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Millward Brown

Type: Person

Name: Millward Brown

First reported 17 hours ago - Updated 14 hours ago - 2 reports

Agencies and Cannes Judges Say Less Is More for Mobile

IAB study on creativity offers best practices By Christopher HeineMarketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive ... [Published Adweek Online - 15 hours ago]

Entities: Interactive Advertising Bureau, Millward Brown, Mobile Marketing, Creativity

First reported Jun 17 2013 - Updated 19 hours ago - 4 reports

Yahoo! Inc

Yahoo APAC to measure digital ad impact with Millward Brown

HONG KONG — Yahoo Asia Pacific and media research company Millward Brown have teamed up to evaluate the brand impact of digital advertising.The aim is to provide advertisers a comprehensive view of online marketing effectiveness in general and on Yahoo ... [Published Research Magazine - 19 hours ago]

Entities: Millward Brown, Yahoo! Inc, Hong Kong, Internet Marketing

First reported Jun 16 2013 - Updated Jun 16 2013 - 1 reports

DStv

South Africas Most Effective Creative Agencies Named at the 2013 APEX Awards

The Association for Communication and Advertisings (ACA) 2013 APEX award winners were announced at the prestigious gala event last night held at the Vodadome at Vodacom World in Midrand. Ogilvy Johannesburg was awarded top honours with a Gold APEX for ... [Published The Marketing Site - Jun 16 2013]

Entities: South Africa, DStv, Millward Brown, Anglo American Plc

First reported Jun 14 2013 - Updated Jun 14 2013 - 1 reports

Vuclip Redefines Mobile Ad Effectiveness Metrics; Provides Third Party Authentication with Millward

- provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention; Millward Brown study results revealed ... [Published Pressbox.co.uk - Jun 14 2013]

Entities: Vuclip Inc, Authentication, Millward Brown

First reported Jun 13 2013 - Updated Jun 13 2013 - 1 reports

May butcher red meat sales relatively steady

You are here: Home / Prices & markets / Market news / In May, butcher red meat sales were relatively steady to slightly lower compared with the same time in 2012, according to results from MLA’s butcher survey carried out by Millward Brown.For beef, ... [Published Meat & Livestock Australia - Jun 13 2013]

Entities: Millward Brown

First reported Jun 03 2013 - Updated Jun 04 2013 - 2 reports

Millward Brown Announces Asia Leadership Changes

BEIJING/PRNewswire/ -- Millward Brown, a global leader in brand, media and communications research, today announced leadership transitions for both its Great China operation and the Africa, Middle East and Asia Pacific (AMAP) region. Rana Deepender, currently ... [Published Asia Media Journal - Jun 04 2013]

Entities: Millward Brown, Adrian Gonzalez, Leadership, China

First reported Jun 01 2013 - Updated Jun 02 2013 - 8 reports

Fianna Fáil

Poll: Fine Gael and Fianna Fáil neck and neck

65 per cent of people surveyed in a new opinion poll say they are dissatisfied with the Taoiseach Enda Kennys leadership.That is one of the findings of the latest Millward Brown survey published in today's Sunday Independent. It shows support for Fine ... [Published Newstalk - Jun 02 2013]

Entities: Fianna Fáil, Fine Gael, Daniel McConnell, Millward Brown, Leadership

First reported May 23 2013 - Updated May 24 2013 - 4 reports

Rhall to Replace Campbell as Millward Brown Global CEO

Millward Brown has appointed Travyn Rhall as Global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons.Rhall (pictured) joined the firm in 2006 as CEO of its Africa Asia Pacific region, having previously served as MD ... [Published MrWeb - May 24 2013]

Entities: Millward Brown, Eileen Campbell, Roy Morgan Research, Angus Reid

First reported May 22 2013 - Updated May 22 2013 - 5 reports

Apple remains world's most valuable brand

Apple remains the most valuable global brand, worth USD 185 billion, according to the top 100 BrandZ report from Millward Brown. Apple's brand value grew just 1 percent in the last year, compared to 51 percent growth for its closest competitor, Samsung, ... [Published Telecompaper - May 22 2013]

Entities: Apple Inc, Millward Brown, Global Brands SA, Tencent Holdings Ltd, China Mobile Ltd

First reported May 21 2013 - Updated May 22 2013 - 3 reports

Airtelâs global brand ranking drops, MTS improves

According to 2013 global rankings by Millward Brown Optimor, the brand value of the India’s leading telco Bharti Airttel has dropped 13% and it has dropped 3 positions in the list of most valueable telcos in the world. Global valuation ranking due to ... [Published Telecom Tiger - May 22 2013]

Entities: MTS Mobile TeleSystems OJSC, Millward Brown, Telecommunication, Orange France, Bharti Airtel Ltd

First reported May 21 2013 - Updated May 22 2013 - 12 reports

New top dog heads car brand values

And the most valuable car brand in the world is Toyota. The world's biggest carmaker by volume has overtaken BMW in an annual brand-value survey to rank 23rd among all brands, just ahead BMW at 24th.According to market research company Millward Brown, ... [Published Daily News South Africa - May 22 2013]

Entities: AUDI AG, Millward Brown, Toyota Motor Corporation, BMW Bayerische Motoren Werke AG, Mercedes-Benz Cars Division

First reported May 21 2013 - Updated May 21 2013 - 31 reports

Samsung’s brand grows 51% – but Apple’s still tops

A study in the value of company?s brands has found that while Samsung?s brand value has rocketed, Apple is still number one.Mobile technology as a whole was leading brand value, with Apple and Google the most valuable, and second most valuable brands ... [Published What Mobile UK - May 21 2013]

Entities: Apple Inc, Samsung Group, Millward Brown

Quotes

...in their ability to shape consumer perceptions of the brand," said Sonia Liang, Millward Brown Media and Digital Director for Hong Kong and Taiwan. "the consumer decision making journey is becoming more complex. so while some advertisers might be looking purely for the click-through data, the smart ones know that meaningfully different brand perceptions set up by a digital campaign can influence purchase later, even offline."

Yahoo! and Millward Brown Partner to Measure Online Marketing Effectiveness [Published Yahoo! Canada - Jun 17 2013]

More Content

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Instagram Video Invites Ads Speculation, Puts V... [Published Adweek Online - 7 hours ago]
Research Shows WPP Group Is Trading At 30% To 5... [Published Seeking Alpha - 10 hours ago]
Agencies and Cannes Judges Say Less Is More for... [Published Adweek Online - 15 hours ago]
Rewards-Based Mobile Ads Perform Best, Per Study [Published Adweek Online - 17 hours ago]
Yahoo APAC to measure digital ad impact with Mi... [Published Research Magazine - 19 hours ago]
Yahoo! and Millward Brown to measure online adv... [Published Rapid TV News - 21 hours ago]
Yahoo! and Millward Brown Partner to Measure On... [Published Yahoo! Canada - Jun 17 2013]
Yahoo! and Millward Brown Partner to Measure On... [Published Noodls - Jun 17 2013]
South Africas Most Effective Creative Agencies ... [Published The Marketing Site - Jun 16 2013]
Making A Smart Choice: Should You Add Toyota To... [Published Seeking Alpha - Jun 14 2013]
Way Better Clover Campaign wins a Gold Apex Award [Published Marketing Update - Jun 14 2013]
South Africa?s most effective creative agencies... [Published Marketing Update - Jun 14 2013]
Way Better Clover campaign wins a Gold Apex [Published Biz Community - Jun 14 2013]
Vuclip Redefines Mobile Ad Effectiveness Metric... [Published Pressbox.co.uk - Jun 14 2013]
2013 Australian Effie Awards [Published Little Black Book - Jun 13 2013]
May butcher red meat sales relatively steady [Published Meat & Livestock Australia - Jun 13 2013]
Effie round two finalists revealed [Published Mumbrella - Jun 13 2013]
Big Data: Beyond The Bias [Published Brand Strategy - Jun 12 2013]
Mobile TeleSystems Reports 1Q Financial Results [Published Individual.com - Jun 12 2013]
These 3 Stocks Have Wonderful "Brand Moats" [Published Motley Fool - Jun 11 2013]
Big Data: Beyond The Bias [Published WPNI Blogroll - Business Blogs 2 - Jun 11 2013]
Digital Marketing [Published Global Cosmetic Industry Magazine - Jun 10 2013]
How easyJet is driving demand [Published Centre for Asia Pacific Aviation - Jun 10 2013]
World's largest fast food chain plans massive e... [Published SmartPlanet - Jun 10 2013]
Global titan WPP aims to ‘shake up’ the market [Published Myanmar Times - Jun 10 2013]
Mum plans new nursery for Harbury [Published NewsRT.co.uk - Jun 10 2013]
FQAS message reaches 96% of consumers [Published Farming Life - Jun 10 2013]
Research Shows Google+ Still Falling Short in S... [Published EMAILWIRE.com - Jun 10 2013]
Mum plans new nursery for Harbury [Published Kenilworth Weekly News - Jun 10 2013]
Brands Are Eager to Partner With Circque du Soleil [Published Adweek Online - Jun 10 2013]

Blogs

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Big Data: Beyond The Bias [Published WPNI Blogroll - Business Blogs 2 - Jun 11 2013] Kate Crawford, a principal researcher at Microsoft Research and a visiting professor at the MIT Center for Civic Media, has written a provocative post on the HBR Blog titled, “ The Hidden Biases in Big Data .” She quotes former Wired Editor-In-Chief, ...
Tencent plans Malaysia office as it eyes furthe... [Published The Next Web - May 23 2013] Tencent , the Chinese Internet giant behind the popular WeChat messaging service, today revealed that it plans to open a new branch office in Malaysia.Posheu Yung, Vice President of International Business at Tencent, told the Malay Mail in a local media ...
Tencent plans Malaysia office as it eyes furthe... [Published The Next Web - May 23 2013] Tencent , the Chinese Internet giant behind the popular WeChat messaging service, today revealed that it plans to open a new branch office in Malaysia. Posheu Yung, Vice President of International Business at Tencent, told the Malay Mail in a ...
3 Auto Stocks Going Places: Tesla’s Stash of Cr... [Published Wall St. Cheat Sheet - May 22 2013] Tesla Motors ( NASDAQ:TSLA ): Morgan Stanley estimates that Tesla could make $188 million this year from selling environmental credits, which CEO Elon Musk has denied as being a crutch to the company’s profitability (and the company proved so during ...
3 Auto Stocks Going Places: Tesla’s Stash of Cr... [Published Wall St. Cheat Sheet - May 22 2013] Tesla Motors ( NASDAQ:TSLA ): Morgan Stanley estimates that Tesla could make $188 million this year from selling environmental credits, which CEO Elon Musk has denied as being a crutch to the company’s profitability (and the company proved so during ...

Audio/Video

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What Company Tops the List of Most Valuable Bra... [Published FOX Business - Video - May 21 2013]
Apple and Google Dominate Global Brands Survey [Published WSJ.com Video - Digits - May 21 2013]

Press Releases

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Sir Martin Sorrell, CEO von WPP als Referent au... [Published PR Newswire - Apr 03 2013]
Sir Martin Sorrell, PDG de WPP sera un des inte... [Published PR Newswire: Entertainment & Media - Apr 03 2013]