PunchTab Inc

Type: Company
Name: PunchTab Inc
First reported 9 hours ago - Updated 9 hours ago - 1 reports

How Much Is Your Privacy Worth?

Commentary › September 1, 2014Gary TruittGo to almost any farm meeting or pick up any farm magazine, and you are likely to hear or read something about big data.  As technology has allowed farmers to collect more data about their fields and farming, ... [Published Hoosier Ag Today - 9 hours ago]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Millennials Highly Engaged with Shopping and Loyalty Programs

Millennials’ annual spending power ($600 billion), their enjoyment of fashion and shopping, and interest in loyalty rewards programs are reasons why they are coveted by many brands. According to a report by software platform PunchTab, when it comes to ... [Published Daily Inter Lake - Aug 27 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

Kids Head Back To School With New Devices

Mothers turn to smartphones to find back-to-school couponsBack-to-school shopping may be a year-round activity now , but this time of year is still when it really heats up. Based on July 2014 polling by ebiquity for American Express , parents are likely ... [Published NetNewsCheck - Aug 26 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

How Much Is Your Privacy Worth?

Anyone paying attention knows that his or her Web searches, Facebook feeds, and other online activity isn’t always safe—be it from the prying eyes of the NSA or those of the companies providing a social networking service.While a substantial chunk of ... [Published Technology Review - Aug 26 2014]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

Survey: Half of shoppers don t want to be tracked

What's next in techMike Cassidy, a former Mercury News business columnist, is BloomReach’s storyteller and a SiliconBeat contributor. Reach him at mike.cassidy@bloomreach.com and follow him on Twitter at @mikecassidy.Not that anyone thought it would be ... [Published SiliconValley.com - Aug 20 2014]
First reported Aug 14 2014 - Updated Aug 15 2014 - 3 reports

75 Percent of Moms Say They Won’t Use Social Media for Back-To-School Shopping

With all the mommy blogger hype, you’d think that moms would be flocking to Twitter, Facebook and other social networks to do their back-to-school shopping. But a new study says otherwise.Punchtab surveyed over 500 moms about their social media habits ... [Published Media Bistro - Aug 15 2014]
First reported Aug 14 2014 - Updated Aug 14 2014 - 1 reports

75 Percent of Moms Will Not Use Social Media for Back-to-School Purchase Decisions; Vast Majority to Shop In-Store, Use Smartphones for Coupons

PALO ALTO, CA--(Marketwired - August 14, 2014) - PunchTab , the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms ... [Published Marketwire - Breaking News Releases - Aug 14 2014]
First reported Aug 14 2014 - Updated Aug 14 2014 - 1 reports

Surveys: Moms pounding the retail pavement for back to school

Most moms will be doing their in-store, but mobile will be a big influencer according to the report."Spending among Moms is on the rise this back-to-school shopping season, which makes understanding their path to purchase extremely valuable," said Robyn ... [Published BizReport.com - Aug 14 2014]
First reported Aug 07 2014 - Updated Aug 07 2014 - 1 reports

Mobile Coupon Growth Expected to Continue

There were an estimated 560 million digital coupon users in 2014, and that number is expected to grow to over a billion by 2019, according to a new study by Juniper Research .The growth comes as retailers continue to seek ways to engage directly with ... [Published Adweek Online - Aug 07 2014]
First reported Aug 07 2014 - Updated Aug 07 2014 - 1 reports

PunchTab Reports 80 Percent Increase in Active Members in Q2, Adds Several Key Advisory Board Members and New Funding, Continues Research Series on Consumer Behavior

Company Momentum Lead by Increased Focus on Data, Insights into Consumer Purchase Drivers ... [Published Marketwire - Breaking News Releases - Aug 07 2014]
First reported Aug 07 2014 - Updated Aug 07 2014 - 1 reports

Consumers' mobile tracking fears allayed with incentives

PunchTab's survey of more than 1,000 consumers found that despite privacy being the main concern surrounding mobile tracking a growing number are allowing the marketing strategy if given something in return.Just over a quarter (27%) of consumers say they ... [Published BizReport.com - Aug 07 2014]
First reported Aug 05 2014 - Updated Aug 05 2014 - 1 reports

Shoppers Balk At Mobile In-Store Tracking

Privacy concerns hold shoppers back from opting in to mobile in-store trackingSeriously, smartphone users aren’t fans of in-store tracking. In an April 2014 study by PunchTab , just 27% of US smartphone owners said they would allow mobile in-store tracking ... [Published NetNewsCheck - Aug 05 2014]

Quotes

...and even turn them into repeat buyers," said Robyn Hannah, PunchTab's vice president for public relations and communications, in a statement. "The trick is to understand your consumers segments and provide the right offer, on the right channel, at the right time."
...shopping season, which makes understanding their path to purchase extremely valuable," said Robyn Hannah, VP, PR and Communications at PunchTab. "Moms are eschewing social media for purchase decisions this season, but that doesn't mean they can't be reached. As more Moms gravitate towards in-store purchases and turn to mobile devices for coupons while on the go, there's a unique opportunity for retail and CPG organizations to reach them on mobile, and even turn them into repeat buyers. The trick is to understand your consumers segments and provide the right offer, on the right channel, at the right time. Which is why we obsess about these insights about at PunchTab."
...fears around receiving excessive and irrelevant marketing messages," said Robyn Hannah, VP of public relations and communications at PunchTab. "These fears can be allayed with incentives, but the catch is, marketers need to adopt a data-driven approach to understand where the sweet spot' lies." Tags: consumer study, location targeting, mobile marketing Tweet Consumers will put aside mobile tracking privacy concerns if rewarded with coupons...
questions like where's the closest hospital to your location, but it doesn't anticipate questions, similar to Google Now. "You can go into Google search and voice query the question" such as the

More Content

All (47) | News (26) | Reports (0) | Blogs (21) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
How Much Is Your Privacy Worth? [Published Hoosier Ag Today - 9 hours ago]
Millennials Highly Engaged with Shopping and Lo... [Published Daily Inter Lake - Aug 27 2014]
Kids Head Back To School With New Devices [Published NetNewsCheck - Aug 26 2014]
How Much Is Your Privacy Worth? [Published Technology Review - Aug 26 2014]
Same-day delivery derby heats up with Newegg’s ... [Published SiliconValley.com - Aug 25 2014]
Preparing for the CIO to CMO Shift [Published CommPro.biz - Aug 21 2014]
Survey: Half of shoppers don t want to be tracked [Published SiliconValley.com - Aug 20 2014]
Social Media Newsfeed: Photos of Deceased on Tw... [Published Social Times - Aug 20 2014]
75 Percent of Moms Say They Won’t Use Social Me... [Published Media Bistro - Aug 15 2014]
Survey: Only 1% of Moms Will Use Twitter for Ba... [Published Adweek Online - Aug 14 2014]
89% of Back-to-School, Smartphone... [Published Media Post - Aug 14 2014]
75 Percent of Moms Will Not Use Social Media fo... [Published Marketwire - Breaking News Releases - Aug 14 2014]
Surveys: Moms pounding the retail pavement for ... [Published BizReport.com - Aug 14 2014]
Win Won: LaserMax Micro laser, Flashbang holste... [Published Women's Outdoor News - Aug 11 2014]
Mobile Coupon Growth Expected to Continue [Published Adweek Online - Aug 07 2014]
PunchTab Reports 80 Percent Increase in Active ... [Published Marketwire - Breaking News Releases - Aug 07 2014]
Consumers' mobile tracking fears allayed with i... [Published BizReport.com - Aug 07 2014]
The Most Important Missing Apple,... [Published Media Post - Aug 05 2014]
Shoppers Balk At Mobile In-Store Tracking [Published NetNewsCheck - Aug 05 2014]
Consumers Agree To Mobile Location Tracking For... [Published Association of National Advertisers - Aug 04 2014]
Consumers Agree To Mobile Location Tracking For... [Published Media Post - Jul 31 2014]
Only 27% of shoppers will allow mobile tracking [Published FierceRetail - Jul 30 2014]
Verizon Smart Rewards Is a Sign of Things to Come [Published ClickZ Today - Jul 29 2014]
Mobile Marketer, July 29, 2014 - FTC’s carrier ... [Published Mobile Marketer - Jul 29 2014]
Privacy top issue in mobile tracking, PunchTab ... [Published Mobile Marketer - Jul 29 2014]
Study: 50 percent don’t want mobiles being tracked [Published Media Life Magazine - Jul 28 2014]
10 Things In Advertising You Need To Know This ... [Published Business Insider Australia - Jul 24 2014]
PunchTab Study Reveals Top Consumer Concerns fo... [Published Marketwire - Breaking News Releases - Jul 23 2014]
Media Alert: PunchTab's "Future of Customer Loy... [Published Marketwire - Breaking News Releases - Jun 18 2014]
VC-backed PunchTab expands advisory board [Published PE Hub Blog - Jun 13 2014]
1 2
In Focus
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Content Volume
Document Volume
Network
Network

Blogs

sort by: Date | Relevance
75 Percent of Moms Will Not Use Social Media fo... [Published Marketwire - Breaking News Releases - Aug 14 2014]
PALO ALTO, CA--(Marketwired - August 14, 2014) - PunchTab , the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms ...
PunchTab Reports 80 Percent Increase in Active ... [Published Marketwire - Breaking News Releases - Aug 07 2014]
Company Momentum Lead by Increased Focus on Data, Insights into Consumer Purchase Drivers ...
PunchTab Study Reveals Top Consumer Concerns fo... [Published Marketwire - Breaking News Releases - Jul 23 2014]
27% of Consumers Would Allow Brands to Track Their Location if an Incentive was Given; 36% of Consumers Cite Irrelevant or Excessive Marketing as a Concern for Mobile Tracking ...
Media Alert: PunchTab's "Future of Customer Loy... [Published Marketwire - Breaking News Releases - Jun 18 2014]
PALO ALTO, CA--(Marketwired - June 18, 2014) - ...
VC-backed PunchTab expands advisory board [Published PE Hub Blog - Jun 13 2014]
PunchTab said Friday that it has added Kiersten Hollars to its board of advisors. Hollars is the vice president of communications and brand marketing at Hightail . Formerly she was a partner at Andreessen Horowitz. Based in Palo Alto, Calif., PunchTab ...
1 2 3 4 5
Contact Us
Sales
Support


Freebase CC-BY Some image thumbnails are sourced from Freebase, licensed under CC-BY

Copyright (C) 2014 Silobreaker Ltd. All rights reserved.
The selection and placement of stories and images on any Silobreaker page are determined automatically by a computer program.
The time or date displayed reflects when an article was added to or updated in Silobreaker.