Paco Underhill

Type: Person
Name: Paco Underhill
First reported Apr 09 2014 - Updated Apr 09 2014 - 1 reports

5 Grocery Shopping Habits That'll Help You Lose Weight

This story originally appeared on RedbookMag.com .Tune into your gatherer instinctsTo inspire shoppers, grocers stage scenes to create a mood or a feeling, says Liz Crawford, author of The Shopper Economy . This could mean arranging seasonal or holiday ... [Published Woman's Day Magazine - Apr 09 2014]
First reported Apr 05 2014 - Updated Apr 05 2014 - 1 reports

Advice for Making the Luxury Sell

Supple handbags. Opulent hotels. Sleek boats. There's always a market for the finer things in life. But although the luxury-goods category has a built-in allure, an exact formula for how to price items in this sector has proved elusive.We asked Paco Underhill--CEO ... [Published Yahoo! Finance - Apr 05 2014]
First reported Mar 31 2014 - Updated Mar 31 2014 - 1 reports

Personal shoppers are not just for the rich

New York — Ah, to live the life of the wealthy, and to be able to afford your own personal shopper.Well, you don’t need to be rich to get a taste of that kind of service.A new breed of online sites is tailoring boxes of items to shoppers’ tastes. And ... [Published Detroit News - Mar 31 2014]
First reported Mar 19 2014 - Updated Mar 19 2014 - 1 reports

Why the online/offline split no longer matters

This article was taken from the March 2014 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online.Early in 1999, when Robin Terrell ... [Published Wired.co.uk - Mar 19 2014]
First reported Mar 18 2014 - Updated Mar 18 2014 - 1 reports

The Manager’s Guide to Communicating with Customers Collection

Are you reaching your customers? The key is knowing who they are and what they wantTo appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior?A great deal of money is ... [Published HBS Working Knowledge - Mar 18 2014]
First reported Dec 19 2013 - Updated Dec 19 2013 - 1 reports

Lessons From Big Brands: How 7 Brands Benefit From Content Marketing by @brianzengdotme

In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy untruths. These co-exist along with, well, facts – things that derive from what ... [Published Search Engine Journal - Dec 19 2013]
First reported Nov 22 2013 - Updated Nov 22 2013 - 1 reports

Bargain shopping is confusing this holiday season

Cyber Monday coming on a Sunday. Black Friday happening on a Thursday. Online-only deals, in-store-only sales.There are so many confusing promotions going on, it could make shoppers just want to re-gift items they have in their closets.But if that's not ... [Published Stevens Point Journal - Nov 22 2013]

Quotes

"we'll get to a point where those three things actually have three separate prices and that the customer understands why it's a little more expensive to buy it in-store versus picking it up later" Underhill says
..."Some of it is just learning manners," says Underhill. "if i go to a web site that's hard to read because it's got funky type face, and i can't get service when i call, well, that's a problem." And many stores post signs with print far too small for many of their customers—especially those of advancing age—to read
"everyone is desperate at the end of the year -- they need a good holiday season" says Paco Underhill, author of Why We Buy

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5 Grocery Shopping Habits That'll Help You Lose... [Published Woman's Day Magazine - Apr 09 2014]
Advice for Making the Luxury Sell [Published Yahoo! Finance - Apr 05 2014]
Personal shoppers are not just for the rich [Published Detroit News - Mar 31 2014]
Why the online/offline split no longer matters [Published Wired.co.uk - Mar 19 2014]
The Manager’s Guide to Communicating with Custo... [Published HBS Working Knowledge - Mar 18 2014]
Lessons From Big Brands: How 7 Brands Benefit F... [Published Search Engine Journal - Dec 19 2013]
Bargain shopping is confusing this holiday season [Published Stevens Point Journal - Nov 22 2013]
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Lessons From Big Brands: How 7 Brands Benefit F... [Published Search Engine Journal - Dec 19 2013]
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy untruths. These co-exist along with, well, facts – things that derive from what ...
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