Rebecca Lieb

Type: Person
Name: Rebecca Lieb
First reported Sep 09 2014 - Updated Sep 09 2014 - 1 reports

Sustainable Content Strategies – Measurement & Promotion Required

L-R: Ken Wincko, Nicole Smith, Rebecca Lieb, Michael Praniloff. Photo courtesy of Victoria Harres.You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center ... [Published Business 2 Community - Sep 09 2014]
First reported Sep 05 2014 - Updated Sep 05 2014 - 1 reports

PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week

Amid Fashion Week in New York , readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that and the 300 percent bump in online traffic the week creates, PopSugar has ... [Published Adweek Online - Sep 05 2014]
First reported Sep 05 2014 - Updated Sep 05 2014 - 1 reports

Sustainable Content Marketing: Driving Long-Term Engagement & Loyalty

NEW YORK, Sept. 5, 2014 /PRNewswire/ -- Peer influence and online reviews have made the competition for buyers more complex, creating a new imperative for marketers: publishing content that build the credibility needed to influence a purchase decision. ... [Published TickerTech.com - Sep 05 2014]
First reported Sep 04 2014 - Updated Sep 05 2014 - 4 reports

Vice Media valued at $2.5bn

WASHINGTON, USA: Vice Media, the Brooklyn-based online news operation which has a strong following among 18- to 34-year-olds, has secured $500m in funding giving it a valuation of $2.5bn, according to reports in the New York Times and TechCrunch.Suroosh ... [Published Biz Community - Sep 05 2014]
First reported Sep 03 2014 - Updated Sep 03 2014 - 1 reports

The 4 Stages Of Content Marketing Program Evolution

Any time an organization embarks upon a new marketing strategy, there are bound to be growing pains, milestones and (happily) successes. Content marketing is no exception. Where is your organization in the content journey?Inception (0-6 months)The corporate ... [Published Business 2 Community - Sep 03 2014]
First reported Aug 29 2014 - Updated Aug 29 2014 - 1 reports

Market Reacts to Ukraine: Surveillance (08/29)

Aug. 29 (Bloomberg) -- Full episode of "Bloomberg Surveillance." Guests: Bank of America Merrill Lynch's Francisco Blanch, Birchbox CEO Katia Beauchamp, Eurasia Group's Willis Sparks and Altimeter Group's Rebecca Lieb. (Source: Bloomberg) ... [Published BusinessWeek - Aug 29 2014]
First reported Aug 29 2014 - Updated Aug 29 2014 - 1 reports

Can SnapChat Beat the Mobile Ad Game?

Aug. 29 (Bloomberg) -- Altimeter Group Media Analyst Rebecca Lieb discusses SnapChat poised to debut advertising content and messaging app valuations. She speaks with Tom Keene, Scarlet Fu and Brendan Greeley on “Bloomberg Surveillance.” (Source: Blo ... [Published Bloomberg - Aug 29 2014]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

5 Questions with Rebecca Lieb (@lieblink), Digital Advertising and Media Analyst for the Altimeter Group

Rebecca is the Altimeter Group's digital advertising and media analyst. She's also an author, columnist, journalist, and frequent speaker. Her books, The Truth About Search Engine Optimization and Content Marketing, should be required reading for small ... [Published Atlanta Journal And Constitution - Aug 20 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

A solid content strategy is crucial in the converging media world

_ Just a few short years ago, the three fundamental types of media – paid (advertising), earned (social and PR) and owned (content) – coexisted peacefully. Each stayed, so to speak, in its own room.More recently in the house of marketing, the walls are ... [Published Guardian.co.uk - Aug 19 2014]
First reported Aug 15 2014 - Updated Aug 15 2014 - 1 reports

Facebook Will Track Shopping Habits

Facebook plans to track your actions between devices and share with advertisers when an ad leads to a purchase. Here's why one expert says you shouldn't worry.Eavesdropping On A New Level(Click image for larger view and slideshow.)More than 60% of adults ... [Published Information Week - Aug 15 2014]
First reported Aug 13 2014 - Updated Aug 14 2014 - 2 reports

Facebook gives marketers a view into how consumers move across devices

, 11:13 AMBy Zak Stambor Managing EditorCross-device reporting lets advertisers see the devices on which shoppers see ads and the devices on which conversions occur.A consumer standing in line at the bank probably isn’t going to click an ad on his smartphone ... [Published InternetRetailer.com - Aug 14 2014]
First reported Aug 12 2014 - Updated Aug 12 2014 - 1 reports

Here's why Buzzfeed is worth $850 million

Buzzfeed, the website that blessed us with the listicle revolution, just raised $50 million from some very prominent venture capitalists .  That investment values the company at an estimated $850 million.  To put this in context, the Washington Post recently ... [Published Marketplace - Aug 12 2014]

More Content

All (26) | News (23) | Reports (0) | Blogs (3) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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Sustainable Content Strategies – Measurement & ... [Published Business 2 Community - Sep 09 2014]
PopSugar Creates Yet Another Seasonal App, This... [Published Adweek Online - Sep 05 2014]
Sustainable Content Marketing: Driving Long-Ter... [Published TickerTech.com - Sep 05 2014]
Vice Media valued at $2.5bn [Published Biz Community - Sep 05 2014]
Vice Media secures extra $500m investment [Published NineMSN Finance - Sep 04 2014]
Vice Media 'bad boy' strategy pays off handsomely [Published Yahoo! Finance UK and Ireland - Sep 04 2014]
‘Edgy, Bad-Boy’ Media Company Vice Scores $500M... [Published FOXBusiness.com - Sep 04 2014]
The 4 Stages Of Content Marketing Program Evolu... [Published Business 2 Community - Sep 03 2014]
Market Reacts to Ukraine: Surveillance (08/29) [Published BusinessWeek - Aug 29 2014]
Can SnapChat Beat the Mobile Ad Game? [Published Bloomberg - Aug 29 2014]
In the Race for Audience Attention, a Well-Oile... [Published Barchart - Aug 28 2014]
How Social Networks Are Changing Mobile Adverti... [Published CIO Magazine - Aug 20 2014]
5 Questions with Rebecca Lieb (@lieblink), Digi... [Published Atlanta Journal And Constitution - Aug 20 2014]
A solid content strategy is crucial in the conv... [Published Guardian.co.uk - Aug 19 2014]
Facebook Will Track Shopping Habits [Published Information Week - Aug 15 2014]
Content Marketing Tools: The Ultimate List [Published Business 2 Community - Aug 14 2014]
Facebook gives marketers a view into how consum... [Published InternetRetailer.com - Aug 14 2014]
Facebook now tracks spend choices across devices [Published Yahoo! Finance - Aug 13 2014]
Purch Mixes Editorial Reviews Into its Native Ads [Published Adweek Online - Aug 13 2014]
Here's why Buzzfeed is worth $850 million [Published Marketplace - Aug 12 2014]
With $50M Investment from Andreessen, BuzzFeed ... [Published FOXBusiness.com - Aug 11 2014]
Content auditing: Why, When and How to do it [Published Smart Insights Blog - Jun 17 2014]
Amazon’s next big announcement could be a smart... [Published Tech Chronicles - Jun 16 2014]
Adobe Experience Manager: Content, Search, Soci... [Published Searchenginewatch - Jun 10 2014]
The growing complexity of content marketing [Published Smart Insights Blog - May 15 2014]
Social Media Newsfeed: Facebook Ads | Twitter P... [Published Social Times - Apr 10 2014]
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Content auditing: Why, When and How to do it [Published Smart Insights Blog - Jun 17 2014]
7 Steps for completing a blog or website Content Audit It’s easy to forget about your website’s old content, especially if it’s getting buried under your newer posts and pages. These stagnant pieces of content might be the reason your website isn’t ranking ...
Amazon’s next big announcement could be a smart... [Published Tech Chronicles - Jun 16 2014]
Amazon is expected to unveil a new smartphone on Wednesday, according to the New York Times. The new product may compete against smartphone manufacturers like Apple and Samsung. The decision comes at a time when more consumers are consolidating their ...
The growing complexity of content marketing [Published Smart Insights Blog - May 15 2014]
Can content marketing software ease the pain? A new technology report by Rebecca Lieb at Altimeter has just been launched evaluating the software landscape for content marketing . You might read that as a “not for me” – doesn’t sound too exciting at ...
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