Publication: Mobile Marketing Magazine

First reported 30 mins ago - Updated 30 mins ago - 1 reports

Digital Shoreditch Festival Kicks Off

Shoreditch Town Hall will host the majority of talksDigital Shoreditch has kicked off in East London's Tech City.  Now in its third year, the two week festival features speakers from Google, Adobe, and Ogilvy & Mather, alongside a whole host of start ... [Published Mobile Marketing Magazine - 30 mins ago]
First reported 10 hours ago - Updated 4 hours ago - 1 reports

Yahoo to Buy Tumblr for $1.1bn

Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile appsPosted 1 week ago by Toby McKay Posted 1 hour ago by Kirsty StylesYahoo is rumoured to be in talks to buy yet another start-up, ... [Published Mobile Marketing Magazine - 10 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 1 reports

Budget Smartphones Fuel Southeast Asian Growth

More than 108m handsets were sold in the region in the year to March 2013, with 42.2m smartphones shipped during the period, an increase of 61 per cent on the previous year. This means an extra  $3.4bn was spent by consumers during 2012 on  16m more devices ... [Published Mobile Marketing Magazine - 6 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 1 reports

eBay Updates iOS Apps

Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile appsPosted 1 week ago by Toby McKay Posted 4 minutes ago by Alex SpencereBay has updated its iOS apps, to version 3.0 on iPhone and ... [Published Mobile Marketing Magazine - 6 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 1 reports

Tradedoubler Deploys Freespee Click-to-call Solution

Performance marketing network, Tradedoubler, has deployed Freespee’s technology platform and API (Application Programming Interface) to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.Freespee says that for ... [Published Mobile Marketing Magazine - 9 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

The Madness of Buying a Mobile Phone

Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile appsPosted 1 week ago by Toby McKay Posted 1 hour ago by David MurphyGiven that buying a prepay mobile phone is something thousands ... [Published Mobile Marketing Magazine - 10 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Stephen Fry Launches HeadcastLab Animated Broadcasts

Stephen Fry has put his highly sought after digital stamp on a platform that enables users to broadcast animated shows of themselves direct to their Twitter followers.HeadcastLab has termed its technology ‘visual tweets’, bringing an interactive, animated ... [Published Mobile Marketing Magazine - 14 hours ago]
First reported May 17 2013 - Updated May 17 2013 - 1 reports

SumUp Offers mPayments to Stopcocks Women Plumbers

Hattie Hasan, CEO of StopcocksThe puntastic national female plumbers’ organisation, Stopcocks , has signed a partnership with SumUp to enable its members to accept mobile card paments from their customers.SumUp offers its customers a free card reader ... [Published Mobile Marketing Magazine - May 17 2013]
First reported May 17 2013 - Updated May 17 2013 - 1 reports

Samsung Launches NFC 'Meet Robbie' Campaign

Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile appsPosted 1 week ago by Toby McKay Posted 10 hours ago by Kirsty StylesAhead of Robbie Williams' next stadium tour, Take the Crown, ... [Published Mobile Marketing Magazine - May 17 2013]
First reported May 17 2013 - Updated May 17 2013 - 1 reports

Apple Rules the Roost on Millennial's Platform

Millennial Media has released its Mobile Mix report for Q1 2013, which looks at the device breakdown on Millennial’s mobile advertising platform.Apple was the top manufacturer on the platform, and impressions from all models of the iPhone grew 28 per ... [Published Mobile Marketing Magazine - May 17 2013]
First reported May 17 2013 - Updated May 17 2013 - 1 reports

Ocado to Deliver 2013 BRC Lecture

Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile appsPosted 1 week ago by Toby McKay Posted 10 hours ago by David MurphyTim Steiner, CEO of Ocado, will deliver the British Retail ... [Published Mobile Marketing Magazine - May 17 2013]
First reported May 15 2013 - Updated May 15 2013 - 2 reports

70 of the Top 100 US Retailers Have Apps

Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile appsPosted 5 days ago by Toby McKay Posted 13 minutes ago by Alex SpencerAll of the top 20 revenue-producing retailers in the US – ... [Published Mobile Marketing Magazine - May 15 2013]

Quotes

"Growth in this region is primarily driven by affordable smartphones which averaged in the price range of $100 - 200,” said Gerard Tan, account director for digital world at GfK Asia. "However, the rise of local brands in countries such as Philippines and Indonesia has resulted in the growing market share of those in the $50 – 100 price segment—the budget price range which bridges the transition from basic mobile phones to smartphones.”"
"We’re a small business and need flexibility, so traditional card terminals can’t give us what we need. When it comes to customers paying for our members’ services and trainees paying for our plumbing trainee scheme, they are often expected to part with large amounts of money, so security, transparency and simplicity are of great importance."
"Robbie will be playing in London, Manchester and Glasgow during the tour, so we hope our taxis will help really drive buzz and excitement in the weeks leading up to those concerts.”"
...need to get the balance right and decide when to interact in person or use alternative channels," said Roy Blanga, Managing Director, Groupon UK "Central to this is being able to understand each customer and their preferences. Targeting them at the right time with tailored offers and promotions will make customers feel they are valued and getting an exclusive experience that they couldn’t get elsewhere – SMEs that fail to do this will miss out on sales.”"

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Digital Shoreditch Festival Kicks Off [Published Mobile Marketing Magazine - 30 mins ago]
Budget Smartphones Fuel Southeast Asian Growth [Published Mobile Marketing Magazine - 6 hours ago]
eBay Updates iOS Apps [Published Mobile Marketing Magazine - 6 hours ago]
Tradedoubler Deploys Freespee Click-to-call Sol... [Published Mobile Marketing Magazine - 9 hours ago]
Yahoo to Buy Tumblr for $1.1bn [Published Mobile Marketing Magazine - 10 hours ago]
The Madness of Buying a Mobile Phone [Published Mobile Marketing Magazine - 10 hours ago]
Stephen Fry Launches HeadcastLab Animated Broad... [Published Mobile Marketing Magazine - 14 hours ago]
SumUp Offers mPayments to Stopcocks Women Plumbers [Published Mobile Marketing Magazine - May 17 2013]
Samsung Launches NFC 'Meet Robbie' Campaign [Published Mobile Marketing Magazine - May 17 2013]
Apple Rules the Roost on Millennial's Platform [Published Mobile Marketing Magazine - May 17 2013]
Ocado to Deliver 2013 BRC Lecture [Published Mobile Marketing Magazine - May 17 2013]
Windows Phone is the Third OS - But a Very Dis... [Published Mobile Marketing Magazine - May 17 2013]
Retail Stats from Groupon and SDL [Published Mobile Marketing Magazine - May 17 2013]
Gaydar Launches on Mobile Web with Targeting fo... [Published Mobile Marketing Magazine - May 17 2013]
USA Network Launches Responsive TV Experience [Published Mobile Marketing Magazine - May 17 2013]
WH Smith is Worst Shop on the High Street – App... [Published Mobile Marketing Magazine - May 17 2013]
World’s First Live Pig Feed Uses Mobile to Aid ... [Published Mobile Marketing Magazine - May 17 2013]
Urban Airship Demoes Google Wallet at I/O with ... [Published Mobile Marketing Magazine - May 17 2013]
Square Takes a Stand with POS Hardware [Published Mobile Marketing Magazine - May 16 2013]
IAB Establishes Mobile Ad Tech SWAT Team [Published Mobile Marketing Magazine - May 16 2013]
Facebook: “Facebook is the primary function of ... [Published Mobile Marketing Magazine - May 16 2013]
Samsung to Offer Operator Billing to Telefónica... [Published Mobile Marketing Magazine - May 16 2013]
A Quarter of Brits Live in Four Screen Homes [Published Mobile Marketing Magazine - May 16 2013]
Almost Half the Guardian’s Web Traffic is Mobile [Published Mobile Marketing Magazine - May 16 2013]
Google and Amazon's Tax Avoidance Continues [Published Mobile Marketing Magazine - May 16 2013]
PayPal Offers Free Mobile Payments in the US [Published Mobile Marketing Magazine - May 16 2013]
eBay: "The smartphone has fundamentally changed... [Published Mobile Marketing Magazine - May 16 2013]
Audi Goes AR with Audi Vision [Published Mobile Marketing Magazine - May 16 2013]
Google Launches Play Music All Access, Reveals ... [Published Mobile Marketing Magazine - May 15 2013]
EE Bringing 4G to Glastonbury [Published Mobile Marketing Magazine - May 15 2013]
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