Millward Brown

Type: Person
Name: Millward Brown
First reported 2 hours ago - Updated 2 hours ago - 1 reports

Merkle Hires Expand Digital Analytics Practice

Data driven CRM firm Merkle has appointed three new Vice Presidents: Yaakov Kimelfeld as Chief Research Officer, Digital Media; Karima Zmerli in charge of the firm’s digital data strategy; and Zimm Zimmerman as Personalization Solution leader.Most recently, ... [Published MrWeb - 2 hours ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

Sarah Larter joins Dashboard Marketing Intelligence

Research and strategy company, Dashboard Marketing Intelligence, has appointed Sarah Larter as an account director. Larter has 13 years’ experience in marketing research having cut her teeth at Research International before joining GlobalEdge, and then ... [Published Marketing Update - 3 hours ago]
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Millward Brown Brings Out New AdReaction 2014 Research Report

Hong Kong consumers who have mobile devices such as a smartphone and tablet spend an average of seven and a half hours each day viewing screens including TV and laptops, according to the AdReaction 2014 research report released by Millward Brown. According ... [Published Individual.com - 7 hours ago]
First reported 11 hours ago - Updated 11 hours ago - 1 reports

Outdoor trumps TV

A study has found that outdoor advertising is on par with TV and online for ad recall and converts more efficiently, given time spent with the medium.APN Outdoor’s new study, the  Attention Economy , shows that people spend more than 17 hours outdoors ... [Published Inside Retailing Online - 11 hours ago]
First reported Sep 01 2014 - Updated Sep 01 2014 - 1 reports

India Is A Fertile Market For Building Valuable Brands

A recent BrandZ India study shows that India’s unrestricted ‘right to play’ for businesses has nurtured great diversity amongst brands in the ranking. The Top 50 come from 13 different categories. Seventeen are multi-national corporations (MNCs), 26 are ... [Published Afternoon Despatch & Courier - Sep 01 2014]
First reported Aug 31 2014 - Updated Aug 31 2014 - 1 reports

No One Agrees On How Much Brands Are Worth Or Why

  WHEN Imperial Tobacco, the world's fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. ... [Published Clusterstock - Aug 31 2014]
First reported Aug 28 2014 - Updated Aug 29 2014 - 2 reports

Marketing: What are brands for?

WHEN Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, ... [Published The Economist - Aug 28 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 3 reports

Poll: 54 per cent of Israelis believe they lost the war

A poll conducted by the Shiluv Millward Brown market research group after the announcement of the long-term ceasefire between Israel and the Palestinian resistance factions showed that 54 per cent of the Israelis surveyed believe that Israel lost the ... [Published Middle East Monitor - Aug 28 2014]
First reported Aug 27 2014 - Updated Aug 28 2014 - 3 reports

WPP buys two more firms

Communications group WPP has announced two acquisitions despite a significant sterling-inflicted hit to its financial results for the second quarter of 2014.The first acquisition saw WPP's market research company Millward Brown acquire InsightExpress, ... [Published PMLive - Aug 28 2014]
First reported Aug 26 2014 - Updated Aug 27 2014 - 6 reports

Millward Brown Digital appoints new president

US — Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president. Millward Brown Digital has just bought InsightExpress and DiMarco will now lead the business and report to Mary Ann Packo, CEO of Millward ... [Published Research Magazine - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 2 reports

Millward Brown AdReaction: Brands Need Greater Cross-screen Integration of Marketing Strategies

HONG KONG, Aug. 27, 2014 /PRNewswire/ -- Hong Kong consumers who have mobile devices such as a smartphone and tablet spend an average of seven and a half hours each day viewing screens including TV and laptops, according to theAdReaction 2014 research ... [Published Town Hall - Aug 27 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 13 reports

Millward Brown Acquires InsightExpress To Bolster Digital Measurement

Millward Brown, a WPP company, announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers.The InsightExpress acquisition builds outMillward Brown's cross-platform advertising measurement capabilities across ... [Published Media Post - Aug 26 2014]

More Content

All (326) | News (212) | Reports (0) | Blogs (111) | Audio/Video (0) | Fact Sheets (0) | Press Releases (3)
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Merkle Hires Expand Digital Analytics Practice [Published MrWeb - 2 hours ago]
Sarah Larter joins Dashboard Marketing Intellig... [Published Marketing Update - 3 hours ago]
WPP acquires marketing technology business in S... [Published Invezz - 5 hours ago]
Millward Brown Brings Out New AdReaction 2014 R... [Published Individual.com - 7 hours ago]
Changing Places: John Echeveste, Patricia Pérez... [Published Portada - 11 hours ago]
Outdoor trumps TV [Published Inside Retailing Online - 11 hours ago]
Gaza War : A strategic victory claim by both si... [Published Sangai Express - 16 hours ago]
Why Luxury Brands Matter [Published MBA 4 Success - 23 hours ago]
India Is A Fertile Market For Building Valuable... [Published Afternoon Despatch & Courier - Sep 01 2014]
No One Agrees On How Much Brands Are Worth Or Why [Published Clusterstock - Aug 31 2014]
The Weekly Compete Pulse [Published Compete Pulse - Aug 30 2014]
This 149-Bagger Hedge Fund Bought Google Inc. S... [Published Motley Fool - Aug 30 2014]
Kingfisher Premium amongst India's top 50 most ... [Published Equity Bulls - Aug 29 2014]
Everything You Need for a Winning Crowdfunding ... [Published Entrepreneur.com - Aug 29 2014]
3m People Read Irish News Brands Every Week [Published AdWorld.ie - Aug 29 2014]
‘Irish Times’ has daily readership of 388,000 a... [Published Irish Times - Aug 29 2014]
Marketing: What are brands for? [Published The Economist - Aug 28 2014]
ZenithOptimedia China Names Research & Analytic... [Published MrWeb - Aug 28 2014]
Marketing: What are brands for? [Published The Economist - Business - Aug 28 2014]
Poll: 54 per cent of Israelis believe they lost... [Published Middle East Monitor - Aug 28 2014]
Poll shows sinking support for PM in wake of war [Published The Times Of Israel - Aug 28 2014]
South Africa’s Best Liked Ads [Published PhotographerSA - Aug 28 2014]
Poll: Gazans see victory, Israelis feel unsafe [Published i24news - Aug 28 2014]
Bajaj features in Forbes list of 100 Most Innov... [Published Rush Lane - Aug 28 2014]
Netanyahu Defends Ceasefire Amid Barrage of Cri... [Published Hamodia - Aug 28 2014]
MSA grading numbers crack 3 million head [Published Beef Central - Aug 28 2014]
WPP buys two more firms [Published PMLive - Aug 28 2014]
Support for Netanyahu plummets further in new poll [Published The Times Of Israel - Aug 28 2014]
GCA Savvian : Advises InsightExpress LLC on its... [Published 4 Traders - Aug 27 2014]
Millward Brown acquires InsightExpress [Published Individual.com - Aug 27 2014]
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Blogs

sort by: Date | Relevance
No One Agrees On How Much Brands Are Worth Or Why [Published Clusterstock - Aug 31 2014]
  WHEN Imperial Tobacco, the world's fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. ...
The Weekly Compete Pulse [Published Compete Pulse - Aug 30 2014]
Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time when not winterizing splashing around in your pool, check out a few of our favorite digital marketing articles ...
Marketing: What are brands for? [Published The Economist - Business - Aug 28 2014]
WHEN Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, ...
Stephen DiMarco Appointed President, Millward B... [Published EON Business - Aug 26 2014]
NEW YORK--(EON: Enhanced Online News)--Millward Brown, a global leader in brand, media and communications research today announced the appointment of Stephen DiMarco as President, Millward Brown Digital. DiMarco, a digital industry veteran, will report ...
Millward Brown Accelerates Digital Strategy wit... [Published EON Business - Aug 26 2014]
NEW YORK--(EON: Enhanced Online News)--Millward Brown, a global leader in brand, media and communications research today announced the acquisition of InsightExpress, a leading provider of media analytics and marketing accountability solutions for brand ...
1 2 3 4 5 6 7 8 9 10 ...

Press Releases

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HDFC Bank Named India's Most Valuable Brand in ... [Published Financial Services - Aug 20 2014]
Grandes demandas y altas expectativas: Lo que l... [Published PR Newswire - Jan 21 2014]
Big demands and high expectations: What Generat... [Published PR Newswire - Jan 21 2014]
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