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MediaVest

Type: Company

Name: MediaVest

First reported 13 hours ago - Updated 13 hours ago - 1 reports

Do NewFronts Really Affect TV Pricing?

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts are going to make that much difference when it comes to moving ad dollars.“They’re ... [Published Adweek Online - 13 hours ago]

Entities: Netflix Inc, MediaVest, Brian Wieser, Pivotal Research Group

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Funny Or Die

Will Ferrell Names Charles Barkley TBS Chief at the Most Entertaining Upfront Yet

Turner Entertainment President Steve Koonin kicked off the annual pitch to ad buyers on Wednesday by showing the audience his "physical prowess" -- in the form of stunt doubles wearing grey Steve Koonin wigs. One came out juggling while riding a tricycle, ... [Published Advertising Age - May 16 2013]

Entities: Charles Barkley, Will Ferrell, Funny Or Die, Turner Entertainment, MediaVest

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Participant Media

How Participant's New Network, Pivot, Aims to Avoid Current TV's Fate

This story first appeared in the May 24 issue of The Hollywood Reporter magazine.Can Jeff Skoll do what Al Gore could not?As the former vice president's cable channel Current -- once hyped as an engine of positive social change -- fades to black after ... [Published Hollywood Reporter - May 16 2013]

Entities: Jeff Skoll, Participant Media, Todd Juenger, Craig Pearce

First reported May 14 2013 - Updated May 15 2013 - 1 reports

ABC Upfront: The Ad Age Live Blog

Cable Guide 2013 Audience Buying Guide 2013Starcom MediaVest Group on CESUnivision: One for AllSocial Media & Marketing Guide 2012Cartoon Network Turns 20The PR Factor 20122012 Cannes Lions Journal presented by USA TODAYGuide to Digital Content NewFronts ... [Published Advertising Age - May 14 2013]

Entities: MediaVest, Direct Marketing, United States

First reported May 14 2013 - Updated May 14 2013 - 1 reports

OREO Spreads Wonder From Coast-to-Coast

EAST HANOVER, N.J.To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61667-oreo-wonderfilled-campaign-see-the-world-with-openness-curiosity (Photo: http://photos.prnewswire.com/prnh/20130514/MM11934)The ... [Published TheStreet.com - May 14 2013]

Entities: Mondelēz International Inc, Adam Young, The Martin Agency, MediaVest

First reported May 13 2013 - Updated May 13 2013 - 1 reports

Allstate Corp

Project Isaac Winners: Media

Magazine PublishingA Cool Video Idea, on PaperThe CW Live Twitter FeedWorking with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment Weekly's Fall TV Preview issue, ... [Published Adweek Online - May 13 2013]

Entities: Allstate Corp, IKEA Group, Ben & Jerry's, Instagram

First reported May 13 2013 - Updated May 13 2013 - 1 reports

Netflix Inc

Do NewFronts Really Affect TV Pricing?

Scarcity is the problem By Sam ThielmanGoogle’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts are going to make that much difference ... [Published Adweek Online - May 13 2013]

Entities: MediaVest, Netflix Inc, Walking Dead, Hulu LLC

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Behind The Brand: Starcom's Donohue And Richman On The Media Agency's Evolution

Starcom USA CEO Lisa Donohue and President of Investment and Activation Amanda Richman are eagerly guiding one of the largest media agencies in the U.S. through an evolution. Richman’s appointment earlier this year is a reflection of that. Donohue hired ... [Published Forbes.com - May 07 2013]

Entities: Evolution, Starcom, Bank of America Corp, MediaVest

First reported May 03 2013 - Updated May 03 2013 - 2 reports

Next Media Stars: Amanda De Fields chalks up a digital strategy

Giving consumers a chance to create chalk art without leaving the comfort of their digital device was the concept behind Kraft’s execution for Nabob that Amanda De Fields, digital supervisor at MediaVest, pitched to AOL Canada and Huffington Post Can ... [Published Strategy Magazine - May 03 2013]

Entities: MediaVest, Next Media, Canada, Coffee

First reported May 02 2013 - Updated May 02 2013 - 1 reports

Ad Agencies Gear Up For 32nd ‘Cúspide’ Awards

SAN JUAN -- The Puerto Rico Advertising Agencies Association is getting ready to celebrate its 32nd edition of the “Cúspide Advertising Festival 2013,” when it will honor the island’s best ad campaigns.The event taking place May 2-4 will also integrate ... [Published CaribSeek - May 02 2013]

Entities: Puerto Rico, MediaVest, San Juan (Puerto Rico)

First reported May 01 2013 - Updated May 02 2013 - 1 reports

Heineken backs Bulmers with summer multi-media push

Heineken cider brand Bulmers is launching a press, outdoor and digital campaign next month in tandem with a new partnership with XFM, Clear Channel and CBS to deepen engagement with brand consumers and social media followers.The promotional part of the ... [Published Promotional Marketing - May 01 2013]

Entities: Heineken NV, MediaVest, Facebook App, Social Media, Jon Holmes

First reported Apr 29 2013 - Updated Apr 29 2013 - 1 reports

Ad agencies gear up for 32nd ‘Cúspide’ awards

The Puerto Rico Advertising Agencies Association is getting ready to celebrate its 32 nd edition of the “Cúspide Advertising Festival 2013,” when it will honor the island’s best ad campaigns. The event taking place May 2-4 will also integrate an educational ... [Published News is my Business - Apr 29 2013]

Entities: Puerto Rico, MediaVest, DraftFCB, Rocio, Ogilvy & Mather Worldwide

Quotes

That didn't stop Mr. Ferrell from listing his rules as the boss: "Don't ever look me in the eye and always walk three steps behind me." He then introduced Charles Barkley as the head of TBS, referring to him more than once, of course, as "Charles in charge" -- and claimed that Mr...

Will Ferrell Names Charles Barkley TBS Chief at the Most Entertaining Upfront Yet [Published Advertising Age - May 16 2013]

..."Once they hear this idea," says Shapiro, "they slam the table and say, 'It's about time.' " STORY: Participant Media Launching Cable Channel in 2013

How Participant's New Network, Pivot, Aims to Avoid Current TV's Fate [Published Hollywood Reporter - May 16 2013]

...Adam Young), whose style of music embodies optimism and a carefree nature, performs the catchy tune that poses the question, "Wonder if I gave an OREO to ...? and ends with a light-hearted change in perspective for all those it touches in the song. "For more than 100 years, OREO has represented childlike delight. It is what has helped make OREO the World's Favorite Cookie," said Janda Lukin, Director, OREO, at Mondelez International Inc. "The OREO WONDERFILLED campaign has a much more universal message, asking people to see the world the way OREO does ? with openness and curiosity. We are excited by the stories we can tell with this campaign and energized by the limitless ways we think it can evolve over time.""

OREO Spreads Wonder From Coast-to-Coast [Published Sacramento Bee - May 14 2013]

...Singer-songwriter, Owl City (a k a. Adam Young "For more than 100 years, OREO has represented childlike delight. It is what has helped make OREO the World's Favorite Cookie" said Janda Lukin New Yorkers will experience the wonder during their rush hour commutes and throughout the morning when a cappella singers, including...

OREO Spreads Wonder From Coast-to-Coast [Published TheStreet.com - May 14 2013]

More Content

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Finance and media dominate Brit List rankings [Published Arabian Business - 11 hours ago]
Do NewFronts Really Affect TV Pricing? [Published Adweek Online - 13 hours ago]
Will Ferrell Names Charles Barkley TBS Chief at... [Published Advertising Age - May 16 2013]
How Participant's New Network, Pivot, Aims to A... [Published Hollywood Reporter - May 16 2013]
ABC Upfront: The Ad Age Live Blog [Published Advertising Age - May 14 2013]
OREO Spreads Wonder From Coast-to-Coast [Published Sacramento Bee - May 14 2013]
OREO Spreads Wonder From Coast-to-Coast [Published TheStreet.com - May 14 2013]
MONDELEZ INTERNATIONAL INC : OREO Spreads Wonde... [Published 4 Traders - May 14 2013]
TV Upfronts: The 6 Most Important Ad Buyers [Published Hollywood Reporter - May 13 2013]
Project Isaac Winners: Media [Published Adweek Online - May 13 2013]
Do NewFronts Really Affect TV Pricing? [Published Adweek Online - May 13 2013]
In-Cinema Advertising Giant Screenvision Adds T... [Published NewsBlaze - May 09 2013]
Behind The Brand: Starcom's Donohue And Richman... [Published Forbes.com - May 07 2013]
Next Media Stars: Amanda De Fields chalks up a ... [Published Strategy Magazine - May 03 2013]
Next Media Stars: Amanda De Fields chalks up a ... [Published Media in Canada - May 03 2013]
NeuLion loses $282,866 (U.S.) in fiscal Q1 2013 [Published Stockwatch - May 03 2013]
Ad Agencies Gear Up For 32nd ‘Cúspide’ Awards [Published CaribSeek - May 02 2013]
Young Lions Teams Chosen To Represent The U.S. ... [Published Equities.com - May 02 2013]
Young Lions Teams Chosen To Represent The U.S. ... [Published Barchart - May 02 2013]
Starcom MediaVest Group and ShareThis Announce ... [Published Equities.com - May 02 2013]
Mobile Media Disrupts TV Upfronts in NYC [Published PRWeb - May 02 2013]
Heineken backs Bulmers with summer multi-media ... [Published Promotional Marketing - May 01 2013]
Kraft spreads the word for Philadelphia [Published Marketing Magazine Canada - May 01 2013]
Tecate Light looking for Bilingual Hispanic Men. [Published HispanicAd.com - May 01 2013]
The Business.com Growth Tour of America – NYC O... [Published Business.com - Apr 30 2013]
2013-04-29 - 2:16 PM / ET: Tecate Light Connect... [Published Hispanic PR Wire - Apr 29 2013]
Tecate Light Connects With Bilingual Hispanic M... [Published Phoenix Business Journal - Apr 29 2013]
Tecate Light Connects With Bilingual Hispanic M... [Published Zecco - Apr 29 2013]
Ad agencies gear up for 32nd ‘Cúspide’ awards [Published News is my Business - Apr 29 2013]
Sales Leads LatAm: Danone, Pepsi, Tecate… [Published Portada - Apr 29 2013]

Blogs

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Ford Shuts Down Factory and 2 Auto Stocks Going... [Published Wall St. Cheat Sheet - Mar 20 2013] Ford Motor ( NYSE:F ): The company will pay $750 million in separation benefits to hourly workers at a Belgian factory that it intends to close next year, according to a government filing. The company is the employer of 4,000 hourly workers at the ...
Andy Plesser: Program Alert: Digital Leaders, L... [Published The Huffington Post Full Blog Feed - Jan 31 2013] Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please join a five-hour and a half-hour live Webcast with digital leaders from Bravo/NBCU, Dailymotion, Digitas, Draper Fisher Jurvetson, the Gannett Company, Forrester ...
MediaVest Saudi Arabia retains key Almarai account [Published MediaME PR Newswire - Jan 07 2013] Leading media agency MediaVest Saudi Arabia has managed to retain the Almarai account after a competitive pitch for media buying and planning services in the GCC. Established in 1977, Almarai is the world's largest vertically integrated company ...