Randall Rothenberg

Type: Person
Name: Randall Rothenberg
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Online ad revenue overtakes TV for first time in US

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IABThe online revenues, which includes mobile ads, rose 17% on the previous year’s total of $3 ... [Published The Integrated Retailer - Apr 18 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Internet Ad Revenue Hits $42.8 Billion in 2013, Surpasses Broadcast TV

by Laurie SullivanFor the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year -- up 17% from ... [Published Association of National Advertisers - Apr 17 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Internet Ad Rev Hits $42.8 Billion in 2013, Betters Broadcast TV

By: Doug McPhersonNEW YORK – U.S. interactive advertising revenue hit an all-time high in 2013 of $42.8 billion, surpassing broadcast television advertising revenues ($40.1 billion) for the first time ever, says the Interactive Advertising Bureau (IA ... [Published Response Magazine - Apr 15 2014]
First reported Apr 13 2014 - Updated Apr 14 2014 - 6 reports

IAB: Digital ad spending to surpass broadcast TV revenue for the first time ever

For the first time ever, U.S. internet ad spending has surpassed broadcast TV revenue, according to the Interactive Advertising Bureau's annual report on digital advertising."The news that interactive has outperformed broadcast television should come ... [Published Fierce CMO - Apr 14 2014]
First reported Apr 12 2014 - Updated Apr 12 2014 - 2 reports

Spending on Internet Ads Tops Big Three TV Networks for First Time

Advertising revenue from Internet and digital ads beat that of broadcast TV for the first time ever in 2013, a new report shows.Numbers compiled by PricewaterhouseCoopers found that digital sales hit an all time high of $42.8 billion in 2013. That is ... [Published Breitbart.com - Apr 12 2014]
First reported Apr 11 2014 - Updated Apr 12 2014 - 1 reports

Internet Ad Revenues Trump Broadcast for First Time

Mobile ad revenues grew 110% in 2013, according to reportIn the battle of the small screens, internet advertising may have the upper hand, according to a new study commissioned by the Interactive Advertising Bureau.Banner ads, mobile spots and digital ... [Published The Wrap - Apr 11 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 1 reports

Interactive Ads Top TV Revenues For First Time

Interactive advertising revenues for the first time surpassed annual broadcast television sales in 2013, powered by a 6.7 percent rise to a record $42.8B, according to the Interactive Advertising Bureau . Broadcasters chalked up $40.1B in revenues during ... [Published Odwyer PR Daily - Apr 11 2014]
First reported Apr 10 2014 - Updated Apr 11 2014 - 4 reports

Advertisement Spending: Digital Surpasses Broadcast TV For First Time In History

In a major affirmation of the rise of the digital age, the Interactive Advertising Bureau (IAB) reported yesterday that online advertising revenues surged 17% year-over-year (YoY) in 2013 to $42.8 billion, surpassing ad revenues from traditional broadcast ... [Published Bidness Etc - Apr 11 2014]
First reported Apr 10 2014 - Updated Apr 11 2014 - 8 reports

US Internet ad revenues hit $42.8bn in 2013

US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. ... [Published Advanced Television - Apr 11 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 1 reports

US digital adspend passes TV

NEW YORK: US digital advertising revenues rose 17% in 2013 to exceed broadcast television advertising for the first time, according to new figures from the Interactive Advertising Bureau.The trade body said that internet ad revenues of $42.8 billion were ... [Published WARC - Apr 11 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 2 reports

Internet Ad Spending Beat Broadcast TV for First Time Last Year

Internet advertising revenue surpassed broadcast television ad spending for the first time in 2013. By Jason Abbruzzese 2014-04-10 16:34:19 UTCRevenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven ... [Published Mashable - Apr 10 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

Ad fraud targets online video

NEW YORK: A new generation of sophisticated bots is generating at least 30 million fake views daily of online video ads and could be making the fraudsters responsible almost $10 million a month.Ad software firm TubeMogul said it had identified three new ... [Published WARC - Apr 10 2014]

Quotes

"It speaks to the power that digital screens have in reaching and engaging audiences," Rothenberg said. "the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."
"Cunningham's hire is a major strategic coup for the IAB," said Randall Rothenberg, President and CEO, IAB. "the integrity of the digital advertising supply chain must be protected in order for online advertisers to be both effective and innovative, and we felt it was crucial to bring someone on board who can focus on this issue, as well as provide hands-on expertise when it comes to the technical needs of stakeholders across the ecosystem. with his extensive experience optimizing the advertising systems of major companies such as usa today, maniatv, the denver post, digital first media, federated media publishing and sovrn, we are confident that cunningham is the right person for the job."
"the news that interactive has outperformed broadcast television should come as no surprise" said Randall Rothenberg, president-CEO of the IAB, in a statement...

More Content

All (46) | News (40) | Reports (0) | Blogs (6) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Online ad revenue overtakes TV for first time i... [Published The Integrated Retailer - Apr 18 2014]
Internet Ad Revenue Hits $42.8 Billion in 2013,... [Published Association of National Advertisers - Apr 17 2014]
IAB Taps Scott Cunningham as VP of Technology a... [Published Individual.com - Apr 16 2014]
IAB Names Scott Cunningham as VP of Technology ... [Published Individual.com - Apr 16 2014]
Internet Ad Rev Hits $42.8 Billion in 2013, Bet... [Published Response Magazine - Apr 15 2014]
IAB: Digital ad spending to surpass broadcast T... [Published Fierce CMO - Apr 14 2014]
US online ad revenue passes broadcast [Published iafrica.com - Apr 14 2014]
US biz spaffed more dosh on internet ads than T... [Published The Register - Apr 14 2014]
Internet ad revenues outstrip broadcast TV for ... [Published BizReport.com - Apr 14 2014]
US online ads surpass TV in 2013 [Published Cable and Satellite International - Apr 14 2014]
Online ad revenues surpass broadcast TV for fir... [Published Siasat Daily - Apr 13 2014]
Earth to Mozilla: Come back home [Published Doc Searls Weblog - Apr 13 2014]
Spending on Internet Ads Tops Big Three TV Netw... [Published Breitbart.com - Apr 12 2014]
Spending on Internet Ads Tops Big Three TV Netw... [Published Breitbart Feed - Apr 12 2014]
Online Ad Revenue Surpassed TV's for the First ... [Published The Atlantic Wire - Apr 11 2014]
Canada lags behind as Internet ad revenue surpa... [Published Business In Vancouver - Apr 11 2014]
Internet Ad Revenues Trump Broadcast for First ... [Published The Wrap - Apr 11 2014]
Data Byte: Interactive Ad Revenues Exceeding TV... [Published dmnews.com - Apr 11 2014]
IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops [Published Media Post - Apr 11 2014]
Interactive Ads Top TV Revenues For First Time [Published Odwyer PR Daily - Apr 11 2014]
US Internet ad revenues hit $42.8bn in 2013 [Published Advanced Television - Apr 11 2014]
Internet advertising revenue surpasses broadcas... [Published PBS - Apr 11 2014]
Advertisement Spending: Digital Surpasses Broad... [Published Bidness Etc - Apr 11 2014]
Internet ads now top even broadcast TV. [Published Inside Radio - Apr 11 2014]
Online ad revenue overtakes TV for first time i... [Published Net Imperative - Apr 11 2014]
US internet advertising spend tops broadcast TV... [Published The Drum - Apr 11 2014]
US digital adspend passes TV [Published WARC - Apr 11 2014]
Internet Ad Revenue Surges to $42.8 Billion, Le... [Published Maximum PC - Apr 10 2014]
Internet ad sales surpass broadcast TV for firs... [Published CNET Asia - Apr 10 2014]
Internet ad revenue outpaced broadcast TV ad re... [Published Washington Post - Apr 10 2014]
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Earth to Mozilla: Come back home [Published Doc Searls Weblog - Apr 13 2014]
In her blog post explaining the Brendan Eich resignation , Mitchell Baker , Chair of the Mozilla Foundation , writes, “We know why people are hurt and angry, and they are right: it’s because we haven’t stayed true to ourselves.” In  Mozilla is Human ...
Spending on Internet Ads Tops Big Three TV Netw... [Published Breitbart Feed - Apr 12 2014]
Advertising revenue from Internet and digital ads beat that of broadcast TV for the first time ever in 2013, a new report shows. Numbers compiled by PricewaterhouseCoopers found that digital sales hit an all time high of $42.8 billion in 2013. ...
Internet Ad Spending Beat Broadcast TV for Firs... [Published Mashable! - Apr 10 2014]
Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied ...
Is Mozilla Changing its Tune on Ads in the Brow... [Published OStatic blogs - Feb 12 2014]
It was back in August of last year that The Internet Advertising Bureau started firing off screed after screed against Mozilla for its plans to block advertising cookies in the Firefox browser by default. The bureau even took out newspaper ads claiming ...
Is Mozilla Changing its Tune on Ads in the Brow... [Published GigaOM Network - Feb 12 2014]
It was back in August of last year that The Internet Advertising Bureau started firing off screed after screed against Mozilla for its plans to block advertising cookies in the Firefox browser by default. The bureau even took out newspaper ads claiming ...
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