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Randall Rothenberg

Type: Person

Name: Randall Rothenberg

First reported May 17 2013 - Updated May 17 2013 - 1 reports

MediaPost Communications

An Open Letter To The Open Letter Writers

Subscribe to Online Publishing InsiderTagsThe recent NewFronts sparked a lot of interest and subsequent debate about the value of digital video advertising. It was exciting to read about all of the publisher presentations and hear about the parties. Apparently ... [Published Media Post - May 17 2013]

Entities: Randall Rothenberg, MediaPost Communications, Publisher, Interactive Advertising Bureau, Snoop Dogg

First reported May 13 2013 - Updated May 13 2013 - 1 reports

Upfront Nerves: Digital Executives On Edge. TV Executives? Calm Before The Storm

Subscribe to TV WatchTagsadvertising, tv, upfrontPre-upfront time media executive nerves are on edge.Senior media agency executives are telling major digital video platforms to get their act together -- figure out a common, easy way to buy some of new ... [Published Media Post - May 13 2013]

Entities: Randall Rothenberg, Sean Hayes, Martin Sorrell

First reported May 11 2013 - Updated May 11 2013 - 1 reports

IAB Fires Back at Digital Buyers

CEO Rothenberg pens letter calling for agencies to address fragmentation By -- , 5/10/2013 6:57:30 PM In response to a letter from a slew of digital ad buyers, Randall Rothenberg, president & CEO of IAB, returned fire in an open letter of his own, In ... [Published Broadcasting & Cable - May 11 2013]

Entities: Interactive Advertising Bureau, Randall Rothenberg

First reported May 10 2013 - Updated May 10 2013 - 1 reports

Univision

Now the TV Heavyweights Have Their Week

IMAGINE that a heavyweight championship fight was preceded by three months of preliminary bouts. Wouldnt everyone be punchy by the time the big event arrived? So it seems on Madison Avenue as advertisers and agencies prepare for the annual television ... [Published New York Times - May 10 2013]

Entities: Randall Rothenberg, Online Video, Madison (Wisconsin, United States), Univision

First reported May 10 2013 - Updated May 10 2013 - 1 reports

This Data Shows Why Brands Needs To Get On Vine [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:Vine 6-second videos get shared four times more than normal online videos, says Unruly Media. And there's even more good news for brands. According to the company's data, 4% of the top 100 viral ... [Published Business Insider - May 10 2013]

Entities: Interactive Advertising Bureau, Randall Rothenberg, Unruly Media

First reported May 09 2013 - Updated May 09 2013 - 1 reports

An Open Letter From the IAB's Randall Rothenberg

Dear David, Adam, John M., Amanda, Walt, Rob, John N., and Ben:Thank you for your open letter yesterday praising the presentations, programming, productivity, and outcomes of the Digital Content NewFronts 2013 . Fifteen top media companies presented more ... [Published iMedia Connection - May 09 2013]

Entities: Randall Rothenberg, Interactive Advertising Bureau, Creativity, Supply Chain

First reported May 03 2013 - Updated May 03 2013 - 1 reports

Disney Interactive Studios

NEW: Is online video the new cable? Randall Rothenberg responds

We spoke with IAB CEO Randall Rothenberg at the Disney Interactive NewFront. Find out if he agrees with an emerging sentiment that online video is following the growth curve of cable.Editor's note: click here for full iMedia NewFront coverage.Click here ... [Published iMedia Connection - May 03 2013]

Entities: Randall Rothenberg, Online Video, Interactive Advertising Bureau, Disney Interactive Studios

First reported May 02 2013 - Updated May 02 2013 - 1 reports

Andy Plesser: IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium"

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the "birth of a new, popular medium," says Randall Rothenberg, CEO of the IAB, the global industry trade ... [Published Huffington Post - May 02 2013]

Entities: Randall Rothenberg, Interactive Advertising Bureau, Beet

First reported May 02 2013 - Updated May 02 2013 - 1 reports

Web Content Creators Focus on Spanish Speakers

For several years, networks and channels with programming aimed at Hispanic viewers have been during the annual television industry ritual known as upfront week, when advertisers and agencies are wooed before the coming fall season. Now, as creators of ... [Published New York Times - May 02 2013]

Entities: Univision, Hispanics, CBS Interactive Inc., Online Video

First reported Apr 29 2013 - Updated Apr 30 2013 - 2 reports

45m a month watch original online video

The Interactive Advertising Bureau (IAB) has released an in-depth research study focused on the growing reach and impact of digital video – revealing that original professional online video (OPOV) captures the attention of 45 million US viewers per m ... [Published Advanced Television - Apr 30 2013]

Entities: Online Video, Interactive Advertising Bureau, Sherrill Mane, Randall Rothenberg

First reported Apr 29 2013 - Updated Apr 29 2013 - 1 reports

This Is Why Advertisers Need to Get Serious About Video

Embrace new formats ByWe are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high demand for premium, original content, this second annual ... [Published Adweek Online - Apr 29 2013]

Entities: Randall Rothenberg, Interactive Advertising Bureau, Interaction

First reported Apr 19 2013 - Updated Apr 19 2013 - 1 reports

IAB Brings Out Internet Advertising Revenue Report with PwC

Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. According to a release, that historic number marks a 15 percent rise over 2011's full-year ... [Published Individual.com - Apr 19 2013]

Entities: Interactive Advertising Bureau, PriceWaterhouseCoopers, Internet Marketing

Quotes

...the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the "birth of a new, popular medium" says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV...

Andy Plesser: IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium" [Published Huffington Post - May 02 2013]

...news and information, and advertiser demand to reach this growing audience is expanding in kind," said Randall Rothenberg, President and CEO, IAB. "the wealth of original professional digital programming being presented at the digitaldigital content newfronts is evidence of the public's hunger for new content available online. and, this study provides valuable insights that can help marketers take advantage of this momentum, and effectively tap into the evolution of the digital video platform as a central hub for must-watch original programming."

IAB Research" 45 Million Viewers Watch Original Professional Digital Video Programming per Month [Published Individual.com - May 02 2013]

...recognizing the role a multiplicity of screens plays in effectively reaching today's consumers," said Randall Rothenberg, President and CEO, IAB. "mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from morning commute to nighttime video viewing and beyond. the significant increase in digital video also underscores the importance of the upcoming digital content newfronts and the vitality that sight, sound and motion play for both consumers and advertisers in the digital era."

Interactive Advertising Bureau Releases Internet Advertising Revenue Report for 2012 [Published Individual.com - Apr 19 2013]

...of all digital ad revenues, but it's share ticked down slightly last year while the share from mobile ads increased from 5% in 2011 to 9% in 2012. "mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from morning commute to nighttime video viewing and beyond" Randall Rothenberg, President and CEO, IAB, said in a statement

Internet Ad Revenues Top $36 Billion in 2012, Study Says [Published Mashable - Apr 16 2013]

More Content

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Mozilla Needs More Time Before Blocking Third-P... [Published OStatic blogs - May 17 2013]
An Open Letter To The Open Letter Writers [Published Media Post - May 17 2013]
Upfront Nerves: Digital Executives On Edge. TV ... [Published Media Post - May 13 2013]
IAB Fires Back at Digital Buyers [Published Broadcasting & Cable - May 11 2013]
This Data Shows Why Brands Needs To Get On Vine... [Published Business Insider - May 10 2013]
Now the TV Heavyweights Have Their Week [Published New York Times - May 10 2013]
An Open Letter From the IAB's Randall Rothenberg [Published iMedia Connection - May 09 2013]
NEW: Is online video the new cable? Randall Rot... [Published iMedia Connection - May 03 2013]
NEW: What is the agency response to the NewFronts? [Published iMedia Connection - May 03 2013]
NEW: Who named the NewFronts? [Published iMedia Connection - May 03 2013]
NEW: What the Huffington Post / Digitas partner... [Published iMedia Connection - May 03 2013]
NEW: Confessions of an online video star [Published iMedia Connection - May 03 2013]
NEW: The NATPE response to the NewFronts [Published iMedia Connection - May 03 2013]
Andy Plesser: IAB's CEO Rothenberg on the NewFr... [Published Huffington Post - May 02 2013]
IAB Research" 45 Million Viewers Watch Original... [Published Individual.com - May 02 2013]
Web Content Creators Focus on Spanish Speakers [Published New York Times - May 02 2013]
45m a month watch original online video [Published Advanced Television - Apr 30 2013]
Report: 45 Million Viewers Per Month Watch Orig... [Published World Screen News - Apr 29 2013]
45 Million Viewers Per Month Watch Original Pro... [Published Business Wire - Apr 29 2013]
This Is Why Advertisers Need to Get Serious Abo... [Published Adweek Online - Apr 29 2013]
Interactive Advertising Bureau Releases Interne... [Published Individual.com - Apr 19 2013]
IAB Brings Out Internet Advertising Revenue Rep... [Published Individual.com - Apr 19 2013]
Digital Ad Revenues Hit New High [Published Website Magazine - Apr 17 2013]
Internet Ad Revenues Show Double-Digit Annual G... [Published Radio World Newspaper - Apr 17 2013]
US internet ad spend ‘grew 15% in 2012’ [Published Net Imperative - Apr 17 2013]
Spending on digital ads hits record numbers [Published Los Angeles Business - Apr 17 2013]
Internet Ad Revenues hit Record-Breaking Double... [Published HispanicAd.com - Apr 17 2013]
US digital adspend reaches £24bn in 2012 [Published Internet Advertising Bureau UK - Apr 16 2013]
More explosive growth for mobile advertising [Published Media Life Magazine - Apr 16 2013]
Internet Ad Revenues Top $36 Billion in 2012, S... [Published Mashable - Apr 16 2013]

Blogs

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Mozilla Needs More Time Before Blocking Third-P... [Published OStatic blogs - May 17 2013] After much public discussion of the issue, Mozilla has decided to postpone blocking of third-party cookies by default in the next version of Firefox. As noted in this post , the Internet Advertising Bureau (IAB) had raised a major stink over the issue, ...
Internet Ad Revenue Grew To $36.6B In 2012, Mob... [Published TechCrunch Europe - Apr 16 2013] The Interactive Advertising Bureau just released its full-year report for 2012, showing that digital ad revenue set a new record of $36.6 billion, up 15 percent from 2011. Mobile was the fastest-growing category, though it still accounts for a relatively ...
Internet Ad Revenue Grew To $36.6B In 2012, Mob... [Published TechCrunch - Apr 16 2013] The Interactive Advertising Bureau just released its full-year report for 2012, showing that digital ad revenue set a new record of $36.6 billion, up 15 percent from 2011. Mobile was the fastest-growing category, though it still accounts for a relatively ...
Firefox vs. 3rd-Party Cookies: Helping Or Hurti... [Published ReadWriteWeb - Mar 18 2013] The Mozilla Corporation , the commercial vendor behind the popular Firefox browser , is pushing out a new policy for third-party cookies - a policy that's gotten Internet advertisers in a bit of a snit. The new cookie policy , announced Feb. 25 on ...
Internet Advertising Bureau Doesn't Like Mozill... [Published OStatic blogs - Mar 13 2013] If you're like most of us, you get annoyed by how advertising cookies in your browser seem to know what your interests are and serve up creepy ads that hit a little too close to home. If so, you probably don't use Apple's Safari browser, because it ...

Press Releases

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45 Million Viewers Per Month Watch Original Pro... [Published Business Wire - Apr 29 2013]