Ogilvy & Mather Worldwide

Type: Company
Name: Ogilvy & Mather Worldwide
First reported 7 hours ago - Updated 7 hours ago - 1 reports

Fevicol hopes for a long and stable governance just like its strong bonding

Pidilite Industries has released a TVC for its brand of adhesives - Fevicol. The film conceptualised by Ogilvy & Mather went on-air on 16 April.The film using the brand’s trademark humour is set in the backdrop of the upcoming general elections in India ... [Published Campaign India - 7 hours ago]
First reported 13 hours ago - Updated 13 hours ago - 1 reports

Interactive ad: The Akanksha Foundation: Message Barter

In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message ... [Published Best ads - 13 hours ago]
First reported Apr 18 2014 - Updated Apr 19 2014 - 1 reports

W+K Lands Weight Watchers

Weight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports.According to Adweek, the move came without any agency review. ... [Published Media Bistro - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 19 2014 - 2 reports

Construction Machines Play Jenga With 600-Pound Blocks

In this two-minute clip from Ogilvy & Mather New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do at real construction ... ... [Published Big News Network - Apr 18 2014]
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

Sign up and receive the hottest stories of the week. With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. ... [Published Atlanta Journal And Constitution - Apr 18 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Spice brings dreams to life in small-town India

The handset maker is back in the media space with its new campaign created by Ogilvy & Mather that aims to connect the brand to consumers in villages and townsSohini Sen | Mumbai | April 17, 2014Click on the image to watch the TVC.What does it take to ... [Published Best Media Info - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Turkey of the week: Dove, Ogilvy & Mather Brasil

"It’s downright patronising to imply anyone would believe in a patch ‘developed to enhance the way women perceive their own beauty’, and Dove showing women being ‘tricked’ into feeling good about themselves makes for uncomfortable viewing." Louise Ridley ... [Published Brand Republic - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 2 reports

Print ad: ADOT: Words, 1

Words kill wars. A print campaign from Ogilvy & Mather Tokyo for ADOT.comCreditsGold sponsorsThe Best Ad JobsRetrieving latest jobsVisit Campaign Brief for Australian creativeadvertising news ... [Published Best ads - Apr 17 2014]
First reported Apr 16 2014 - Updated Apr 16 2014 - 2 reports

Amnesty International Sheds Light On Human Rights Violations With 'Freedom Candles'

Ogilvy & Mather London create campaign and short video for the human rights charityA globally admired artistic duo has created 30 limited edition “Freedom Candles” which will shortly be auctioned on eBay in support of Amnesty International’s work in promoting ... [Published Little Black Book - Apr 16 2014]
First reported Apr 14 2014 - Updated Apr 15 2014 - 2 reports

Ogilvy & Mather Launches New Digital Offering

Ogilvy and Mather today released a video [ http://neo.ogilvy.co.nz/#intro ] announcing Neo@Ogilvy, a new digital division for the company. Led by Eddy Whatt, the cutting-edge agency is part of a global network consisting of more than 40 offices. Mr Whatt ... [Published Scoop NZ - Business - Apr 15 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Elevations, exits in creative at Ogilvy & Mather

Ogilvy & Mather Advertising has effected a string of elevations in its creative ranks.Group creative directors Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar have been elevated to the position of executive creative directors. The announcement ... [Published Campaign India - Apr 15 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 2 reports

Ad of the Day IBM Ran 62 Different Spots on the Masters. So How Did That Go

With the help of Ogilvy & Mather, IBM created a stunning series of 62 different commercials, and ran each of them once during the golf tournament, which wrapped up Sunday. The campaign, with the ... ... [Published Big News Network - Apr 14 2014]

Quotes

...[Caterpillar] came on it entered into its first-ever, major global branding campaign," said Adam Tucker, President of Ogilvy & Mather Advertising. "It's good they wanted to break the rules of the category they're in and not just do feature-based messaging. 'Built For It' is about experiences rather than a list of the stats of their heavy equipment. The most successful brands create honest, emotional connections and that's what this is about."
The strategy of Vodafone to bring back Zoozoos once a year is a great one, according to Agarwal. "If it was there through the year, there would have been fatigue. With this, Vodafone is ensuring longevity, a longer life for the property. Vodafone, IPL and Zoozoo are a triangular relationship and it works positively for the brand."
...the development of new consumer video products that greatly impact how customers consume and enjoy their favorite content," said DiGeronimo.  "Gary will inherit a dynamic, high-performing team that has made tremendous strides and delivered exceptional results over the past 18 months. I have great confidence Gary will help lead them to the next level of success."
G G Jayanta, national marketing head, ENIL (Radio Mirchi), says, "We are extremely delighted to see the turnout of our initiative in acknowledging the potential of radio. The surge in participation is a testament to the acceptance of radio as an important medium in creative communication. This year we have opened the way for regional entries too. We hope to continue our efforts in awarding and showcasing some of the most innovative advertising campaigns on radio. We congratulate all the winners and take this occasion to thank the jury."

More Content

All (459) | News (422) | Reports (0) | Blogs (21) | Audio/Video (0) | Fact Sheets (5) | Press Releases (11)
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Scarecrow Communications bags 'Agency of the Ye... [Published Campaign India - 22 mins ago]
Caterpillar Scores Viral Hit With Large-Scale J... [Published Advertising Age - 1 hour ago]
Fevicol hopes for a long and stable governance ... [Published Campaign India - 7 hours ago]
Vodafone Zoozoos: At it again [Published Agencyfaqs! - 9 hours ago]
Interactive ad: The Akanksha Foundation: Messag... [Published Best ads - 13 hours ago]
Mirchi Kaan Awards 2014 names Scarecrow as Agen... [Published Indian Television - Apr 19 2014]
CHARTER COMMUNICATIONS : Gary Schanman to Join ... [Published 4 Traders - Apr 18 2014]
Construction Machines Play Jenga With 600-Pound... [Published Big News Network - Apr 18 2014]
POV: Content Marketing—Next Agency Evolution? [Published ShootOnline - Apr 18 2014]
W+K Lands Weight Watchers [Published Media Bistro - Apr 18 2014]
7 Statistics That Can Raise Your Facebook Engag... [Published Atlanta Journal And Constitution - Apr 18 2014]
Construction Machines Play Jenga With 600-Pound... [Published Adweek Online - Apr 18 2014]
KV Sridhar chief creative officer of Leo Burnet... [Published Big News Network - Apr 18 2014]
Amnesty International looks to stamp out tortur... [Published The Drum - Apr 18 2014]
Mirchi Kaan Awards 2014: Scarecrow Communicatio... [Published Best Media Info - Apr 18 2014]
Cheers and hoots at the 11th Mirchi KAAN Awards... [Published APN News - Apr 18 2014]
Powerful Ads Juxtapose Weapons And Tools Of Spe... [Published TAXI - Apr 18 2014]
Cannes Lions announces juries [Published Biz Community - Apr 18 2014]
Mirchi Kaan Awards 2014 names Scarecrow Communi... [Published Agencyfaqs! - Apr 18 2014]
KV Sridhar, chief creative officer of Leo Burne... [Published Economic Times - Apr 17 2014]
Philips changing its image with 'Innovation and... [Published Fierce CMO - Apr 17 2014]
How to elevate your creative work onto the worl... [Published Creative Bloq - Apr 17 2014]
Marketing Awards 2014: OOH and Digital shortlists [Published Marketing Magazine Canada - Apr 17 2014]
'Mad Men' Ad Scan: A Legendary Creative Directo... [Published Forbes.com - Apr 17 2014]
Spice brings dreams to life in small-town India [Published Best Media Info - Apr 17 2014]
Fevicol’s ‘kissa kursi ka’ [Published Best Media Info - Apr 17 2014]
Turkey of the week: Dove, Ogilvy & Mather Brasil [Published Brand Republic - Apr 17 2014]
Print ad: ADOT: Words, 1 [Published Best ads - Apr 17 2014]
Print ad: ADOT: Words, 4 [Published Best ads - Apr 17 2014]
Creative Catch-Up: Ogilvy’s Eugene Cheong [Published Marketing-interactive.com - Apr 17 2014]
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Blogs

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Ogilvy & Mather Launches New Digital Offering [Published Scoop NZ - Business - Apr 15 2014]
Ogilvy and Mather today released a video [ http://neo.ogilvy.co.nz/#intro ] announcing Neo@Ogilvy, a new digital division for the company. Led by Eddy Whatt, the cutting-edge agency is part of a global network consisting of more than 40 offices. Mr Whatt ...
Kevin Spacey Has Replaced The Talking Baby As T... [Published Clusterstock - Apr 14 2014]
The face of online stock trading company E*Trade is now a little bit older and a lot more suave. E*Trade announced in March that it would no longer employ the talking baby mascot that appeared in ads at six consecutive Super Bowls beginning in 2008.  ...
Copyblogger’s 2014 State of Native Advertising ... [Published Copyblogger - Apr 07 2014]
Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And ...
Badges? We Don’t Need No LinkedIn Badges [Published HBR Blog Network - Apr 01 2014]
The son of a Texan friend of mine decided earlier this year not to go to college, as someone like him would surely have done a few years ago. Instead he dropped out of high school and went off to interview potential employers in San Francisco. A talented ...
New York Women's Chamber of Commerce Launches a... [Published PR Newswire: Entertainment & Media - Mar 26 2014]
NEW YORK, March 26, 2014 /PRNewswire-USNewswire/ -- Ogilvy & Mather continues to salute Women's History Month with the launch of Empresaria, a refreshingly bold magazine poised to bring the best resource guide to all women's chambers of commerce and affiliated ...
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Press Releases

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Trading Technologies Unveils New Brand Designed... [Published Financial Services - Mar 12 2014]
Ogilvy & Mather Takes Up Majority Stake in Mema... [Published Financial Services - Mar 12 2014]
Ogilvy & Mather Scores Major Coup with Appointm... [Published Financial Services - Feb 14 2014]
Sargento Foods Names Ogilvy & Mather Chicago Ag... [Published Financial Services - Jan 09 2014]
The Cross-Cultural Marketing And Communications... [Published Financial Services - Dec 19 2013]
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