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Mobile Marketing

Type: Keyphrase

Name: Mobile Marketing

First reported 14 hours ago - Updated 1 hour ago - 3 reports

Study Highlights UK Retailers Losing Out on Fortunes with Mobile Marketing Gaps

A study published today by the trade body IAB has revealed that retailers are missing out on significant revenue by neglecting to optimise their websites for tablet devices.Despite 74% of the UK's Top 50 retailers having optimised their sites for smartphones, ... [Published Commerce Tuned - 1 hour ago]

Entities: Mobile Marketing, Interactive Advertising Bureau, United Kingdom

First reported 6 hours ago - Updated 6 hours ago - 1 reports

Brunswick Corporation

Liquidation retailer lures young buyers via mobile marketing

Working with CopiaMobile, it lets shoppers wave their phone at a screen for offers.Chief Technology EditorTopics: bankruptcy, Brunswick Corp., Channel Intelligence, CopiaMobile, digital signs, discount retail chain, Drew Bickel, GoDaddy.com, Google, JDA ... [Published InternetRetailer.com - 6 hours ago]

Entities: Mobile Marketing, Liquidation, Channel Intelligence, Brunswick Corporation, JDA Software Group Inc

First reported 6 hours ago - Updated 6 hours ago - 1 reports

Net-Results Announces Mobile Marketing Automation for iOS

Golden, CO -- ( SBWIRE ) -- 06/18/2013 -- Golden, Colorado June 18, 2013 Net-Results, the leader in marketing automation software for next-generation marketers and agencies, today announced the release of Net-Results Mobile Marketing Automation for iOS. ... [Published SBWire - 6 hours ago]

Entities: Marketing Automation, Apple iOS, Mobile Marketing

First reported Jun 17 2013 - Updated 21 hours ago - 1 reports

ZenithOptimedia

Zenith Teams Up With Google On Mobile Marketing

ZenithOptimedia has launched a major global programme to drive mobile communications and to ensure the platform is central to campaign planning for clients across the network.Called Horizon, the programme has been devised in partnership with Google in ... [Published Asia Media Journal - Jun 17 2013]

Entities: ZenithOptimedia, Google Inc, Mobile Marketing

First reported Jun 17 2013 - Updated Jun 18 2013 - 2 reports

PITOOEY! Inc. (PTOO) Set To Change Mobile Marketing

PITOOEY! Inc. was founded on the idea that marketing's biggest problem is irrelevance. In spite of tremendous advances in personal communications and social media, the relationship between vendors and consumers is still so distant that it barely exists ... [Published Seeking Alpha - Jun 18 2013]

Entities: Mobile Marketing, Location-Based Service, Digital Marketing, Portfolio

First reported Jun 17 2013 - Updated Jun 17 2013 - 2 reports

Mobile Marketers “Unsophisticated” Says Strongmail

Strongmail is asserting that mobile marketers just don’t stack up in the sophistication department. According to results from the email marketing solution provider’s new survey, at least half (44 percent) are still strumming their banjos in the digital ... [Published Website Magazine - Jun 17 2013]

Entities: Mobile Marketing, Adoption, Customer Engagement, E-Mail Marketing

First reported Jun 17 2013 - Updated Jun 17 2013 - 2 reports

Mobile Marketing Will Generate $400 Billion in Sales by 2015

recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile ... [Published Big News Network - Jun 17 2013]

Entities: Mobile Marketing, Mobile Marketing Association, United States

First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Digital advertising tops agenda of responsible marketing experts meeting

Ensuring trust in digital media practice and the need for a set of global dos and don’ts for mobile marketing were among the key discussions at the bi-annual meeting of the ICC Commission on Marketing held on 3-4 June at the News Corporation offices in ... [Published International Chamber of Commerce - Jun 17 2013]

Entities: Mobile Marketing, Digital Media, Harold McGraw III, McGraw Hill Financial Inc

First reported Jun 17 2013 - Updated Jun 17 2013 - 2 reports

5th MMA Forum to start soon with the theme $Deconstructing Mobile$

The Mobile Marketing Association (MMA) has announced the fifth iteration of the Mobile Marketing Association Forum Singapore (MMA Forum) themed “Deconstructing Mobile” to bring together senior marketing executives from brands, mobile-specific and digital ... [Published VAR India - Jun 17 2013]

Entities: Mobile Marketing, Mobile Marketing Association, Smarties

First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Business Advertising and marketing on Mobile - The most recent on Mobile Marketing and Advancement

The planet we reside in will get rapidly bored and craves novelty. Sensible entrepreneurs search for new approaches to fit a twist on aged standby promoting and advertising and promoting and advertising procedures. Promoting as a result of television ... [Published Nailpro - Jun 17 2013]

Entities: Cellphone, Mobile Marketing, Nokia Corporation

First reported Jun 17 2013 - Updated Jun 17 2013 - 3 reports

6 Mobile Marketing Tactics to Nurture Customer Relationships

Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide ... [Published Search Engine Watch - Jun 17 2013]

Entities: Mobile Marketing, Internet Marketing, Software as a Service, Vancouver, Insider

First reported Jun 17 2013 - Updated Jun 17 2013 - 1 reports

Yankee Group Releases Report 'Mobile Marketing and Commerce: Optimizing Ads, Transactions and Rewards for a Mobile World'

Mobile devices and apps are beginning to dissolve the boundaries between ad and payment, online and in-store, according to a new Market Vision report from Yankee Group.Yankee Group noted that the report, "Mobile Marketing and Commerce: Optimizing Ads, ... [Published Individual.com - Jun 17 2013]

Entities: Yankee Group, Mobile Marketing, Mobile Payments, Big Data

Quotes

IAB Head of Mobile, Alex Kozloff, commented: "Although some retailers have grasped the essentials of mobile marketing, there is still a large percentage of the top spending retailers that haven't. With so many consumers now deciding to shop online brands can't afford to not get this right."

Study Highlights UK Retailers Losing Out on Fortunes with Mobile Marketing Gaps [Published Commerce Tuned - 1 hour ago]

Adds Moore, "I'm thrilled to be working here at Hawthorne, a company that plays host to the most collaborative environment I've ever encountered at any agency during my career. In addition to its creative and media experience, Hawthorne has the proven ability to also provide highly advanced analytics from multi-screen advertising environments, and then weave that data together to create a truly unique advertising report for its clients. It's terrific to join a company that has been successful in the direct response arena since the beginning. I am confident Hawthorne will continue its role as a major player in the marketing industry well into the future." Kathi Moore has worked in the direct response marketing arena since the mid 1980's...

Hawthorne Direct Names Kathi Moore Vice President/Account Director [Published ShootOnline - 5 hours ago]

"The digital platform we created using Adobe Digital Publishing Suite has resulted in interactive content for the iPad that lowers production costs and allows our network of real estate professionals to access the most up-to-date brand information for listing presentations and deliver our brand message to our clientele in a way that is unique in this industry" said Wendy Purvey, chief marketing officer of Sotheby's International Realty Affiliates LLC

ADOBE SYSTEMS INCORPORATED : Adobe DPS Drives 100 Million Digital Publication Downloads [Published 4 Traders - 5 hours ago]

...person and their device is as intimate as the relationship they have with their favorite brand," saidNaushad Huda, Founder and President ofXTOPOLY. "Developing world-class mobile experiences for shoppers requires a combination of intimate knowledge of mobile technology, deep-rooted shopper insights and mobile-focused creativity and partnering with Integer puts us in the right place to do this."

The Integer Group Announces Mobile Shopper Marketing Partnership with XTOPOLY [Published FinanzNachrichten.de - 9 hours ago]

More Content

sort by: Date \| Relevance
Study Highlights UK Retailers Losing Out on For... [Published Commerce Tuned - 1 hour ago]
Globally more mobiles than toothbrushes [Published stuff.co.nz - 1 hour ago]
APAC agencies bring back 19 Mobile Lions, inclu... [Published Digital Market Asia - 3 hours ago]
Retailers are missing a big marketing opportuni... [Published InternetRetailer.com - 4 hours ago]
Retailers continue to struggle with mobile oppo... [Published Fourth Source - 4 hours ago]
M.A. Alumna Carla Leininger is Web Marketing Pr... [Published Noodls - 5 hours ago]
Wright turns POP interactive with RetaiLive [Published Bedtimes Magazine - 5 hours ago]
Hawthorne Direct Names Kathi Moore Vice Preside... [Published ShootOnline - 5 hours ago]
ADOBE SYSTEMS INCORPORATED : Adobe DPS Drives 1... [Published 4 Traders - 5 hours ago]
Liquidation retailer lures young buyers via mob... [Published InternetRetailer.com - 6 hours ago]
Net-Results Announces Mobile Marketing Automati... [Published SBWire - 6 hours ago]
Kiip Launches Self-Serve Rewards for Brands [Published Sys-Con Australia - 7 hours ago]
Anderson Air LLC Offers Tips on How to Stay Coo... [Published Online PR News - 7 hours ago]
3 Ways Your Restaurant Can Use SMS Marketing [Published Business 2 Community - 9 hours ago]
The Integer Group Announces Mobile Shopper Mark... [Published FinanzNachrichten.de - 9 hours ago]
The Integer Group Announces Mobile Shopper Mark... [Published Financial Services - 9 hours ago]
Study: Mobile users will wait [Published BizReport.com - 10 hours ago]
BrightDoor's Real Estate Sales & Marketing Soft... [Published OSIX News - 10 hours ago]
Marketing Firm's Newest Client: Self [Published PR Newswire - 11 hours ago]
Digital Transformation, Code Halos, Analytics a... [Published SYS-CON Media - 11 hours ago]
Penny Stocks in News - Ace Marketing & Promotio... [Published SBWire - 12 hours ago]
Augme Technologies Announces Promotion of Key E... [Published Individual.com - 13 hours ago]
How Tuned In Are Second-Screen Users, Really? [Published Media Post - 13 hours ago]
Be Persistent, Colorful, Short, Valuable: IAB I... [Published Media Post - 14 hours ago]
Dylan Kruger joins Hellocomputer Cape Town [Published Marketing Update - 14 hours ago]
Mobile offers, coupons big draw for Dads [Published BizReport.com - 14 hours ago]
IAB UK: Fashion retailers perform best in mobil... [Published BizReport.com - 14 hours ago]
Only 8pc of top spending retailers have tablet ... [Published Mobile Entertainment - 14 hours ago]
TMP Worldwide Executive to Share Fundamentals o... [Published FinanzNachrichten.de - 14 hours ago]
'Retailers under-serving lucrative tablet users' [Published Marketing Week - 15 hours ago]

Blogs

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Mobile Marketers: Are You a Vampire or a Servant? [Published eWallstreeter - Jun 17 2013] Marketing research is a lot like mobile marketing. You have to get the potential user’s attention, use clever content to keep him engaged and then hope he likes what you presented enough to act on it. Or you could use bribery – as this study will show, ...
6 Mobile Marketing Tactics to Nurture Customer ... [Published Search Engine Watch Blog - Jun 17 2013] Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love ...
Can Mobile Advertising Evolve With Smart Phones? [Published Wall St. Cheat Sheet - Jun 17 2013] While consumers have become more and more accustomed to smart phones, the differing ways in which advertisers attempt to market to mobile users hasn’t evolved much since its early offerings. Mobile advertising contends to be the most lucrative and ubiquitous ...
Can Mobile Advertising Evolve With Smart Phones? [Published Wall St. Cheat Sheet - Jun 17 2013] While consumers have become more and more accustomed to smart phones, the differing ways in which advertisers attempt to market to mobile users hasn’t evolved much since its early offerings. Mobile advertising contends to be the most lucrative and ubiquitous ...
India Stops 160-year-old Telegram Service [Published Global Voices Online - Jun 16 2013] India's state-owned telecommunications company Bharat Sanchar Nigam Limited (BSNL) has announced that it is discontinuing its 160-year-old telegram service . Although thousands of telegrams were still being sent each day, BSNL's telegraph service was ...

Press Releases

sort by: Date \| Relevance
The Integer Group Announces Mobile Shopper Mark... [Published Financial Services - 9 hours ago]
Marketing Firm's Newest Client: Self [Published PR Newswire - 11 hours ago]
Lack of Sophistication Among Mobile Marketers L... [Published EON Business - Jun 17 2013]
Lack of Sophistication Among Mobile Marketers L... [Published Business Wire Communications News - Jun 17 2013]
MediSwipe Inc. Announces Status of Filing of it... [Published Financial Services - Jun 14 2013]