Rama Bijapurkar

Type: Person
Name: Rama Bijapurkar
First reported Oct 18 2014 - Updated Oct 18 2014 - 1 reports

The Great Indian Online Sale

Smiling only somewhat indulgently, Rekha Kumar (not her real name) tries to explain her husband’s ‘discount addiction’. “He needs it, you know,” she says, referring to Professor Kumar, a retired academician-about-town, who suddenly wakes up in the middle ... [Published Outlook India - Oct 18 2014]
First reported Oct 08 2014 - Updated Oct 08 2014 - 1 reports

Apology for one’s errors is a survival skill in a world where social media can build or damage brands

MUMBAI: CEOs apologising is a rarity in Indian corporate culture. Yet, Sachin Bansal and Binny Bansal's mea culpa for letting down millions of shoppers during Flipkart's Monday flash sale hasn't impressed too many. In a world where ubiquitous social media ... [Published Economic Times - Oct 08 2014]
First reported Oct 07 2014 - Updated Oct 07 2014 - 1 reports

FILA 2014: Celebrating the Best of Indian Business

The seating arrangements have been finalized, the champagne is on ice and the cameras are ready. We’re gearing up for the biggest (and most fun) evening of our calendar – the Forbes India Leadership Awards (or “FILA”). This evening will see billionaires ... [Published Forbes India - Oct 07 2014]
First reported Sep 27 2014 - Updated Sep 27 2014 - 1 reports

Who’s Our Musk Deer?

It’s hard to find a more exciting consumer market in the world than India, and it’s unlikely there will be another one to beat it for a long time. For it comprises a group of consumers like no other: large, vibrant, aspirational, curious, experimental ... [Published Outlook India - Sep 27 2014]
First reported Sep 19 2014 - Updated Sep 20 2014 - 2 reports

9/20/2014: Business: ‘MNCs only want to extend what they already have elsewhere’

Rama Bijapurkar is a thought leader on Indian consumer and market strategies. She has been on boards of several companies. In an interview with HT, she shared her thoughts on wide range of issues from consumerism, the opportunities, advertising and.. ... [Published Hindustan Times - Sep 20 2014]

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The Great Indian Online Sale [Published Outlook India - Oct 18 2014]
Apology for one’s errors is a survival skill in... [Published Economic Times - Oct 08 2014]
FILA 2014: Celebrating the Best of Indian Business [Published Forbes India - Oct 07 2014]
Who’s Our Musk Deer? [Published Outlook India - Sep 27 2014]
9/20/2014: Business: ‘MNCs only want to extend ... [Published Hindustan Times - Sep 20 2014]
MNCs only want to extend what they already have... [Published Hindustan Times - Sep 19 2014]
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