Millward Brown

Type: Person
Name: Millward Brown
First reported 3 hours ago - Updated 3 hours ago - 1 reports

The Viewability Debate: Being Seen Is Good, but One Second Isn't Enough

The new focus on making sure ads are actually viewable online is a good thing, and will force websites to optimize their layouts, reduce ad slots that are basically out-of-view, and give digital advertising a fair chance to shine. But for all that, what ... [Published Advertising Age - 3 hours ago]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

The Three Best Ways to Play the Chinese Market

If you don't want to invest directly in Chinese companies, you can still gain access to one of the fastest-growing economies in the world. The best way to do this is to invest in U.S. companies with exposure to the Chinese economy.The three companies ... [Published Motley Fool - Apr 17 2014]
First reported Apr 16 2014 - Updated Apr 17 2014 - 1 reports

Teachers say schools not ready for JC reforms

More than 75% of teachers favour a one year deferral of the Junior Cert reforms, to give schools time to planNine out of ten second level teachers believe their schools have limited or no capacity to implement proposed Junior Cycle reforms.That's according ... [Published RTE Online - Apr 16 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

TV beats digital rivals in ad response across Western Europe

More articles Joseph O'Halloran | 17-04-2014Despite the growing number of alternative locations for advertising investment, TV has fended off smartphones and tablets for advertising revenue in Western Europe, at least according to data released by e ... [Published Rapid TV News - Apr 17 2014]
First reported Apr 16 2014 - Updated Apr 17 2014 - 2 reports

Vodacom baby ad most liked

VODACOM’s baby television commercial‚ in which a baby cries every time his parents’ smartphone loses signal from a children’s TV channel‚ was named on Tuesday as South Africa’s best-liked advertisement of last year.It narrowly beat Coca-Cola’s Bobby advert‚ ... [Published Daily Dispatch - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

90% of teachers ‘not ready’ for junior cycle

The new junior cycle student award cannot be implemented in second-level schools, according to almost nine out of 10 teachers.As they prepare for a showdown over his plans to abolish the Junior Certificate with Education Minister Ruairi Quinn at their ... [Published Irish Examiner - Apr 17 2014]
First reported Apr 16 2014 - Updated Apr 16 2014 - 1 reports

Nine in 10 teachers claim schools not read y for new Junior Cert

A new survey found that 89pc of members of the Association of Secondary Teachers Ireland (ASTI) believe the school had limited, little or no capacity to bring in the changes.The majority of teachers surveyed, 77pc, want the reforms deferred for one year ... [Published Irish Independent - Apr 16 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Ireland’s First National Parenting Product Survey and Awards Launched

The inaugural National Parenting Product Survey and Awards (NPPA) 2014 have been launched by Zahra Media Group, publisher of Ireland’s bestselling Easy Parenting magazine and the Ultimate Maternity Guide, in association with Millward Brown, a global research ... [Published Checkout - Apr 15 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Single-screening: marketing's big missed opportunity

Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown's Martin Ash as he takes us through the latest AdReaction ... [Published Media Tel - Apr 15 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Pres. Park's Approval Rating Jumps to 68.5%

Anchor: KBS held a survey on Monday to gauge the public's sentiment fifty days ahead of the June 4th local elections. President Park Geun-hye's approval rating stood at 68-point-five percent, up more than five percent from the first anniversary of her ... [Published Korea Broadcasting System - Apr 15 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

Is the age of a newspaper’s “imperial editor” over? Or just beginning?

In January of this year, the editor of the Daily Telegraph , Tony Gallagher, was fired. Editors get fired a lot, so this wasn’t terribly surprising in itself. But Gallagher was highly regarded by his staff and thought of as having done a first-rate job ... [Published New Statesman - Apr 14 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 2 reports

Vietnamese spends more time on mobile devices than TV

Hung LeBy Hung Le - The Saigon Times DailyHCMC – Vietnamese consumers are more receptive to TV advertising than other digital formats but TV will no longer be the medium offering the largest publicity opportunity due to limited screen time, says a study ... [Published Saigon Economic Times - Apr 11 2014]

More Content

All (289) | News (239) | Reports (0) | Blogs (43) | Audio/Video (0) | Fact Sheets (0) | Press Releases (7)
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The Viewability Debate: Being Seen Is Good, but... [Published Advertising Age - 3 hours ago]
The Three Best Ways to Play the Chinese Market [Published Motley Fool - Apr 17 2014]
TV beats digital rivals in ad response across W... [Published Rapid TV News - Apr 17 2014]
Vodacom baby ad most liked [Published Daily Dispatch - Apr 17 2014]
Majority of teachers say schools won’t be able ... [Published TheJournal.ie - Apr 17 2014]
90% of teachers ‘not ready’ for junior cycle [Published Irish Examiner - Apr 17 2014]
Baby steps for ID [Published Financial Mail - Apr 16 2014]
Sir Martin Sorrell’s View on the Future of Mark... [Published Edelman - Apr 16 2014]
Second-screen apps struggle with brand relevanc... [Published Mobile Marketer - Apr 16 2014]
Sixty per cent of teachers ‘feeling continuousl... [Published Irish Times - Apr 16 2014]
Nine in 10 teachers claim schools not read y fo... [Published Irish Independent - Apr 16 2014]
Teachers say schools not ready for JC reforms [Published RTE Online - Apr 16 2014]
Ireland’s First National Parenting Product Surv... [Published Checkout - Apr 15 2014]
Single-screening: marketing's big missed opport... [Published Media Tel - Apr 15 2014]
Pres. Park's Approval Rating Jumps to 68.5% [Published Korea Broadcasting System - Apr 15 2014]
Study: TripAdvisor, Hotwire Top Travel Site Ads [Published Media Post - Apr 14 2014]
Porsche's success looms over Maserati sales push [Published CNBC - Apr 14 2014]
Is the age of a newspaper’s “imperial editor” o... [Published New Statesman - Apr 14 2014]
Smolensk still divides [Published Warsaw Business Journal - Apr 14 2014]
Social News Headlines 13/4 [Published Bao Moi.com - Apr 13 2014]
TV spot stokes Smolensk flames [Published New Poland Express - Apr 12 2014]
Vietnamese spends more time on mobile devices t... [Published Saigon Economic Times - Apr 11 2014]
Hey, Man, What's Your Weed Brand? [Published Media Post - Apr 11 2014]
Getting Mobile Right [Published ClickZ Today - Apr 11 2014]
Vietnam's multiscreen time tops global average [Published VietnamPlus - Apr 11 2014]
CBRE predicts upswing in office market [Published News-Times - Apr 11 2014]
Poland commemorates Smolensk tragedy anniversar... [Published Warsaw Voice - Apr 10 2014]
Butcher sales slightly weaker in March quarter [Published Meat & Livestock Australia - Apr 10 2014]
Limited edition whiskey bottle gets premium tre... [Published Food & Beverage Packaging - Apr 09 2014]
Millward Brown Launches Solution to Measure Mob... [Published Outsell Inc - Apr 09 2014]
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Blogs

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TNS Boosts Client Focus with Two New Appointmen... [Published EON Business - Apr 01 2014]
NEW YORK--(EON: Enhanced Online News)--Global research consultancy TNS, announced today the appointment of James Conrad to Managing Director, Brazil. James will be transferring from his position as Executive Vice President, West Region Lead for TNS’s ...
TNS Boosts Client Focus with Two New Appointmen... [Published EON Communications - Apr 01 2014]
NEW YORK--(EON: Enhanced Online News)--Global research consultancy TNS, announced today the appointment of James Conrad to Managing Director, Brazil. James will be transferring from his position as Executive Vice President, West Region Lead for TNS’s ...
TNS Boosts Client Focus with Two New Appointmen... [Published Business Wire Technology News - Apr 01 2014]
NEW YORK--(BUSINESS WIRE)--Global research consultancy TNS, announced today the appointment of James Conrad to Managing Director, Brazil. James will be transferring from his position as Executive Vice President, West Region Lead for TNS’s U.S. business, ...
TNS Boosts Client Focus with Two New Appointmen... [Published Business Wire Professional Services News - Apr 01 2014]
NEW YORK--(BUSINESS WIRE)--Global research consultancy TNS, announced today the appointment of James Conrad to Managing Director, Brazil. James will be transferring from his position as Executive Vice President, West Region Lead for TNS’s U.S. business, ...
TNS Boosts Client Focus with Two New Appointmen... [Published Business Wire Communications News - Apr 01 2014]
NEW YORK--(BUSINESS WIRE)--Global research consultancy TNS, announced today the appointment of James Conrad to Managing Director, Brazil. James will be transferring from his position as Executive Vice President, West Region Lead for TNS’s U.S. business, ...
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Press Releases

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Grandes demandas y altas expectativas: Lo que l... [Published PR Newswire - Jan 21 2014]
Big demands and high expectations: What Generat... [Published PR Newswire - Jan 21 2014]
The Cross-Cultural Marketing And Communications... [Published Financial Services - Dec 19 2013]
Russian Market Research Firm ARMI-Marketing Joi... [Published Financial Services - Dec 18 2013]
WPP's Millward Brown and Ogilvy & Mather Launch... [Published Financial Services - Dec 11 2013]
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