Publication: Mobile Marketing Magazine

First reported Apr 17 2014 - Updated Apr 18 2014 - 1 reports

Twitter Launches App Install Ads

Twitter has launched app install and app engagement ad units on Twitter itself, and via the MoPub mobile ad exchange which it acquired last September. It has also launched a private beta in the US in which advertisers can run combined campaigns across ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 18 2014 - 1 reports

Optimizely Launches iOS A/B Testing

Web optimisation specialist Optimizely has launched a platform in beta than enables devs and non-devs to A/B test iOS apps without needing to re-submit them to the App Store.Optimizely offers a code-free visual editor so it is accessible to non-technical ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Man V Fat Magazine for UK’s 40m Manboobs to Launch in May

Journalist-turned-publisher Andrew Shanahan is about to go live with a ‘no bullshit’ digital weight loss magazine aimed at the 20m blokes in the UK who are overweight or obese.At more than 16 stone back in 2012, Shanahan, who has done stints as a food ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Mobile Marketing Life – 27 November 2014

Now in its third year, Mobile Marketing Life will look at how mobile now plays a primary role in people’s lives, and at the opportunities this presents for brands and other organisations to engage with consumers as they go about their daily business.The ... [Published Mobile Marketing Magazine - Apr 17 2014]
Entities: Mobile Marketing
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Mobile Gaming & Gambling Summit – 18 September 2014

With smartphone and tablet gambling due to reach $100bn by 2017, and mobile fast overtaking desktop for new acquisition, the Mobile Gambling Summit is the first and only event for the global gaming & gambling industry designed to offer operators true ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Effective Mobile Marketing Awards – 27 November 2014

The Effective Mobile Marketing Awards , now in its fifth year, is the world’s longest-running awards programme celebrating excellence in mobile marketing. Each year, the competition attracts entries from some of the world’s biggest brands and agencie ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

The Making Sense Series

In a world of constantly evolving marketing technologies, businesses face the constant challenge of knowing what marketing tools and techniques are available, which are right for you, and how they work.The Making Sense series of events is designed to ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Masterclassing

The Masterclass series of events bring together brands and experts in mobile, social and digital marketing. The half-day events are organised by vertical (Mobile, Finance, Publishing etc.,) and by discipline (Mobile, Social, Digital). Brand delegates ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Starwood Hotels to Launch Google Glass App

Starwood Hotels has unveiled a version of its  SPG ( Starwood Preferred Guest ) app for Google Glass, which it says is the first of its kind.The app will enable users to search for Starwood hotels using voice commands then book using Glass’ touch panel, ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Eagle Eye Off to a Flying Start on AIM

Mobile couponing firm Eagle Eye Solutions launched on the Alternative Investment Market (AIM) in London yesterday, and saw its shares jump almost 10 per cent to 180p on the first day of trading.The company raised £6m from its placing of 20m shares, hitting ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Raising the Bar: AKQA

[embedded content]AKQA CEO and chairman Tom Bedecarre speaks to Open Mobile Media’s Robert Gray about how to create mobile campaigns that meet the ever-higher expecations of mobile users, using examples from Nike and Audi.Share this story: Recent ... [Published Mobile Marketing Magazine - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Google Revenues Up 19 Per Cent, Nest Acquisition Keeps Profit Static

Google has reported Q1 revenues of $15.4bn (£9.2bn), a year-on-year increase of 19 per cent. 9.9 per cent of this – a whopping $13.9bn – came from advertising revenues, with just $1.6bn coming from all of its various other operations.While Google reported ... [Published Mobile Marketing Magazine - Apr 17 2014]

More Content

All (229) | News (229) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Man V Fat Magazine for UK’s 40m Manboobs to Lau... [Published Mobile Marketing Magazine - Apr 17 2014]
The Making Sense Series [Published Mobile Marketing Magazine - Apr 17 2014]
Effective Mobile Marketing Awards – 27 November... [Published Mobile Marketing Magazine - Apr 17 2014]
Mobile Gaming & Gambling Summit – 18 September ... [Published Mobile Marketing Magazine - Apr 17 2014]
Mobile Marketing Life – 27 November 2014 [Published Mobile Marketing Magazine - Apr 17 2014]
Masterclassing [Published Mobile Marketing Magazine - Apr 17 2014]
Optimizely Launches iOS A/B Testing [Published Mobile Marketing Magazine - Apr 17 2014]
Twitter Launches App Install Ads [Published Mobile Marketing Magazine - Apr 17 2014]
Starwood Hotels to Launch Google Glass App [Published Mobile Marketing Magazine - Apr 17 2014]
Raising the Bar: AKQA [Published Mobile Marketing Magazine - Apr 17 2014]
Eagle Eye Off to a Flying Start on AIM [Published Mobile Marketing Magazine - Apr 17 2014]
Google Revenues Up 19 Per Cent, Nest Acquisitio... [Published Mobile Marketing Magazine - Apr 17 2014]
Sky and Twitter Team Up for #WatchOnSky Offering [Published Mobile Marketing Magazine - Apr 17 2014]
Adyoulike Acquires UK’s Content Amp [Published Mobile Marketing Magazine - Apr 17 2014]
Google’s £30 Modular Smartphone Set for January... [Published Mobile Marketing Magazine - Apr 16 2014]
Jeep Cross-screen Campaign Grows CTR by 43 Per ... [Published Mobile Marketing Magazine - Apr 16 2014]
Tencent and King Take Candy Crush to China [Published Mobile Marketing Magazine - Apr 16 2014]
Hotel Tonight Lets Users ‘Look Ahead’ Beyond To... [Published Mobile Marketing Magazine - Apr 16 2014]
Twitter Buys Social Data Firm Gnip [Published Mobile Marketing Magazine - Apr 16 2014]
Telefónica Launches Axonix Ad Exchange Using Ve... [Published Mobile Marketing Magazine - Apr 16 2014]
Tech Support [Published Mobile Marketing Magazine - Apr 15 2014]
Google Play Downloads 45 Per Cent Higher than i... [Published Mobile Marketing Magazine - Apr 15 2014]
The Things Is… [Published Mobile Marketing Magazine - Apr 15 2014]
Spotlight: Zeebox Rebrands to Beamly [Published Mobile Marketing Magazine - Apr 15 2014]
Mobile Made Up a Quarter of Record 96m Visitors... [Published Mobile Marketing Magazine - Apr 15 2014]
IAB UK Standards Define Ad Impressions [Published Mobile Marketing Magazine - Apr 15 2014]
Google Buys Drone Manufacturer Titan Aerospace [Published Mobile Marketing Magazine - Apr 15 2014]
Are Palm Payments the Next Thing in Biometrics? [Published Mobile Marketing Magazine - Apr 15 2014]
Audi Launches Fourth Urban Future Award for Sma... [Published Mobile Marketing Magazine - Apr 14 2014]
FireEye Discovers New Android App Threat [Published Mobile Marketing Magazine - Apr 14 2014]
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