PunchTab Inc

Type: Company
Name: PunchTab Inc
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Study: 50 percent don’t want mobiles being tracked

Half of consumers don’t want retailers tracking them via their mobile phones, while those that don’t mind it only want it in certain situations.That’s according to a report from the digital marketing company Punchtab, which found that 50 percent of consumers ... [Published Media Life Magazine - 5 hours ago]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

10 Things In Advertising You Need To Know This Morning

Hello! Let’s dig in to the ad news of the day.1. Facebook’s earnings revealed that the company makes 62% of its ad money from mobile alone. Further, about 30% of the company’s monthly visitors only check their Facebook pages on their smartphones.2. Ebay ... [Published Business Insider Australia - Jul 24 2014]
First reported Jul 24 2014 - Updated Jul 24 2014 - 1 reports

The tracks of my bargains – sacrificing privacy for a good deal

The increased popularity of smartphones means that, unless we specifically opt not to, most of us leave a record of our location wherever we go.This information is of course valuable to marketers and a new study by customer engagement specialists PunchTab ... [Published Beta News - Jul 24 2014]
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

Half of Smartphone Owners Don’t Want to Be Tracked Online

Attention retailers, shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab. The findings come at an interesting time as marketers are beginning to share ... [Published Adweek Online - Jul 23 2014]
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing Via Mobile Tracking; Growing Acceptance of Incentives to Overcome Privacy Concerns

27% of Consumers Would Allow Brands to Track Their Location if an Incentive was Given; 36% of Consumers Cite Irrelevant or Excessive Marketing as a Concern for Mobile Tracking ... [Published Marketwire - Breaking News Releases - Jul 23 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Verizon Wireless Capitalizes on Consumers’ Rights to FREE Stuff

While Americans are known to value their privacy (it’s an essential freedom guaranteed in the Bill of Rights!), there’s something we value more: free sh*t.It’s in this spirit that Verizon Wireless launched a nationwide loyalty program that will offer ... [Published Media Bistro - Jul 22 2014]
First reported Jul 21 2014 - Updated Jul 22 2014 - 1 reports

Purell Among Few Small CPG Brands to Invest in Loyalty Program

Loyalty programs are commonplace among travel brands and retailers, but not so much when it comes to consumer packaged goods, especially not for small businesses. But Purell is bucking that trend. The hand sanitizer brand launched its loyalty program ... [Published Advertising Age - Jul 21 2014]
First reported Jul 19 2014 - Updated Jul 19 2014 - 1 reports

Digital Marketers and Twitter, A Love Story

140 characters is not a lot of virtual real estate.However,  Twitter has trasformed that limited amount of space into one of the most popular ways to share content on the Web.PunchTab and Leadtail have released the results of a new report titled “How ... [Published Website Magazine - Jul 19 2014]
First reported Jul 10 2014 - Updated Jul 10 2014 - 1 reports

PunchTab and Leadtail Announce New Social Insights Report: "How Digital Marketers Are Using Twitter to Engage on Social Media"

) - PunchTab , the leading omni-channel engagement and insights platform and B2B social marketing agency Leadtail , today announced a new study: "How Digital Marketers Engage on Twitter." This special study delivers social media insights into how digital ... [Published MarketWired - Jul 10 2014]
First reported Jul 03 2014 - Updated Jul 03 2014 - 1 reports

Celebrating Interdependence Day

Share this article:Rebekah Iliff, chief strategy officer, AirPRIndependence, to a degree, is an amazing thing. It has allowed countries to be built from nothing. It has allowed groups of people to develop their own ideas about who, what, when, and where. ... [Published dmnews.com - Jul 03 2014]
First reported Jun 30 2014 - Updated Jun 30 2014 - 1 reports

Wanna Win WON? How about a Realtree bikini giveaway!

Welcome to summer! This week, at The WON, Realtree is giving away a camo bikini to 1 lucky reader. Better yet, the winner will have her choice of ANY Realtree bikini top/bottom combination in the entire Realtree store !We like this one, in Realtree M ... [Published Women's Outdoor News - Jun 30 2014]
Entities: PunchTab Inc, Shooting
First reported May 01 2014 - Updated May 01 2014 - 2 reports

PunchTab Raises $6.25M To Turn Loyalty Programs Into An Enterprise Data Business

 PunchTab, the startup led by YouSendIt (now known as Hightail) founder Ranjith Kumaran, is announcing that it has raised $6.25 million in additional funding. The company started out by helping businesses run promotions and loyalty programs, such as ... [Published TechCrunch - May 01 2014]

Quotes

...messages, privacy concerns have traditionally carried more weight," says Robyn Hannah, VP of Public Relations and Communications at PunchTab. "What we’re seeing in this report is that consumers aren’t hesitant about mobile tracking just because it’s new and different. Some of the other main drivers include fears around receiving excessive and irrelevant marketing messages. These fears can be allayed with incentives, but the catch is, marketers need to adopt a data-driven approach to understand where the sweet spot' lies. And by connecting with early adopters marketers will drive broader consumer acceptance"
It's still rare for CPG brands to invest in loyalty efforts, said Mr. Claessen. "This is sort of an interesting shot over the bow to some of those larger CPG companies."
...step to understanding digital marketers is knowing what they talk about, read, and share on social media," said Carter Hostelley, CEO of Leadtail. "This data leads to insights about the topics, brands, and people they most engage with, which is extremely valuable for crafting campaigns targeted at such a highly influential group. Our study allows anyone to plot a marketing course to reach and engage digital marketers."
"Digital marketers have created a tightly-knit, always-on community," said Robyn Hannah, Vice President of Communications and PR at PunchTab. "The ability to tap into the people, the brands, and the technology that drive their social conversations is powerful for marketers trying to reach and engage these trend setters. Digital marketers move quickly, which makes it a necessity to tap into the conversation as it happens. The data in this report reveals useful social insights that can be used to connect with this extremely influential audience."

More Content

All (34) | News (15) | Reports (0) | Blogs (19) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Study: 50 percent don’t want mobiles being tracked [Published Media Life Magazine - 5 hours ago]
10 Things In Advertising You Need To Know This ... [Published Business Insider Australia - Jul 24 2014]
The tracks of my bargains – sacrificing privacy... [Published Beta News - Jul 24 2014]
Half of Smartphone Owners Don’t Want to Be Trac... [Published Adweek Online - Jul 23 2014]
PunchTab Study Reveals Top Consumer Concerns fo... [Published Marketwire - Breaking News Releases - Jul 23 2014]
Verizon Wireless Capitalizes on Consumers’ Righ... [Published Media Bistro - Jul 22 2014]
Wanna Win WON? How about a LaserMax and Smith &... [Published Women's Outdoor News - Jul 21 2014]
Purell Among Few Small CPG Brands to Invest in ... [Published Advertising Age - Jul 21 2014]
Digital Marketers and Twitter, A Love Story [Published Website Magazine - Jul 19 2014]
Fashion brands should target social campaigns f... [Published Mobile Marketer - Jul 11 2014]
PunchTab and Leadtail Announce New Social Insig... [Published MarketWired - Jul 10 2014]
Fox taps Social Rewards loyalty program to iden... [Published Los Angeles Times - Jul 08 2014]
Celebrating Interdependence Day [Published dmnews.com - Jul 03 2014]
Wanna Win WON? How about a Realtree bikini give... [Published Women's Outdoor News - Jun 30 2014]
Wanna Win WON? How about a LaserMax and Beretta... [Published Women's Outdoor News - Jun 23 2014]
Media Alert: PunchTab's "Future of Customer Loy... [Published Marketwire - Breaking News Releases - Jun 18 2014]
VC-backed PunchTab expands advisory board [Published PE Hub Blog - Jun 13 2014]
Media Alert: Punchtab and PURELL® Cohost Firesi... [Published Marketwire - Breaking News Releases - May 30 2014]
PunchTab and Mashwork Announce Partnership, Emp... [Published Marketwire - Breaking News Releases - May 28 2014]
PunchTab Adds Marketing Leader Porter Gale to A... [Published Marketwire - Breaking News Releases - May 19 2014]
This is how 60\% of millennial women learn abou... [Published eWallstreeter - May 13 2014]
PunchTab Study Reveals Millennial Purchase Driv... [Published Marketwire - Breaking News Releases - May 12 2014]
PunchTab Adds CPG and Retail Leader Adam Kmiec ... [Published Marketwire - Breaking News Releases - May 06 2014]
The Daily Startup: Kamcord Collects $7.1M as Mo... [Published WSJ.com: Venture Capital Dispatch - May 02 2014]
PunchTab bags $6.25 mln [Published PE Hub Blog - May 01 2014]
PunchTab Reports 400 Percent Sales Growth and N... [Published Marketwire - Breaking News Releases - May 01 2014]
PunchTab Raises $6.25M To Turn Loyalty Programs... [Published TechCrunch - May 01 2014]
PunchTab Raises $6.25M To Turn Loyalty Programs... [Published TechCrunch Europe - May 01 2014]
PunchTab Extends Omni-Channel Engagement Platfo... [Published Marketwire - Breaking News Releases - Apr 24 2014]
PunchTab Grows North American Footprint With Ke... [Published Marketwire - Breaking News Releases - Apr 17 2014]
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Blogs

sort by: Date | Relevance
PunchTab Study Reveals Top Consumer Concerns fo... [Published Marketwire - Breaking News Releases - Jul 23 2014]
27% of Consumers Would Allow Brands to Track Their Location if an Incentive was Given; 36% of Consumers Cite Irrelevant or Excessive Marketing as a Concern for Mobile Tracking ...
Media Alert: PunchTab's "Future of Customer Loy... [Published Marketwire - Breaking News Releases - Jun 18 2014]
PALO ALTO, CA--(Marketwired - June 18, 2014) - ...
VC-backed PunchTab expands advisory board [Published PE Hub Blog - Jun 13 2014]
PunchTab said Friday that it has added Kiersten Hollars to its board of advisors. Hollars is the vice president of communications and brand marketing at Hightail . Formerly she was a partner at Andreessen Horowitz. Based in Palo Alto, Calif., PunchTab ...
Media Alert: Punchtab and PURELL® Cohost Firesi... [Published Marketwire - Breaking News Releases - May 30 2014]
"Optimizing Your Loyalty Mix: When Social, Digital and Retail Meet Loyalty Programs" ...
PunchTab and Mashwork Announce Partnership, Emp... [Published Marketwire - Breaking News Releases - May 28 2014]
Omni-Channel Engagement Platform and Social Insights Platform Team Up to Provide Actionable Insights for Entertainment Marketers ...
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