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Publication: Pharma Marketing Blog

First reported May 24 2013 - Updated May 24 2013 - 1 reports

J&J Embraces "Special K" for Depression - Why Not Medical Marijuana?

Current antidepressants take weeks or months to have an effect, and then only in 30% of patients, notes Matthew Herper, Forbes, in a recent post (see here ).Herper reports that J&J is "reinventing" ketamine as a product for the rapid treatment of ... [Published Pharma Marketing Blog - May 24 2013]

Entities: Matthew Herper, Marijuana Legalized, Antidepressant, Medical Marijuana

First reported May 23 2013 - Updated May 23 2013 - 1 reports

iPad

Tablet Detailing Evolution According to Roche Italy

I'm preparing for my presentation at the Roche Digital Academy in Milan on June 19, 2013 (see " Pharmaguy to Present at the Roche Digital Academy "). The Roche "Team Italy" (see below) sent me a nice infographic that provides some details about the current ... [Published Pharma Marketing Blog - May 23 2013]

Entities: Italy, Evolution, iPad

First reported May 23 2013 - Updated May 23 2013 - 1 reports

Tumblr Inc

Should Pharma Do Tumblr?

Peter Houston (@Flipping_Pages) asked "Could Pharma Do Tumblr?" in a guest post to PharmExecBlog ( here ). "I’m not suggesting that anyone switch their social media budget to Tumblr today on the strength of Yahoo’s involvement," said Houston. "But it’s ... [Published Pharma Marketing Blog - May 23 2013]

Entities: Tumblr Inc, Peter Houston, Diabetes, Yahoo! Inc

First reported May 22 2013 - Updated May 22 2013 - 1 reports

Using Social Media as an Early Predictor of a New Drug's Market Share

According to Gideon Mantel, co-founder and CEO of Treato, social media can predict the success of a new drug launch much faster than traditional methods."Many pharmaceutical companies try to measure the success of their launch based on weekly script trends," ... [Published Pharma Marketing Blog - May 22 2013]

Entities: TECFIDERA, Social Media, Market, Multiple Sclerosis

First reported May 21 2013 - Updated May 21 2013 - 1 reports

Sanofi SA

Jerome "The Bus" Bettis Promotes Auvi-Q With and Without the Important Safety Information

Celebrity spokespeople seem to be all the rage in pharma marketing circles these days. I wonder, however, how closely the FDA is watching celebrity endorsements such as former NFLer Jerome Jerome “The Bus” Bettis's promotion of Sanofi's talking epinephrine ... [Published Pharma Marketing Blog - May 21 2013]

Entities: Auvi-Q, Anaphylaxis, Celebrity, Sanofi SA

First reported May 21 2013 - Updated May 21 2013 - 1 reports

Will 2013 Be the Year of "Digital Pharma?"

Today, I posted on Twitter "HCP digital spend by pharma to equal that of print this year, forecast says." That tweet is getting a lot of retweets and Mike Young (@Brandshaping) responded "The times they are a changing."I am afraid my tweet may be misleading. ... [Published Pharma Marketing Blog - May 21 2013]

Entities: Mike Young, Online Advertising, Digital Media, misleading

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Chicco

Measure Differently for Healthier Returns

This week my friend Shwen Gwee, Chief Digital Officer at Chandler Chicco, volunteered me to lead the ROI "Group Roundtable Discussions" at the Social Media for Pharma Conference in Princeton, NJ. This conference was organized by Advanced Learning Institute, ... [Published Pharma Marketing Blog - May 17 2013]

Entities: Social Media, Sanofi SA, AudioBoo, Chicco

First reported May 14 2013 - Updated May 14 2013 - 1 reports

Pharmaguy to Present at the Roche Digital Academy

PharmaGuy (aka John Mack, me) will present at the Roche "Digital Academy" in June, 2013. The Digital Academy is a project that has enrolled over 80 Roche employees who will participate in a 6-month Master Course of study created in collaboration with ... [Published Pharma Marketing Blog - May 14 2013]

Entities: Roche Holding AG, Milan, case studies, Digital Marketing

First reported May 10 2013 - Updated May 10 2013 - 1 reports

Merck in the Mirror: Profits, Not People, Come First. Shame!

"How can Merck look itself in the mirror?", asks Josh Bloom of the American Council for Science and Health (see here )."This week, Merck, with some questionable help from the FDA, gave more ammunition to industry critics, who typically maintain that ... [Published Pharma Marketing Blog - May 10 2013]

Entities: Derek Lowe, Invention, Pipeline

First reported May 08 2013 - Updated May 08 2013 - 1 reports

Big Inside Joke About Doctor Surveys: 90% of Physicians Believe They Graduated in the Top Half of Their Class

Richard Meyer, author of World of DTC Marketing Blog, is a big believer in physician surveys, including the survey that the FDA intends to do regarding how physicians feel about direct-to-cinsumer (DTC) advertising.Rich was interviewed on HuffPost Live ... [Published Pharma Marketing Blog - May 08 2013]

Entities: Richard Meyer, Zyprexa, Drugs, FDA Food & Drug Administration

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Let Us Fear the Price of "Cutting-Edge" Drugs!

I must respond to the opinion piece by Peter Pitts, president of the Center for Medicine in the Public Interest, regarding the high cost of new drugs. The piece. titled "Another Voice: Cutting-edge drugs are worth the cost in the long run," was published ... [Published Pharma Marketing Blog - May 07 2013]

Entities: Peter Pitts, Drugs, Center for Medicine in the Public Interest, Patient

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Legit Online Viagra! Dead Rat, Boric Acid, Etc., Not Included.

Pfizer, the company best known for fighting online purchases of prescription drugs - especially Viagra, has decided on a new approach: setting up its own online site to sell Viagra directly to consumers (see press release here ). Pfizer doesn't call ... [Published Pharma Marketing Blog - May 07 2013]

Entities: Pfizer Inc, Viagra, Boric Acid, Counterfeit, Drugs

Quotes

...I have written about the medical benefits of marijuama before (see, for example, " Big Idea for 2013: Legalization of Marijuana. Will It Hurt Pharma? ") and believe it would be much more effective and quicker acting than ketamine with fewer side effects.The chart below shows how I envision marijuana compares with ketamine and placebo (adapted from one of the slides in a presentation that J&J made to investors):"

J&J Embraces "Special K" for Depression - Why Not Medical Marijuana? [Published Pharma Marketing Blog - May 24 2013]

...the iPad into its sales process, overcoming the dreaded "No iPad For You" attitude of some pharma "IT Nazis" that I wrote about in the past (read " Lazy IT 'Nazis Thwart iPad Use by Sales Reps ")."

Tablet Detailing Evolution According to Roche Italy [Published Pharma Marketing Blog - May 23 2013]

..."Many pharmaceutical companies try to measure the success of their launch based on weekly script trends," said Mantel in a blog post ( here ). "The difference between social media data and data derived from prescriptions is significant: social media data can predict the future, while script data record the past." To illustrate this, Treato looked at patient-written social media posts on over 2,000 health blogs and forums to find mentions of Tecfidera (formerly...

Using Social Media as an Early Predictor of a New Drug's Market Share [Published Pharma Marketing Blog - May 22 2013]

...Marketing Blog, the pharma industry spends about $17 billion on TOTAL physician promotion: $15 billion on detailing and $2 billion on meetings (see " U S e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT "'Digitally Mature' "). I assume these numbers include digital, but NOT measured media spending, digital or otherwise. Digital promotion is only 5.2% of the $17 billion total. This means that the U S pharma industry, which spends nearly $1 billion on professional digital promotion, has a long way to go before it reaches "digital maturity" on a par with other industries. I estimate that "par" to be 20%.The Compas whitepaper does not indicate the dollar amount of measured media spending focused on HCPs, but I am certain that it is minuscule compared to the $17 billion mentioned above. That means, therefore, that even if HCP-focused digital measured media spending is "on a par" with print measured media spending in 2013, it is still just a drop in the overall HCP promotional bucket."

Will 2013 Be the Year of "Digital Pharma?" [Published Pharma Marketing Blog - May 21 2013]

More Content

sort by: Date \| Relevance
J&J Embraces "Special K" for Depression - Why N... [Published Pharma Marketing Blog - May 24 2013]
Tablet Detailing Evolution According to Roche I... [Published Pharma Marketing Blog - May 23 2013]
Should Pharma Do Tumblr? [Published Pharma Marketing Blog - May 23 2013]
Using Social Media as an Early Predictor of a N... [Published Pharma Marketing Blog - May 22 2013]
Jerome "The Bus" Bettis Promotes Auvi-Q With an... [Published Pharma Marketing Blog - May 21 2013]
Will 2013 Be the Year of "Digital Pharma?" [Published Pharma Marketing Blog - May 21 2013]
Measure Differently for Healthier Returns [Published Pharma Marketing Blog - May 17 2013]
Pharmaguy to Present at the Roche Digital Academy [Published Pharma Marketing Blog - May 14 2013]
Merck in the Mirror: Profits, Not People, Come ... [Published Pharma Marketing Blog - May 10 2013]
Big Inside Joke About Doctor Surveys: 90% of Ph... [Published Pharma Marketing Blog - May 08 2013]
Let Us Fear the Price of "Cutting-Edge" Drugs! [Published Pharma Marketing Blog - May 07 2013]
Legit Online Viagra! Dead Rat, Boric Acid, Etc.... [Published Pharma Marketing Blog - May 07 2013]
Pfizer Integrates Daytime TV Spots, YouTube, Fa... [Published Pharma Marketing Blog - May 06 2013]
The Adherence Problem: Are Patients Just Forget... [Published Pharma Marketing Blog - May 03 2013]
Most Physicians Agree That DTC Advertising Lead... [Published Pharma Marketing Blog - May 02 2013]
Why Pharma Execs Fear Followers on Twitter [Published Pharma Marketing Blog - May 01 2013]
Novartis Wines -- er, Beers -- and Dines Docs a... [Published Pharma Marketing Blog - Apr 27 2013]
Your Aging Problem: Is It [LowT]? Take this Qui... [Published Pharma Marketing Blog - Apr 26 2013]
Sorry Charlie! Novo's Race with Insulin "Chain ... [Published Pharma Marketing Blog - Apr 25 2013]
Why Big Pharma Can’t Battle Big Bugs [Published Pharma Marketing Blog - Apr 23 2013]
Fixing Pharma's Reputation: IMHO, the Train Has... [Published Pharma Marketing Blog - Apr 21 2013]
Fewer Teens on Facebook - Good News for Pharma [Published Pharma Marketing Blog - Apr 20 2013]
Is FDA Doing DTC, Social Media, & Professional ... [Published Pharma Marketing Blog - Apr 19 2013]
U.S. e-Detailing Spending Up 74% in 2012. Yet P... [Published Pharma Marketing Blog - Apr 18 2013]
The FDA Director Man Who Cried “Soon!” [Published Pharma Marketing Blog - Apr 16 2013]
FDA's Abrams Repeats Same Old (Empty) Promises ... [Published Pharma Marketing Blog - Apr 15 2013]
Rare Disease Sufferers in US Worse Off Financia... [Published Pharma Marketing Blog - Apr 15 2013]
Pharna Sales Jobs Take A(nother) Tumble! Digita... [Published Pharma Marketing Blog - Apr 12 2013]
Fifty Ways to Do the Digital: Pharma CEOs Must ... [Published Pharma Marketing Blog - Apr 11 2013]
Sales Rep "Free Speech" Does Not Include Import... [Published Pharma Marketing Blog - Apr 10 2013]

Blogs

sort by: Date \| Relevance
J&J Embraces "Special K" for Depression - Why N... [Published Pharma Marketing Blog - May 24 2013] Current antidepressants take weeks or months to have an effect, and then only in 30% of patients, notes Matthew Herper, Forbes, in a recent post (see here ).Herper reports that J&J is "reinventing" ketamine as a product for the rapid treatment of ...
Tablet Detailing Evolution According to Roche I... [Published Pharma Marketing Blog - May 23 2013] I'm preparing for my presentation at the Roche Digital Academy in Milan on June 19, 2013 (see " Pharmaguy to Present at the Roche Digital Academy "). The Roche "Team Italy" (see below) sent me a nice infographic that provides some details about the current ...
Should Pharma Do Tumblr? [Published Pharma Marketing Blog - May 23 2013] Peter Houston (@Flipping_Pages) asked "Could Pharma Do Tumblr?" in a guest post to PharmExecBlog ( here ). "I’m not suggesting that anyone switch their social media budget to Tumblr today on the strength of Yahoo’s involvement," said Houston. "But it’s ...
Using Social Media as an Early Predictor of a N... [Published Pharma Marketing Blog - May 22 2013] According to Gideon Mantel, co-founder and CEO of Treato, social media can predict the success of a new drug launch much faster than traditional methods."Many pharmaceutical companies try to measure the success of their launch based on weekly script trends," ...
Jerome "The Bus" Bettis Promotes Auvi-Q With an... [Published Pharma Marketing Blog - May 21 2013] Celebrity spokespeople seem to be all the rage in pharma marketing circles these days. I wonder, however, how closely the FDA is watching celebrity endorsements such as former NFLer Jerome Jerome “The Bus” Bettis's promotion of Sanofi's talking epinephrine ...