Publication: Mobile Marketing Magazine

First reported 3 hours ago - Updated 1 hour ago - 1 reports

Google to Launch Targeted App Install Ads

Google is to launch targeted app install ads on its mobile search and YouTube channels. Advertisers using Google’s AMob network will be able to target app install ads at users based on the apps they use, the frequency of use and the types of in-app purchases ... [Published Mobile Marketing Magazine - 3 hours ago]
First reported 8 hours ago - Updated 1 hour ago - 1 reports

Twitter Rolls Out MoPub Native Ads for App Developers

A native ad, in its native environmentTwitter has launched programmatic native ads for all MoPub publishers, following a four-month test period with a small number of mobile app developers.As of today, any publisher can use MoPub’s native ads platform ... [Published Mobile Marketing Magazine - 8 hours ago]
First reported 7 hours ago - Updated 3 hours ago - 1 reports

Thames Clippers Launches Mobile Ticketing

Thames Clippers has signed a five year contract with mobile ticketing and payments firm Masabi to bring mobile ticketing to its River Bus service operating on the River Thames. The service is due to launch late spring.Thames Clippers will use Masabi’s ... [Published Mobile Marketing Magazine - 7 hours ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

Celtra Unveils AdCreator 4

Mikek: “Digital advertising must become more agnostic and integrated”Celtra has released AdCreator 4, which it says is the industry’s first HTML5 technology developed for mobile, unifying display advertising across all screens.AdCreator 4 is designed ... [Published Mobile Marketing Magazine - 3 hours ago]
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Amobee Hires Barker and Long to Drive European Growth

Amobee has appointed David Barker as senior vice president and managing director for EMEA advertising solutions, and David Long as vice president of commercial EMEA. The hires are part of a drive by the company to expand its presence into Germany and ... [Published Mobile Marketing Magazine - 5 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 2 reports

Mobile Travel & Tourism Summit 2014 Showreel

[embedded content]Highlights from the event, which took place on 2 April in London, featuring Chiltern Railways, Avios and Edwardian Group.Share this story: Recent Posts Author DescriptionAlex Spencer is Online Editor of Mobile Marketing M ... [Published Mobile Marketing Magazine - 6 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

IAB: UK is Leading the Way for Mobile and Responsive Design Sites

A graph showing each how each vertical performed in 2013 and 2014 – click to see full size54 per cent of the top brands in EU5 markets – Italy, Spain, Germany, France and the UK – have mobile-optimised sites, according to research from the IAB UK and ... [Published Mobile Marketing Magazine - 10 hours ago]
First reported Apr 22 2014 - Updated 21 hours ago - 1 reports

TfL to Trial Smartphone NFC Payments on Tube

TTfL (Transport for London) is planning to trial a contactless payment which will enable people to pay for their travel using smartphones, according to a report in the FT.The transport authority has upgraded the readers in its ticket barriers to accept ... [Published Mobile Marketing Magazine - Apr 22 2014]
First reported Apr 22 2014 - Updated 23 hours ago - 1 reports

Facebook to Launch Mobile Ad Network Later this Month

The launch will enable Facebook to take its ads outside of its own appFacebook is reportedly planning to launch its own mobile ad network that will enable it sell ads outside of its own mobile site and apps, targeted using the data of its 1bn-plus su ... [Published Mobile Marketing Magazine - Apr 22 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Man V Fat Magazine for UK’s 40m Manboobs to Launch in May

Journalist-turned-publisher Andrew Shanahan is about to go live with a ‘no bullshit’ digital weight loss magazine aimed at the 20m blokes in the UK who are overweight or obese.At more than 16 stone back in 2012, Shanahan, who has done stints as a food ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Mobile Marketing Life – 27 November 2014

Now in its third year, Mobile Marketing Life will look at how mobile now plays a primary role in people’s lives, and at the opportunities this presents for brands and other organisations to engage with consumers as they go about their daily business.The ... [Published Mobile Marketing Magazine - Apr 17 2014]
Entities: Mobile Marketing
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Mobile Gaming & Gambling Summit – 18 September 2014

With smartphone and tablet gambling due to reach $100bn by 2017, and mobile fast overtaking desktop for new acquisition, the Mobile Gambling Summit is the first and only event for the global gaming & gambling industry designed to offer operators true ... [Published Mobile Marketing Magazine - Apr 17 2014]

More Content

All (211) | News (211) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Google to Launch Targeted App Install Ads [Published Mobile Marketing Magazine - 3 hours ago]
Celtra Unveils AdCreator 4 [Published Mobile Marketing Magazine - 3 hours ago]
Amobee Hires Barker and Long to Drive European ... [Published Mobile Marketing Magazine - 5 hours ago]
Mobile Travel & Tourism Summit 2014 Showreel [Published Mobile Marketing Magazine - 6 hours ago]
Watch the Mobile Travel & Tourism Summit Highli... [Published Mobile Marketing Magazine - 6 hours ago]
Thames Clippers Launches Mobile Ticketing [Published Mobile Marketing Magazine - 7 hours ago]
Twitter Rolls Out MoPub Native Ads for App Deve... [Published Mobile Marketing Magazine - 8 hours ago]
IAB: UK is Leading the Way for Mobile and Respo... [Published Mobile Marketing Magazine - 10 hours ago]
TfL to Trial Smartphone NFC Payments on Tube [Published Mobile Marketing Magazine - Apr 22 2014]
Facebook to Launch Mobile Ad Network Later this... [Published Mobile Marketing Magazine - Apr 22 2014]
Man V Fat Magazine for UK’s 40m Manboobs to Lau... [Published Mobile Marketing Magazine - Apr 17 2014]
The Making Sense Series [Published Mobile Marketing Magazine - Apr 17 2014]
Effective Mobile Marketing Awards – 27 November... [Published Mobile Marketing Magazine - Apr 17 2014]
Mobile Gaming & Gambling Summit – 18 September ... [Published Mobile Marketing Magazine - Apr 17 2014]
Mobile Marketing Life – 27 November 2014 [Published Mobile Marketing Magazine - Apr 17 2014]
Masterclassing [Published Mobile Marketing Magazine - Apr 17 2014]
Optimizely Launches iOS A/B Testing [Published Mobile Marketing Magazine - Apr 17 2014]
Twitter Launches App Install Ads [Published Mobile Marketing Magazine - Apr 17 2014]
Starwood Hotels to Launch Google Glass App [Published Mobile Marketing Magazine - Apr 17 2014]
Raising the Bar: AKQA [Published Mobile Marketing Magazine - Apr 17 2014]
Eagle Eye Off to a Flying Start on AIM [Published Mobile Marketing Magazine - Apr 17 2014]
Google Revenues Up 19 Per Cent, Nest Acquisitio... [Published Mobile Marketing Magazine - Apr 17 2014]
Sky and Twitter Team Up for #WatchOnSky Offering [Published Mobile Marketing Magazine - Apr 17 2014]
Adyoulike Acquires UK’s Content Amp [Published Mobile Marketing Magazine - Apr 17 2014]
Google’s £30 Modular Smartphone Set for January... [Published Mobile Marketing Magazine - Apr 16 2014]
Jeep Cross-screen Campaign Grows CTR by 43 Per ... [Published Mobile Marketing Magazine - Apr 16 2014]
Tencent and King Take Candy Crush to China [Published Mobile Marketing Magazine - Apr 16 2014]
Hotel Tonight Lets Users ‘Look Ahead’ Beyond To... [Published Mobile Marketing Magazine - Apr 16 2014]
Twitter Buys Social Data Firm Gnip [Published Mobile Marketing Magazine - Apr 16 2014]
Telefónica Launches Axonix Ad Exchange Using Ve... [Published Mobile Marketing Magazine - Apr 16 2014]
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