Publication: Media Post

First reported 51 mins ago - Updated 51 mins ago - 1 reports

Fat Tire 'Pairs Well With People'

ad campaign, beer, beverages, campaigns, online, tvNew Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever TV effort, and the first in eight years.The Fort Collins, Colo. company, sums ... [Published Media Post - 51 mins ago]
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Yahoo Search Experiments With New Look

Subscribe to Online Media DailyTagsredesign, search, web sites, yahooYahoo Search has been experimenting with colors, features and layouts, as the company tries to determine the correct mix to boost click across properties and query traffic on its search ... [Published Media Post - 7 hours ago]
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Aereo Is Not Just For Cord-Cutters

Subscribe to MediaDailyNewsTagsbroadcast networks, broadcasting, streaming, trends, tvAre cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet Kanojia told investors Thursday that 50% of its customers have ... [Published Media Post - 7 hours ago]
First reported 13 hours ago - Updated 8 hours ago - 2 reports

Looking for more offline data for marketers -- in a online world

A future big data grab for marketers -- and data companies -- is in collecting ...Beware of baloney KPIs -- and Facebook “likes” in particular! So stressed experts on an afternoon ...Evidon: W3C's Effort To Forge Do-Not-Track Agreement Has 'Already Failed' ... [Published Media Post - 8 hours ago]
First reported 15 hours ago - Updated 8 hours ago - 3 reports

Data Is Springboard For Product Development

Subscribe to Online Media DailyTagsbig data, data management, data-targeting, innovation, search, social mediaiProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and brand worldwide. He stepped up to the ... [Published Media Post - 8 hours ago]
First reported May 22 2013 - Updated 10 hours ago - 2 reports

Tips for Getting Your Company Message Exposed on YouTube

We Just Can't Get Enough Connected Devices, Two Studies Say May 23, 2:41 p.m.MRG estimates that the US installed base of smartphones, tablets and connected TVs will grow to ...The CNN anchor was interviewing a woman who survived the Oklahoma City tornado ... [Published Media Post - 10 hours ago]
First reported 15 hours ago - Updated 12 hours ago - 2 reports

Email Tax Scams in Australia Tripled in Q1 2013

The Australian Taxation Office has already received 11,000 reports of scam emails related to taxes in ...Have you ever wondered how long Nigerian princes have been asking for bank account numbers? It's ...Welcome Emails Average 50% Open Rate: MarketingSherpa ... [Published Media Post - 12 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 2 reports

1-800-Flowers Taps Big Data On Relationships

We’re at the very early stages of Big Data, according to Chris McCann, president, 1-800-Flowers.com. Keynoting OMMA Data-Driven Marketing on Thursday, McCann said the Big Data explosion can be used by businesses in many ways including reducing costs an ... [Published Media Post - 16 hours ago]
First reported May 22 2013 - Updated May 22 2013 - 2 reports

The Restless Are Natives

Banner ads have long been the whipping boy of online advertising, and the same is now ...Well, the “mobile display” panel at OMMA Mobile got pretty worked up when moderator Craig Weinberg ...TargetCast's Minichini: Mobile Banners Are Like A Gateway Drug ... [Published Media Post - May 22 2013]
First reported May 22 2013 - Updated May 22 2013 - 2 reports

Multimedia Tool Launches In Hungary

A new visual storytelling tool, which enables users to bring together video, text and interactive polls ...Consumer magazine publisher Future has reported a narrower pre-tax loss for the first half of 2013 ...Hyperlocal News Websites Get Carnegie Funds ... [Published Media Post - May 22 2013]
First reported May 22 2013 - Updated May 22 2013 - 2 reports

Skippable Ads for Pandora?

Asked about whether Pandora would ever consider skippable ads, John Trimble, the company's chief revenue ...Pandora Bullish On In-Car Expansion May 22, 11:13 a.m.In an on-stage interview at OMMA Mobile, John Trimble, chief revenue officer at Pandora, ... [Published Media Post - May 22 2013]
First reported May 22 2013 - Updated May 22 2013 - 2 reports

ShootersINC; Robert Adamo, Kris Magyarits, Rob Markopoulos, Ira Rosensweig, Judy Starkman, Julian van Mil and Scott Whitham

ShootersINC signed seven directors, including Robert Adamo, Kris Magyarits, Rob Markopoulos, Ira Rosensweig, Judy Starkman, Julian van Mil and Scott Whitham. ... [Published Media Post - May 22 2013]

Quotes

...testing new product concepts in an effort to offer the most delightful experiences for users and advertisers," according to a Yahoo spokesperson. "We don't have anything new to announce at this time."
...The firm says the drag on favorability is perception of management. "This finding tells us that companies need to focus on building the image of their leadership through frequent and transparent communication to build trust" says the firm
“The Grand Effie jury was unanimous in its selection of "Call of Duty as this year’s Grand Effie winner,” stated Mark Baynes, Global CMO of Kellogg’s and chair of the 2013 Grand Effie Jury. “The big idea was brilliantly executed and distributed across the paid, owned and earned media landscape.”"
My first thought, even before watching the clip, was "I want one of these and I will extract and sell the vital organs of those I love to get my hands on one - or two, depending on its compatibility with the more aged of my two sets." But that's just the effect of the Samsung brand sheen, which is less a miracle of marketing (cough! Sony! cough!) than of clever functionality and design...

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Fat Tire 'Pairs Well With People' [Published Media Post - 51 mins ago]
Yahoo Search Experiments With New Look [Published Media Post - 7 hours ago]
Aereo Is Not Just For Cord-Cutters [Published Media Post - 7 hours ago]
LevelUp, NCR Partner to Grow Mobile Payments [Published Media Post - 7 hours ago]
The Mobile Commerce Win: Location, Location, Lo... [Published Media Post - 7 hours ago]
Pandora Beats Q1 Revenue Estimate [Published Media Post - 8 hours ago]
Looking for more offline data for marketers -- ... [Published Media Post - 8 hours ago]
Mobile Important For Hispanic Shoppers [Published Media Post - 8 hours ago]
Path Seeks Dismissal Of Wireless-Spam Case [Published Media Post - 8 hours ago]
Penguin Shells Out $75 Million To Settle Price-... [Published Media Post - 8 hours ago]
Data Is Springboard For Product Development [Published Media Post - 8 hours ago]
Amazon Appstore Goes Global [Published Media Post - 8 hours ago]
Digital Diva Bradford To Helm S.F. Chronicle [Published Media Post - 9 hours ago]
CoreBrand: Brand Favorability Low [Published Media Post - 9 hours ago]
Don't Believe The KPI Hype! [Published Media Post - 9 hours ago]
Worldwide Pay TV On Rise Big Growth In Asia [Published Media Post - 9 hours ago]
Activision Blizzard's Campaign Win Grand Effie [Published Media Post - 9 hours ago]
Mag Bag: Bonnier, Source Interlink Swap Mags [Published Media Post - 9 hours ago]
Samsung Aims Low With "Evolutionary Husband" [Published Media Post - 9 hours ago]
The Garage, Team Mazda Taps Brad Audet [Published Media Post - 9 hours ago]
Kerrang! Still Digital Only; Planet Goes Analogue [Published Media Post - 10 hours ago]
Metro, Mirror Web Traffic Up Sharply In April [Published Media Post - 10 hours ago]
Daily Mail Online Vilified Over Sniper Photo, ID [Published Media Post - 10 hours ago]
Daily Mail Digital Growth Cancels Print Decline [Published Media Post - 10 hours ago]
Paywall No Impediment To Telegraph Traffic [Published Media Post - 10 hours ago]
Tips for Getting Your Company Message Exposed o... [Published Media Post - 10 hours ago]
How McCormick Spiced Up Web Presence [Published Media Post - 11 hours ago]
Honda Backs USAC Racing [Published Media Post - 11 hours ago]
Online Content: Hey, That's Not So Inferior! [Published Media Post - 11 hours ago]
RTB Is Gaining Momentum, But What's The Downside? [Published Media Post - 11 hours ago]
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