Rebecca Lieb

Type: Person
Name: Rebecca Lieb
First reported 21 hours ago - Updated 11 hours ago - 1 reports

What Is Content Marketing? 7 Definitions

Content marketing continues to be red hot, and the reason is simple – it works.However, there’s a problem with it. The problem is a lot of people mean a lot of different things when they use the term content marketing. The result is that the term is overly ... [Published Business 2 Community - 21 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

BuzzFeed Will Join IAB Board This Year

BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced that Eric Harris—who was just appointed chief business operations officer—will also join the Interactive Advertising Bureau (IAB) board later this ... [Published Adweek Online - 16 hours ago]
First reported Oct 09 2014 - Updated Oct 10 2014 - 1 reports

22 Quotes to Inspire Your Marketing Efforts

We all need inspiration on a day-to-day basis, be it in our personal lives or to do our work. And especially if you’re trying to build a successful business. Startup life can be quite daunting, as I’ve experienced myself and while mentoring numerous ... [Published Entrepreneur.com - Oct 09 2014]
First reported Oct 04 2014 - Updated Oct 05 2014 - 2 reports

Chat Apps Challenging Social Media

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she affectionately calls her fans.So she and many other stars are spreading their messages through new-style ... [Published Winter Haven News Chief - Oct 05 2014]
First reported Oct 03 2014 - Updated Oct 03 2014 - 2 reports

Are Facebook & Twitter Your Next Impulse Shopping Destination?

10/03/14 - 07:40 AM EDTSAN DIEGO, CALIF. (TheStreet) -- "Buy now!"   No longer just the scream of sale signs or television ads, the exclamatory message has migrated to your favorite social network and is interrupting your feed. The end game for advertisers ... [Published TheStreet.com - Oct 03 2014]
First reported Oct 02 2014 - Updated Oct 02 2014 - 1 reports

Chat apps siphon advertising dollars from social media leaders

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.So she and many other stars are spreading their messages through new-style ... [Published Killeen Daily Herald - Oct 02 2014]
First reported Sep 30 2014 - Updated Sep 30 2014 - 1 reports

Facebook Data Will Now Be Used To Advertise At You Anywhere

John Hopton for redOrbit.com – Your Universe OnlineFacebook is set to take advantage of the uniquely large amount of data it has on its users by applying it to advertising across the web, effectively helping partners follow people around the Internet ... [Published Red Orbit - Sep 30 2014]
First reported Sep 29 2014 - Updated Sep 30 2014 - 4 reports

Facebook launches revamped ad platform to challenge Google

Facebook Monday launched a revamped version of an advertising platform designed to help companies track consumer behavior across different devices and even offline.The new platform comes from Atlas, a Seattle division that Facebook purchased from Microsoft ... [Published San Francisco Chronicle - Sep 30 2014]
First reported Sep 29 2014 - Updated Sep 29 2014 - 2 reports

Need to Know: Sept. 29, 2014

Fresh useful insights for people advancing quality, innovative and sustainable journalismOFF THE TOPYou might have heard: Digital media to take center stage at Advertising Week, which starts today (Wall Street Journal)But did you know: With its new ad ... [Published American Press Institute - Sep 29 2014]
First reported Sep 28 2014 - Updated Sep 28 2014 - 1 reports

Chat apps to siphon advertising dollars?

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she affectionately calls her fans.So she and many other stars are spreading their messages through new-style ... [Published TH Online - Sep 28 2014]
First reported Sep 25 2014 - Updated Sep 25 2014 - 1 reports

The Universal Question: How Do You Measure Content Marketing’s Value?

Video from the #ThinkContent Content Marketing Summit on September 18, 2014.Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? ... [Published Business 2 Community - Sep 25 2014]
First reported Sep 22 2014 - Updated Sep 22 2014 - 1 reports

Where the eyeballs are

, 11:33 AMBy Zak Stambor Managing EditorAs digital ad spending shifts to mobile, Google, Apple, Facebook, Twitter, eBay and others are each betting that marketers will reach consumers in the future via mobile ad networks. But it’s still early days and ... [Published InternetRetailer.com - Sep 22 2014]

More Content

All (25) | News (22) | Reports (0) | Blogs (3) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
BuzzFeed Will Join IAB Board This Year [Published Adweek Online - 16 hours ago]
What Is Content Marketing? 7 Definitions [Published Business 2 Community - 21 hours ago]
22 Quotes to Inspire Your Marketing Efforts [Published Entrepreneur.com - Oct 09 2014]
Chat Apps Challenging Social Media [Published Winter Haven News Chief - Oct 05 2014]
Chat apps threaten to siphon advertising dollar... [Published Greater Milwaukee Today - Oct 04 2014]
Are Facebook & Twitter Your Next Impulse Shoppi... [Published TheStreet.com - Oct 03 2014]
Are Facebook & Twitter Your Next Impulse Shoppi... [Published The Street Latest - Oct 03 2014]
Chat apps siphon advertising dollars from socia... [Published Killeen Daily Herald - Oct 02 2014]
Facebook Data Will Now Be Used To Advertise At ... [Published Red Orbit - Sep 30 2014]
How Facebook Atlas Poses a Huge Threat to Yahoo... [Published The Street Latest - Sep 30 2014]
Facebook launches revamped ad platform to chall... [Published San Francisco Chronicle - Sep 30 2014]
User data: Facebook's biggest weapon for the Go... [Published ITProPortal.com - Sep 29 2014]
Facebook pushes ‘people-based marketing' [Published InternetRetailer.com - Sep 29 2014]
Need to Know: Sept. 29, 2014 [Published American Press Institute - Sep 29 2014]
With its new ad platform, Facebook is opening u... [Published American Press Institute - Sep 29 2014]
Facebook steps up fight vs. Google in advetisin... [Published GMA News Online - Sep 29 2014]
Chat apps to siphon advertising dollars? [Published TH Online - Sep 28 2014]
The Universal Question: How Do You Measure Cont... [Published Business 2 Community - Sep 25 2014]
Where the eyeballs are [Published InternetRetailer.com - Sep 22 2014]
Celebs turn to chat apps as cozier alternatives... [Published Los Angeles Times - Sep 19 2014]
Content auditing: Why, When and How to do it [Published Smart Insights Blog - Jun 17 2014]
Amazon’s next big announcement could be a smart... [Published Tech Chronicles - Jun 16 2014]
Adobe Experience Manager: Content, Search, Soci... [Published Searchenginewatch - Jun 10 2014]
The growing complexity of content marketing [Published Smart Insights Blog - May 15 2014]
Social Media Newsfeed: Facebook Ads | Twitter P... [Published Social Times - Apr 10 2014]
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Content auditing: Why, When and How to do it [Published Smart Insights Blog - Jun 17 2014]
7 Steps for completing a blog or website Content Audit It’s easy to forget about your website’s old content, especially if it’s getting buried under your newer posts and pages. These stagnant pieces of content might be the reason your website isn’t ranking ...
Amazon’s next big announcement could be a smart... [Published Tech Chronicles - Jun 16 2014]
Amazon is expected to unveil a new smartphone on Wednesday, according to the New York Times. The new product may compete against smartphone manufacturers like Apple and Samsung. The decision comes at a time when more consumers are consolidating their ...
The growing complexity of content marketing [Published Smart Insights Blog - May 15 2014]
Can content marketing software ease the pain? A new technology report by Rebecca Lieb at Altimeter has just been launched evaluating the software landscape for content marketing . You might read that as a “not for me” – doesn’t sound too exciting at ...
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