Millward Brown

Type: Person
Name: Millward Brown
First reported 13 hours ago - Updated 2 hours ago - 2 reports

Social Media Key to Mobile Marketing Success

Two of the biggest barriers mobile marketers face boil down to understanding consumers and prioritizing short term initiatives over long term trends.Understanding where and how consumers use mobile is critical to successfully engaging them, with social, ... [Published eWeek - 2 hours ago]
First reported 2 hours ago - Updated 2 hours ago - 1 reports

Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia.… | Send to a friend…read moreSource: Biz Community ... [Published PhotographerSA - 2 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 1 reports

Multiscreen Competition: Hong Kong

A recently released research report from Millward Brown examines multiscreen use and behaviour across 32 countries, with focus on consumer receptivity to advertising on TV, smartphones, laptops and tablets. This short video highlights key findings from ... [Published Media Business Asia - 6 hours ago]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

Harris joins Marketing Workshop

US — Research and consulting firm Marketing Workshop (MW) has hired Vivian Harris as vice-president, client services.Harris has experience in domestic and international business sectors including: CPG, beverage, transportation, retail, home improvement, ... [Published Research Magazine - Sep 17 2014]
First reported Sep 16 2014 - Updated Sep 17 2014 - 2 reports

Getting Mobile Right

New Report Provides Actionable Approaches to Ensuring Mobile Marketing SuccessMillward Brown Digital, the world’s leading digital experts in helping clients grow great brands, today released the report, identifying the optimal approach for marketers to ... [Published Mediavataarme.com - Sep 17 2014]
First reported Sep 17 2014 - Updated Sep 17 2014 - 1 reports

No problem of plenty! Agencies fare better with in-house & external research units

You'd think twice before putting this idea in front of your partner but let's admit, if this were utopia, threesomes would be as celebrated a tradition in some parts of the world as Christmas is. And it's not even a hyperbole when we say it still is.Anyhow, ... [Published Economic Times - Sep 17 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Insights into outdoor media effectiveness – Millward Brown

APN Outdoor recently commissioned research consultancy Millward Brown to undertake what has been called the “largest outdoor media study” of its kind in the Australasian market.“The … study marks the first time an outdoor company has specifically invested ... [Published StopPress New Zealand - Sep 16 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Target The Mobile Shopper With Clean, Consistent, Focused Approaches

While other digital platforms occupy specific times of day and modes of use, the smartphone has emerged as the singular all-in-one screen for consumers. Unlike the entertainment-oriented andprime-time-focused TV and tablet, and the productivity-oriented ... [Published Media Post - Sep 16 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Media consumption today: how do TV, smartphone, mobile and laptop compare? [#DigitalInsights]

New research shows the increase in social media stacking It hit us all years ago, but when did we realise? In our busy lives, we ‘multi-task’ at work, or in our personal lives, and some are now calling this ‘social media stacking’. The Millward Brown’s ... [Published Smart Insights Blog - Sep 16 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 5 reports

Getting Mobile Right: New Report Provides Actionable Approaches to Ensuring Mobile Marketing Success

--Millward Brown Digital, the world's leading digital experts in helping clients grow great brands, today released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing ... [Published Scottrade - Sep 16 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

NEWS: Top 20 most valuable B2B brands in world revealed

IBM is the most valuable B2B brand of 2014 with a brand value of $107,541 million, according to The ‘BrandZ Top 100 Most Valuable Global Brands Study  commissioned by WPP and produced by Millward Brown .In second place is Microsoft with a brand value ... [Published B2B Marketing - Sep 16 2014]
First reported Sep 15 2014 - Updated Sep 15 2014 - 8 reports

Irish Consumers Continue to Shop Around

:16Over 52 per cent of Irish consumers plan to shop around more for their groceries over the next 12 months, according to a Millward Brown survey for Retail Ireland - a division of the Irish Business Employers Confederation (IBEC).The remainder of the ... [Published European Supermarket Magazine - Sep 15 2014]

Quotes

...short term initiatives over long term trends," Rachel Eisenberg, vice president of strategy and marketing for Millward Brown Digital, told eWeek. "mobile is inherently a more personal device and as such consumers have a different relationship with brands via mobile than they do via other screens."
...in mobile marketing in 2015, but many are still struggling with the optimal approach," said Stephen DiMarco, President, Millward Brown Digital. "like all new marketing opportunities, getting mobile right starts with understanding the consumer. consumers have a different type of relationship with their mobile devices -- it's an inherently more personal experience -- therefore mobile changes the dynamics of relationships that consumers have with brands."

More Content

All (342) | News (225) | Reports (0) | Blogs (114) | Audio/Video (0) | Fact Sheets (0) | Press Releases (3)
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Social Media Key to Mobile Marketing Success [Published eWeek - 2 hours ago]
Firefly Millward Brown launches in Jeddah, Saud... [Published PhotographerSA - 2 hours ago]
Multiscreen Competition: Hong Kong [Published Media Business Asia - 6 hours ago]
A third of shoppers use mobile in-store [Published WARC - 13 hours ago]
Harris joins Marketing Workshop [Published Research Magazine - Sep 17 2014]
Getting Mobile Right [Published Mediavataarme.com - Sep 17 2014]
No problem of plenty! Agencies fare better with... [Published Economic Times - Sep 17 2014]
Insights into outdoor media effectiveness – Mil... [Published StopPress New Zealand - Sep 16 2014]
Study: Mobile rocks for in-store promotions [Published Media Life Magazine - Sep 16 2014]
Target The Mobile Shopper With Clean, Consisten... [Published Media Post - Sep 16 2014]
Media consumption today: how do TV, smartphone,... [Published Smart Insights Blog - Sep 16 2014]
Getting Mobile Right: New Report Provides Actio... [Published Scottrade - Sep 16 2014]
Getting Mobile Right: New Report Provides Actio... [Published EON Communications - Sep 16 2014]
Getting Mobile Right: New Report Provides Actio... [Published EON Consumer - Sep 16 2014]
Getting Mobile Right: New Report Provides Actio... [Published Business Wire Technology News - Sep 16 2014]
Getting Mobile Right: New Report Provides Actio... [Published Business Wire Communications News - Sep 16 2014]
NEWS: Top 20 most valuable B2B brands in world ... [Published B2B Marketing - Sep 16 2014]
UM and US Post Office join the line-up at Festi... [Published M&M Europe - Sep 16 2014]
Provantage Out of Home Media's Taxi Branding in... [Published Marketing Spread - Sep 16 2014]
The value of nationalism [Published Marketing Week - Sep 15 2014]
Irish Consumers Continue to Shop Around [Published European Supermarket Magazine - Sep 15 2014]
The world's funniest joke - its implications fo... [Published Biz Community - Sep 15 2014]
Caution still dominant among consumers [Published FX Centre - Sep 15 2014]
Irish shoppers still watching their euro [Published TheJournal.ie - Sep 15 2014]
Quarter of consumers planning big-ticket spend [Published Irish Examiner - Sep 15 2014]
Despite growing optimism consumers still cautious [Published RTE Online - Sep 15 2014]
HINDUSTAN UNILEVER : HUL receives Brand Builder... [Published 4 Traders - Sep 15 2014]
Survey: Irish shoppers more 'price conscious' [Published Breaking News.ie - Sep 15 2014]
Agencies, stop copy pasting work [Published Marketing-interactive.com - Sep 15 2014]
Video: ‘Meaningful’ brands, differentiation and... [Published Marketing Magazine Australia - Sep 15 2014]
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Blogs

sort by: Date | Relevance
Media consumption today: how do TV, smartphone,... [Published Smart Insights Blog - Sep 16 2014]
New research shows the increase in social media stacking It hit us all years ago, but when did we realise? In our busy lives, we ‘multi-task’ at work, or in our personal lives, and some are now calling this ‘social media stacking’. The Millward Brown’s ...
Getting Mobile Right: New Report Provides Actio... [Published EON Communications - Sep 16 2014]
BOSTON--(EON: Enhanced Online News)--Millward Brown Digital today released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies. ...
Getting Mobile Right: New Report Provides Actio... [Published EON Consumer - Sep 16 2014]
BOSTON--(EON: Enhanced Online News)--Millward Brown Digital today released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies. ...
Getting Mobile Right: New Report Provides Actio... [Published Business Wire Technology News - Sep 16 2014]
BOSTON--(BUSINESS WIRE)--Millward Brown Digital today released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies. ...
Getting Mobile Right: New Report Provides Actio... [Published Business Wire Communications News - Sep 16 2014]
BOSTON--(BUSINESS WIRE)--Millward Brown Digital today released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies. ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

sort by: Date | Relevance
HDFC Bank Named India's Most Valuable Brand in ... [Published Financial Services - Aug 20 2014]
Grandes demandas y altas expectativas: Lo que l... [Published PR Newswire - Jan 21 2014]
Big demands and high expectations: What Generat... [Published PR Newswire - Jan 21 2014]
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