Paco Underhill

Type: Person
Name: Paco Underhill
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

5 Secrets for effective visual merchandising

Retail Marketing and SalesThe visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchases.Your window display has the potential to attract the customer, reel them in and ultimately lead ... [Published The Marketing Site - Aug 25 2014]
First reported Aug 23 2014 - Updated Aug 23 2014 - 1 reports

5 Secrets For Effective Visual Merchandizing

August 23, 2014-Insights , RetailThe visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchase.Your window display has the potential to attract the customer, reel them in and ultimately ... [Published Mid East Information - Aug 23 2014]
First reported Aug 12 2014 - Updated Aug 12 2014 - 1 reports

Jean Chatzky: Saving cents by sense

Editor's note: , the financial editor for NBC's "TODAY" show, is an award-winning personal finance journalist, AARP's personal finance ambassador, and a contributing editor for Fortune magazine. Her eighth and most recent book is "Money Rules: The Simple ... [Published Bankrate.com - Aug 12 2014]
First reported Aug 02 2014 - Updated Aug 02 2014 - 1 reports

Facebook and OKCupid are the latest iterations in the architecture of psychological manipulation

In 1935, 29-year-old Arthur Weever Melton was appointed head of the psychology department at the University of Missouri. Originally from Arkansas, he'd secured his undegraduate degree from Washington University in St Louis in 1928, and then completed ... [Published New Statesman - Aug 02 2014]
First reported Jul 28 2014 - Updated Jul 29 2014 - 1 reports

How to fix Target Canada’s problems in six easy steps

Give him a break. He’s sorry. (Nikki Ormerod)It was hardly what you’d call a viral hit.The apology note Target Canada posted to YouTube in June, featuring interviews with employees from both head office and the retail floor, has yet to draw millions of ... [Published Canadian Business Magazine - Jul 28 2014]
First reported Jun 19 2014 - Updated Jun 19 2014 - 1 reports

The death of the American mall

It is hard to believe there has ever been any life in this place. Shattered glass crunches under Seph Lawless’s feet as he strides through its dreary corridors. Overhead lights attached to ripped-out electrical wires hang suspended in the stale air and ... [Published Guardian.co.uk - Jun 19 2014]
First reported May 13 2014 - Updated May 13 2014 - 1 reports

You’re Not Worthy: Snubbed Customers Snap Up Luxury Goods

For luxury-goods retailers, nothing spikes sales like snubbing the customer. A shopper decides which custom-built iPhone case she wants at a luxury goods store.AFP/Getty Images Shoppers pining for a fancy handbag are more likely to pull out their credit ... [Published WSJ.com: Real Time Economics - May 13 2014]

Quotes

"The produce is lit like a movie set," says Underhill. "the bananas and the peaches look better in the store than they ever will in your kitchen." No surprise, produce is one of the most profitable sections of the modern grocery store
"everyone is desperate at the end of the year -- they need a good holiday season" says Paco Underhill, author of Why We Buy

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All (8) | News (7) | Reports (0) | Blogs (1) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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5 Secrets for effective visual merchandising [Published The Marketing Site - Aug 25 2014]
5 Secrets For Effective Visual Merchandizing [Published Mid East Information - Aug 23 2014]
Jean Chatzky: Saving cents by sense [Published Bankrate.com - Aug 12 2014]
Facebook and OKCupid are the latest iterations ... [Published New Statesman - Aug 02 2014]
How to fix Target Canada’s problems in six easy... [Published Canadian Business Magazine - Jul 28 2014]
The death of the American mall [Published Guardian.co.uk - Jun 19 2014]
You’re Not Worthy: Snubbed Customers Snap Up Lu... [Published WSJ.com: Real Time Economics - May 13 2014]
Bargain shopping is confusing this holiday season [Published Stevens Point Journal - Nov 22 2013]
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You’re Not Worthy: Snubbed Customers Snap Up Lu... [Published WSJ.com: Real Time Economics - May 13 2014]
For luxury-goods retailers, nothing spikes sales like snubbing the customer. A shopper decides which custom-built iPhone case she wants at a luxury goods store.AFP/Getty Images Shoppers pining for a fancy handbag are more likely to pull out their credit ...
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