Mediacom Communications Corp

Type: Company
Name: Mediacom Communications Corp
First reported 18 hours ago - Updated 56 mins ago - 3 reports

GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom

A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating it to a holding company role, and moving long-timeMediaCom chief Harvey Goldhersz to lead it.The move comes a year ... [Published Media Post - 56 mins ago]
First reported 12 hours ago - Updated 2 hours ago - 1 reports

Net Neutrality: Title II Opponents Seek Help from Commerce

It looks like the net neutrality battle won’t stop as long as Title II reclassification is on the table. A group of small and mid-size ISPs, including Bright House, Mediacom, Suddenlink, BendBroadband and Hawaiian Telcom, took the issue to Commerce Secretary ... [Published CableFax Daily - 12 hours ago]
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

A Load of Cannes-Do: 7 Things That Inspired Mediacom

Mediacom asks: What should you have brought home from Cannes?With a whopping 17 award categories and more than 250 speakers from the worlds of entertainment, business, culture and advertising, the Cannes Lions Festival of Creativity is an opportunity ... [Published Little Black Book - Jul 30 2014]
First reported Jul 30 2014 - Updated Jul 30 2014 - 2 reports

KFC promote re-vamped burger range with ’80s music inspired campaign

KFC is promoting its re-vamped burger range with campaign introducing two new burgers sets to iconic ’80s track ‘Oh Yeah’, best known for featuring in Ferris Bueller’s Day Off.Created by Ogilvy Sydney, the re-vamped range comes as a response to competitors ... [Published Mumbrella - Jul 30 2014]
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

FCC Seeks Comment On Mediacom Unbundling Petition

The FCC has put out for public notice Mediacom's request that the commission force media conglomerates to unbundle their package programming deals.That is according to Mediacom, which says the FCC is providing 30 says for initial comment.On July 21, Mediacom ... [Published Multichannel Online - Jul 30 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

Live blog: Wednesday, July 30

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.Top Stories: 8:24am - Good morning, here’s what’s broken overnight internationally: Creativity-Online: "No doubt we’ve all experienced that feeling of dread ... [Published Mumbrella - Jul 29 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

GroupM Creates Chief Data Role, Names New MediaCom North America CEO

Harvey GoldherszGroupM has created a chief data and analytics role in an effort to make better use of its sprawling data resources.Harvey Goldhersz, North America CEO and global chief operating officer at GroupM agency MediaCom , will move into the newly ... [Published Advertising Age - Jul 29 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 4 reports

News: Google works with Mediacom to launch global training scheme

Google and global media agency MediaCom are joining forces to create a bespoke training programme for the agency’s staff.The 'Mobile Ignition' programme has been developed to train MediaCom’s global employees on the importance of future mobile opportunities, ... [Published TrainingZONE - Jul 29 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

Subway invests €1m in RoI only campaign to promote 'Sub of the Day'

Subway has launched its first Republic of Ireland only marketing campaign, investing €1m to alert Irish consumers to the return of the ‘Sub of the Day’ offer – seven subs, one for each day of the week, for €2.99 each. The campaign encompasses TV, radio, ... [Published Business & Leadership - Jul 29 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

C-SPAN bus hits road for summer tour

Jefferson City community members will have the opportunity to learn about C-SPAN’s programs and resources on Wednesday by stepping aboard the C-SPAN Bus during a stop on its summer tour.The bus, now in its 21st year on the road, will be in downtown Jefferson ... [Published Jefferson City News Tribune - Jul 29 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 2 reports

A Taste of Honey

FULL SHOW: Battle Up Brady FULL SHOW: Battle Up BradyUpdated: Thursday, July 24 2014 10:10 PM EDT 2014-07-25 02:10:09 GMTIf you missed the Battle Up Brady, check it out online right here! More >> If you missed the Battle Up Brady, check it out online ... [Published KWQC - Jul 25 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 3 reports

eBay Hires WPP’s MediaCom and Omnicom’s Goodby for Support

In April, eBay began looking to revamp its brand and image. The online clearinghouse put out a review not for an agency of record but for shops to work on a global brand project (which speaks to ). eBay found two agencies to fit the bill: WPP’s MediaCom ... [Published Media Bistro - Jul 24 2014]

Quotes

"We have enjoyed a successful relationship with Ikon for the past 15 years. As a key partner, they have made a significant contribution to our business."
...She highlighted McDonald's "FryFutbol' campaign,  which used fries as players to re-create the top World Cup moments and reached 125 million people."
"Measurement is everything," said Ben Philips, Global Head of Mobile at WPP's MediaCom. "Mobile provides a digital footprint throughout the consumer journey, from intent to the ultimate engagement, whether that be a social share, video view, store visitation lift, purchase, or test drive. It is important to be able to demonstrate the role of mobile with confidence and conviction. Servo measures acquisition to retention and enables intelligent optimization to take place within a mobile campaign."

More Content

All (383) | News (330) | Reports (0) | Blogs (46) | Audio/Video (0) | Fact Sheets (3) | Press Releases (4)
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TV & Cinema: Modern Slavery [Published AdvertoLog - 39 mins ago]
GroupM Elevates Role Of Data: Names Goldhersz C... [Published Media Post - 56 mins ago]
CommBank set to pitch $44m media account, Ikon ... [Published Mumbrella - 10 hours ago]
Net Neutrality: Title II Opponents Seek Help fr... [Published CableFax Daily - 12 hours ago]
Medialets’ tools mean mobile advertisers can tr... [Published Venturebeat - 12 hours ago]
People 7.31.14 [Published Media Life Magazine - 16 hours ago]
Group M Hires Goldhersz As Chief Data Officer; ... [Published Media Post - 16 hours ago]
GroupM Shuffles Leadership At MediaCom, Taps Ex... [Published Media Post - 18 hours ago]
Medialets Now Lets Media Buyers Attribute Mobil... [Published Media Post - 20 hours ago]
One Missing Ingredient in Twitter's Earnings [Published TheStreet.com - 22 hours ago]
One Missing Ingredient in Twitter's Earnings [Published The Street Latest - 22 hours ago]
Medialets Launches Servo Total Attribution(TM),... [Published The CW11 - 22 hours ago]
A Load of Cannes-Do: 7 Things That Inspired Med... [Published Little Black Book - Jul 30 2014]
Tremor Video appoints vice president for Agency... [Published Individual.com - Jul 30 2014]
Maxus confirmed as world's fastest growing medi... [Published Media Week Online - Jul 30 2014]
KFC promote re-vamped burger range with ’80s mu... [Published Mumbrella - Jul 30 2014]
KFC Re-Launches Burger Range Via Ogilvy Sydney [Published B&T Online - Jul 30 2014]
Congressional bid to resolve Dodger TV standoff... [Published Santa Clarita Valley Signal - Jul 30 2014]
Fonterra hands Colenso BBDO some more business,... [Published StopPress New Zealand - Jul 30 2014]
FCC Seeks Comment On Mediacom Unbundling Petition [Published Multichannel Online - Jul 30 2014]
Live blog: Wednesday, July 30 [Published Mumbrella - Jul 29 2014]
Health center board learns about new oncology s... [Published Fairfield Daily Ledger - Jul 29 2014]
Every Agency Should Ask Their Clients And Prosp... [Published Media Post - Jul 29 2014]
GroupM Creates Chief Data Role, Names New Media... [Published Advertising Age - Jul 29 2014]
News: Google works with Mediacom to launch glob... [Published TrainingZONE - Jul 29 2014]
Subway invests €1m in RoI only campaign to prom... [Published Business & Leadership - Jul 29 2014]
MediaCom And Google Launch Mobile And Wearable ... [Published Media Post - Jul 29 2014]
MCTV's Gessner elected ACA chairman [Published Fierce Cable - Jul 29 2014]
Time Warner says it's willing to go to binding ... [Published SCPR - Jul 29 2014]
Google partners MediaCom for global training in... [Published Media Week Online - Jul 29 2014]
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Blogs

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Medialets’ tools mean mobile advertisers can tr... [Published Venturebeat - 12 hours ago]
Above: Medialets chief Eric Litman rallying his crew Image Credit: MedialetsNOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful ...
Microsoft named a Leader in Agile Business Inte... [Published TechNet Blogs - Jul 16 2014]
We are pleased to see Microsoft acknowledged by Forrester Research as a Leader in The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014 .   We are happy to see what we believe to be an affirmation in our approach and in the strength of ...
Mediacom LLC and Mediacom Capital Corporation A... [Published Business Wire Technology News - Jul 16 2014]
MEDIACOM PARK, N.Y.--(BUSINESS WIRE)--Mediacom LLC and Mediacom Capital Corporation, wholly-owned subsidiaries of Mediacom Communications Corporation, today announced that they have called for redemption the entire outstanding principal amount of their ...
New GameOver Zeus Variant uses FastFlux C&C [Published Security Bloggers Network - Jul 11 2014]
Over on the Malcovery Security Blog yesterday we covered a new version of GameOver Zeus (see: GameOver Zeus Mutates, Launches Attack ) that was distributed in three spam campaigns on July 10, 2014. At the bottom of that blog post, we're sharing a ...
Mediacom Communications Announces $900 Million ... [Published EON Communications - Jun 23 2014]
MEDIACOM PARK, N.Y.--(EON: Enhanced Online News)--Mediacom Communications Corporation (“MCCC”) announced today that it raised $900 million of term loan commitments from various lenders for its wholly-owned subsidiaries, Mediacom Broadband LLC and Mediacom ...
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Press Releases

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Mediacom Communications to Significantly Boost ... [Published GlobeNewswire: Advertising News - Apr 29 2014]
La stratège en marketing numérique de 20th Cent... [Published PR Newswire - Jan 24 2014]
Marketingleiterin von 20th Century Fox und Werb... [Published PR Newswire - Jan 22 2014]
Olympusat Launches 40+ Channels on Mediacom & C... [Published PR Newswire - Dec 05 2013]
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