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Publication: Promotional Marketing

First reported 7 hours ago - Updated 5 hours ago - 1 reports

Ginger Grouse ‘Taste Adventure’ samples foodie festivals

Ginger Grouse, the new alcoholic ginger beer from the makers of The Famous Grouse, is going to be touring UK food festivals to engage with younger, more adventurous consumers.A custom built Taste Adventure Bar, created by experiential agency BE cause, ... [Published Promotional Marketing - 7 hours ago]

Entities: Grouse, Bristol, Edinburgh (United Kingdom)

First reported 7 hours ago - Updated 7 hours ago - 1 reports

Desperados ‘In Every Sense’ festival activation at Field Day

Desperados tequila flavoured lager is continuing its festival activity with the Field Day festival in Hackney, London’s annual celebration of up-and-coming and leftfield indie bands and electronic artists.Field Day takes place over the late May Bank Holiday ... [Published Promotional Marketing - 7 hours ago]

Entities: Todd Edwards, Interaction, Waze Inc, Spectroscopy, London

First reported May 20 2013 - Updated 22 hours ago - 1 reports

Tesco PLC

Tesco promotes chocolate bar with AR factory trip

Tesco is promoting its ChokaBlok chocolate bar range using HP Autonomy’s Augmented Reality technology, Aurasma, in a campaign put together by agency Engine Creative.Shoppers who download the Aurasma-powered ‘Tesco Discover’ app can scan the bars’ packaging ... [Published Promotional Marketing - May 20 2013]

Entities: Tesco PLC, Dynamite, Augmented Reality, Google Glass

First reported May 20 2013 - Updated May 20 2013 - 1 reports

Google Inc

Google keynotes Mobile Marketing 2013

Ian Carrington, head of mobile and social advertising for Google UK & EMEA, is to be the Keynote speaker at next month’s Mobile Marketing 2013 one-day conference.The event is being co-organised by promomarketing.info, the Institute of Promotional Marketing ... [Published Promotional Marketing - May 20 2013]

Entities: Mobile Marketing, Google Inc, StrikeAd, Henry Lawson, Bubble Witch Saga

First reported May 20 2013 - Updated May 20 2013 - 1 reports

Facebook Inc

Love your (Polish) mum with O2

O2 is running a campaign to sell international sim card to the UK’s 485,000 strong Polish community, highlighting the upcoming Polish Mother’s Day on May 26th.Agency Blue Chip Marketing UK identified the date as an ideal focus for a digital campaign.Poles ... [Published Promotional Marketing - May 20 2013]

Entities: United Kingdom, Social Network, Facebook Inc

First reported May 20 2013 - Updated May 20 2013 - 1 reports

Samsung launches 'Tweet to meet Robbie Williams' NFC-branded taxis

Samsung is leveraging its sponsorship of Robbie Williams' Take The Crown Stadium Tour 2013 with a competition offering people the chance to meet the star or get tickets to the tour.60 iconic black cabs in London, Manchester and Glasgow have had a makeover, ... [Published Promotional Marketing - May 20 2013]

Entities: Robbie Williams, Samsung Group, Glasgow, Manchester, London

First reported May 20 2013 - Updated May 20 2013 - 1 reports

Levi Roots launches £20m on-pack promo

Levi Roots is offering consumers the chance to turn musical notes into bank notes this summer in a nationwide on-pack promotion.Running from June to September, the £20 million ‘play and win £10 notes’ promotion will support the brand’s strap line, ‘put ... [Published Promotional Marketing - May 20 2013]

Entities: Levi Roots, Entrepreneur

First reported May 17 2013 - Updated May 17 2013 - 1 reports

if agency gets on the road with UK Aqua Pura Tour

Manchester-based creative agency The if agency is kicking off a promotional tour of the UK for Aqua Pura, the British natural mineral water drawn from deep in the Cumbrian countryside.The tour highlights the brand’s link with Cancer Research UK and also ... [Published Promotional Marketing - May 17 2013]

Entities: Cancer Research UK, Volkswagen AG, United Kingdom

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Tracklements £10,000 tombola campaign

Brand activation agency Toucan has created what it believes is a first-ever campaign for Tracklements, the manufacturer of traditional British speciality chutneys, mustards and relishes.The Tracklements £10,000 Tombola sees jars adorned with raffle ticket ... [Published Promotional Marketing - May 17 2013]

Entities: Toucan, Waitrose Ltd

First reported May 17 2013 - Updated May 17 2013 - 1 reports

Volvic Juiced launches interactive billboard, Facebook game, UK tasting tour

Passers-by who play with Volvic Juiced’s new interactive billboard will be able to win prizes – but only if they touch it in the right places.The juicy billboard goes on-line at Bluewater Shopping Centre on Monday May 20th 2013. Shoppers are encouraged ... [Published Promotional Marketing - May 17 2013]

Entities: Facebook Inc, United Kingdom, Surfing, Edinburgh (United Kingdom), Liverpool (United Kingdom)

First reported May 16 2013 - Updated May 16 2013 - 1 reports

Pepsi appoints whynot! for brand engagement initiative

Integrated below the line agency whynot! has been commissioned by Britvic UK to embark on a range of activity to enhance Pepsi’s brand visibility and consumer engagement within the leisure channel.Pepsi is the number one draught cola in leisure, and this ... [Published Promotional Marketing - May 16 2013]

Entities: Pepsi, Appointed, Britvic Plc

First reported May 16 2013 - Updated May 16 2013 - 1 reports

McVitie’s Royal celebration tin

United Biscuits (UB UK) has launched a new McVitie’s limited edition Celebration Tin, in the run-up to the Royal Baby birth and the 60th anniversary of the coronation of Queen Elizabeth II.Last year’s McVitie’s Diamond Jubilee Tin achieved nearly £1m ... [Published Promotional Marketing - May 16 2013]

Entities: McVitie's, Tin, United Kingdom, Jaffa Cakes, United Biscuits

Quotes

Matt Key, managing director of Engine Creative says: "The AR movement is extremely exciting for marketers as it allows consumers to interact with brands like never before and we believe that AR will be as integral to our communications as the web in the very near future. Take up of AR is set to explode this year as we are already using the delivery infrastructure (mobile and tablet devices) 24/7 and smartphones are quickly becoming ubiquitous in the UK with over half of the population expected to be using them by"

Tesco promotes chocolate bar with AR factory trip [Published Promotional Marketing - May 20 2013]

Gary Knight, commercial content director, ITV, added: "We are continually seeking fresh ways of offering our viewers new, innovative commercial opportunities across our hugely popular shows. The "Go See Talent" promotions with GFM have synergy with BGT show and the offers.”"

Go see talent offers viewers money-can’t-buy prizes [Published Promotional Marketing - May 03 2013]

Aoife Burnell-Smith, marketing manager at Ferrero, said: "Like the Kinder Surprise, the Monsters Inc brand is well-known and loved by families. Both brands share the same values of fun and entertainment that are valued by parents and children alike. Given the synergies between the two, we're confident that this partnership will be well received."

Kinder Surprise teams up with Monsters Inc prequel [Published Promotional Marketing - May 01 2013]

More Content

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Ginger Grouse ‘Taste Adventure’ samples foodie ... [Published Promotional Marketing - 7 hours ago]
Desperados ‘In Every Sense’ festival activation... [Published Promotional Marketing - 7 hours ago]
Google keynotes Mobile Marketing 2013 [Published Promotional Marketing - May 20 2013]
Tesco promotes chocolate bar with AR factory trip [Published Promotional Marketing - May 20 2013]
Love your (Polish) mum with O2 [Published Promotional Marketing - May 20 2013]
Samsung launches 'Tweet to meet Robbie Williams... [Published Promotional Marketing - May 20 2013]
Levi Roots launches £20m on-pack promo [Published Promotional Marketing - May 20 2013]
if agency gets on the road with UK Aqua Pura Tour [Published Promotional Marketing - May 17 2013]
Tracklements £10,000 tombola campaign [Published Promotional Marketing - May 17 2013]
Volvic Juiced launches interactive billboard, F... [Published Promotional Marketing - May 17 2013]
Intuit taps Kru Live for Intuit Go UK launch [Published Promotional Marketing - May 16 2013]
McVitie’s Royal celebration tin [Published Promotional Marketing - May 16 2013]
Pepsi appoints whynot! for brand engagement ini... [Published Promotional Marketing - May 16 2013]
IRN-BRU launches BRU-SKIES, biggest-ever promotion [Published Promotional Marketing - May 13 2013]
German Tourist Board launches Germany Rocks [Published Promotional Marketing - May 13 2013]
General Mills appoints Incahoots for Nature Val... [Published Promotional Marketing - May 13 2013]
NIVEA dares women to dip into summer [Published Promotional Marketing - May 10 2013]
Canon asks Wax to make sure #nothingmissed [Published Promotional Marketing - May 10 2013]
Nutella exclusive on-pack with Dragons’ Den win... [Published Promotional Marketing - May 09 2013]
Campo Viejo 'Streets of Spain' event [Published Promotional Marketing - May 07 2013]
IKEA weather-triggered direct campaign [Published Promotional Marketing - May 07 2013]
Costa Ice Summer roadshow and heat-activated ads [Published Promotional Marketing - May 07 2013]
Go see talent offers viewers money-can’t-buy pr... [Published Promotional Marketing - May 03 2013]
Jordans backs Fuel the Nation ads with sampling [Published Promotional Marketing - May 03 2013]
Marketing Store ECD Wall joins Table 19 [Published Promotional Marketing - May 03 2013]
Kinder Surprise teams up with Monsters Inc prequel [Published Promotional Marketing - May 01 2013]
Yeo Valley targets shoppers with mobile rewards [Published Promotional Marketing - May 01 2013]
Heineken backs Bulmers with summer multi-media ... [Published Promotional Marketing - May 01 2013]
Differentiation key to winning shopper loyalty,... [Published Promotional Marketing - Apr 30 2013]
Tullamore DEW goes on sampling tour [Published Promotional Marketing - Apr 30 2013]