marketing-interactive.com - 2 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 3 reports

The new OOH front: Quebecor Media Out of Home takes digital to the heart of the action

Quebecor transit shelters are upping interactivity that grabs consumer attention; next step beacons.In the short time that Quebecor Media has been in the OOH business the company has embraced digital technology as a way to redefine urban transit shel ... [Published Strategy Magazine - 9 hours ago]
First reported 17 hours ago - Updated 11 hours ago - 3 reports

Clear Channel Rebrands Itself as iHeartMedia

Clear Channel has a new name for the digital age: iHeartMedia,  reports The New York Times . The rebranding effort is inspired by the media company’s iHeartRadio online listening network.Launched in 2008, iHeartRadio has played an instrumental role in ... [Published Adweek Online - 12 hours ago]
First reported Sep 16 2014 - Updated 12 hours ago - 4 reports

BBC News Testing Messaging App "Line" As Content Distributor

For publishers, are messaging (or “chat”) apps emerging as the next great distribution channel? That might be a stretch, but BBC News did just launch an account on instant messaging appLine. “BBC’s Line account is its first international news channel ... [Published Media Post - 12 hours ago]
First reported Sep 16 2014 - Updated 17 hours ago - 6 reports

Microsoft acquires Swedish game developer Mojang for $2.5bn

Microsoft has confirmed that it has reached an agreement to acquire Swedish game developer Mojang for $2.5bn.Mojang is most famous for Minecraft, a game that has achieved worldwide recognition for its crude and blocky graphics. It is one of the most popular ... [Published M&M Europe - 20 hours ago]

Quotes

Hollinshead added: "This is an exciting time to be joining Dentsu Aegis Network and I'm really looking forward to working with what I know to be a highly talented team to add real value where I can.”"
"Admittedly, this probable scenario is mostly priced in but the decision is such a big deal that there should still be some relief if it plays out as expected. In the unlikely event that they get rid of the two little words, then expect a sharp move weaker in the rand, notably against what would be a rampant dollar. A (more than 20c) jump is quite possible" said the bank
At the opposite end of the marketing ledger, the World Wide Fund for Nature (WWF) by Ogilvy & Mather and Neo was named runner-up for its " The Last 55' campaign , which aimed to draw attention to the perilous state of maui's dolphin. The campaign saw WWF develop a Facebook app that captured individuals’ user data and converted it into a personalised video, which reached over 43 million people on Twitter and over seven million on Facebook. A total of 100,493 signatures were collected from 216 different countries, surpassing the target of 20,000 by 502 percent."
"I’m confident though that the recent downward pressure on international oil and grain prices as well as the stabilising of raw milk supply will enable us to claw back some of these costs while growing market share and sales volumes."

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Spikes Asia receives a record 4,984 entries [Published Campaign Asia-Pacific - 47 mins ago]
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