Randall Rothenberg

Type: Person
Name: Randall Rothenberg
First reported Sep 11 2014 - Updated Sep 11 2014 - 1 reports

About Those Pesky ‘Soft Skills’

I surprised no one more than myself when I flippantly wrote a prediction of where I'd be in 10 years for the Columbia Graduate School of Journalism's 2000-2001 yearbook: "At some southern state university helping non-Ivy journalism students, especially ... [Published Jackson Free Press - Sep 11 2014]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

Consumers Want Their Advertising To Tell A Story, Says Brand.com

Advertising constantly evolves according to the avenues available to the industry. From the mid-nineteenth century until the first decades of the 20th century, advertising was either on the product, at the point of sale, on external signs, or in newspapers ... [Published Inquisitr - Aug 20 2014]
First reported Aug 18 2014 - Updated Aug 19 2014 - 1 reports

Beyond Banners: Two Steps Forward, Two Steps Back

This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them.This month's column was guest authored by ... [Published ClickZ Today - Aug 18 2014]
First reported Aug 07 2014 - Updated Aug 07 2014 - 1 reports

Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital ... [Published WebProNews Feed - Aug 07 2014]
First reported Jun 12 2014 - Updated Jun 12 2014 - 1 reports

Internet ad revenues hit $11.6B in Q1, proving we’re addicted to our gadgets

Image Credit: Facebook Companies know that we’re more glued to our devices than ever, and they’re capitalizing on it. In the first quarter of 2014, Internet advertising hit an all-time high of $11.6 billion, according the Internet Advertising Bureau ... [Published Venturebeat - Jun 12 2014]
First reported Apr 30 2014 - Updated Apr 30 2014 - 1 reports

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

There were many findings within a recent advertising report from the Internet Advertising Bureau that used the word “momentous.”We learned that U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion. The report said that ... [Published Target Marketing Magazine - Apr 30 2014]
First reported Apr 28 2014 - Updated Apr 28 2014 - 2 reports

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

[ Advertising ]The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising ... [Published WebProNews - Apr 28 2014]
First reported Apr 13 2014 - Updated Apr 13 2014 - 1 reports

Earth to Mozilla: Come back home

In her blog post explaining the Brendan Eich resignation , Mitchell Baker , Chair of the Mozilla Foundation , writes, “We know why people are hurt and angry, and they are right: it’s because we haven’t stayed true to ourselves.” In  Mozilla is Human ... [Published Doc Searls Weblog - Apr 13 2014]
First reported Apr 12 2014 - Updated Apr 12 2014 - 1 reports

Spending on Internet Ads Tops Big Three TV Networks for First Time

Advertising revenue from Internet and digital ads beat that of broadcast TV for the first time ever in 2013, a new report shows. Numbers compiled by PricewaterhouseCoopers found that digital sales hit an all time high of $42.8 billion in 2013. ... [Published Breitbart Feed - Apr 12 2014]
First reported Apr 10 2014 - Updated Apr 11 2014 - 1 reports

IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ... [Published WebProNews Feed - Apr 10 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 1 reports

Internet advertising revenue surpasses broadcasting TV for the first time

Companies are spending more on Internet TV ads, so much so, that digital revenue exceeded that of broadcast TV in 2013. Photo by Kevin Harber/FlickrFor the first time in history, U.S. Internet advertising revenue exceeded broadcast advertising revenu ... [Published PBS - Apr 11 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Internet Ad Spending Beat Broadcast TV for First Time Last Year

Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied ... [Published Mashable! - Apr 10 2014]

Quotes

...outperformed broadcast television should come as no surprise," Randall Rothenberg, CEO of Interactive Advertising Bureau, said in a press release . "it speaks to the power that digital screens have in reaching and engaging audiences."

More Content

All (16) | News (12) | Reports (0) | Blogs (4) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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About Those Pesky ‘Soft Skills’ [Published Jackson Free Press - Sep 11 2014]
Consumers Want Their Advertising To Tell A Stor... [Published Inquisitr - Aug 20 2014]
Beyond Banners: Two Steps Forward, Two Steps Back [Published ClickZ Today - Aug 18 2014]
Kevin Spacey To Tell The Advertising Industry W... [Published WebProNews Feed - Aug 07 2014]
Internet ad revenues hit $11.6B in Q1, proving ... [Published Venturebeat - Jun 12 2014]
Revenue Flowing Faster to New Marketing Channel... [Published Target Marketing Magazine - Apr 30 2014]
Most Businesses Expect Online Video To Become M... [Published WebProNews - Apr 28 2014]
Most Businesses Expect Online Video To Become M... [Published WebProNews Feed - Apr 28 2014]
Earth to Mozilla: Come back home [Published Doc Searls Weblog - Apr 13 2014]
Spending on Internet Ads Tops Big Three TV Netw... [Published Breitbart Feed - Apr 12 2014]
Internet advertising revenue surpasses broadcas... [Published PBS - Apr 11 2014]
IAB: Online Ad Revenue Overtakes TV For First T... [Published WebProNews Feed - Apr 10 2014]
Internet Ad Spending Beat Broadcast TV for Firs... [Published Mashable! - Apr 10 2014]
David Bohan: Advertising deduction doesn't need... [Published Tennessean - Mar 16 2014]
Firefox to sell adverts on new tab pages [Published Silicon Republic - Feb 12 2014]
AIE elects 2014-2015 Board of Directors [Published Photo Marketing - Jan 08 2014]
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sort by: Date | Relevance
Internet ad revenues hit $11.6B in Q1, proving ... [Published Venturebeat - Jun 12 2014]
Image Credit: Facebook Companies know that we’re more glued to our devices than ever, and they’re capitalizing on it. In the first quarter of 2014, Internet advertising hit an all-time high of $11.6 billion, according the Internet Advertising Bureau ...
Earth to Mozilla: Come back home [Published Doc Searls Weblog - Apr 13 2014]
In her blog post explaining the Brendan Eich resignation , Mitchell Baker , Chair of the Mozilla Foundation , writes, “We know why people are hurt and angry, and they are right: it’s because we haven’t stayed true to ourselves.” In  Mozilla is Human ...
Spending on Internet Ads Tops Big Three TV Netw... [Published Breitbart Feed - Apr 12 2014]
Advertising revenue from Internet and digital ads beat that of broadcast TV for the first time ever in 2013, a new report shows. Numbers compiled by PricewaterhouseCoopers found that digital sales hit an all time high of $42.8 billion in 2013. ...
Internet Ad Spending Beat Broadcast TV for Firs... [Published Mashable! - Apr 10 2014]
Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied ...
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